Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Utility Companies Use Price Hikes to Win Customers
Most consumers assume utility rates are set by government boards and never change without a hearing. But in the deregulated power markets of Texas and parts of Europe, electricity prices swing wildly every fifteen minutes based on real-time supply and demand. We look at how grid operators use dynamic pricing to balance the load during heatwaves, why some businesses now pay less for power by shifting usage to off-peak hours, and what this means for the future of residential energy bills as electric vehicle adoption strains the grid.
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