How a Local Plant Nursery Grew a Subscription That Doubled Sales

Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce · May 31, 2026 · 8m · transcript

In this episode, Lucas and Luna visit Bloom & Vine, a family-run plant nursery in Portland, Oregon, that built a monthly houseplant subscription program — and doubled its revenue in 18 months. Owner Jenna Marchetti explains how she turned a side hustle selling succulents at farmers markets into a 3,500-subscriber business that now outperforms big-box garden centers like Lowe's and Home Depot. The key: a 'plant personality quiz' that matches customers to hard-to-kill varieties, a local delivery route that builds neighborhood loyalty, and a social media strategy focused on…