Latest / Success Story with Scott Clary / Lessons - He Arrived in America With $900 and Built Nutanix Into a $20B Company | Dheeraj Pandey - Nutanix Co-Founder & DevRev CEO
Transcript
- 0:00In this lessons episode, discover why starting with purpose helps leaders focus on what truly matters.
- 0:05Understand how essential thinking cuts through unnecessary work.
- 0:08Explore how AI can free time for higher value human judgment and creativity and uncover why customer trust is built gradually through focused consistent experiences.
- 0:25One leadership principle that you stand behind is start with why.
- 0:31Why is that?
- 0:32Because now I'm starting to see the threads between all the different things that you incorporate into your businesses.
- 0:37So why is start with why is such an important principle?
- 0:40Because I'm assuming start with why is like the precursor for all the thought that we just spoke about.
- 0:50I've become a big proponent of Greg McKeon's essentially been thinking.
- 0:57I can see it.
- 0:59I can see it right next to the startup exit book, actually, up there.
- 1:04Startup exit.
- 1:06Yeah.
- 1:08See it from there.
- 1:10You know, there's so much to do.
- 1:14And in the world has just talked so much about more, more, more of everything.
- 1:19That the only way to make money and to make sense and to have meaning is to do the opposite of that, which is do less.
- 1:27and start with why just helps you figure out how do you really get into this essential thinking.
- 1:33In fact, I'm a big fan of essentialism and essential.
- 1:37So in fact, we're proposing essential methodology.
- 1:39Like, hey, at the end of the day, you know, last 20 years, software celebrated agile.
- 1:45Agile is just being fast and continuous and, you know, iterate, iterate, iterate.
- 1:50which is like celebrating a lot of working forward, you know, and of course you might want to bring in the customer every once in a while.
- 1:57But I think essential is probably the opposite of that.
- 2:00You're like, Hey, let's pause and think about what really matters.
- 2:03What truly matters.
- 2:05Are we working on the things that truly matter?
- 2:07And,
- 2:09you know, we're really going to open source this thinking about essential thinking, essential methodology.
- 2:15A big part of it for businesses is being customer-centric, which is more than just a cliche, actually.
- 2:20It's really defined what customer-centric means.
- 2:23And without access to data and information and sales and customers, you can be customer-centric.
- 2:28So you have to democratize all that customer data.
- 2:31You know, the second one is being product-led.
- 2:32You've got to know what you build.
- 2:34You know, if you're not passionate about what you build, how can you sell it?
- 2:37How can you market it?
- 2:38How can you position it?
- 2:39How can you talk about customer success, all this stuff without being product-led?
- 2:44And then lastly, how do you be an AI native?
- 2:46Like, you know, can the machines do more so we can do less, you know?
- 2:51to me is a big part of just reducing the noise that's around us these days.
- 2:58So start with why just helps you focus on customers, focus on product, and then focus on the last why.
- 3:05Why am I doing it if the machine can do it?
- 3:07Because then I can have a little bit of work like that.
- 3:09That's a huge question.
- 3:11Yeah.
- 3:12That's a huge, huge question.
- 3:13I love that question.
- 3:14Why am I doing it if the machine can do it?
- 3:16And then you optimize for tasks that you know a machine can't do.
- 3:20Exactly, exactly.
- 3:21And then there's judgment and design thinking and humanism that the machines can do.
- 3:28Because now you're getting better at human-to-human stuff.
- 3:30And not just in business, but also in life with your spouse and your partner and your children.
- 3:37I think machines have the power to give us time back so that we can really, really, really have more meaningful experiences.
- 3:45I think that to me, in the overall crest and trough of, I would say, civilizational building and evolution, we probably are at a point, that's why I'm such an optimist about AI and machines.
- 3:57I mean, you can always argue the dark side of everything, dark side of internet, dark side of social media, dark side of mobile, dark side of nuclear energy and,
- 4:06fire and water and everything else at a dark side.
- 4:10But I think we've got to really balance the two and think about the stuff that AI can really do to restore the work-life balance that we have so missed in the last 30 years.
- 4:19Yeah, I don't think that, you know, I also don't believe that AI will remove humans.
- 4:24I think that it'll make humans better.
- 4:26And I think it'll give people balance and make, we work hard in the US, very, very hard.
- 4:33So we need a little bit more balance in our life, especially, I mean, coming from an entrepreneur to an entrepreneur.
- 4:39Like, we work very hard.
- 4:41Absolutely, absolutely.
- 4:43You know, I've actually, I saw this one chart that I find so interesting.
- 4:46It showed the amount of people required to build the company that runs at a million dollars per year.
- 4:51And it was like a graph, right?
- 4:52So you had the two axes and on one axis you had like the amount of people on the other axis you had like the date.
- 4:58And it was like in 1950.
- 4:59I'm going to make up numbers.
- 5:01It was maybe like 50 people.
- 5:03to build a company to a million.
- 5:04But then you fast forward and you look at the, it's like a reverse J curve.
- 5:09And then fast forward to 2024, it's like one person to make a company worth 1 million.
- 5:15And I feel like that's, I feel like now, obviously you can't get less than one person, but you could have one person build a company to 2 million, to 3 million, to 5 million, to 10 million, to big, I don't know where the end is with the right tools, with the right AI.
- 5:31I mean, I will say it's a little misleading graph, though, because I've tested this.
- 5:35And the thing is that people don't consider inflation in the future.
- 5:40If you look at 60 years of inflation, that million is now worth 10 million.
- 5:45And there's something to say about all the printing that we've done of the dollar in the last 30 years or 20 years.
- 5:53But that being said, definitely building products has become easier.
- 6:00But marketing and launching and having the attention span for longer durations has become much tougher.
- 6:08So like most things in life, I think there's a yin and yang to, wow, we can launch products faster because of the cost of engineering and the learning curve has come down and YouTube and social and all this is helping.
- 6:22But I think like what Newtonian law is, for every action, there's an equal and opposite reaction.
- 6:29Because there's so many products that have been created, consumers are also being bombarded more.
- 6:35Attention spans are hard to actually retain.
- 6:37So I think net-net, nothing has changed.
- 6:41I'm a firm believer of the more things change, the more they remain the same.
- 6:45For every action, there's an equal and opposite reaction in this case.
- 6:50If it's easier to build the product and we understand what good product is and what good design is, and we understand that once customers are there, good design, regardless of what that definition of design is, will make them stay.
- 7:07As an entrepreneur, how do you capture some of that awareness?
- 7:11Because design, the way you've described it, seems to affect and reduce the churn of the customer and creates a great experience and creates great repeat business.
- 7:20But then how do you become noisy in a super crowded marketplace where on the front end, maybe it's hard to see the optimized design and the reduced friction behind the scenes?
- 7:31Well, I mean, trust compounds and there's no shortcut to building that trust.
- 7:35You know, the bite-sized thing at a time and that's one of the biggest challenges and opportunities even for us as a product design company to say that, well, we can do all this stuff, but how do you start with just winning the trust of just one department, customer support, nothing else.
- 7:52I don't want to go to product management or software development or what have you.
- 7:57I think we have to...
- 7:59And I use the word gradual reveal, which is the flip side of compounded trust, trust compounds, which is the same as you reveal your stuff gradually, even though you do a lot of things, how do you start with one separate time?
- 8:14And I think all of us are learning.
- 8:17I'm still struggling.
- 8:18I'm like, okay, every day I tell our employees, graduate and reveal, graduate and reveal, don't blurt out everything.
- 8:25Good news, if anything, should be delivered little at a time.
- 8:29Unlike bad news, which should be delivered all at once.
- 8:32And it's true in negotiation.
- 8:34I mean, one of my biggest mentors is Deepak Malhotra, a professor of negotiation at Harvard Business School.
- 8:41And he talks about this, that in a negotiation, when you really deliver good news, you don't deliver all of it at once.
- 8:48You deliver, you know, bite-sized good news.
- 8:52While negative news, bad news should be delivered all at once.
- 8:55So in this case, I think design thinking is also about gradual review.
- 8:59And the smaller you are initially, the more bite-sized you are.
- 9:05The fact that you got two minutes of their attention span probably is a good win.
- 9:09And then how do you create the recall and send them the notification, the update, the reminder, all this stuff, leaving a little bit of a subliminal sort of thing in their heads as well.
- 9:21Like, yeah, I didn't remember one thing in those two minutes as well, so that I can come back the next day for three minutes and five minutes and so on.
- 9:28To me, that's the most timeless design problem that entrepreneurs are trying to solve now.
- 9:34Thanks for tuning in.
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- 9:40And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode.
- 9:45See you in the next one.