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What’s The Actual Opportunity For Fashion In Gaming?
We take it as read that fashion and gaming are growing closer together, but what’s the quantifiable value of branded experiences and where do they sit on balance sheets? What’s the outlook for selling cosmetic items? And what does it mean for tightly-controlled brand narratives to live alongside user-generated content?
Marcus Holmström, Group CEO of The Gang joins us.
The skinny
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