Spotlight Series | First-Rate, First-Party Data Strategies With NetElixir CEO Udayan Bose
As NetElixir CEO and Founder Udayan Bose says, Chief Marketing Officers and e-commerce marketing teams have been running on a treadmill at 10 mph since the pandemic began. And, now just when they don't need another wrench thrown into things, iOS updates have eliminated third-party cookies, turning up the heat and forcing them to come up with new ways to attract customers. In fact, according to a NetElixir study, 80% of the brands and retailers they surveyed were so busy trying to stay on top of day-to-day work that they haven’t even started to think about how to restructure their campaigns…
The skinny
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