Latest / Wedding Pros who are ready to grow - with Becca Pountney / Understanding the South Asian Wedding market - with Anshika Arora

Transcript

Understanding the South Asian Wedding market - with Anshika Arora · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Speak
• 0:00
  to
• 0:00
  your
• 0:00
  own
• 0:00
  audience.
• 0:00
  So
• 0:01
  whether
• 0:01
  that
• 0:01
  be
• 0:02
  the
• 0:02
  channels
• 0:03
  that
• 0:03
  you're
• 0:03
  using,
• 0:03
  Instagram,
• 0:04
  TikTok,
• 0:05
  your
• 0:05
  website.
• 0:06
  If
• 0:06
  you
• 0:06
  have
• 0:06
  a
• 0:06
  newsletter,
• 0:07
  try
• 0:07
  and
• 0:08
  understand
• 0:08
  the
• 0:08
  mixture
• 0:09
  of
• 0:09
  people
• 0:10
  who
• 0:10
  already
• 0:10
  follow
• 0:11
  you
• 0:11
  and
• 0:11
  engage
• 0:12
  in
• 0:12
  you,
• 0:12
  because
• 0:12
  I
• 0:12
  think
• 0:13
  you
• 0:13
  may
• 0:13
  be
• 0:13
  surprised
• 0:14
  with
• 0:14
  what
• 0:14
  you
• 0:14
  find.
• 0:15
  I'm
• 0:16
  Becca
• 0:16
  Poutney,
• 0:17
  wedding
• 0:17
  business
• 0:17
  marketing
• 0:18
  expert,
• 0:18
  speaker
• 0:18
  and
• 0:19
  blogger
• 0:19
  and
• 0:19
  you're
• 0:20
  listening
• 0:20
  to
• 0:20
  the
• 0:20
  Wedding
• 0:20
  Pros
• 0:21
  who
• 0:21
  Are
• 0:21
  Ready
• 0:21
  to
• 0:21
  Grow
• 0:22
  podcast.
• 0:23
  I'm
• 0:23
  here
• 0:24
  to
• 0:24
  share
• 0:24
  with
• 0:24
  you
• 0:24
  actionable
• 0:25
  tips,
• 0:25
  strategies
• 0:26
  and
• 0:26
  real
• 0:26
  life
• 0:27
  examples
• 0:27
  to
• 0:27
  help
• 0:28
  you
• 0:28
  take
• 0:28
  your
• 0:28
  wedding
• 0:29
  business
• 0:29
  to
• 0:29
  the
• 0:29
  next
• 0:29
  level.
• 0:30
  If
• 0:30
  you
• 0:31
  are
• 0:31
  an
• 0:31
  ambitious
• 0:31
  wedding
• 0:31
  wedding
• 0:32
  business
• 0:32
  owner
• 0:32
  that
• 0:33
  wants
• 0:33
  to
• 0:33
  take
• 0:33
  your
• 0:33
  passion
• 0:34
  and
• 0:34
  use
• 0:34
  it
• 0:34
  to
• 0:35
  build
• 0:35
  a
• 0:35
  profitable,
• 0:35
  sustainable
• 0:36
  business
• 0:37
  doing
• 0:37
  what
• 0:37
  you
• 0:37
  love,
• 0:38
  then
• 0:38
  you're
• 0:38
  in
• 0:38
  the
• 0:38
  right
• 0:39
  place.
• 0:39
  Let's
• 0:40
  get
• 0:40
  going
• 0:40
  with
• 0:40
  today's
• 0:41
  episode.
• 0:42
  Today
• 0:42
  I'm
• 0:43
  chatting
• 0:43
  with
• 0:43
  Anshika
• 0:43
  Arora,
• 0:44
  founder
• 0:44
  of
• 0:45
  Eternity.
• 0:45
  Eternity
• 0:46
  is
• 0:46
  a
• 0:46
  planning
• 0:47
  tool
• 0:47
  designed
• 0:47
  to
• 0:47
  make
• 0:48
  wedding
• 0:48
  planning
• 0:48
  simpler
• 0:49
  and
• 0:49
  it's
• 0:49
  been
• 0:49
  created
• 0:50
  with
• 0:50
  a
• 0:50
  multicultural
• 0:51
  lens.
• 0:51
  As
• 0:52
  a
• 0:52
  specialist
• 0:52
  in
• 0:52
  South
• 0:52
  Asian
• 0:53
  and
• 0:53
  fusion
• 0:53
  weddings,
• 0:54
  Anshika
• 0:54
  is
• 0:54
  helping
• 0:55
  bring
• 0:55
  more
• 0:55
  understanding
• 0:56
  to
• 0:56
  the
• 0:56
  ways
• 0:56
  wedding
• 0:56
  planning
• 0:57
  differs
• 0:57
  across
• 0:58
  cultures.
• 0:59
  We
• 0:59
  first
• 0:59
  met
• 0:59
  at
• 0:59
  a
• 1:00
  fam
• 1:00
  trip
• 1:00
  that
• 1:00
  we
• 1:00
  were
• 1:00
  both
• 1:01
  attending
• 1:01
  and
• 1:01
  I
• 1:02
  knew
• 1:02
  you
• 1:02
  would
• 1:02
  all
• 1:02
  benefit
• 1:03
  a
• 1:03
  lot
• 1:03
  from
• 1:03
  all
• 1:03
  of
• 1:03
  her
• 1:04
  insights.
• 1:04
  And
• 1:05
  Sheikha,
• 1:05
  welcome
• 1:05
  to
• 1:05
  the
• 1:06
  podcast.
• 1:06
  Thank
• 1:06
  you
• 1:07
  so
• 1:07
  much
• 1:07
  for
• 1:07
  having
• 1:07
  me,
• 1:07
  Becca.
• 1:08
  I'm
• 1:08
  so
• 1:08
  excited
• 1:08
  to
• 1:09
  be
• 1:09
  on
• 1:09
  it.
• 1:09
  Thank
• 1:09
  you
• 1:10
  for
• 1:10
  coming.
• 1:10
  Now
• 1:10
  we
• 1:10
  actually
• 1:11
  met
• 1:11
  on
• 1:11
  this
• 1:11
  fam
• 1:11
  trip
• 1:12
  ages
• 1:12
  ago
• 1:12
  and
• 1:13
  I've
• 1:13
  had
• 1:13
  you
• 1:13
  on
• 1:13
  a
• 1:13
  list
• 1:14
  to
• 1:14
  get
• 1:14
  you
• 1:14
  on
• 1:14
  this
• 1:14
  podcast
• 1:15
  forever.
• 1:16
  And
• 1:16
  then
• 1:16
  you
• 1:16
  came
• 1:17
  along
• 1:17
  to
• 1:17
  my
• 1:17
  event
• 1:17
  in
• 1:18
  London
• 1:18
  and
• 1:18
  I'm
• 1:18
  so
• 1:18
  thankful
• 1:19
  you
• 1:19
  did
• 1:19
  because
• 1:19
  it
• 1:19
  actually
• 1:20
  made
• 1:20
  me
• 1:20
  get
• 1:20
  on
• 1:21
  and
• 1:21
  sort
• 1:21
  out
• 1:22
  you
• 1:22
  coming
• 1:22
  on
• 1:22
  here.
• 1:23
  So
• 1:23
  thank
• 1:23
  you
• 1:23
  for
• 1:24
  coming
• 1:24
  to
• 1:24
  my
• 1:24
  London
• 1:24
  event
• 1:25
  so
• 1:25
  that
• 1:25
  we
• 1:25
  could
• 1:25
  finally
• 1:25
  get
• 1:26
  you
• 1:26
  on
• 1:26
  the
• 1:26
  podcast.
• 1:27
  Absolutely.
• 1:27
  It
• 1:27
  was
• 1:27
  great.
• 1:28
  Now
• 1:28
  I
• 1:28
  love
• 1:28
  that
• 1:28
  event
• 1:29
  and
• 1:29
  then
• 1:29
  I've
• 1:29
  loved
• 1:30
  buying
• 1:30
  your
• 1:30
  book
• 1:30
  after
• 1:31
  that.
• 1:31
  There's
• 1:31
  just
• 1:31
  been
• 1:32
  so
• 1:32
  much
• 1:32
  that
• 1:32
  we've
• 1:32
  both
• 1:33
  done
• 1:33
  since
• 1:33
  we
• 1:33
  first
• 1:33
  met
• 1:34
  and
• 1:34
  it's
• 1:34
  great
• 1:34
  to
• 1:35
  get
• 1:35
  the
• 1:35
  chance
• 1:35
  to
• 1:35
  chat
• 1:35
  about
• 1:35
  it.
• 1:36
  Yeah,
• 1:36
  absolutely.
• 1:37
  As
• 1:37
  we've
• 1:37
  got
• 1:37
  lots
• 1:37
  of
• 1:37
  exciting
• 1:38
  things
• 1:38
  to
• 1:38
  talk
• 1:38
  about
• 1:38
  and
• 1:38
  lots
• 1:39
  of
• 1:39
  things
• 1:39
  that
• 1:39
  we're
• 1:39
  going
• 1:39
  to
• 1:39
  be
• 1:39
  collaborating
• 1:40
  on
• 1:40
  as
• 1:40
  well
• 1:40
  going
• 1:41
  forward.
• 1:41
  So
• 1:41
  before
• 1:42
  we
• 1:42
  get
• 1:42
  there,
• 1:43
  let's
• 1:43
  start
• 1:44
  by
• 1:44
  explaining
• 1:44
  how
• 1:45
  you
• 1:45
  got
• 1:45
  to
• 1:45
  this
• 1:46
  point.
• 1:46
  I
• 1:46
  always
• 1:46
  find
• 1:46
  it
• 1:46
  interesting
• 1:47
  to
• 1:47
  find
• 1:47
  out
• 1:47
  how
• 1:47
  people
• 1:48
  ended
• 1:48
  up
• 1:48
  in
• 1:48
  this
• 1:49
  crazy
• 1:49
  world
• 1:50
  that
• 1:50
  is
• 1:50
  the
• 1:50
  wedding
• 1:50
  industry.
• 1:51
  So
• 1:51
  what
• 1:51
  was
• 1:51
  your
• 1:51
  background
• 1:52
  and
• 1:52
  how
• 1:52
  did
• 1:52
  you
• 1:52
  end
• 1:53
  up
• 1:53
  in
• 1:53
  weddings?
• 1:54
  So
• 1:54
  my
• 1:54
  background
• 1:55
  is
• 1:55
  not
• 1:55
  related
• 1:55
  to
• 1:56
  weddings
• 1:56
  at
• 1:56
  all.
• 1:57
  I
• 1:57
  started
• 1:58
  in
• 1:58
  finance
• 1:59
  as
• 1:59
  soon
• 1:59
  as
• 1:59
  I
• 2:00
  graduated
• 2:00
  from
• 2:00
  university.
• 2:01
  I
• 2:01
  studied
• 2:01
  business
• 2:02
  management,
• 2:02
  so
• 2:02
  always
• 2:03
  knew
• 2:03
  all
• 2:03
  right.
• 2:03
  At
• 2:03
  some
• 2:04
  point,
• 2:04
  I
• 2:04
  might
• 2:04
  want
• 2:04
  to
• 2:05
  go
• 2:05
  into
• 2:05
  a
• 2:05
  business
• 2:05
  of
• 2:05
  my
• 2:06
  own.
• 2:07
  And
• 2:07
  then
• 2:07
  ended
• 2:08
  up
• 2:08
  in
• 2:08
  finance.
• 2:09
  I
• 2:09
  was
• 2:09
  in
• 2:10
  banking
• 2:10
  for
• 2:10
  about
• 2:10
  two
• 2:11
  and
• 2:11
  a
• 2:11
  half
• 2:11
  years,
• 2:12
  which
• 2:12
  was
• 2:12
  really
• 2:12
  exciting.
• 2:13
  But
• 2:14
  then
• 2:14
  I
• 2:14
  knew
• 2:14
  I
• 2:14
  wanted
• 2:15
  a
• 2:15
  change.
• 2:16
  For
• 2:16
  me,
• 2:16
  it
• 2:16
  was
• 2:16
  around
• 2:17
  the
• 2:17
  time
• 2:17
  of
• 2:17
  COVID
• 2:17
  and
• 2:18
  I
• 2:18
  think
• 2:18
  everyone
• 2:19
  of
• 2:20
  tried
• 2:20
  to
• 2:21
  take
• 2:21
  a
• 2:21
  look
• 2:21
  at
• 2:21
  the
• 2:22
  different
• 2:22
  opportunities
• 2:23
  that
• 2:23
  they
• 2:23
  had
• 2:23
  out
• 2:23
  there
• 2:24
  and
• 2:24
  to
• 2:24
  see
• 2:24
  if
• 2:24
  they
• 2:25
  wanted
• 2:25
  to
• 2:25
  change
• 2:25
  career
• 2:26
  paths
• 2:26
  at
• 2:26
  that
• 2:26
  point.
• 2:27
  And
• 2:27
  so
• 2:27
  I
• 2:28
  fit
• 2:28
  into
• 2:29
  that
• 2:29
  circle
• 2:29
  as
• 2:30
  well.
• 2:31
  Alongside
• 2:31
  that,
• 2:31
  my
• 2:31
  sister
• 2:32
  was
• 2:32
  getting
• 2:32
  married
• 2:32
  at
• 2:33
  the
• 2:33
  same
• 2:33
  time,
• 2:34
  and
• 2:34
  it
• 2:34
  was
• 2:34
  through
• 2:35
  her
• 2:35
  wedding.
• 2:35
  She
• 2:35
  was
• 2:35
  the
• 2:35
  first
• 2:36
  generation
• 2:37
  in
• 2:37
  our
• 2:37
  family
• 2:38
  to
• 2:38
  get
• 2:38
  married
• 2:39
  in
• 2:39
  the
• 2:39
  uk.
• 2:40
  And
• 2:40
  it
• 2:40
  was
• 2:40
  through
• 2:40
  that
• 2:41
  wedding
• 2:41
  that
• 2:41
  I
• 2:42
  found
• 2:42
  there
• 2:42
  were
• 2:43
  a
• 2:43
  couple
• 2:43
  of
• 2:43
  different
• 2:43
  nuances
• 2:44
  in
• 2:44
  the
• 2:44
  South
• 2:45
  Asian
• 2:45
  spirit,
• 2:45
  which
• 2:46
  made
• 2:46
  it
• 2:46
  really
• 2:46
  prominent
• 2:47
  that
• 2:48
  South
• 2:48
  Asian
• 2:48
  and
• 2:49
  multicultural
• 2:50
  ethnic
• 2:50
  minority
• 2:51
  weddings
• 2:51
  aren't
• 2:52
  digitized
• 2:53
  in
• 2:53
  the
• 2:53
  same
• 2:53
  way
• 2:54
  as
• 2:54
  Caucasian
• 2:54
  weddings.
• 2:55
  And
• 2:56
  that
• 2:56
  was
• 2:56
  really
• 2:57
  how
• 2:57
  I
• 2:57
  got
• 2:57
  into
• 2:58
  the
• 2:58
  space.
• 2:58
  It
• 2:58
  was
• 2:58
  through
• 2:59
  her
• 2:59
  wedding.
• 2:59
  Wow,
• 3:00
  okay.
• 3:00
  Often
• 3:00
  it's
• 3:01
  for
• 3:01
  our
• 3:01
  own
• 3:01
  weddings.
• 3:01
  For
• 3:02
  you,
• 3:02
  it
• 3:02
  was
• 3:02
  through
• 3:03
  your
• 3:03
  sister's
• 3:03
  wedding
• 3:04
  and
• 3:04
  seeing
• 3:04
  the
• 3:04
  challenges.
• 3:05
  So
• 3:05
  how
• 3:06
  did
• 3:06
  you
• 3:06
  actually
• 3:06
  get
• 3:07
  started
• 3:07
  then?
• 3:08
  What
• 3:08
  did
• 3:08
  you
• 3:08
  do?
• 3:08
  So
• 3:09
  you
• 3:09
  saw
• 3:09
  that
• 3:09
  there
• 3:09
  was
• 3:10
  a
• 3:10
  gap
• 3:10
  in
• 3:10
  the
• 3:10
  market
• 3:11
  and
• 3:11
  you
• 3:11
  realized
• 3:12
  you
• 3:12
  wanted
• 3:12
  a
• 3:12
  career
• 3:12
  change.
• 3:13
  What
• 3:13
  were
• 3:13
  the
• 3:13
  next
• 3:14
  steps?
• 3:14
  Yeah.
• 3:14
  So
• 3:15
  for
• 3:15
  me,
• 3:15
  I
• 3:16
  tried
• 3:16
  to
• 3:16
  visualize
• 3:17
  exactly
• 3:17
  what
• 3:17
  it
• 3:17
  is
• 3:17
  that
• 3:17
  I
• 3:18
  wanted.
• 3:18
  And
• 3:18
  for
• 3:18
  me,
• 3:18
  I
• 3:18
  was
• 3:19
  very
• 3:19
  clear
• 3:19
  that
• 3:19
  I
• 3:19
  wanted
• 3:20
  One
• 3:21
  Stop
• 3:21
  Shop,
• 3:21
  an
• 3:21
  online
• 3:22
  place
• 3:23
  where
• 3:23
  you
• 3:23
  can
• 3:23
  plan
• 3:24
  your
• 3:24
  South
• 3:24
  Asian
• 3:24
  wedding.
• 3:25
  So
• 3:26
  that
• 3:26
  was
• 3:26
  the
• 3:26
  main
• 3:27
  culture
• 3:27
  that
• 3:27
  we
• 3:27
  covered
• 3:27
  at
• 3:28
  the
• 3:28
  time.
• 3:28
  We
• 3:29
  built
• 3:29
  it
• 3:29
  up
• 3:29
  as
• 3:30
  a
• 3:30
  online
• 3:30
  directory,
• 3:31
  as
• 3:31
  a
• 3:31
  blog,
• 3:32
  and
• 3:32
  with
• 3:33
  a
• 3:33
  handful
• 3:33
  of
• 3:33
  digital
• 3:34
  planning
• 3:34
  tools.
• 3:35
  So
• 3:35
  that
• 3:35
  was
• 3:36
  step
• 3:36
  one
• 3:36
  that
• 3:36
  got
• 3:37
  us
• 3:37
  into
• 3:37
  it.
• 3:37
  And
• 3:37
  for
• 3:38
  me,
• 3:38
  I
• 3:38
  was
• 3:39
  bootstrapping
• 3:40
  the
• 3:40
  business
• 3:41
  through
• 3:41
  my
• 3:42
  salary
• 3:42
  in
• 3:43
  finance.
• 3:44
  So
• 3:44
  it
• 3:44
  was
• 3:44
  just
• 3:44
  me
• 3:44
  working
• 3:45
  on
• 3:45
  it
• 3:45
  up
• 3:45
  until
• 3:45
  the
• 3:46
  point
• 3:46
  that
• 3:46
  we
• 3:46
  launched.
• 3:47
  We
• 3:47
  launched
• 3:47
  and
• 3:48
  did
• 3:48
  our
• 3:48
  launch
• 3:48
  at
• 3:49
  one
• 3:49
  of
• 3:49
  the
• 3:49
  largest
• 3:50
  Asian
• 3:50
  wedding
• 3:50
  exhibitions
• 3:51
  at
• 3:51
  the
• 3:51
  time,
• 3:53
  in
• 3:53
  February
• 3:54
  2022.
• 3:55
  So
• 3:56
  that
• 3:56
  was
• 3:56
  at
• 3:56
  Grosvenor
• 3:56
  House.
• 3:57
  It
• 3:57
  was
• 3:57
  Asian
• 3:57
  a
• 3:57
  bridal
• 3:58
  show,
• 3:58
  which
• 3:58
  was
• 3:58
  great.
• 3:59
  And
• 3:59
  then
• 4:00
  about
• 4:01
  two
• 4:01
  months
• 4:01
  later,
• 4:02
  I
• 4:02
  resigned
• 4:02
  and
• 4:03
  took
• 4:03
  the
• 4:03
  business
• 4:03
  full
• 4:04
  time
• 4:04
  because
• 4:04
  I
• 4:04
  could
• 4:04
  see
• 4:05
  the
• 4:05
  growing
• 4:05
  demand
• 4:05
  for
• 4:05
  it.
• 4:06
  I
• 4:06
  saw
• 4:06
  some
• 4:07
  suppliers
• 4:07
  seeing
• 4:07
  the
• 4:07
  need
• 4:08
  to
• 4:08
  digitize
• 4:08
  themselves,
• 4:09
  because
• 4:09
  at
• 4:09
  the
• 4:09
  moment,
• 4:10
  they
• 4:10
  were
• 4:10
  mainly
• 4:11
  working
• 4:11
  through
• 4:12
  offline
• 4:12
  channels,
• 4:12
  whether
• 4:13
  that
• 4:13
  be
• 4:13
  exhibitions
• 4:14
  or
• 4:14
  print
• 4:14
  magazines,
• 4:15
  to
• 4:15
  spread
• 4:15
  the
• 4:16
  word.
• 4:16
  And
• 4:17
  then
• 4:17
  on
• 4:17
  the
• 4:17
  flip
• 4:17
  side,
• 4:18
  couples
• 4:18
  were
• 4:18
  really
• 4:19
  liking
• 4:19
  the
• 4:19
  fact
• 4:19
  that
• 4:19
  there
• 4:19
  was
• 4:19
  an
• 4:20
  online
• 4:20
  directory.
• 4:20
  So
• 4:21
  to
• 4:21
  see
• 4:21
  both
• 4:22
  suppliers
• 4:22
  and
• 4:22
  couples
• 4:23
  coming
• 4:23
  together
• 4:24
  and
• 4:24
  really
• 4:24
  see
• 4:24
  that
• 4:24
  growing
• 4:25
  demand,
• 4:26
  that's
• 4:26
  what
• 4:26
  kind
• 4:26
  of
• 4:27
  catalyzed
• 4:27
  me
• 4:27
  into
• 4:28
  taking
• 4:28
  it
• 4:28
  full
• 4:28
  time.
• 4:29
  Amazing.
• 4:29
  So
• 4:29
  you
• 4:29
  saw
• 4:30
  this
• 4:30
  Huge
• 4:30
  gap
• 4:30
  in
• 4:30
  the
• 4:31
  market
• 4:31
  and
• 4:32
  you
• 4:32
  decided
• 4:33
  to
• 4:33
  go
• 4:33
  for
• 4:33
  it,
• 4:33
  which
• 4:33
  is
• 4:33
  so
• 4:34
  brave
• 4:34
  of
• 4:34
  you.
• 4:34
  So
• 4:34
  congratulations,
• 4:35
  because
• 4:35
  I
• 4:36
  know
• 4:36
  it's,
• 4:36
  it's
• 4:36
  not
• 4:37
  an
• 4:37
  easy
• 4:37
  thing
• 4:37
  to
• 4:37
  do.
• 4:38
  Now
• 4:38
  just
• 4:38
  talk
• 4:38
  to
• 4:39
  us
• 4:39
  a
• 4:39
  little
• 4:39
  bit
• 4:39
  then
• 4:39
  about
• 4:40
  this
• 4:40
  South
• 4:40
  Asian
• 4:41
  wedding
• 4:42
  industry.
• 4:42
  Part
• 4:42
  of
• 4:42
  the
• 4:42
  market
• 4:43
  that
• 4:43
  you're
• 4:43
  talking
• 4:43
  about.
• 4:44
  What
• 4:44
  is
• 4:44
  the
• 4:44
  opportunity
• 4:45
  here,
• 4:45
  particularly
• 4:46
  here
• 4:46
  in
• 4:46
  the
• 4:46
  uk,
• 4:47
  Is
• 4:47
  it
• 4:47
  a
• 4:47
  big
• 4:48
  piece
• 4:48
  of
• 4:48
  the
• 4:48
  market?
• 4:49
  Tell
• 4:49
  us
• 4:49
  a
• 4:49
  bit
• 4:49
  more
• 4:50
  about
• 4:50
  that.
• 4:50
  Yeah.
• 4:51
  So
• 4:51
  according
• 4:51
  to
• 4:52
  the
• 4:52
  facts,
• 4:52
  figures
• 4:53
  and
• 4:53
  stats
• 4:53
  that
• 4:53
  we've
• 4:54
  been
• 4:54
  able
• 4:54
  to
• 4:54
  find,
• 4:54
  I
• 4:55
  think,
• 4:55
  Becca,
• 4:55
  you
• 4:55
  would
• 4:55
  know
• 4:56
  better
• 4:56
  than
• 4:56
  anyone
• 4:56
  else.
• 4:56
  Finding
• 4:57
  stats
• 4:57
  for
• 4:57
  the
• 4:57
  wedding
• 4:58
  industry
• 4:58
  can
• 4:58
  be
• 4:59
  quite
• 4:59
  tricky.
• 5:00
  There's
• 5:00
  no
• 5:00
  real
• 5:01
  sick
• 5:01
  codes
• 5:02
  which
• 5:02
  make
• 5:02
  it
• 5:02
  easy
• 5:03
  for
• 5:03
  you
• 5:03
  to
• 5:04
  measure
• 5:04
  it.
• 5:05
  But
• 5:05
  based
• 5:06
  on
• 5:06
  the
• 5:06
  stats
• 5:06
  that
• 5:07
  exist,
• 5:07
  we're
• 5:07
  told
• 5:07
  that
• 5:07
  the
• 5:08
  UK
• 5:08
  wedding
• 5:08
  industry
• 5:08
  is
• 5:09
  about
• 5:09
  14.7
• 5:10
  billion
• 5:10
  pounds
• 5:11
  of
• 5:11
  that.
• 5:12
  The
• 5:12
  South
• 5:12
  Asian
• 5:13
  side
• 5:13
  of
• 5:13
  weddings
• 5:14
  is
• 5:14
  meant
• 5:14
  to
• 5:14
  be
• 5:15
  around
• 5:15
  4
• 5:15
  to
• 5:16
  5
• 5:16
  million,
• 5:16
  so
• 5:17
  almost
• 5:17
  making
• 5:17
  up
• 5:17
  a
• 5:17
  third
• 5:18
  of
• 5:18
  the
• 5:18
  industry.
• 5:19
  So
• 5:19
  it's
• 5:19
  very
• 5:19
  large.
• 5:20
  And
• 5:20
  I
• 5:20
  think
• 5:20
  that
• 5:20
  probably
• 5:21
  comes
• 5:21
  down
• 5:21
  to
• 5:22
  the
• 5:22
  value
• 5:22
  of
• 5:22
  the
• 5:23
  weddings
• 5:23
  being
• 5:23
  so
• 5:24
  high.
• 5:24
  But
• 5:25
  it
• 5:25
  was
• 5:25
  for
• 5:25
  me,
• 5:26
  it
• 5:26
  was
• 5:26
  really
• 5:26
  when
• 5:26
  I
• 5:26
  saw
• 5:27
  those
• 5:27
  stats
• 5:27
  and
• 5:27
  saw
• 5:28
  that
• 5:28
  we
• 5:28
  make
• 5:28
  up
• 5:28
  about
• 5:28
  a
• 5:29
  third
• 5:29
  of
• 5:29
  the
• 5:29
  wedding
• 5:30
  revenue
• 5:30
  contribution
• 5:31
  in
• 5:31
  the
• 5:31
  UK
• 5:32
  that
• 5:32
  I
• 5:32
  realized
• 5:32
  we're
• 5:33
  not
• 5:33
  digitized
• 5:34
  at
• 5:34
  all.
• 5:34
  And
• 5:34
  so
• 5:34
  now
• 5:35
  is
• 5:35
  the
• 5:35
  right
• 5:35
  time
• 5:36
  to
• 5:36
  bring
• 5:36
  this
• 5:37
  model
• 5:37
  to
• 5:37
  life.
• 5:38
  Amazing.
• 5:38
  So
• 5:38
  it's
• 5:39
  not
• 5:39
  a
• 5:39
  small
• 5:39
  opportunity
• 5:40
  at
• 5:40
  all.
• 5:40
  It's
• 5:40
  huge.
• 5:41
  A
• 5:41
  huge
• 5:41
  sector
• 5:41
  of
• 5:41
  the
• 5:41
  market.
• 5:42
  But
• 5:42
  obviously
• 5:42
  through
• 5:43
  the
• 5:43
  experience
• 5:43
  of
• 5:43
  your
• 5:43
  sister
• 5:44
  getting
• 5:44
  married,
• 5:44
  you
• 5:44
  realize
• 5:45
  there
• 5:45
  was
• 5:46
  some
• 5:46
  gaps,
• 5:47
  some
• 5:47
  things
• 5:47
  that
• 5:47
  weren't
• 5:47
  quite
• 5:48
  as
• 5:49
  helpful
• 5:49
  as
• 5:49
  they
• 5:49
  could
• 5:49
  have
• 5:50
  been.
• 5:50
  So
• 5:50
  you
• 5:50
  talk
• 5:50
  about
• 5:51
  it
• 5:51
  not
• 5:51
  being
• 5:52
  digitized.
• 5:52
  Explain
• 5:53
  that
• 5:53
  to
• 5:53
  us
• 5:53
  in
• 5:53
  more
• 5:54
  detail.
• 5:54
  What
• 5:54
  do
• 5:54
  you
• 5:54
  mean
• 5:54
  by
• 5:55
  that?
• 5:55
  Yeah,
• 5:55
  so
• 5:56
  that,
• 5:56
  and
• 5:56
  it
• 5:56
  is
• 5:56
  exactly
• 5:57
  what
• 5:57
  you
• 5:57
  said.
• 5:57
  There's
• 5:57
  so
• 5:57
  many
• 5:58
  nuances
• 5:58
  in
• 5:59
  the
• 5:59
  Asian
• 5:59
  wedding
• 5:59
  space.
• 5:59
  For
• 6:00
  anyone
• 6:00
  who's
• 6:00
  attended
• 6:01
  a
• 6:01
  wedding
• 6:02
  of
• 6:02
  a
• 6:02
  different
• 6:02
  culture,
• 6:03
  or
• 6:03
  whether
• 6:03
  that
• 6:03
  be
• 6:03
  a
• 6:03
  South
• 6:03
  Asian
• 6:04
  one
• 6:04
  in
• 6:04
  particular,
• 6:05
  you
• 6:05
  would
• 6:05
  have
• 6:06
  seen
• 6:06
  there's
• 6:06
  lots
• 6:06
  of
• 6:06
  different
• 6:07
  events.
• 6:07
  I
• 6:07
  think
• 6:08
  multi
• 6:08
  day
• 6:08
  events
• 6:09
  have
• 6:09
  always
• 6:09
  been
• 6:09
  a
• 6:09
  thing
• 6:09
  on
• 6:09
  the
• 6:10
  South
• 6:10
  Asian
• 6:10
  side
• 6:10
  and
• 6:10
  we're
• 6:11
  seeing
• 6:11
  them
• 6:11
  growing
• 6:11
  on
• 6:11
  the
• 6:11
  Caucasian
• 6:12
  side,
• 6:12
  which
• 6:12
  is
• 6:13
  great.
• 6:13
  As
• 6:14
  well
• 6:14
  as
• 6:14
  guest
• 6:14
  list
• 6:14
  numbers,
• 6:15
  the
• 6:15
  specific
• 6:16
  rituals
• 6:16
  that
• 6:16
  take
• 6:17
  place.
• 6:17
  There's
• 6:17
  so
• 6:18
  many
• 6:18
  things
• 6:18
  and
• 6:18
  when
• 6:18
  I
• 6:18
  say
• 6:19
  that
• 6:19
  it's
• 6:19
  not
• 6:19
  digitized,
• 6:20
  there
• 6:20
  just
• 6:20
  isn't
• 6:20
  enough
• 6:21
  information
• 6:21
  out
• 6:22
  there
• 6:22
  as
• 6:22
  well
• 6:23
  as
• 6:23
  availability
• 6:24
  of
• 6:24
  finding
• 6:25
  your
• 6:25
  vendors.
• 6:25
  So
• 6:26
  from
• 6:26
  an
• 6:26
  information
• 6:27
  point
• 6:27
  of
• 6:27
  view,
• 6:28
  we
• 6:28
  have
• 6:28
  something
• 6:28
  called,
• 6:29
  for
• 6:29
  example
• 6:29
  the
• 6:29
  Haldi
• 6:30
  ceremony,
• 6:30
  which
• 6:31
  is
• 6:31
  the
• 6:31
  turmeric
• 6:31
  paste
• 6:32
  which
• 6:32
  you
• 6:32
  might
• 6:32
  see,
• 6:33
  which
• 6:33
  is
• 6:34
  often
• 6:34
  put
• 6:34
  on
• 6:35
  both
• 6:35
  partners
• 6:36
  as
• 6:36
  a
• 6:36
  pre
• 6:36
  wedding
• 6:37
  celebration.
• 6:38
  It's
• 6:38
  meant
• 6:38
  to
• 6:38
  be
• 6:39
  before
• 6:39
  an
• 6:39
  event,
• 6:39
  to
• 6:40
  calm
• 6:40
  them
• 6:40
  down,
• 6:40
  bring
• 6:41
  them
• 6:41
  good
• 6:41
  luck.
• 6:42
  And
• 6:42
  that's
• 6:43
  a
• 6:43
  really
• 6:43
  exciting
• 6:43
  one.
• 6:44
  But
• 6:44
  if
• 6:44
  you
• 6:44
  were
• 6:44
  to
• 6:44
  look
• 6:45
  online,
• 6:45
  so
• 6:45
  many
• 6:46
  couples
• 6:46
  struggle
• 6:46
  to
• 6:46
  find
• 6:47
  what
• 6:47
  needs
• 6:47
  to
• 6:47
  go
• 6:47
  in
• 6:48
  that
• 6:48
  turmeric
• 6:48
  paste.
• 6:49
  And
• 6:49
  so
• 6:50
  it's
• 6:50
  little
• 6:50
  things
• 6:50
  like
• 6:50
  that
• 6:51
  where
• 6:51
  from
• 6:52
  the
• 6:52
  smallest
• 6:52
  of
• 6:53
  elements
• 6:53
  of
• 6:53
  a
• 6:53
  wedding
• 6:54
  to
• 6:54
  the
• 6:54
  largest
• 6:54
  of
• 6:55
  elements
• 6:55
  of.
• 6:56
  Okay,
• 6:56
  what
• 6:56
  kind
• 6:56
  of
• 6:57
  venues
• 6:57
  even
• 6:57
  cater
• 6:58
  to
• 6:58
  Asian
• 6:58
  weddings?
• 6:58
  For
• 6:58
  my
• 6:59
  capacity,
• 7:00
  there's
• 7:00
  very
• 7:00
  little
• 7:01
  for
• 7:01
  you
• 7:01
  to
• 7:01
  be
• 7:01
  able
• 7:01
  to
• 7:02
  find
• 7:02
  online.
• 7:03
  And
• 7:03
  so
• 7:04
  for
• 7:04
  us,
• 7:04
  it
• 7:04
  was
• 7:04
  really
• 7:04
  important
• 7:05
  to
• 7:05
  bridge
• 7:05
  the
• 7:05
  gap
• 7:05
  from
• 7:06
  a
• 7:06
  knowledge
• 7:07
  piece
• 7:07
  as
• 7:07
  well
• 7:08
  as
• 7:08
  from
• 7:08
  a
• 7:08
  vendor
• 7:09
  piece.
• 7:09
  So
• 7:10
  at
• 7:10
  the
• 7:10
  time
• 7:10
  that
• 7:10
  I
• 7:11
  started,
• 7:11
  there
• 7:11
  wasn't
• 7:12
  actually
• 7:12
  anything
• 7:12
  online
• 7:13
  which
• 7:14
  housed
• 7:15
  all
• 7:15
  of
• 7:15
  these
• 7:15
  different
• 7:15
  suppliers
• 7:16
  under
• 7:16
  one
• 7:16
  roof,
• 7:16
  where
• 7:17
  you
• 7:17
  could
• 7:17
  literally
• 7:17
  go
• 7:18
  filter
• 7:19
  according
• 7:19
  to
• 7:19
  your
• 7:19
  location
• 7:21
  and
• 7:21
  the
• 7:21
  category
• 7:21
  of
• 7:22
  supplier
• 7:22
  and
• 7:22
  then
• 7:22
  see
• 7:23
  South
• 7:23
  Asian
• 7:23
  specific
• 7:24
  suppliers.
• 7:25
  So
• 7:25
  that's
• 7:25
  where
• 7:25
  we've
• 7:25
  been
• 7:26
  a
• 7:26
  real
• 7:26
  value
• 7:26
  add
• 7:26
  for
• 7:27
  couples.
• 7:27
  And
• 7:27
  then
• 7:28
  of
• 7:28
  course
• 7:28
  it's
• 7:28
  another
• 7:28
  distribution
• 7:29
  channel
• 7:29
  for
• 7:29
  the
• 7:30
  suppliers.
• 7:30
  And
• 7:31
  it's
• 7:31
  just
• 7:31
  absolutely
• 7:32
  blows
• 7:32
  my
• 7:32
  mind
• 7:32
  really
• 7:32
  that
• 7:33
  there
• 7:33
  isn't
• 7:33
  that
• 7:33
  much
• 7:34
  information
• 7:34
  out
• 7:34
  there.
• 7:35
  Because
• 7:35
  you
• 7:35
  see
• 7:36
  in
• 7:36
  other
• 7:36
  parts
• 7:36
  of
• 7:36
  the
• 7:37
  wedding
• 7:37
  industry,
• 7:37
  I
• 7:37
  feel
• 7:37
  like
• 7:38
  content
• 7:38
  is
• 7:38
  just
• 7:38
  overwhelming.
• 7:39
  I
• 7:39
  mean,
• 7:39
  if
• 7:39
  you
• 7:39
  see
• 7:40
  another
• 7:40
  blog
• 7:40
  about
• 7:40
  how
• 7:40
  to
• 7:41
  plan
• 7:41
  your
• 7:41
  wedding
• 7:41
  in
• 7:42
  the
• 7:42
  Caucasian
• 7:42
  market,
• 7:43
  I
• 7:43
  mean
• 7:43
  there's
• 7:43
  hundreds
• 7:44
  and
• 7:44
  thousands
• 7:44
  of
• 7:44
  them.
• 7:45
  So
• 7:45
  the
• 7:45
  fact
• 7:45
  that
• 7:46
  you
• 7:46
  can't
• 7:46
  even
• 7:46
  find
• 7:46
  this
• 7:47
  information
• 7:47
  online
• 7:48
  or
• 7:48
  couldn't
• 7:49
  is
• 7:49
  just
• 7:50
  absolutely
• 7:51
  crazy.
• 7:51
  It
• 7:51
  shows
• 7:51
  what
• 7:52
  an
• 7:52
  opportunity
• 7:52
  there
• 7:52
  was
• 7:53
  there
• 7:53
  for
• 7:53
  you.
• 7:54
  Now
• 7:54
  talk
• 7:54
  to
• 7:54
  me
• 7:54
  about
• 7:54
  your
• 7:54
  sister's
• 7:55
  wedding
• 7:55
  then,
• 7:55
  because
• 7:56
  I
• 7:56
  think
• 7:56
  it's
• 7:56
  interesting
• 7:57
  to
• 7:57
  hear
• 7:57
  real
• 7:57
  stories
• 7:58
  about
• 7:58
  how
• 7:58
  people
• 7:58
  are
• 7:58
  planning
• 7:59
  their
• 7:59
  weddings.
• 7:59
  So
• 8:00
  for
• 8:00
  your
• 8:00
  sister,
• 8:00
  she
• 8:00
  was
• 8:01
  planning
• 8:01
  a
• 8:01
  multi
• 8:01
  day
• 8:02
  wedding,
• 8:02
  was
• 8:02
  she?
• 8:02
  And
• 8:03
  how
• 8:03
  did
• 8:03
  she
• 8:03
  go
• 8:03
  about
• 8:04
  finding
• 8:04
  her
• 8:05
  venue,
• 8:05
  finding
• 8:05
  her
• 8:06
  food,
• 8:06
  finding
• 8:07
  her
• 8:07
  suppliers?
• 8:07
  Yeah,
• 8:08
  it
• 8:08
  was
• 8:08
  a
• 8:08
  multi
• 8:09
  day
• 8:09
  wedding
• 8:09
  and
• 8:10
  actually
• 8:10
  it
• 8:10
  was
• 8:11
  also
• 8:11
  a
• 8:12
  two
• 8:12
  different
• 8:12
  cultures.
• 8:13
  So
• 8:13
  whilst
• 8:13
  it
• 8:14
  was
• 8:14
  a
• 8:14
  Hindu
• 8:14
  ceremony,
• 8:15
  we
• 8:15
  are
• 8:15
  Punjabi
• 8:16
  as
• 8:16
  a
• 8:16
  family
• 8:17
  and
• 8:17
  her
• 8:17
  partner
• 8:17
  is
• 8:18
  Sri
• 8:18
  Lankan.
• 8:18
  And
• 8:18
  so
• 8:19
  there
• 8:19
  were
• 8:19
  a
• 8:19
  lot
• 8:19
  of
• 8:19
  different
• 8:20
  traditions.
• 8:21
  There
• 8:21
  were
• 8:21
  also
• 8:21
  traditions
• 8:22
  that
• 8:22
  overlapped,
• 8:23
  but
• 8:23
  I
• 8:23
  think
• 8:23
  that
• 8:24
  also
• 8:24
  plays
• 8:24
  a
• 8:24
  part
• 8:25
  as
• 8:25
  to
• 8:25
  why
• 8:25
  there
• 8:25
  was
• 8:26
  such
• 8:26
  a
• 8:26
  need
• 8:26
  for
• 8:26
  a
• 8:26
  platform
• 8:27
  like
• 8:27
  this,
• 8:27
  because
• 8:27
  we
• 8:28
  actually
• 8:28
  didn't
• 8:28
  know
• 8:29
  some
• 8:29
  of
• 8:29
  the
• 8:29
  rituals
• 8:29
  that
• 8:30
  they
• 8:30
  do
• 8:30
  or
• 8:30
  why
• 8:31
  they
• 8:31
  do
• 8:31
  them.
• 8:32
  So
• 8:32
  for
• 8:32
  example,
• 8:33
  in
• 8:33
  the
• 8:34
  South
• 8:34
  Asian
• 8:34
  culture
• 8:35
  you
• 8:35
  have
• 8:35
  something
• 8:35
  called
• 8:35
  a
• 8:36
  mangaltutra,
• 8:37
  which
• 8:37
  is
• 8:37
  a
• 8:37
  necklace
• 8:38
  that's
• 8:38
  often
• 8:38
  worn
• 8:39
  and
• 8:39
  it
• 8:39
  symbolizes
• 8:40
  you
• 8:41
  now
• 8:41
  being
• 8:41
  married.
• 8:42
  The
• 8:42
  way
• 8:42
  that
• 8:42
  that's
• 8:42
  done
• 8:43
  on
• 8:43
  the
• 8:43
  Punjabi
• 8:43
  side
• 8:44
  of
• 8:44
  things
• 8:44
  is
• 8:44
  very
• 8:45
  different
• 8:45
  to
• 8:45
  the
• 8:45
  Sri
• 8:45
  Lankan
• 8:46
  side
• 8:46
  of
• 8:46
  things.
• 8:47
  So
• 8:47
  even
• 8:47
  though
• 8:47
  you
• 8:47
  have
• 8:48
  the
• 8:48
  same
• 8:48
  object
• 8:49
  and
• 8:49
  you
• 8:49
  have
• 8:50
  similar
• 8:51
  meaning
• 8:51
  behind
• 8:52
  it,
• 8:52
  the
• 8:52
  process
• 8:53
  of
• 8:53
  actually
• 8:53
  Doing
• 8:53
  that
• 8:54
  is
• 8:54
  completely
• 8:54
  different.
• 8:55
  So
• 8:55
  it
• 8:55
  was
• 8:56
  things
• 8:56
  like
• 8:56
  that
• 8:56
  where
• 8:56
  one,
• 8:57
  there
• 8:57
  was
• 8:57
  a
• 8:57
  bit
• 8:57
  more
• 8:57
  of
• 8:58
  a
• 8:58
  profound
• 8:58
  need
• 8:58
  to
• 8:59
  be
• 8:59
  able
• 8:59
  to
• 8:59
  Google
• 8:59
  it
• 9:00
  and
• 9:00
  search
• 9:00
  online.
• 9:01
  And
• 9:01
  actually
• 9:02
  secondary
• 9:02
  to
• 9:02
  that,
• 9:03
  it's
• 9:03
  also
• 9:03
  the
• 9:03
  ele
• 9:04
  of
• 9:04
  when
• 9:04
  you're
• 9:04
  planning
• 9:05
  a
• 9:05
  wedding,
• 9:06
  which
• 9:06
  is
• 9:06
  for
• 9:06
  the
• 9:06
  diaspora,
• 9:07
  so
• 9:08
  South
• 9:08
  Asian
• 9:08
  wedding,
• 9:08
  but
• 9:09
  taking
• 9:09
  place
• 9:09
  outside
• 9:09
  of
• 9:10
  South
• 9:10
  Asia,
• 9:11
  things
• 9:11
  are
• 9:11
  done
• 9:11
  very
• 9:12
  differently.
• 9:12
  And
• 9:12
  that's
• 9:12
  something
• 9:13
  that
• 9:13
  we
• 9:13
  found
• 9:13
  with
• 9:13
  my
• 9:13
  sister,
• 9:14
  is
• 9:14
  that
• 9:14
  you
• 9:14
  took
• 9:15
  the
• 9:15
  tradition
• 9:16
  and
• 9:16
  the
• 9:16
  culture,
• 9:17
  but
• 9:17
  then
• 9:17
  you
• 9:17
  wanted
• 9:18
  to
• 9:18
  make
• 9:18
  it
• 9:18
  your
• 9:18
  own.
• 9:19
  And
• 9:19
  I
• 9:19
  think
• 9:20
  that's
• 9:20
  something
• 9:20
  that
• 9:21
  the
• 9:21
  community
• 9:22
  in
• 9:22
  the
• 9:22
  UK
• 9:23
  in
• 9:23
  particular,
• 9:24
  they
• 9:24
  really
• 9:25
  resonate
• 9:25
  with
• 9:25
  each
• 9:25
  other
• 9:26
  when
• 9:26
  they're
• 9:27
  all
• 9:27
  doing
• 9:27
  the
• 9:28
  traditions
• 9:28
  a
• 9:28
  little
• 9:28
  bit
• 9:29
  differently
• 9:29
  and
• 9:30
  evolving
• 9:30
  them
• 9:30
  in
• 9:30
  a
• 9:30
  way
• 9:31
  that
• 9:31
  they
• 9:31
  can
• 9:31
  make
• 9:31
  them
• 9:31
  their
• 9:32
  own.
• 9:32
  And
• 9:32
  especially
• 9:32
  if
• 9:32
  you've
• 9:33
  grown
• 9:33
  up,
• 9:34
  seen
• 9:34
  Caucasian
• 9:34
  weddings
• 9:35
  happen
• 9:35
  in
• 9:35
  a
• 9:36
  certain
• 9:36
  place,
• 9:36
  you
• 9:37
  want
• 9:37
  to
• 9:37
  fuse
• 9:38
  elements
• 9:38
  of
• 9:38
  both
• 9:38
  of
• 9:39
  those
• 9:39
  together.
• 9:40
  So
• 9:40
  that's
• 9:40
  why
• 9:40
  for
• 9:40
  us,
• 9:41
  that
• 9:41
  was
• 9:41
  really
• 9:41
  important.
• 9:42
  The
• 9:42
  way
• 9:43
  that
• 9:43
  she
• 9:43
  really
• 9:43
  started
• 9:44
  her
• 9:44
  wedding
• 9:44
  planning
• 9:45
  was
• 9:45
  caterer
• 9:46
  first,
• 9:46
  which
• 9:46
  I
• 9:46
  think
• 9:46
  does
• 9:47
  differ
• 9:47
  from
• 9:48
  a
• 9:48
  lot
• 9:48
  of
• 9:48
  other
• 9:49
  weddings.
• 9:49
  I
• 9:49
  think
• 9:49
  in
• 9:50
  the
• 9:50
  South
• 9:50
  Asian
• 9:50
  space,
• 9:50
  that's
• 9:51
  very
• 9:51
  common.
• 9:52
  We
• 9:52
  were
• 9:52
  really
• 9:53
  lucky
• 9:53
  that
• 9:53
  we
• 9:53
  know
• 9:53
  her
• 9:54
  caterers
• 9:54
  very
• 9:54
  well.
• 9:55
  And
• 9:55
  so
• 9:55
  they
• 9:55
  were
• 9:56
  amazing
• 9:56
  and
• 9:56
  incredibly
• 9:57
  helpful
• 9:58
  throughout
• 9:58
  the
• 9:58
  process,
• 9:59
  whether
• 9:59
  that
• 9:59
  be
• 9:59
  helping
• 10:00
  us
• 10:00
  find
• 10:00
  different
• 10:00
  suppliers
• 10:01
  or
• 10:02
  helping
• 10:02
  us
• 10:03
  understand
• 10:03
  our
• 10:03
  itinerary
• 10:04
  for
• 10:04
  the
• 10:04
  day.
• 10:05
  And
• 10:05
  it
• 10:05
  was
• 10:05
  through
• 10:05
  that,
• 10:05
  that
• 10:06
  process
• 10:06
  that
• 10:06
  I
• 10:06
  realized
• 10:06
  not
• 10:07
  everyone
• 10:07
  is
• 10:07
  as
• 10:07
  blessed
• 10:08
  to
• 10:08
  have
• 10:09
  people
• 10:09
  like
• 10:09
  that
• 10:10
  who
• 10:10
  are
• 10:10
  so
• 10:10
  embedded
• 10:11
  into
• 10:11
  the
• 10:11
  wedding
• 10:11
  industry,
• 10:12
  who
• 10:12
  can
• 10:12
  then
• 10:12
  be
• 10:12
  there
• 10:13
  for
• 10:13
  you
• 10:13
  on
• 10:13
  your
• 10:14
  big
• 10:14
  day.
• 10:15
  And
• 10:15
  so
• 10:15
  there
• 10:15
  is
• 10:16
  just
• 10:16
  a
• 10:16
  big
• 10:16
  knowledge
• 10:17
  gap
• 10:17
  and
• 10:17
  a
• 10:17
  lot
• 10:17
  of
• 10:18
  opacity
• 10:18
  in
• 10:18
  the
• 10:19
  industry,
• 10:19
  I
• 10:19
  think.
• 10:19
  So
• 10:20
  the
• 10:20
  caterer
• 10:20
  first
• 10:21
  thing
• 10:21
  is
• 10:21
  definitely
• 10:22
  very,
• 10:22
  very
• 10:22
  different
• 10:23
  to
• 10:23
  how
• 10:24
  often
• 10:24
  things
• 10:24
  work
• 10:25
  here
• 10:25
  in
• 10:25
  the
• 10:25
  uk.
• 10:25
  So
• 10:26
  what
• 10:26
  are
• 10:26
  some
• 10:26
  of
• 10:26
  the
• 10:26
  other
• 10:27
  challenges?
• 10:27
  Because
• 10:27
  I
• 10:27
  imagine
• 10:28
  that
• 10:28
  that
• 10:28
  limits
• 10:29
  the
• 10:29
  venue
• 10:29
  choice,
• 10:30
  for
• 10:30
  example,
• 10:30
  because
• 10:30
  there
• 10:30
  are
• 10:30
  a
• 10:30
  lot
• 10:31
  of
• 10:31
  venues
• 10:31
  here
• 10:31
  in
• 10:31
  the
• 10:31
  UK
• 10:32
  that
• 10:32
  will.
• 10:33
  So
• 10:33
  you
• 10:33
  can
• 10:33
  only
• 10:33
  use
• 10:34
  their
• 10:34
  own
• 10:35
  in
• 10:35
  house
• 10:35
  caterers.
• 10:36
  So
• 10:36
  that's
• 10:37
  difficult
• 10:37
  if
• 10:37
  you
• 10:37
  want
• 10:37
  to
• 10:37
  choose
• 10:38
  the
• 10:38
  caterer
• 10:38
  first.
• 10:38
  So
• 10:38
  what
• 10:38
  are
• 10:38
  some
• 10:39
  of
• 10:39
  the
• 10:39
  challenges
• 10:39
  you
• 10:40
  come
• 10:40
  up
• 10:40
  against
• 10:40
  in
• 10:40
  that
• 10:41
  part
• 10:41
  of
• 10:41
  the
• 10:41
  market
• 10:42
  when
• 10:42
  it
• 10:42
  comes
• 10:42
  to
• 10:43
  actually
• 10:43
  getting
• 10:43
  married
• 10:43
  here
• 10:43
  in
• 10:43
  the
• 10:44
  uk?
• 10:44
  Yeah,
• 10:44
  I
• 10:45
  think
• 10:45
  that's
• 10:46
  probably
• 10:47
  one
• 10:47
  of
• 10:47
  them.
• 10:47
  Specifically
• 10:48
  because
• 10:48
  your
• 10:48
  venue
• 10:48
  is
• 10:48
  your
• 10:49
  first
• 10:49
  thing
• 10:49
  and,
• 10:50
  and
• 10:50
  you
• 10:50
  often
• 10:50
  have
• 10:50
  an
• 10:51
  idea
• 10:51
  of
• 10:51
  the
• 10:51
  kind
• 10:52
  of
• 10:52
  venue
• 10:52
  you
• 10:52
  want
• 10:52
  to
• 10:52
  get
• 10:53
  married
• 10:53
  at
• 10:53
  before
• 10:53
  you
• 10:54
  think
• 10:54
  of
• 10:54
  the
• 10:54
  kind
• 10:54
  of
• 10:54
  food
• 10:55
  you
• 10:55
  want
• 10:55
  at
• 10:55
  your
• 10:55
  wedding?
• 10:55
  I
• 10:56
  think
• 10:57
  so.
• 10:57
  It's
• 10:57
  been.
• 10:58
  That's
• 10:58
  definitely
• 10:58
  one
• 10:58
  of
• 10:58
  the
• 10:59
  challenges,
• 10:59
  but
• 10:59
  I
• 10:59
  will
• 10:59
  say
• 11:00
  that
• 11:00
  I've
• 11:00
  seen
• 11:00
  that
• 11:00
  changing
• 11:01
  a
• 11:01
  lot
• 11:01
  more
• 11:01
  and
• 11:01
  more
• 11:01
  wedding
• 11:02
  venues
• 11:02
  that
• 11:02
  I've
• 11:02
  spoken
• 11:02
  to
• 11:03
  recently
• 11:04
  now
• 11:04
  do
• 11:04
  offer
• 11:05
  you
• 11:05
  the
• 11:05
  option
• 11:05
  to
• 11:06
  have
• 11:06
  outside
• 11:06
  and
• 11:06
  external
• 11:07
  catering,
• 11:08
  which
• 11:09
  is
• 11:09
  great.
• 11:10
  I
• 11:10
  guess
• 11:10
  some
• 11:10
  of
• 11:10
  the
• 11:11
  other
• 11:11
  challenges
• 11:11
  come
• 11:11
  down
• 11:12
  to
• 11:12
  health
• 11:12
  and
• 11:12
  safety,
• 11:13
  making
• 11:13
  sure
• 11:13
  that
• 11:13
  your
• 11:13
  venue
• 11:14
  actually
• 11:15
  knows
• 11:15
  what
• 11:16
  your
• 11:16
  regulations
• 11:17
  can
• 11:17
  you
• 11:17
  have.
• 11:17
  If
• 11:17
  you're
• 11:17
  having
• 11:18
  a
• 11:18
  mandap
• 11:18
  ceremony,
• 11:19
  can
• 11:19
  you
• 11:19
  have
• 11:20
  a
• 11:20
  fire
• 11:21
  in
• 11:21
  the
• 11:21
  specific
• 11:22
  venue
• 11:22
  or
• 11:23
  what
• 11:23
  kind
• 11:23
  of
• 11:23
  ventilation
• 11:24
  do
• 11:24
  they
• 11:24
  need?
• 11:24
  So
• 11:24
  I
• 11:24
  think
• 11:25
  it's
• 11:25
  different
• 11:26
  nuances
• 11:26
  like
• 11:27
  that,
• 11:27
  but
• 11:27
  again,
• 11:28
  seeing
• 11:28
  it
• 11:28
  changing,
• 11:29
  which
• 11:29
  is
• 11:29
  great.
• 11:30
  Something
• 11:31
  which
• 11:32
  I
• 11:32
  think
• 11:32
  is
• 11:32
  a
• 11:33
  bit
• 11:33
  of
• 11:33
  a
• 11:33
  challenge,
• 11:33
  but
• 11:34
  not
• 11:34
  always
• 11:34
  a
• 11:34
  challenge
• 11:35
  is
• 11:35
  when
• 11:35
  you
• 11:35
  have
• 11:36
  fusion
• 11:36
  weddings
• 11:36
  and
• 11:36
  you're
• 11:36
  trying
• 11:37
  to
• 11:37
  bring
• 11:37
  suppliers
• 11:38
  together
• 11:38
  from
• 11:38
  different
• 11:38
  backgrounds.
• 11:39
  And
• 11:40
  I
• 11:40
  think
• 11:40
  it's
• 11:40
  always
• 11:41
  really
• 11:41
  interesting
• 11:42
  because
• 11:42
  I'll
• 11:42
  speak
• 11:42
  to
• 11:42
  suppliers
• 11:43
  of
• 11:43
  all
• 11:44
  backgrounds
• 11:44
  and
• 11:44
  they'll
• 11:44
  often
• 11:45
  say
• 11:45
  that,
• 11:45
  oh,
• 11:45
  I
• 11:45
  don't.
• 11:45
  I
• 11:46
  want
• 11:46
  to
• 11:46
  ask
• 11:46
  this
• 11:46
  question
• 11:46
  and
• 11:47
  understand
• 11:47
  it
• 11:47
  more
• 11:47
  about
• 11:47
  the
• 11:48
  culture,
• 11:48
  but
• 11:48
  I
• 11:48
  don't
• 11:48
  want
• 11:49
  to
• 11:49
  say
• 11:49
  the
• 11:50
  wrong
• 11:50
  thing.
• 11:50
  And
• 11:50
  so
• 11:51
  I
• 11:51
  think
• 11:51
  there's
• 11:51
  still
• 11:51
  a
• 11:51
  lot
• 11:51
  in
• 11:52
  that
• 11:52
  education
• 11:52
  piece
• 11:53
  where
• 11:54
  it's
• 11:54
  great
• 11:54
  that
• 11:54
  everyone's
• 11:55
  so
• 11:55
  mindful
• 11:55
  in
• 11:56
  trying
• 11:56
  to
• 11:56
  understand
• 11:57
  different
• 11:57
  cultures,
• 11:58
  but
• 11:58
  for
• 11:59
  us,
• 11:59
  as
• 11:59
  a
• 11:59
  platform,
• 11:59
  that's
• 12:00
  something
• 12:00
  that's
• 12:00
  really
• 12:01
  important
• 12:01
  to
• 12:01
  us,
• 12:01
  is
• 12:01
  to
• 12:01
  break
• 12:02
  them
• 12:02
  down
• 12:02
  as
• 12:02
  easy
• 12:03
  as
• 12:03
  possible
• 12:04
  for
• 12:05
  everyone
• 12:05
  to
• 12:05
  understand
• 12:05
  it,
• 12:06
  but
• 12:06
  then
• 12:06
  also
• 12:06
  understand
• 12:06
  that
• 12:07
  you
• 12:07
  can't
• 12:07
  have
• 12:08
  a
• 12:08
  cookie
• 12:08
  cutter
• 12:09
  approach
• 12:09
  to
• 12:09
  every
• 12:09
  wedding.
• 12:09
  So
• 12:10
  if
• 12:10
  you're
• 12:11
  a
• 12:11
  Caucasian
• 12:11
  supplier
• 12:12
  who's
• 12:12
  doing
• 12:13
  an
• 12:13
  Indian
• 12:13
  wedding
• 12:14
  this
• 12:14
  week
• 12:14
  and
• 12:14
  then
• 12:15
  another
• 12:15
  one
• 12:15
  in
• 12:15
  a
• 12:15
  few
• 12:15
  weeks
• 12:15
  time,
• 12:16
  they
• 12:16
  could
• 12:16
  look
• 12:16
  completely
• 12:17
  different.
• 12:18
  And
• 12:18
  so
• 12:18
  it's
• 12:19
  really
• 12:19
  important
• 12:19
  as
• 12:20
  suppliers
• 12:20
  and
• 12:21
  as
• 12:21
  part
• 12:21
  of
• 12:21
  the
• 12:21
  industry
• 12:22
  to
• 12:22
  take
• 12:22
  time
• 12:22
  to
• 12:22
  really
• 12:23
  understand
• 12:24
  what
• 12:24
  the
• 12:24
  event
• 12:25
  is
• 12:25
  for
• 12:25
  the
• 12:25
  two
• 12:25
  people
• 12:26
  who
• 12:26
  are
• 12:26
  getting
• 12:26
  married.
• 12:27
  Yeah,
• 12:27
  I
• 12:27
  think
• 12:27
  it's
• 12:27
  really
• 12:27
  important
• 12:28
  it's
• 12:28
  that
• 12:28
  couple
• 12:28
  first
• 12:29
  thing,
• 12:29
  because
• 12:29
  actually
• 12:29
  every
• 12:30
  couple
• 12:30
  is
• 12:30
  going
• 12:30
  to
• 12:30
  be
• 12:31
  different,
• 12:31
  whether
• 12:31
  they're
• 12:31
  Caucasian,
• 12:32
  whether
• 12:32
  they're
• 12:32
  South
• 12:33
  Asian,
• 12:33
  whether
• 12:33
  they're
• 12:33
  any
• 12:33
  other
• 12:34
  culture
• 12:34
  or
• 12:34
  fusion,
• 12:35
  their
• 12:35
  family
• 12:35
  situation,
• 12:36
  their
• 12:36
  beliefs,
• 12:37
  everything
• 12:37
  is
• 12:37
  going
• 12:37
  to
• 12:37
  be
• 12:37
  very
• 12:38
  different.
• 12:38
  And
• 12:38
  so
• 12:38
  whoever
• 12:39
  they
• 12:39
  are,
• 12:39
  we
• 12:39
  ought
• 12:39
  to
• 12:39
  be
• 12:39
  taking
• 12:40
  them
• 12:40
  on
• 12:40
  a
• 12:40
  case
• 12:40
  by
• 12:40
  case
• 12:41
  basis.
• 12:41
  I
• 12:42
  think
• 12:42
  that
• 12:42
  also
• 12:43
  plays
• 12:43
  into
• 12:43
  this
• 12:43
  conversation.
• 12:44
  And
• 12:44
  I
• 12:45
  know
• 12:45
  I've
• 12:45
  talked
• 12:45
  to
• 12:45
  you
• 12:45
  about
• 12:45
  this
• 12:46
  before,
• 12:46
  but
• 12:46
  quite
• 12:46
  often
• 12:47
  I
• 12:47
  hear
• 12:47
  people
• 12:47
  saying,
• 12:48
  particularly
• 12:48
  venues,
• 12:48
  oh,
• 12:49
  I
• 12:49
  want
• 12:49
  to
• 12:49
  move
• 12:49
  into
• 12:49
  more
• 12:49
  of
• 12:49
  a
• 12:50
  multicultural
• 12:51
  space.
• 12:51
  I
• 12:51
  want
• 12:51
  to
• 12:52
  attract
• 12:52
  different
• 12:52
  parts
• 12:53
  of
• 12:53
  the
• 12:53
  market
• 12:54
  and
• 12:54
  they
• 12:54
  kind
• 12:54
  of
• 12:54
  lump
• 12:55
  it
• 12:55
  all
• 12:55
  together
• 12:55
  as
• 12:56
  this
• 12:56
  one
• 12:57
  big
• 12:57
  thing.
• 12:58
  How
• 12:58
  should
• 12:58
  we
• 12:58
  be
• 12:59
  talking
• 12:59
  about
• 12:59
  this
• 12:59
  stuff?
• 12:59
  How
• 12:59
  should
• 13:00
  we
• 13:00
  be
• 13:00
  talking
• 13:01
  about
• 13:01
  it
• 13:01
  in
• 13:01
  our
• 13:01
  marketing?
• 13:02
  Yeah,
• 13:02
  absolutely.
• 13:03
  I
• 13:03
  think
• 13:03
  with
• 13:03
  marketing,
• 13:04
  one
• 13:04
  of
• 13:04
  the
• 13:04
  most
• 13:05
  important
• 13:05
  things
• 13:06
  is
• 13:06
  imagery.
• 13:07
  I
• 13:07
  think
• 13:07
  we
• 13:07
  live
• 13:07
  in
• 13:08
  a
• 13:08
  generation
• 13:08
  where
• 13:08
  everyone
• 13:09
  is
• 13:09
  extremely
• 13:10
  visual.
• 13:10
  I
• 13:10
  know
• 13:10
  I
• 13:10
  definitely
• 13:11
  am
• 13:12
  and
• 13:12
  especially
• 13:12
  with
• 13:13
  social
• 13:13
  media,
• 13:13
  that
• 13:13
  is
• 13:13
  the
• 13:14
  first
• 13:14
  thing
• 13:14
  you
• 13:14
  see.
• 13:14
  So
• 13:15
  before
• 13:15
  you
• 13:15
  even
• 13:15
  read
• 13:16
  the
• 13:16
  word
• 13:16
  multicultural
• 13:17
  on
• 13:17
  someone's
• 13:17
  website,
• 13:18
  you
• 13:18
  look
• 13:18
  at
• 13:19
  their
• 13:19
  imagery
• 13:19
  to
• 13:20
  see
• 13:20
  if
• 13:20
  it's
• 13:20
  somewhere
• 13:20
  where
• 13:21
  you
• 13:21
  can
• 13:21
  visualize
• 13:21
  yourself
• 13:22
  getting
• 13:22
  married.
• 13:22
  And
• 13:22
  it's
• 13:22
  very
• 13:23
  natural
• 13:23
  that
• 13:24
  if
• 13:24
  you
• 13:24
  are
• 13:25
  having
• 13:25
  a
• 13:25
  Asian
• 13:26
  wedding
• 13:26
  or
• 13:26
  a
• 13:27
  Chinese
• 13:27
  wedding,
• 13:28
  if
• 13:28
  you
• 13:28
  can
• 13:29
  see
• 13:29
  in
• 13:29
  their
• 13:29
  marketing
• 13:30
  that
• 13:30
  they've
• 13:30
  got
• 13:31
  a
• 13:31
  couple
• 13:31
  from
• 13:32
  that
• 13:33
  specific
• 13:33
  background,
• 13:34
  or
• 13:34
  even
• 13:34
  one
• 13:34
  individual
• 13:35
  in
• 13:35
  that
• 13:35
  couple
• 13:36
  from
• 13:36
  that
• 13:36
  background,
• 13:37
  you're
• 13:37
  automatically
• 13:38
  more
• 13:38
  drawn
• 13:38
  to
• 13:38
  it.
• 13:39
  And
• 13:39
  I
• 13:39
  think
• 13:39
  that's
• 13:40
  something
• 13:40
  which
• 13:40
  suppliers
• 13:41
  should
• 13:41
  increasingly
• 13:42
  be
• 13:42
  more
• 13:42
  and
• 13:42
  more
• 13:42
  mindful
• 13:43
  of,
• 13:43
  especially
• 13:43
  if
• 13:44
  it's
• 13:44
  a
• 13:44
  space
• 13:45
  that
• 13:45
  they
• 13:45
  want
• 13:45
  to
• 13:45
  go
• 13:45
  into,
• 13:46
  that
• 13:46
  your
• 13:47
  imagery
• 13:47
  is
• 13:47
  going
• 13:47
  to
• 13:47
  be
• 13:47
  the
• 13:48
  most
• 13:48
  important
• 13:48
  thing
• 13:49
  first.
• 13:49
  Secondary
• 13:50
  to
• 13:50
  that,
• 13:50
  I
• 13:50
  would
• 13:51
  say
• 13:51
  it's
• 13:51
  the
• 13:51
  network.
• 13:52
  We
• 13:52
  are
• 13:52
  a
• 13:52
  relationship
• 13:53
  based
• 13:54
  industry
• 13:54
  and
• 13:54
  I
• 13:54
  think
• 13:55
  really
• 13:55
  trying
• 13:56
  to
• 13:57
  speak
• 13:57
  to
• 13:57
  and
• 13:58
  know
• 13:58
  and
• 13:58
  hear
• 13:58
  from
• 13:59
  as
• 13:59
  many
• 13:59
  suppliers
• 14:00
  who
• 14:01
  operate
• 14:01
  in
• 14:01
  that
• 14:01
  space,
• 14:02
  you'll
• 14:03
  learn
• 14:03
  so
• 14:03
  much
• 14:03
  more.
• 14:03
  So
• 14:03
  I
• 14:03
  know
• 14:04
  that
• 14:04
  even
• 14:04
  through
• 14:04
  our
• 14:04
  conversations,
• 14:05
  I've
• 14:05
  learned
• 14:05
  so
• 14:06
  much
• 14:06
  about
• 14:06
  your
• 14:06
  space
• 14:06
  and
• 14:06
  you've
• 14:07
  learned
• 14:07
  so
• 14:07
  much
• 14:07
  about
• 14:07
  my
• 14:08
  space,
• 14:09
  even
• 14:09
  within
• 14:10
  just
• 14:10
  an
• 14:10
  hour
• 14:10
  or
• 14:11
  half
• 14:11
  an
• 14:11
  hour.
• 14:12
  Zoom
• 14:12
  call.
• 14:13
  And
• 14:13
  so
• 14:13
  I
• 14:13
  think
• 14:14
  that's
• 14:14
  something
• 14:14
  which
• 14:15
  is
• 14:15
  definitely
• 14:16
  sometimes
• 14:16
  overlooked
• 14:16
  because
• 14:17
  naturally
• 14:17
  we're
• 14:17
  also
• 14:18
  busy
• 14:18
  in
• 14:19
  our
• 14:19
  work,
• 14:19
  whether
• 14:20
  it
• 14:20
  be
• 14:20
  through
• 14:20
  wedding
• 14:20
  season.
• 14:21
  Once
• 14:21
  wedding
• 14:22
  season
• 14:22
  finishes,
• 14:22
  we're
• 14:22
  in
• 14:23
  inquiry
• 14:23
  season.
• 14:24
  But
• 14:24
  I
• 14:24
  think
• 14:24
  it's
• 14:24
  really
• 14:25
  important
• 14:25
  to
• 14:25
  take
• 14:25
  that
• 14:26
  time
• 14:26
  out,
• 14:26
  especially
• 14:27
  if
• 14:27
  you
• 14:27
  want
• 14:27
  to
• 14:27
  intention
• 14:28
  enter
• 14:28
  a
• 14:29
  specific
• 14:30
  culture.
• 14:31
  They've
• 14:31
  had
• 14:32
  certain
• 14:32
  ways
• 14:32
  of
• 14:32
  doing
• 14:33
  things
• 14:33
  all
• 14:33
  along,
• 14:33
  and
• 14:34
  whilst
• 14:34
  they're
• 14:34
  evolving,
• 14:35
  it
• 14:36
  will
• 14:36
  always
• 14:36
  be
• 14:36
  really
• 14:36
  beneficial
• 14:37
  for
• 14:37
  you
• 14:37
  to
• 14:37
  at
• 14:38
  least
• 14:38
  know
• 14:38
  a
• 14:38
  couple
• 14:39
  of
• 14:39
  people
• 14:39
  within
• 14:40
  that
• 14:40
  industry
• 14:40
  and
• 14:40
  at
• 14:40
  least
• 14:41
  rely
• 14:41
  on
• 14:41
  them
• 14:41
  to
• 14:41
  say,
• 14:41
  oh,
• 14:42
  by
• 14:42
  the
• 14:42
  way,
• 14:42
  we
• 14:43
  have
• 14:43
  a
• 14:43
  couple
• 14:43
  coming
• 14:44
  in,
• 14:44
  they're
• 14:44
  of
• 14:45
  this
• 14:45
  background.
• 14:45
  Do
• 14:46
  you
• 14:46
  mind
• 14:46
  if
• 14:46
  I
• 14:46
  just
• 14:46
  ask
• 14:46
  you
• 14:47
  a
• 14:47
  few
• 14:47
  questions?
• 14:47
  Because
• 14:48
  I
• 14:48
  think
• 14:48
  that
• 14:48
  will
• 14:48
  help
• 14:49
  you
• 14:49
  get
• 14:49
  so
• 14:49
  much
• 14:49
  further
• 14:50
  as
• 14:50
  well.
• 14:50
  And
• 14:50
  do
• 14:50
  you
• 14:50
  think
• 14:51
  there
• 14:51
  is
• 14:51
  an
• 14:51
  opportunity,
• 14:52
  particularly
• 14:52
  for
• 14:53
  perhaps
• 14:53
  Caucasian
• 14:54
  suppliers
• 14:55
  to
• 14:55
  move
• 14:56
  into
• 14:56
  more
• 14:56
  of
• 14:56
  that
• 14:56
  space?
• 14:57
  Because
• 14:57
  I
• 14:57
  think
• 14:57
  sometimes
• 14:57
  there's
• 14:58
  this
• 14:58
  feeling
• 14:59
  like,
• 14:59
  oh,
• 14:59
  I'd
• 15:00
  love
• 15:00
  to
• 15:00
  do
• 15:00
  more
• 15:00
  weddings
• 15:01
  in
• 15:01
  the
• 15:01
  South
• 15:01
  Asian
• 15:02
  market,
• 15:02
  but
• 15:03
  they'll
• 15:03
  only
• 15:03
  ever
• 15:03
  want
• 15:04
  to
• 15:04
  work
• 15:04
  with
• 15:04
  other
• 15:05
  South
• 15:05
  Asian
• 15:05
  wedding
• 15:06
  professionals.
• 15:07
  Or
• 15:07
  do
• 15:07
  you
• 15:07
  think
• 15:07
  that's
• 15:07
  changing?
• 15:08
  Do
• 15:08
  you
• 15:08
  think
• 15:08
  there
• 15:08
  is
• 15:09
  an
• 15:09
  opportunity
• 15:09
  for
• 15:10
  everyone
• 15:10
  to
• 15:10
  work
• 15:10
  in
• 15:10
  each
• 15:10
  of
• 15:10
  the
• 15:11
  different
• 15:11
  markets?
• 15:11
  I
• 15:12
  personally
• 15:13
  think
• 15:13
  that
• 15:14
  we
• 15:14
  can
• 15:14
  cross
• 15:15
  over
• 15:15
  and
• 15:15
  work
• 15:15
  into
• 15:15
  different
• 15:16
  markets.
• 15:16
  And
• 15:17
  I
• 15:17
  think
• 15:17
  I
• 15:18
  probably,
• 15:18
  maybe
• 15:19
  it
• 15:19
  comes
• 15:19
  from
• 15:19
  my
• 15:19
  corporate
• 15:20
  background,
• 15:20
  but
• 15:21
  I
• 15:21
  think
• 15:21
  there's
• 15:21
  a
• 15:22
  lot
• 15:22
  of
• 15:22
  benefit
• 15:22
  in
• 15:22
  having
• 15:23
  people
• 15:23
  with
• 15:23
  different
• 15:23
  skill
• 15:24
  sets
• 15:24
  entering.
• 15:25
  And
• 15:25
  we
• 15:25
  always
• 15:25
  say
• 15:25
  that
• 15:26
  if
• 15:26
  we
• 15:26
  have
• 15:26
  grown
• 15:26
  up
• 15:27
  and
• 15:27
  if
• 15:27
  you
• 15:27
  have
• 15:28
  a
• 15:28
  marketing
• 15:28
  team
• 15:28
  who
• 15:29
  has
• 15:29
  the
• 15:30
  same
• 15:30
  cultural
• 15:30
  background
• 15:31
  or
• 15:31
  is
• 15:31
  the
• 15:31
  same
• 15:32
  age,
• 15:32
  you're
• 15:33
  never
• 15:33
  going
• 15:33
  to
• 15:33
  get
• 15:33
  new
• 15:33
  ideas
• 15:34
  and
• 15:34
  you're
• 15:34
  going
• 15:34
  to
• 15:35
  grow
• 15:35
  in
• 15:35
  a
• 15:35
  very
• 15:35
  different
• 15:36
  way
• 15:36
  versus
• 15:36
  a
• 15:36
  marketing
• 15:37
  team,
• 15:37
  perhaps,
• 15:38
  who
• 15:38
  has
• 15:38
  different
• 15:38
  backgrounds
• 15:39
  or
• 15:39
  different
• 15:40
  age
• 15:40
  groups.
• 15:40
  And
• 15:40
  I
• 15:41
  think
• 15:41
  the
• 15:41
  same
• 15:41
  goes
• 15:42
  for
• 15:42
  our
• 15:43
  industry
• 15:43
  that
• 15:43
  there's
• 15:44
  so
• 15:44
  much
• 15:44
  benefit
• 15:45
  in
• 15:45
  speaking
• 15:46
  to
• 15:46
  people
• 15:46
  of
• 15:46
  different
• 15:47
  backgrounds
• 15:47
  working
• 15:48
  together.
• 15:48
  Because
• 15:48
  I
• 15:48
  think
• 15:48
  what
• 15:49
  that
• 15:49
  will
• 15:49
  also
• 15:49
  do
• 15:50
  is
• 15:50
  make
• 15:51
  the
• 15:51
  weddings
• 15:51
  look
• 15:52
  different.
• 15:52
  If
• 15:52
  you
• 15:52
  have
• 15:53
  different
• 15:54
  suppliers
• 15:54
  who
• 15:54
  bring
• 15:55
  different
• 15:55
  experiences
• 15:56
  to
• 15:56
  the
• 15:56
  table
• 15:57
  and
• 15:57
  have
• 15:57
  spoken
• 15:57
  to
• 15:58
  a
• 15:58
  ton
• 15:58
  of
• 15:58
  different
• 15:58
  couples,
• 15:59
  I
• 15:59
  think
• 15:59
  there's
• 16:00
  so
• 16:00
  much
• 16:00
  more
• 16:00
  to
• 16:00
  offer.
• 16:01
  As
• 16:01
  opposed
• 16:01
  to
• 16:02
  maybe
• 16:02
  each
• 16:03
  Caucasian
• 16:03
  wedding
• 16:03
  looking
• 16:04
  the
• 16:04
  same
• 16:04
  or
• 16:04
  each
• 16:04
  Asian
• 16:04
  wedding
• 16:05
  looking
• 16:05
  the
• 16:05
  same.
• 16:05
  I
• 16:05
  think
• 16:05
  as
• 16:06
  suppliers,
• 16:06
  we'd
• 16:06
  actually
• 16:06
  enjoy
• 16:07
  the
• 16:07
  creativity
• 16:07
  of
• 16:07
  it
• 16:08
  a
• 16:08
  lot
• 16:08
  more
• 16:08
  as
• 16:08
  well.
• 16:09
  Yeah,
• 16:09
  definitely.
• 16:10
  And
• 16:10
  I
• 16:10
  think
• 16:10
  education
• 16:11
  as
• 16:11
  well
• 16:11
  is
• 16:11
  a
• 16:11
  big
• 16:11
  piece
• 16:12
  of
• 16:12
  it
• 16:12
  because
• 16:12
  just
• 16:12
  like
• 16:13
  we
• 16:13
  said,
• 16:13
  you
• 16:13
  can't
• 16:13
  just
• 16:14
  slap
• 16:14
  the
• 16:14
  word
• 16:14
  multicultural
• 16:15
  on
• 16:15
  your
• 16:15
  website
• 16:16
  and
• 16:16
  just
• 16:16
  start
• 16:16
  going
• 16:17
  into
• 16:17
  that
• 16:17
  world.
• 16:17
  Really.
• 16:18
  There's
• 16:18
  a
• 16:19
  place
• 16:19
  where
• 16:19
  we
• 16:19
  should
• 16:19
  be
• 16:19
  understanding
• 16:20
  cultures,
• 16:20
  understanding
• 16:21
  what
• 16:21
  the
• 16:21
  different
• 16:22
  ceremonies
• 16:22
  are.
• 16:23
  I
• 16:23
  mean,
• 16:23
  you
• 16:23
  talked
• 16:23
  about
• 16:24
  them
• 16:24
  so
• 16:24
  eloquently
• 16:24
  and
• 16:25
  to
• 16:25
  a
• 16:25
  lot
• 16:25
  of
• 16:25
  people,
• 16:25
  they
• 16:25
  probably
• 16:26
  won't
• 16:26
  understand
• 16:26
  any
• 16:27
  of
• 16:27
  it.
• 16:27
  So
• 16:28
  are
• 16:28
  there
• 16:28
  places
• 16:28
  where
• 16:29
  people
• 16:29
  can
• 16:29
  go
• 16:29
  for
• 16:30
  that
• 16:30
  kind
• 16:30
  of
• 16:30
  education?
• 16:31
  Do
• 16:31
  you
• 16:31
  have
• 16:32
  that
• 16:32
  kind
• 16:32
  of
• 16:32
  information
• 16:32
  now
• 16:33
  on
• 16:33
  your
• 16:33
  website?
• 16:34
  Talk
• 16:34
  to
• 16:34
  us
• 16:34
  more
• 16:34
  about
• 16:35
  that.
• 16:35
  Yeah,
• 16:35
  absolutely.
• 16:36
  So
• 16:36
  we
• 16:36
  try
• 16:36
  and
• 16:36
  promote
• 16:37
  it
• 16:37
  as
• 16:37
  much
• 16:37
  as
• 16:37
  we
• 16:37
  can
• 16:38
  on
• 16:38
  our
• 16:38
  website
• 16:39
  and
• 16:39
  we
• 16:40
  try
• 16:40
  to
• 16:40
  have
• 16:41
  culture
• 16:41
  specific
• 16:41
  experts
• 16:42
  that
• 16:42
  we
• 16:42
  work
• 16:42
  with
• 16:43
  to
• 16:43
  make
• 16:43
  sure
• 16:43
  that
• 16:43
  we're
• 16:43
  not
• 16:44
  misquoting
• 16:44
  anything.
• 16:45
  But
• 16:45
  like
• 16:46
  I
• 16:46
  said,
• 16:46
  even
• 16:46
  within
• 16:47
  a
• 16:47
  culture,
• 16:47
  you
• 16:47
  will
• 16:47
  have
• 16:48
  two
• 16:48
  weddings,
• 16:48
  could
• 16:49
  be
• 16:49
  siblings
• 16:49
  from
• 16:50
  the
• 16:50
  same
• 16:50
  family
• 16:50
  and
• 16:50
  their
• 16:51
  weddings
• 16:51
  would
• 16:51
  look
• 16:51
  different.
• 16:52
  So
• 16:52
  we
• 16:52
  try
• 16:53
  to
• 16:53
  do
• 16:53
  that
• 16:53
  as
• 16:53
  much
• 16:53
  as
• 16:54
  possible.
• 16:54
  I
• 16:55
  know
• 16:55
  that
• 16:55
  there
• 16:55
  are
• 16:55
  tons
• 16:56
  of
• 16:56
  different
• 16:56
  platforms
• 16:57
  out
• 16:57
  there
• 16:57
  and
• 16:57
  it's
• 16:57
  great
• 16:58
  to
• 16:58
  see
• 16:58
  platforms
• 16:59
  at
• 16:59
  a
• 16:59
  larger
• 16:59
  level,
• 17:00
  whether
• 17:00
  it
• 17:00
  be
• 17:01
  the
• 17:01
  Knot
• 17:01
  in
• 17:01
  the
• 17:01
  US
• 17:02
  or
• 17:02
  Hitch
• 17:02
  in
• 17:03
  the
• 17:03
  uk,
• 17:03
  Guide
• 17:03
  to
• 17:03
  Pride
• 17:03
  in
• 17:04
  the
• 17:04
  uk,
• 17:04
  who
• 17:04
  are
• 17:04
  doing
• 17:05
  wonderful
• 17:05
  things
• 17:06
  at
• 17:06
  promoting
• 17:07
  different
• 17:07
  cultures.
• 17:08
  So
• 17:08
  I
• 17:08
  think
• 17:08
  that's
• 17:09
  great
• 17:09
  and
• 17:09
  that's
• 17:09
  growing
• 17:10
  from
• 17:10
  an
• 17:10
  events
• 17:11
  perspective.
• 17:11
  I
• 17:12
  definitely
• 17:12
  know
• 17:12
  that
• 17:12
  there
• 17:12
  are
• 17:13
  a
• 17:13
  lot
• 17:13
  of
• 17:13
  people
• 17:13
  taking,
• 17:14
  making
• 17:14
  the
• 17:14
  effort
• 17:15
  to
• 17:15
  run
• 17:16
  events
• 17:16
  for
• 17:17
  specific
• 17:17
  cultures.
• 17:18
  And
• 17:18
  again,
• 17:18
  to
• 17:18
  do
• 17:19
  that
• 17:19
  education
• 17:19
  piece,
• 17:20
  we're
• 17:20
  actually
• 17:20
  part
• 17:20
  of
• 17:21
  one,
• 17:21
  which
• 17:21
  we're
• 17:21
  lucky
• 17:21
  enough
• 17:21
  to
• 17:22
  have
• 17:22
  you
• 17:22
  speaking
• 17:22
  at,
• 17:23
  which
• 17:24
  is
• 17:24
  at
• 17:24
  the
• 17:24
  start
• 17:24
  of
• 17:24
  next
• 17:25
  year,
• 17:25
  which
• 17:25
  is
• 17:25
  called
• 17:26
  Revive,
• 17:26
  and
• 17:26
  it's
• 17:26
  an
• 17:26
  Asian
• 17:27
  wedding
• 17:27
  symposium,
• 17:28
  specifically
• 17:29
  bringing
• 17:29
  together
• 17:29
  those
• 17:30
  who
• 17:30
  are
• 17:30
  either
• 17:31
  already
• 17:31
  within
• 17:31
  the
• 17:31
  Asian
• 17:32
  market
• 17:32
  or
• 17:33
  want
• 17:33
  to
• 17:33
  be
• 17:33
  in
• 17:33
  the
• 17:33
  market.
• 17:34
  So
• 17:34
  I
• 17:34
  think
• 17:35
  that
• 17:35
  there's
• 17:35
  a
• 17:35
  lot.
• 17:36
  And
• 17:36
  even
• 17:36
  having
• 17:36
  spoken
• 17:37
  to
• 17:37
  some
• 17:37
  of
• 17:37
  my
• 17:38
  counterparts
• 17:38
  in
• 17:38
  the
• 17:38
  wedding
• 17:39
  industry.
• 17:39
  I
• 17:39
  know
• 17:39
  that
• 17:40
  there's
• 17:40
  a
• 17:40
  lot
• 17:40
  more
• 17:40
  in
• 17:40
  the
• 17:41
  pipeline
• 17:41
  over
• 17:41
  the
• 17:41
  next
• 17:42
  few
• 17:42
  years
• 17:42
  for
• 17:42
  us
• 17:43
  all
• 17:43
  to
• 17:43
  really
• 17:43
  bring
• 17:43
  that
• 17:44
  multicultural,
• 17:45
  fusion
• 17:45
  wedding
• 17:45
  side
• 17:46
  together.
• 17:46
  It's
• 17:47
  exciting.
• 17:47
  I
• 17:47
  think
• 17:47
  it's
• 17:48
  a
• 17:48
  huge
• 17:48
  opportunity.
• 17:49
  I
• 17:49
  think
• 17:49
  there's
• 17:49
  a
• 17:49
  lot.
• 17:49
  I
• 17:50
  know
• 17:50
  we've
• 17:50
  talked
• 17:50
  about
• 17:50
  this.
• 17:50
  With
• 17:51
  your
• 17:51
  upcoming
• 17:51
  event,
• 17:52
  there's
• 17:52
  a
• 17:52
  lot
• 17:52
  of
• 17:53
  work
• 17:53
  to
• 17:53
  be
• 17:53
  done
• 17:53
  in
• 17:54
  areas
• 17:55
  where
• 17:55
  there's
• 17:56
  wedding
• 17:56
  pros
• 17:56
  who
• 17:56
  aren't
• 17:56
  digitized,
• 17:57
  who
• 17:57
  aren't
• 17:58
  keeping
• 17:58
  up
• 17:58
  with
• 17:58
  the
• 17:58
  modern
• 17:58
  couple.
• 17:59
  And
• 17:59
  it's
• 17:59
  great
• 17:59
  that
• 18:00
  we're
• 18:00
  going
• 18:00
  to
• 18:00
  be
• 18:00
  able
• 18:00
  to
• 18:00
  work
• 18:01
  with
• 18:01
  them.
• 18:01
  But
• 18:01
  then
• 18:01
  on
• 18:01
  the
• 18:02
  other
• 18:02
  side,
• 18:02
  also
• 18:02
  wedding
• 18:03
  suppliers
• 18:03
  that
• 18:04
  want
• 18:04
  to
• 18:04
  break
• 18:04
  into
• 18:04
  that
• 18:05
  market
• 18:05
  and
• 18:05
  want
• 18:05
  to
• 18:05
  be
• 18:05
  educated
• 18:06
  and
• 18:06
  it
• 18:06
  could
• 18:06
  be
• 18:06
  a
• 18:06
  good
• 18:07
  opportunity
• 18:07
  for
• 18:07
  them.
• 18:07
  So
• 18:08
  just
• 18:08
  briefly
• 18:09
  talk
• 18:09
  to
• 18:09
  us
• 18:09
  about
• 18:09
  that
• 18:10
  symposium
• 18:10
  then.
• 18:10
  Where
• 18:10
  did
• 18:11
  the
• 18:11
  idea
• 18:11
  come
• 18:12
  from
• 18:12
  for
• 18:12
  it?
• 18:13
  What's
• 18:13
  it
• 18:13
  all
• 18:13
  about
• 18:13
  and
• 18:14
  who's
• 18:14
  welcome
• 18:14
  to
• 18:14
  attend?
• 18:15
  Absolutely.
• 18:16
  So
• 18:16
  it
• 18:16
  was
• 18:17
  myself
• 18:18
  and
• 18:18
  two
• 18:18
  others.
• 18:19
  There's
• 18:19
  a
• 18:19
  lady
• 18:19
  called
• 18:19
  Shalina
• 18:20
  who
• 18:20
  runs
• 18:20
  Coco
• 18:21
  Blush
• 18:21
  events
• 18:22
  and
• 18:22
  a
• 18:22
  lady
• 18:22
  called
• 18:23
  Trish
• 18:23
  who
• 18:23
  runs
• 18:24
  Shurney
• 18:24
  London.
• 18:26
  And
• 18:26
  we
• 18:26
  were
• 18:26
  all
• 18:27
  just
• 18:27
  sitting
• 18:27
  one
• 18:27
  day
• 18:27
  and
• 18:28
  talking
• 18:28
  about
• 18:28
  how
• 18:29
  there's
• 18:29
  so
• 18:29
  many
• 18:30
  great
• 18:30
  events
• 18:30
  that
• 18:31
  happen
• 18:31
  worldwide.
• 18:31
  Wedding
• 18:32
  mba,
• 18:32
  of
• 18:32
  course,
• 18:33
  you're
• 18:33
  very
• 18:33
  familiar
• 18:33
  with
• 18:33
  that,
• 18:34
  Becca,
• 18:35
  and
• 18:35
  they're
• 18:36
  great,
• 18:36
  but
• 18:36
  there's
• 18:37
  nothing
• 18:37
  for
• 18:37
  the
• 18:37
  Asian
• 18:38
  side
• 18:38
  and
• 18:38
  there's
• 18:38
  nothing
• 18:38
  that
• 18:38
  we
• 18:39
  see
• 18:39
  in
• 18:39
  the
• 18:39
  uk.
• 18:40
  And
• 18:40
  we've
• 18:40
  always
• 18:40
  wondered,
• 18:40
  you
• 18:41
  know
• 18:41
  what,
• 18:41
  we'd
• 18:41
  love
• 18:41
  to
• 18:41
  attend
• 18:42
  those
• 18:42
  events,
• 18:43
  but
• 18:43
  why
• 18:43
  don't
• 18:43
  we
• 18:44
  try
• 18:44
  putting
• 18:44
  on
• 18:44
  our
• 18:44
  own
• 18:45
  one?
• 18:45
  So
• 18:45
  that's
• 18:45
  how
• 18:46
  Revive
• 18:47
  came
• 18:47
  about
• 18:47
  and
• 18:48
  with
• 18:48
  the
• 18:48
  hopes
• 18:49
  to
• 18:49
  grow
• 18:49
  and
• 18:49
  evolve
• 18:50
  much
• 18:50
  larger.
• 18:51
  But
• 18:51
  we're
• 18:51
  actually
• 18:51
  doing
• 18:51
  our
• 18:51
  inaugural
• 18:52
  event
• 18:53
  on
• 18:53
  Saturday
• 18:53
  25th
• 18:54
  January
• 18:55
  2025
• 18:56
  at
• 18:57
  the
• 18:57
  Grove
• 18:57
  here
• 18:58
  in
• 18:58
  Watford,
• 18:58
  Hertfordshire.
• 18:59
  And
• 19:00
  the
• 19:00
  purpose
• 19:00
  of
• 19:00
  that
• 19:01
  event
• 19:01
  is
• 19:01
  really
• 19:01
  to
• 19:02
  bring
• 19:02
  together
• 19:02
  as
• 19:03
  many
• 19:03
  people
• 19:03
  as
• 19:03
  possible
• 19:04
  who
• 19:04
  are
• 19:04
  either
• 19:04
  already
• 19:05
  in
• 19:05
  the
• 19:05
  Asian
• 19:05
  wedding
• 19:05
  space
• 19:06
  or
• 19:06
  wanting
• 19:07
  to
• 19:07
  enter
• 19:07
  the
• 19:07
  market
• 19:08
  and
• 19:08
  just
• 19:09
  talk
• 19:09
  about
• 19:09
  the
• 19:09
  current
• 19:09
  state
• 19:10
  of
• 19:10
  the
• 19:10
  industry
• 19:11
  and
• 19:11
  how
• 19:11
  we
• 19:11
  see
• 19:11
  it
• 19:12
  evolving
• 19:12
  and
• 19:12
  how
• 19:13
  do
• 19:13
  we
• 19:13
  fit
• 19:13
  into
• 19:14
  it.
• 19:14
  And
• 19:14
  really
• 19:15
  a
• 19:15
  part
• 19:15
  in
• 19:16
  improving
• 19:16
  that
• 19:17
  one
• 19:17
  from
• 19:17
  an
• 19:17
  internal
• 19:18
  standpoint
• 19:18
  being
• 19:19
  suppliers,
• 19:20
  but
• 19:20
  also
• 19:20
  from
• 19:21
  a
• 19:21
  standpoint
• 19:21
  of
• 19:21
  what
• 19:22
  is
• 19:22
  it
• 19:22
  that
• 19:22
  couples
• 19:22
  want.
• 19:22
  And
• 19:23
  I
• 19:23
  think
• 19:23
  it
• 19:23
  hits
• 19:23
  perfectly
• 19:24
  with
• 19:24
  what
• 19:24
  you
• 19:24
  said
• 19:25
  there,
• 19:25
  Becca,
• 19:25
  earlier
• 19:25
  in
• 19:26
  this
• 19:26
  conversation,
• 19:26
  that
• 19:27
  you
• 19:27
  need
• 19:27
  to
• 19:27
  put
• 19:28
  your
• 19:28
  couples
• 19:28
  first.
• 19:29
  And
• 19:29
  so
• 19:30
  if
• 19:30
  we
• 19:30
  think
• 19:30
  that
• 19:30
  the
• 19:31
  industry
• 19:31
  needs
• 19:31
  to
• 19:31
  evolve,
• 19:32
  it
• 19:32
  really
• 19:32
  should
• 19:33
  be
• 19:33
  couple
• 19:33
  centric
• 19:34
  and
• 19:34
  see
• 19:34
  how
• 19:34
  they
• 19:34
  want
• 19:35
  it
• 19:35
  to
• 19:35
  evolve.
• 19:35
  And
• 19:35
  I
• 19:35
  think
• 19:36
  it's
• 19:36
  such
• 19:36
  an
• 19:37
  interesting
• 19:37
  time
• 19:37
  right
• 19:38
  now
• 19:38
  with
• 19:38
  Gen
• 19:38
  Z
• 19:39
  couples
• 19:40
  on
• 19:40
  the
• 19:40
  rise.
• 19:41
  So
• 19:41
  we
• 19:41
  actually
• 19:41
  have
• 19:41
  a
• 19:41
  session
• 19:42
  called
• 19:42
  Don't
• 19:42
  Be
• 19:42
  Afraid
• 19:43
  of
• 19:43
  Gen
• 19:43
  Z
• 19:43
  because
• 19:44
  I
• 19:44
  think
• 19:45
  it
• 19:45
  is
• 19:45
  the
• 19:45
  case
• 19:45
  when
• 19:46
  suppliers
• 19:47
  have
• 19:47
  historically
• 19:48
  worked
• 19:48
  with
• 19:48
  a
• 19:49
  certain
• 19:49
  type
• 19:49
  of
• 19:49
  couple
• 19:50
  who
• 19:50
  works
• 19:50
  and
• 19:50
  operates
• 19:51
  in
• 19:51
  a
• 19:51
  certain
• 19:51
  way.
• 19:52
  There
• 19:53
  is
• 19:53
  a
• 19:53
  big
• 19:53
  change
• 19:53
  coming
• 19:54
  and
• 19:54
  so
• 19:54
  we
• 19:54
  do
• 19:55
  need
• 19:55
  to
• 19:55
  evolve
• 19:55
  with
• 19:56
  that.
• 19:56
  So
• 19:56
  the.
• 19:56
  The
• 19:57
  entire
• 19:57
  focus
• 19:57
  of
• 19:57
  it
• 19:58
  is
• 19:58
  really
• 19:58
  to
• 19:58
  be
• 19:59
  couple
• 19:59
  centric,
• 20:00
  couple
• 20:00
  driven
• 20:01
  and
• 20:01
  evolving
• 20:02
  the
• 20:02
  wedding
• 20:02
  industry
• 20:03
  in
• 20:03
  a
• 20:03
  particular
• 20:03
  way.
• 20:04
  Fantastic.
• 20:04
  And
• 20:04
  a
• 20:05
  great
• 20:05
  opportunity
• 20:05
  to
• 20:05
  come
• 20:05
  and
• 20:06
  network
• 20:06
  and
• 20:06
  to
• 20:07
  be
• 20:07
  in
• 20:07
  that
• 20:07
  room
• 20:08
  with
• 20:08
  all
• 20:08
  sorts
• 20:08
  of
• 20:08
  different
• 20:09
  suppliers
• 20:09
  coming
• 20:09
  together
• 20:10
  and
• 20:10
  having
• 20:10
  those
• 20:10
  conversations
• 20:11
  which,
• 20:11
  as
• 20:11
  we
• 20:11
  said
• 20:12
  earlier,
• 20:12
  just
• 20:12
  having
• 20:13
  a
• 20:13
  10,
• 20:13
  15,
• 20:13
  20
• 20:14
  minute
• 20:14
  conversation,
• 20:14
  you
• 20:15
  can
• 20:15
  learn
• 20:15
  so
• 20:15
  much.
• 20:16
  So
• 20:16
  if
• 20:16
  people
• 20:16
  are
• 20:17
  interested
• 20:17
  in
• 20:17
  coming
• 20:18
  along
• 20:18
  to
• 20:18
  that
• 20:18
  event
• 20:18
  in
• 20:19
  January,
• 20:19
  it's
• 20:20
  open
• 20:20
  to
• 20:20
  all,
• 20:20
  isn't
• 20:20
  it?
• 20:21
  You
• 20:21
  don't
• 20:21
  have
• 20:21
  to
• 20:21
  already
• 20:22
  be
• 20:22
  working
• 20:22
  in
• 20:22
  the
• 20:22
  Asian
• 20:23
  wedding
• 20:23
  market.
• 20:24
  It
• 20:24
  could
• 20:24
  be
• 20:24
  someone
• 20:24
  that
• 20:24
  just
• 20:24
  wants
• 20:25
  to
• 20:25
  learn
• 20:25
  or
• 20:25
  understand
• 20:25
  more
• 20:26
  about
• 20:26
  it.
• 20:27
  Where's
• 20:27
  the
• 20:27
  best
• 20:27
  place
• 20:27
  for
• 20:27
  them
• 20:28
  to
• 20:28
  find
• 20:28
  out
• 20:28
  more
• 20:28
  about
• 20:28
  that?
• 20:29
  The
• 20:29
  best
• 20:29
  place
• 20:29
  would
• 20:30
  be
• 20:30
  to
• 20:30
  go
• 20:30
  onto
• 20:30
  ReviveSymposium.com
• 20:31
  we
• 20:32
  also
• 20:32
  do
• 20:33
  have
• 20:33
  an
• 20:34
  Instagram
• 20:35
  page
• 20:35
  which
• 20:36
  is
• 20:36
  ReviveEviveWedding
• 20:37
  Symposium.
• 20:38
  So
• 20:38
  those
• 20:38
  are
• 20:38
  the
• 20:39
  two
• 20:39
  best
• 20:39
  places
• 20:40
  for
• 20:40
  you
• 20:40
  to
• 20:40
  find
• 20:40
  out
• 20:41
  more.
• 20:41
  Fantastic.
• 20:41
  And
• 20:42
  if
• 20:42
  anyone
• 20:42
  can't
• 20:42
  find
• 20:43
  that,
• 20:43
  have
• 20:43
  a
• 20:43
  look
• 20:43
  in
• 20:43
  the
• 20:44
  show
• 20:44
  notes
• 20:44
  and
• 20:44
  I'll
• 20:44
  make
• 20:44
  sure
• 20:44
  that
• 20:45
  I
• 20:45
  link
• 20:45
  to
• 20:45
  that.
• 20:45
  And
• 20:46
  it
• 20:46
  would
• 20:46
  be
• 20:46
  great
• 20:46
  to
• 20:46
  see
• 20:46
  some
• 20:46
  of
• 20:47
  you
• 20:47
  coming
• 20:47
  along
• 20:47
  to
• 20:48
  Watford
• 20:48
  in
• 20:49
  January.
• 20:49
  I'd
• 20:49
  love
• 20:49
  to
• 20:49
  see
• 20:50
  you
• 20:50
  there
• 20:50
  and
• 20:50
  I
• 20:50
  think
• 20:50
  it's
• 20:50
  a
• 20:50
  great
• 20:50
  opportunity
• 20:51
  and
• 20:51
  I'm
• 20:51
  excited
• 20:52
  to
• 20:52
  see
• 20:52
  where
• 20:53
  the
• 20:53
  event
• 20:53
  goes
• 20:53
  because
• 20:53
  I
• 20:53
  think
• 20:54
  it
• 20:54
  will
• 20:54
  continue
• 20:54
  to
• 20:55
  grow
• 20:55
  as
• 20:55
  we
• 20:55
  continue
• 20:56
  to
• 20:56
  see
• 20:56
  this
• 20:57
  need
• 20:57
  in
• 20:57
  the
• 20:58
  market.
• 20:58
  Now,
• 20:58
  we
• 20:58
  talked
• 20:59
  at
• 20:59
  the
• 20:59
  beginning
• 21:00
  about
• 21:00
  your
• 21:00
  journey
• 21:01
  into
• 21:01
  the
• 21:01
  wedding
• 21:01
  industry
• 21:01
  and
• 21:02
  how
• 21:02
  you
• 21:02
  saw
• 21:02
  this
• 21:02
  gap
• 21:03
  with
• 21:03
  eternity.
• 21:04
  But
• 21:04
  eternity
• 21:05
  itself
• 21:05
  has
• 21:05
  also
• 21:06
  evolved
• 21:06
  over
• 21:06
  the
• 21:07
  last
• 21:07
  year
• 21:07
  or
• 21:08
  so,
• 21:08
  so
• 21:08
  it's
• 21:09
  no
• 21:09
  longer
• 21:09
  just
• 21:09
  a
• 21:09
  place
• 21:10
  inspiration.
• 21:10
  Talk
• 21:11
  to
• 21:11
  me
• 21:11
  about
• 21:11
  where
• 21:12
  you've
• 21:12
  taken
• 21:12
  it
• 21:12
  now.
• 21:13
  Absolutely.
• 21:13
  So
• 21:14
  we
• 21:14
  have
• 21:14
  evolved
• 21:15
  a
• 21:15
  lot.
• 21:15
  It's
• 21:16
  been
• 21:16
  a
• 21:16
  great
• 21:16
  learning
• 21:17
  journey
• 21:17
  for
• 21:17
  me.
• 21:18
  So
• 21:18
  where
• 21:18
  we
• 21:19
  initially
• 21:19
  started
• 21:19
  off,
• 21:20
  probably
• 21:20
  more
• 21:20
  as
• 21:21
  a
• 21:21
  digital
• 21:21
  planning
• 21:22
  destination,
• 21:23
  we
• 21:23
  really,
• 21:23
  within
• 21:24
  our
• 21:24
  first
• 21:24
  year,
• 21:24
  wanted
• 21:25
  to
• 21:25
  gather
• 21:25
  as
• 21:25
  much
• 21:26
  feedback
• 21:26
  as
• 21:26
  possible,
• 21:27
  both
• 21:28
  from
• 21:28
  our
• 21:28
  couples
• 21:29
  and
• 21:29
  from
• 21:29
  our
• 21:29
  suppliers.
• 21:30
  And
• 21:30
  the
• 21:31
  big
• 21:31
  growing
• 21:31
  need
• 21:32
  that
• 21:32
  came
• 21:32
  out
• 21:32
  of
• 21:32
  that
• 21:33
  was
• 21:33
  something
• 21:33
  which
• 21:34
  helps
• 21:34
  them
• 21:34
  manage
• 21:34
  their
• 21:35
  administration,
• 21:35
  I
• 21:36
  think
• 21:36
  something
• 21:36
  as
• 21:36
  weddings
• 21:37
  are
• 21:37
  increasing,
• 21:37
  they're
• 21:38
  becoming
• 21:38
  more
• 21:38
  lavish
• 21:39
  with
• 21:39
  social
• 21:40
  media,
• 21:40
  where
• 21:40
  we're
• 21:41
  coming
• 21:41
  up
• 21:41
  with
• 21:41
  so
• 21:41
  many
• 21:42
  more
• 21:42
  ideas
• 21:42
  and
• 21:43
  working
• 21:43
  a
• 21:43
  lot
• 21:43
  more
• 21:44
  closely
• 21:44
  with
• 21:44
  our
• 21:44
  suppliers
• 21:45
  to
• 21:45
  be
• 21:45
  creative,
• 21:45
  which
• 21:46
  is
• 21:46
  absolutely
• 21:46
  amazing.
• 21:47
  But
• 21:47
  also
• 21:48
  that
• 21:48
  comes
• 21:48
  with
• 21:48
  a
• 21:49
  lot
• 21:49
  of
• 21:49
  admin
• 21:49
  and
• 21:49
  a
• 21:50
  lot
• 21:50
  of
• 21:50
  back
• 21:50
  and
• 21:50
  forth.
• 21:51
  And
• 21:51
  we
• 21:52
  increasingly
• 21:52
  found
• 21:53
  that
• 21:53
  there
• 21:53
  was
• 21:53
  a
• 21:53
  lot
• 21:53
  of
• 21:53
  information
• 21:54
  exchange
• 21:54
  that
• 21:55
  was
• 21:55
  happening
• 21:55
  over
• 21:56
  a
• 21:56
  combination
• 21:57
  of
• 21:57
  email,
• 21:58
  Instagram
• 21:59
  and
• 21:59
  WhatsApp.
• 22:00
  And
• 22:01
  for
• 22:01
  suppliers,
• 22:02
  that
• 22:02
  was
• 22:02
  a
• 22:02
  bit
• 22:02
  of
• 22:02
  a
• 22:02
  headache
• 22:02
  to
• 22:03
  manage
• 22:03
  because
• 22:03
  if
• 22:04
  someone
• 22:04
  in
• 22:04
  your
• 22:05
  team
• 22:05
  is
• 22:05
  speaking
• 22:05
  to
• 22:05
  a
• 22:05
  client
• 22:06
  over
• 22:06
  WhatsApp,
• 22:06
  but
• 22:07
  someone
• 22:07
  else
• 22:07
  is
• 22:08
  looking
• 22:09
  at
• 22:09
  an
• 22:09
  email
• 22:10
  chain
• 22:11
  with
• 22:11
  your
• 22:11
  client,
• 22:12
  there's
• 22:12
  often
• 22:12
  going
• 22:13
  to
• 22:13
  be
• 22:13
  a
• 22:13
  mismatch
• 22:13
  of
• 22:14
  information
• 22:14
  there.
• 22:15
  And
• 22:15
  so
• 22:15
  that
• 22:16
  was
• 22:16
  causing
• 22:16
  a
• 22:16
  couple
• 22:17
  of
• 22:17
  issues
• 22:17
  and
• 22:17
  then
• 22:18
  secondary
• 22:18
  to
• 22:18
  that
• 22:19
  from
• 22:19
  a
• 22:19
  couple's
• 22:20
  point
• 22:20
  of
• 22:20
  view,
• 22:20
  again,
• 22:21
  if
• 22:21
  partner
• 22:21
  A
• 22:22
  is
• 22:22
  the
• 22:23
  one
• 22:23
  who's
• 22:23
  got
• 22:24
  the
• 22:24
  payment
• 22:25
  reminder,
• 22:25
  for
• 22:26
  example,
• 22:26
  on
• 22:26
  their
• 22:27
  phone,
• 22:27
  partner
• 22:27
  B
• 22:27
  is
• 22:28
  unaware
• 22:28
  of
• 22:28
  it,
• 22:28
  gets
• 22:28
  this
• 22:29
  email,
• 22:29
  this
• 22:29
  phone
• 22:29
  call
• 22:29
  to
• 22:30
  say,
• 22:30
  oh,
• 22:30
  hey,
• 22:30
  your
• 22:30
  payments
• 22:31
  due.
• 22:31
  There's
• 22:32
  just
• 22:32
  a
• 22:32
  lot
• 22:32
  more
• 22:33
  stress
• 22:34
  that
• 22:34
  is
• 22:34
  being
• 22:34
  added
• 22:34
  on.
• 22:35
  And
• 22:35
  I
• 22:35
  think
• 22:35
  we
• 22:36
  always
• 22:36
  describe
• 22:36
  it
• 22:36
  as
• 22:36
  the
• 22:37
  wedding
• 22:37
  planning
• 22:37
  process
• 22:37
  has
• 22:38
  probably
• 22:38
  become
• 22:38
  a
• 22:38
  bit
• 22:39
  inefficient
• 22:39
  as
• 22:39
  we've
• 22:40
  grown.
• 22:40
  And
• 22:41
  whilst
• 22:41
  we
• 22:41
  want
• 22:41
  the
• 22:41
  industry
• 22:41
  to
• 22:42
  keep
• 22:42
  growing,
• 22:42
  the
• 22:42
  way
• 22:43
  that
• 22:43
  we
• 22:43
  see
• 22:43
  ourselves
• 22:43
  fitting
• 22:44
  in
• 22:44
  is
• 22:44
  also
• 22:44
  then
• 22:45
  making
• 22:45
  it
• 22:45
  efficient
• 22:46
  as
• 22:46
  you
• 22:46
  grow
• 22:47
  both
• 22:47
  as
• 22:48
  couples
• 22:48
  as
• 22:49
  well
• 22:49
  as
• 22:49
  suppliers.
• 22:50
  So
• 22:50
  essentially
• 22:50
  we've
• 22:51
  launched
• 22:51
  an
• 22:51
  event
• 22:51
  management
• 22:52
  tool
• 22:52
  which
• 22:53
  is
• 22:53
  collaborative
• 22:53
  and
• 22:54
  that's
• 22:54
  our
• 22:54
  usp.
• 22:54
  It's
• 22:55
  the
• 22:55
  fact
• 22:55
  that
• 22:55
  you
• 22:56
  can
• 22:56
  use
• 22:56
  our
• 22:57
  management
• 22:58
  tool
• 22:58
  as
• 22:58
  your
• 22:58
  own
• 22:58
  CRM
• 22:59
  internally
• 23:00
  for
• 23:00
  your
• 23:00
  business,
• 23:00
  whether
• 23:01
  that
• 23:01
  be
• 23:01
  to
• 23:02
  manage
• 23:02
  your
• 23:02
  clients,
• 23:03
  track
• 23:03
  your
• 23:03
  payment
• 23:03
  schedules,
• 23:04
  keep
• 23:04
  documents,
• 23:05
  shared
• 23:05
  notes
• 23:06
  in
• 23:06
  it,
• 23:07
  and
• 23:07
  then
• 23:08
  equally,
• 23:08
  the
• 23:09
  couple
• 23:09
  has
• 23:09
  their
• 23:09
  own
• 23:09
  planner
• 23:10
  on
• 23:10
  their
• 23:10
  side
• 23:10
  where
• 23:10
  they
• 23:11
  plan
• 23:11
  their
• 23:11
  wedding.
• 23:11
  Your
• 23:12
  events
• 23:12
  all
• 23:12
  sit
• 23:12
  in
• 23:12
  the
• 23:12
  middle.
• 23:13
  So
• 23:13
  you
• 23:13
  can
• 23:13
  put
• 23:14
  information
• 23:14
  into
• 23:14
  their.
• 23:15
  Couples
• 23:15
  can
• 23:15
  put
• 23:15
  information
• 23:16
  in
• 23:16
  there
• 23:16
  and
• 23:16
  then
• 23:16
  at
• 23:16
  least
• 23:17
  everything
• 23:17
  is
• 23:17
  stored
• 23:18
  in
• 23:18
  one
• 23:19
  place,
• 23:19
  whether
• 23:19
  that
• 23:19
  be
• 23:20
  your
• 23:20
  messages,
• 23:20
  whether
• 23:21
  that
• 23:21
  be
• 23:21
  your
• 23:22
  quotes
• 23:23
  or
• 23:23
  your
• 23:23
  payment
• 23:23
  schedules.
• 23:24
  And
• 23:24
  something
• 23:25
  that
• 23:25
  we're
• 23:25
  really
• 23:25
  looking
• 23:26
  to
• 23:26
  do
• 23:26
  is
• 23:26
  evolve
• 23:26
  the
• 23:26
  platform
• 23:27
  even
• 23:27
  more
• 23:27
  to
• 23:28
  promote
• 23:28
  the
• 23:29
  within
• 23:29
  industry
• 23:30
  and
• 23:30
  within
• 23:30
  supplier
• 23:31
  messaging.
• 23:32
  So,
• 23:32
  for
• 23:32
  example,
• 23:33
  if
• 23:33
  you're
• 23:33
  working
• 23:33
  on
• 23:33
  a
• 23:33
  wedding
• 23:34
  and
• 23:34
  there's
• 23:34
  10
• 23:34
  to
• 23:35
  15
• 23:35
  suppliers,
• 23:36
  you
• 23:36
  can
• 23:36
  have
• 23:37
  a
• 23:37
  group
• 23:37
  chat,
• 23:37
  but
• 23:37
  then
• 23:37
  you
• 23:38
  can
• 23:38
  also
• 23:38
  have
• 23:38
  a
• 23:38
  breakaway
• 23:39
  group
• 23:39
  chat.
• 23:39
  If
• 23:39
  you're
• 23:39
  a
• 23:40
  cake
• 23:40
  artist
• 23:40
  and
• 23:40
  you
• 23:40
  need
• 23:40
  to
• 23:41
  speak
• 23:41
  to
• 23:41
  the
• 23:41
  decorator,
• 23:42
  then
• 23:42
  if
• 23:43
  you
• 23:43
  want
• 23:43
  the
• 23:43
  couple
• 23:43
  to
• 23:43
  be
• 23:44
  part
• 23:44
  of
• 23:44
  a
• 23:44
  one
• 23:44
  to
• 23:44
  one
• 23:45
  chat
• 23:45
  with
• 23:45
  you,
• 23:45
  you
• 23:46
  can
• 23:46
  create
• 23:46
  that.
• 23:46
  So
• 23:47
  it
• 23:47
  saves
• 23:47
  the
• 23:47
  need
• 23:47
  for
• 23:48
  mixing
• 23:48
  our
• 23:48
  personal
• 23:49
  and
• 23:49
  professional
• 23:49
  lives
• 23:50
  via
• 23:50
  WhatsApp,
• 23:51
  but
• 23:51
  equally
• 23:51
  just
• 23:52
  makes
• 23:52
  it
• 23:52
  really
• 23:52
  easy
• 23:52
  if
• 23:53
  you
• 23:53
  need
• 23:53
  to
• 23:53
  trace
• 23:53
  back
• 23:54
  and
• 23:54
  look
• 23:54
  back
• 23:54
  at
• 23:54
  a
• 23:54
  conversation
• 23:56
  and
• 23:56
  find
• 23:56
  a
• 23:57
  missing
• 23:57
  piece
• 23:57
  of
• 23:57
  information.
• 23:58
  Really
• 23:58
  interesting.
• 23:59
  Now,
• 23:59
  obviously
• 24:00
  there's
• 24:00
  a
• 24:00
  lot
• 24:00
  of
• 24:00
  different
• 24:00
  planning
• 24:01
  tools
• 24:01
  on
• 24:01
  the
• 24:02
  market
• 24:02
  and
• 24:03
  as
• 24:03
  I
• 24:03
  said
• 24:03
  in
• 24:04
  the
• 24:04
  intro,
• 24:04
  you
• 24:05
  describe
• 24:05
  it
• 24:05
  as
• 24:05
  having
• 24:06
  been
• 24:06
  created
• 24:06
  through
• 24:06
  this
• 24:07
  multicultural
• 24:07
  lens.
• 24:08
  So
• 24:08
  just
• 24:09
  explain
• 24:09
  to
• 24:09
  me
• 24:09
  a
• 24:09
  bit
• 24:09
  more
• 24:10
  about
• 24:10
  what
• 24:10
  makes
• 24:11
  it
• 24:11
  more
• 24:12
  relevant
• 24:12
  to
• 24:12
  multicultural
• 24:13
  couples.
• 24:14
  Yeah,
• 24:14
  so
• 24:14
  for
• 24:14
  us,
• 24:15
  we
• 24:16
  tag
• 24:16
  our
• 24:16
  suppliers
• 24:17
  and
• 24:17
  our
• 24:17
  couples
• 24:18
  with
• 24:18
  their
• 24:19
  cultures.
• 24:19
  So
• 24:19
  you
• 24:19
  can
• 24:19
  pick
• 24:20
  as
• 24:20
  many
• 24:20
  as
• 24:20
  you
• 24:20
  want,
• 24:20
  but
• 24:21
  essentially
• 24:21
  when
• 24:21
  you
• 24:21
  log
• 24:21
  in,
• 24:22
  you
• 24:22
  can
• 24:22
  pick
• 24:23
  which
• 24:23
  types
• 24:23
  of
• 24:24
  cultures
• 24:24
  are
• 24:24
  involved
• 24:25
  in
• 24:25
  the
• 24:25
  wedding,
• 24:25
  whether
• 24:25
  that
• 24:25
  be
• 24:26
  by
• 24:26
  a
• 24:26
  partner,
• 24:26
  a
• 24:27
  partner,
• 24:27
  B,
• 24:28
  if
• 24:28
  you're
• 24:28
  doing
• 24:28
  a
• 24:28
  civil
• 24:28
  wedding,
• 24:29
  you
• 24:29
  can
• 24:29
  select
• 24:29
  that
• 24:30
  on
• 24:30
  the
• 24:30
  onset.
• 24:31
  And
• 24:32
  then
• 24:32
  on
• 24:32
  the
• 24:32
  flip
• 24:32
  side,
• 24:33
  suppliers
• 24:33
  are
• 24:33
  also
• 24:33
  tagged
• 24:34
  to
• 24:34
  specific
• 24:34
  cultures.
• 24:35
  So,
• 24:35
  for
• 24:35
  example,
• 24:35
  most
• 24:36
  venues
• 24:36
  are
• 24:36
  tagged
• 24:36
  to
• 24:37
  all
• 24:37
  of
• 24:37
  them.
• 24:38
  If
• 24:39
  you
• 24:39
  are
• 24:39
  a
• 24:40
  specific
• 24:40
  type
• 24:41
  of
• 24:41
  pianist
• 24:42
  who
• 24:42
  only
• 24:42
  works
• 24:42
  with
• 24:43
  certain
• 24:43
  cultures,
• 24:44
  then
• 24:44
  you're
• 24:44
  tagged
• 24:44
  to
• 24:44
  those
• 24:45
  particular
• 24:45
  ones.
• 24:46
  So
• 24:46
  what
• 24:46
  you
• 24:46
  can
• 24:46
  do
• 24:46
  on
• 24:46
  the
• 24:47
  platform
• 24:47
  is
• 24:47
  you
• 24:47
  can
• 24:47
  also
• 24:48
  filter
• 24:48
  through
• 24:48
  to
• 24:48
  find
• 24:49
  your
• 24:49
  specific
• 24:49
  culture
• 24:50
  ones
• 24:50
  equally.
• 24:51
  That
• 24:51
  then
• 24:51
  means
• 24:51
  that
• 24:52
  because
• 24:52
  we
• 24:52
  know
• 24:52
  your
• 24:52
  culture,
• 24:53
  we
• 24:53
  make
• 24:53
  sure
• 24:53
  that
• 24:53
  we're
• 24:54
  sending
• 24:54
  you
• 24:54
  relevant
• 24:55
  information
• 24:55
  as
• 24:55
  opposed
• 24:56
  to
• 24:56
  you
• 24:57
  finding
• 24:57
  out
• 24:57
  anything
• 24:58
  and
• 24:58
  everything.
• 24:58
  I
• 24:58
  know
• 24:58
  that
• 24:59
  emails,
• 25:00
  sometimes
• 25:01
  things
• 25:01
  just
• 25:01
  get
• 25:01
  lost
• 25:02
  and
• 25:02
  email
• 25:02
  spam
• 25:03
  is
• 25:03
  really
• 25:04
  a
• 25:04
  big
• 25:04
  thing.
• 25:05
  And
• 25:05
  that
• 25:05
  doesn't
• 25:05
  help
• 25:06
  anyone,
• 25:06
  it
• 25:06
  doesn't
• 25:06
  help
• 25:06
  us,
• 25:07
  it
• 25:07
  doesn't
• 25:07
  help
• 25:07
  the
• 25:07
  couple,
• 25:07
  and
• 25:08
  it
• 25:08
  doesn't
• 25:08
  help
• 25:08
  the
• 25:08
  suppliers
• 25:09
  who
• 25:09
  are
• 25:09
  trying
• 25:09
  to
• 25:09
  reach
• 25:10
  their
• 25:10
  target
• 25:10
  audience.
• 25:11
  So,
• 25:11
  as
• 25:11
  a
• 25:12
  tech
• 25:12
  platform,
• 25:12
  we're
• 25:12
  trying
• 25:13
  to
• 25:13
  be
• 25:13
  as
• 25:13
  conscious
• 25:14
  as
• 25:14
  possible
• 25:14
  to
• 25:15
  make
• 25:15
  sure
• 25:15
  that
• 25:16
  it's
• 25:16
  not
• 25:16
  like
• 25:16
  finding
• 25:16
  a
• 25:17
  needle
• 25:17
  in
• 25:17
  a
• 25:17
  haystack.
• 25:18
  It's
• 25:18
  actually
• 25:18
  very
• 25:18
  easy
• 25:19
  for
• 25:19
  you
• 25:19
  to
• 25:19
  plan
• 25:19
  your
• 25:20
  fusion
• 25:20
  wedding,
• 25:21
  and
• 25:21
  for
• 25:21
  us
• 25:22
  it's
• 25:22
  great
• 25:22
  because
• 25:22
  we
• 25:22
  get
• 25:23
  to
• 25:23
  be
• 25:23
  inclusive
• 25:23
  and
• 25:24
  hear
• 25:24
  about
• 25:24
  all
• 25:24
  of
• 25:24
  these
• 25:25
  incredible
• 25:25
  different
• 25:25
  cultures
• 25:26
  coming
• 25:26
  together.
• 25:26
  Amazing.
• 25:27
  So
• 25:27
  if
• 25:27
  I'm
• 25:27
  a
• 25:27
  Caucasian
• 25:28
  wedding
• 25:28
  supplier,
• 25:29
  maybe
• 25:29
  I
• 25:29
  make
• 25:29
  cakes
• 25:30
  and
• 25:30
  I
• 25:30
  think,
• 25:30
  yeah,
• 25:30
  I'd
• 25:31
  love
• 25:31
  to
• 25:31
  get
• 25:31
  involved
• 25:32
  in
• 25:32
  this
• 25:32
  platform.
• 25:33
  How
• 25:33
  would
• 25:33
  I
• 25:33
  go
• 25:34
  about
• 25:34
  deciding
• 25:35
  which
• 25:35
  cultures
• 25:35
  I
• 25:36
  would
• 25:36
  be
• 25:36
  selecting?
• 25:37
  Am
• 25:37
  I
• 25:37
  able
• 25:37
  to
• 25:37
  just
• 25:37
  select
• 25:38
  all
• 25:38
  of
• 25:38
  them?
• 25:38
  Is
• 25:38
  there
• 25:39
  any
• 25:39
  kind
• 25:39
  of
• 25:40
  check
• 25:40
  on
• 25:40
  whether
• 25:40
  I
• 25:40
  know
• 25:40
  what
• 25:41
  I'm
• 25:41
  talking
• 25:41
  about?
• 25:41
  How
• 25:41
  does
• 25:42
  that
• 25:42
  all
• 25:42
  work?
• 25:43
  Yeah,
• 25:43
  so
• 25:43
  it's
• 25:44
  a
• 25:44
  platform
• 25:44
  really
• 25:44
  led
• 25:45
  by
• 25:45
  you.
• 25:45
  You
• 25:45
  can,
• 25:46
  of
• 25:46
  course,
• 25:46
  select
• 25:46
  all
• 25:46
  of
• 25:47
  them,
• 25:47
  but
• 25:47
  we
• 25:47
  always
• 25:47
  say,
• 25:48
  be
• 25:49
  as
• 25:49
  conscious
• 25:50
  and
• 25:50
  intentional
• 25:51
  as
• 25:51
  you
• 25:52
  can
• 25:52
  be.
• 25:52
  Because
• 25:53
  if
• 25:53
  you,
• 25:54
  for
• 25:54
  example,
• 25:55
  if
• 25:55
  you're
• 25:55
  a
• 25:55
  cake
• 25:55
  artist
• 25:56
  and
• 25:56
  you
• 25:57
  say
• 25:57
  that
• 25:57
  you
• 25:57
  do
• 25:57
  all
• 25:57
  cultures,
• 25:58
  and
• 25:59
  that
• 25:59
  includes
• 25:59
  the
• 25:59
  South
• 26:00
  Asian
• 26:00
  side
• 26:00
  of
• 26:00
  things,
• 26:01
  if
• 26:01
  someone
• 26:02
  then
• 26:02
  clicks
• 26:02
  on
• 26:02
  your
• 26:03
  imagery
• 26:04
  and
• 26:04
  they
• 26:04
  can
• 26:04
  only
• 26:05
  see
• 26:05
  Caucasian
• 26:05
  couples
• 26:06
  on
• 26:06
  it,
• 26:07
  they're
• 26:07
  going
• 26:07
  to
• 26:07
  easily
• 26:08
  know
• 26:08
  and
• 26:08
  maybe
• 26:08
  be
• 26:08
  deterred
• 26:09
  away.
• 26:09
  It's
• 26:09
  the
• 26:09
  same
• 26:09
  as
• 26:09
  the
• 26:10
  website
• 26:10
  where
• 26:10
  we
• 26:10
  said
• 26:10
  you
• 26:10
  can't
• 26:11
  just
• 26:11
  put
• 26:11
  the
• 26:11
  label
• 26:11
  of
• 26:11
  multicultural
• 26:12
  on
• 26:12
  it
• 26:12
  and
• 26:12
  not
• 26:13
  have
• 26:13
  the
• 26:13
  imagery
• 26:13
  to
• 26:13
  back
• 26:14
  it.
• 26:14
  As
• 26:14
  a
• 26:15
  platform,
• 26:15
  we
• 26:15
  want
• 26:15
  to
• 26:15
  facilitate
• 26:16
  and
• 26:16
  be
• 26:16
  the
• 26:17
  way
• 26:17
  for
• 26:17
  you
• 26:17
  to
• 26:17
  open
• 26:18
  those
• 26:18
  doors.
• 26:18
  But
• 26:18
  I
• 26:18
  think
• 26:19
  as
• 26:19
  suppliers,
• 26:20
  there's
• 26:20
  definitely
• 26:21
  a
• 26:21
  lot
• 26:21
  of
• 26:21
  work
• 26:21
  that
• 26:22
  probably
• 26:22
  needs
• 26:22
  to
• 26:22
  be
• 26:22
  done
• 26:23
  on
• 26:23
  your
• 26:23
  end
• 26:23
  to
• 26:24
  be
• 26:25
  Marketing
• 26:25
  towards
• 26:26
  that
• 26:26
  specific
• 26:26
  culture.
• 26:27
  Anyone
• 26:27
  that
• 26:27
  it
• 26:27
  could
• 26:28
  be.
• 26:29
  So
• 26:29
  it's
• 26:30
  as
• 26:30
  easy
• 26:30
  for
• 26:30
  a
• 26:30
  supplier
• 26:31
  to
• 26:31
  log
• 26:31
  on,
• 26:31
  create
• 26:32
  their
• 26:32
  account,
• 26:33
  they
• 26:33
  have
• 26:33
  a
• 26:34
  profile
• 26:34
  on
• 26:34
  the
• 26:34
  directory
• 26:35
  and
• 26:35
  then
• 26:35
  if
• 26:35
  they
• 26:35
  choose
• 26:36
  to
• 26:36
  upgrade
• 26:36
  to
• 26:36
  the
• 26:36
  CRM
• 26:37
  where
• 26:37
  they
• 26:37
  can
• 26:37
  really
• 26:38
  manage
• 26:38
  their
• 26:38
  client
• 26:38
  conversations,
• 26:39
  that
• 26:40
  is
• 26:40
  always
• 26:40
  an
• 26:41
  option
• 26:41
  for
• 26:41
  them.
• 26:42
  Regardless.
• 26:42
  What
• 26:42
  we
• 26:42
  do
• 26:43
  when
• 26:43
  a
• 26:43
  supplier
• 26:43
  joins
• 26:43
  is
• 26:44
  that
• 26:44
  they
• 26:44
  have
• 26:44
  a
• 26:44
  chat
• 26:44
  with
• 26:45
  our
• 26:45
  team.
• 26:45
  We
• 26:45
  try
• 26:45
  to
• 26:46
  understand
• 26:46
  your
• 26:46
  purpose
• 26:47
  of
• 26:47
  being
• 26:47
  on
• 26:47
  the
• 26:48
  platform
• 26:48
  and
• 26:49
  support
• 26:49
  you
• 26:49
  as
• 26:49
  much
• 26:49
  as
• 26:50
  possible.
• 26:50
  So
• 26:50
  if
• 26:50
  we
• 26:51
  can
• 26:51
  see
• 26:51
  that
• 26:51
  your
• 26:51
  purpose
• 26:52
  is
• 26:52
  to
• 26:52
  enter
• 26:52
  a
• 26:52
  specific
• 26:53
  culture
• 26:53
  of
• 26:53
  weddings,
• 26:54
  we'll
• 26:54
  see
• 26:54
  if
• 26:54
  there's
• 26:55
  anyone
• 26:55
  that
• 26:55
  we
• 26:55
  can
• 26:55
  connect
• 26:56
  you
• 26:56
  with
• 26:56
  who
• 26:56
  can
• 26:56
  maybe
• 26:57
  expand
• 26:57
  your
• 26:57
  network
• 26:58
  in
• 26:58
  that
• 26:58
  way.
• 26:59
  Additionally,
• 27:00
  if
• 27:00
  we
• 27:00
  do
• 27:01
  see
• 27:01
  feedback
• 27:01
  that
• 27:02
  right,
• 27:02
  you
• 27:02
  can
• 27:02
  potentially
• 27:03
  change
• 27:03
  your
• 27:03
  FAQs
• 27:04
  to
• 27:04
  show
• 27:04
  how
• 27:04
  you,
• 27:06
  how
• 27:06
  you
• 27:06
  help
• 27:06
  out
• 27:06
  and
• 27:07
  cater
• 27:07
  to
• 27:07
  that
• 27:07
  specific
• 27:08
  culture,
• 27:08
  then
• 27:09
  we
• 27:09
  do
• 27:09
  that
• 27:09
  piece
• 27:09
  to
• 27:09
  guide
• 27:10
  you
• 27:10
  as
• 27:10
  much
• 27:10
  as
• 27:10
  possible.
• 27:11
  But
• 27:11
  ultimately,
• 27:12
  like
• 27:12
  I
• 27:12
  said,
• 27:12
  it's
• 27:13
  a
• 27:13
  platform
• 27:13
  that
• 27:14
  facilitates
• 27:14
  you
• 27:15
  to
• 27:15
  promote
• 27:16
  your
• 27:16
  business
• 27:16
  in
• 27:17
  the
• 27:17
  way
• 27:17
  that
• 27:17
  you
• 27:17
  think
• 27:17
  best
• 27:18
  fits
• 27:18
  the
• 27:18
  multicultural
• 27:19
  space.
• 27:19
  Amazing.
• 27:20
  And
• 27:20
  what's
• 27:20
  your
• 27:20
  feedback
• 27:21
  been
• 27:21
  from
• 27:21
  the
• 27:21
  couple
• 27:22
  side
• 27:22
  of
• 27:22
  it?
• 27:22
  The
• 27:22
  couples
• 27:22
  that
• 27:23
  have
• 27:23
  used
• 27:23
  it
• 27:23
  so
• 27:23
  far,
• 27:24
  how
• 27:24
  are
• 27:24
  they
• 27:24
  finding
• 27:24
  it?
• 27:25
  Tell
• 27:25
  us
• 27:25
  something
• 27:25
  about
• 27:25
  that.
• 27:26
  Couples
• 27:26
  have
• 27:26
  loved
• 27:26
  it
• 27:27
  and
• 27:27
  I'm
• 27:27
  really
• 27:27
  glad
• 27:28
  to
• 27:28
  hear
• 27:28
  that.
• 27:29
  From
• 27:29
  my
• 27:29
  point
• 27:29
  of
• 27:30
  view,
• 27:30
  it
• 27:30
  always
• 27:30
  makes
• 27:30
  me
• 27:31
  really
• 27:31
  happy
• 27:31
  when
• 27:31
  a
• 27:31
  couple
• 27:32
  says,
• 27:32
  I
• 27:32
  really
• 27:32
  wish
• 27:33
  that
• 27:33
  I'd
• 27:33
  come
• 27:33
  across
• 27:34
  this
• 27:34
  sooner.
• 27:34
  Or
• 27:35
  I'm
• 27:35
  so
• 27:35
  glad
• 27:35
  that
• 27:35
  this
• 27:36
  exists
• 27:36
  because
• 27:37
  it's
• 27:37
  exactly
• 27:37
  what
• 27:37
  I'm
• 27:38
  looking
• 27:38
  for.
• 27:38
  We've
• 27:38
  even
• 27:39
  had
• 27:39
  feedback
• 27:39
  where
• 27:40
  couples
• 27:41
  have
• 27:41
  said,
• 27:41
  oh,
• 27:41
  me
• 27:41
  and
• 27:41
  my
• 27:42
  friends
• 27:42
  are
• 27:42
  talking
• 27:42
  about
• 27:42
  this
• 27:42
  at
• 27:43
  the
• 27:43
  pub
• 27:43
  because
• 27:43
  we're
• 27:43
  all
• 27:44
  getting
• 27:44
  married.
• 27:44
  Often
• 27:44
  when
• 27:44
  you
• 27:45
  are
• 27:45
  getting
• 27:45
  married,
• 27:45
  you
• 27:45
  know
• 27:46
  about
• 27:46
  two
• 27:46
  to
• 27:46
  three
• 27:46
  other
• 27:47
  people
• 27:47
  getting
• 27:47
  married
• 27:48
  and
• 27:48
  you're
• 27:49
  talking
• 27:49
  about
• 27:49
  the
• 27:49
  highs
• 27:50
  and
• 27:50
  the
• 27:50
  lows
• 27:50
  of
• 27:50
  it.
• 27:51
  So
• 27:51
  they'll
• 27:51
  say,
• 27:51
  oh,
• 27:51
  we
• 27:52
  were
• 27:52
  talking
• 27:52
  about
• 27:52
  in
• 27:52
  the
• 27:52
  pub
• 27:53
  and
• 27:53
  we
• 27:53
  thought
• 27:53
  that
• 27:53
  we
• 27:54
  should
• 27:54
  come
• 27:54
  up
• 27:54
  with
• 27:54
  an
• 27:55
  idea
• 27:55
  like
• 27:55
  this.
• 27:55
  And
• 27:55
  so
• 27:55
  it's
• 27:56
  great
• 27:56
  to
• 27:56
  see
• 27:56
  that
• 27:56
  someone's
• 27:57
  already
• 27:57
  executed
• 27:58
  it.
• 27:58
  And
• 27:59
  I
• 27:59
  think
• 27:59
  that
• 27:59
  is
• 27:59
  the
• 27:59
  shift
• 28:00
  that's
• 28:00
  coming
• 28:00
  with
• 28:01
  generations
• 28:01
  that
• 28:01
  we
• 28:02
  love
• 28:02
  things
• 28:03
  being
• 28:03
  easy,
• 28:04
  online,
• 28:05
  efficient.
• 28:06
  We
• 28:06
  always
• 28:06
  say
• 28:06
  we're
• 28:06
  a
• 28:07
  platform
• 28:07
  built
• 28:07
  by
• 28:07
  Gen
• 28:08
  Z
• 28:08
  for
• 28:08
  Gen
• 28:08
  Z
• 28:09
  and
• 28:10
  that's
• 28:10
  really
• 28:10
  our
• 28:10
  usp.
• 28:11
  Because
• 28:11
  I,
• 28:11
  I
• 28:11
  always
• 28:11
  look
• 28:11
  at
• 28:11
  it
• 28:12
  and
• 28:12
  think,
• 28:12
  right,
• 28:12
  well,
• 28:12
  what
• 28:12
  would
• 28:13
  I
• 28:13
  actually
• 28:13
  want
• 28:14
  when
• 28:14
  I'm
• 28:14
  planning
• 28:14
  or
• 28:15
  what
• 28:15
  would
• 28:15
  make
• 28:15
  my
• 28:15
  best
• 28:15
  friend's
• 28:16
  life
• 28:16
  easier
• 28:16
  when
• 28:16
  she's
• 28:17
  planning
• 28:17
  her
• 28:17
  wedding?
• 28:18
  And
• 28:19
  it's
• 28:19
  great
• 28:19
  actually
• 28:19
  because
• 28:20
  I
• 28:20
  know
• 28:20
  a
• 28:20
  lot
• 28:20
  of
• 28:20
  people
• 28:20
  getting
• 28:21
  married
• 28:21
  and
• 28:21
  so
• 28:21
  we're
• 28:22
  always
• 28:22
  getting
• 28:22
  real
• 28:22
  time
• 28:23
  feedback
• 28:23
  from
• 28:23
  them
• 28:23
  as
• 28:24
  well.
• 28:24
  Great.
• 28:24
  I'm
• 28:24
  so
• 28:25
  glad
• 28:25
  that
• 28:25
  you're
• 28:25
  getting
• 28:25
  such
• 28:26
  positive
• 28:26
  feedback.
• 28:27
  What's
• 28:27
  next
• 28:28
  for
• 28:28
  you
• 28:28
  then,
• 28:28
  Anshika?
• 28:29
  Because
• 28:29
  you've
• 28:29
  had
• 28:30
  all
• 28:30
  of
• 28:30
  these
• 28:30
  big
• 28:30
  things
• 28:31
  going
• 28:31
  on
• 28:31
  in
• 28:32
  your
• 28:32
  business
• 28:33
  life
• 28:33
  over
• 28:33
  the
• 28:34
  last
• 28:34
  couple
• 28:34
  of
• 28:34
  years.
• 28:34
  Where
• 28:34
  do
• 28:35
  you
• 28:35
  see
• 28:35
  things
• 28:35
  going
• 28:35
  next?
• 28:36
  I
• 28:36
  think
• 28:36
  for
• 28:36
  us
• 28:37
  it's
• 28:37
  just
• 28:37
  about
• 28:38
  spreading
• 28:38
  the
• 28:38
  word
• 28:39
  and
• 28:39
  evolving
• 28:39
  the
• 28:39
  platform
• 28:40
  as
• 28:40
  best
• 28:40
  as
• 28:40
  possible.
• 28:41
  As
• 28:41
  with
• 28:41
  any
• 28:42
  tech
• 28:42
  platform,
• 28:43
  you're
• 28:43
  never
• 28:43
  going
• 28:44
  to
• 28:44
  be
• 28:44
  in
• 28:44
  a
• 28:44
  finished
• 28:45
  state
• 28:45
  where
• 28:45
  you
• 28:45
  want
• 28:45
  it
• 28:45
  to
• 28:46
  be.
• 28:46
  We
• 28:46
  have
• 28:46
  an
• 28:46
  entire
• 28:47
  roadmap
• 28:47
  built
• 28:47
  out
• 28:48
  of
• 28:48
  features
• 28:48
  that
• 28:48
  we
• 28:48
  want
• 28:49
  to
• 28:49
  be
• 28:49
  enhancing,
• 28:50
  so
• 28:50
  that's
• 28:51
  all
• 28:51
  in
• 28:51
  motion.
• 28:51
  But
• 28:51
  I
• 28:52
  think
• 28:52
  for
• 28:52
  us
• 28:52
  it's
• 28:52
  really
• 28:53
  important
• 28:53
  to
• 28:53
  keep
• 28:54
  getting
• 28:54
  that
• 28:54
  feedback
• 28:55
  because
• 28:55
  the
• 28:55
  more
• 28:55
  feedback
• 28:56
  that
• 28:56
  we
• 28:56
  get,
• 28:57
  we'll
• 28:57
  know
• 28:57
  that
• 28:57
  the
• 28:57
  features
• 28:58
  that
• 28:58
  we're
• 28:58
  building
• 28:58
  are
• 28:59
  built
• 28:59
  for
• 28:59
  the
• 28:59
  right
• 28:59
  user,
• 29:00
  whether
• 29:00
  that
• 29:00
  be
• 29:00
  from
• 29:00
  a
• 29:01
  supplier
• 29:01
  side
• 29:01
  or
• 29:02
  from
• 29:02
  a
• 29:02
  couple
• 29:02
  side.
• 29:03
  So
• 29:04
  anyone
• 29:04
  who
• 29:04
  is
• 29:04
  listening,
• 29:05
  if
• 29:05
  you
• 29:05
  do
• 29:05
  use
• 29:05
  the
• 29:05
  platform,
• 29:06
  we
• 29:06
  really,
• 29:07
  really
• 29:07
  do
• 29:07
  value
• 29:08
  feedback
• 29:08
  a
• 29:08
  lot
• 29:09
  because
• 29:10
  we
• 29:10
  want
• 29:10
  to
• 29:10
  make
• 29:10
  sure
• 29:10
  that
• 29:11
  the
• 29:11
  platform
• 29:11
  is
• 29:11
  being
• 29:12
  built
• 29:12
  in
• 29:12
  the
• 29:12
  right
• 29:12
  way
• 29:12
  for
• 29:12
  the
• 29:13
  wedding
• 29:13
  industry.
• 29:13
  That's
• 29:14
  really
• 29:14
  how
• 29:14
  we
• 29:14
  differentiate
• 29:14
  differentiating
• 29:15
  ourselves
• 29:16
  from
• 29:16
  other
• 29:16
  CRMs
• 29:17
  which
• 29:17
  are
• 29:17
  built
• 29:18
  for
• 29:18
  kind
• 29:19
  of
• 29:19
  blanket
• 29:19
  small
• 29:19
  businesses.
• 29:20
  Because
• 29:20
  there's
• 29:21
  a
• 29:21
  lot
• 29:21
  of
• 29:21
  nuances
• 29:22
  in
• 29:22
  the
• 29:22
  wedding
• 29:22
  industry
• 29:23
  itself
• 29:23
  where
• 29:24
  you
• 29:24
  might
• 29:25
  look
• 29:25
  at
• 29:25
  another
• 29:25
  CRM
• 29:26
  and
• 29:26
  find
• 29:26
  it's
• 29:26
  overly
• 29:27
  complex.
• 29:27
  That's
• 29:27
  one
• 29:27
  of
• 29:27
  the
• 29:28
  biggest
• 29:28
  feedback
• 29:28
  pieces
• 29:29
  that
• 29:29
  we've
• 29:29
  gotten.
• 29:30
  So
• 29:30
  we
• 29:30
  want
• 29:30
  to
• 29:31
  make
• 29:31
  sure
• 29:31
  that
• 29:31
  our
• 29:31
  CRM
• 29:32
  has
• 29:32
  all
• 29:32
  of
• 29:33
  the
• 29:33
  relevant
• 29:33
  pieces
• 29:34
  for
• 29:34
  you,
• 29:35
  markets
• 29:36
  your
• 29:36
  business,
• 29:36
  so
• 29:37
  helps
• 29:37
  you
• 29:37
  connect
• 29:37
  and
• 29:38
  manage
• 29:38
  your
• 29:38
  business,
• 29:39
  but
• 29:39
  does
• 29:39
  it
• 29:40
  in
• 29:40
  a
• 29:40
  way
• 29:40
  which
• 29:40
  is
• 29:40
  enjoyable
• 29:41
  as
• 29:41
  opposed
• 29:41
  to
• 29:42
  overwhelming
• 29:42
  or
• 29:43
  a
• 29:43
  headache
• 29:43
  to
• 29:43
  set
• 29:44
  up.
• 29:44
  Amazing.
• 29:44
  If
• 29:45
  people
• 29:45
  want
• 29:45
  to
• 29:45
  find
• 29:45
  out
• 29:45
  more
• 29:46
  about
• 29:46
  eternity
• 29:47
  or
• 29:47
  check
• 29:47
  it
• 29:47
  out
• 29:47
  for
• 29:47
  themselves.
• 29:48
  I
• 29:48
  believe
• 29:48
  you've
• 29:48
  got
• 29:48
  a
• 29:49
  special
• 29:49
  code
• 29:49
  that
• 29:50
  my
• 29:50
  listeners
• 29:50
  can
• 29:50
  use.
• 29:51
  We
• 29:51
  do.
• 29:52
  Users
• 29:52
  can
• 29:53
  use
• 29:53
  Becker
• 29:54
  15,
• 29:54
  which
• 29:55
  will
• 29:55
  give
• 29:55
  them
• 29:56
  15%
• 29:56
  off
• 29:57
  the
• 29:57
  CRM.
• 29:57
  That
• 29:58
  will
• 29:58
  be.
• 29:59
  So
• 29:59
  there's
• 30:00
  always
• 30:00
  a
• 30:00
  21
• 30:01
  day
• 30:01
  free
• 30:01
  trial.
• 30:01
  You
• 30:02
  can
• 30:02
  test
• 30:02
  it
• 30:02
  out.
• 30:02
  We
• 30:02
  want
• 30:03
  to
• 30:03
  make
• 30:03
  sure
• 30:03
  that
• 30:03
  you
• 30:03
  love
• 30:03
  it,
• 30:04
  but
• 30:04
  then
• 30:04
  make
• 30:05
  sure
• 30:05
  that
• 30:05
  you
• 30:05
  use
• 30:05
  the
• 30:06
  code
• 30:06
  so
• 30:06
  that
• 30:06
  you
• 30:06
  can
• 30:07
  get
• 30:07
  a
• 30:07
  discount.
• 30:07
  Amazing.
• 30:08
  And
• 30:08
  again,
• 30:08
  I'll
• 30:08
  put
• 30:09
  all
• 30:09
  of
• 30:09
  the
• 30:09
  links
• 30:09
  to
• 30:10
  that
• 30:10
  in
• 30:10
  the
• 30:10
  show
• 30:11
  notes
• 30:11
  as
• 30:11
  well.
• 30:12
  Now,
• 30:13
  before
• 30:13
  I
• 30:13
  let
• 30:14
  you
• 30:14
  go,
• 30:14
  I
• 30:14
  would
• 30:14
  love
• 30:14
  to
• 30:15
  just
• 30:15
  kind
• 30:15
  of
• 30:16
  round
• 30:16
  up
• 30:16
  all
• 30:16
  of
• 30:17
  the
• 30:17
  things
• 30:17
  we
• 30:17
  talked
• 30:17
  about
• 30:17
  because
• 30:17
  we've
• 30:18
  talked
• 30:18
  about
• 30:18
  all
• 30:18
  sorts
• 30:18
  of
• 30:18
  different
• 30:19
  things
• 30:19
  and
• 30:19
  I
• 30:19
  think
• 30:20
  there
• 30:20
  will
• 30:20
  be
• 30:20
  people
• 30:20
  listening
• 30:21
  who
• 30:21
  think
• 30:22
  this
• 30:22
  is
• 30:22
  a
• 30:22
  really
• 30:23
  interesting,
• 30:23
  exciting
• 30:24
  opportunity.
• 30:24
  I'd
• 30:25
  love
• 30:25
  to
• 30:25
  get
• 30:25
  more
• 30:26
  involved
• 30:26
  in
• 30:26
  some
• 30:26
  of
• 30:26
  these
• 30:27
  different
• 30:27
  cultures
• 30:27
  that
• 30:28
  are
• 30:28
  here
• 30:28
  in
• 30:28
  the
• 30:28
  UK
• 30:28
  in
• 30:29
  the
• 30:29
  wedding
• 30:29
  industry.
• 30:30
  Can
• 30:30
  you
• 30:30
  just
• 30:30
  give
• 30:30
  them
• 30:31
  the
• 30:31
  pieces
• 30:32
  of
• 30:32
  advice
• 30:32
  that
• 30:32
  you
• 30:32
  would
• 30:33
  give
• 30:33
  them.
• 30:33
  If
• 30:33
  I
• 30:33
  am
• 30:33
  a
• 30:34
  florist,
• 30:34
  a
• 30:34
  caterer,
• 30:35
  a
• 30:35
  cake
• 30:35
  maker,
• 30:36
  a
• 30:36
  venue,
• 30:36
  and
• 30:37
  I'm
• 30:37
  sat
• 30:37
  here
• 30:37
  listening
• 30:37
  to
• 30:37
  this
• 30:38
  and
• 30:38
  thinking,
• 30:39
  I
• 30:39
  want
• 30:39
  to
• 30:39
  do
• 30:39
  this,
• 30:39
  I
• 30:40
  want
• 30:40
  to
• 30:40
  understand
• 30:40
  more,
• 30:40
  what
• 30:41
  kind
• 30:41
  of
• 30:41
  three
• 30:42
  things
• 30:42
  would
• 30:43
  you
• 30:43
  advise
• 30:43
  them
• 30:43
  to
• 30:43
  do?
• 30:44
  To
• 30:44
  start
• 30:44
  with,
• 30:44
  oh,
• 30:45
  that's
• 30:45
  a
• 30:45
  good
• 30:46
  one.
• 30:46
  I
• 30:46
  think,
• 30:47
  number
• 30:47
  one,
• 30:48
  which
• 30:48
  is
• 30:48
  the
• 30:48
  easiest
• 30:49
  one,
• 30:49
  is
• 30:50
  in
• 30:50
  your
• 30:51
  own
• 30:51
  location,
• 30:52
  whether
• 30:52
  that
• 30:52
  be
• 30:52
  via
• 30:53
  Google,
• 30:53
  Instagram,
• 30:53
  TikTok,
• 30:54
  your
• 30:54
  preferred
• 30:55
  platform,
• 30:55
  or
• 30:55
  even
• 30:55
  use
• 30:56
  our
• 30:56
  platform,
• 30:57
  just
• 30:57
  try
• 30:57
  and
• 30:57
  find
• 30:58
  two
• 30:58
  to
• 30:58
  three
• 30:58
  different
• 30:59
  suppliers
• 30:59
  of
• 31:00
  that
• 31:00
  culture
• 31:00
  and
• 31:01
  just
• 31:01
  connect
• 31:01
  with
• 31:01
  them.
• 31:02
  Even
• 31:02
  if
• 31:02
  you
• 31:02
  don't
• 31:03
  message
• 31:03
  them
• 31:03
  initially,
• 31:04
  just
• 31:05
  take
• 31:05
  a
• 31:05
  look
• 31:05
  at
• 31:05
  the
• 31:05
  kind
• 31:05
  of
• 31:05
  stuff
• 31:06
  that
• 31:06
  they're
• 31:06
  posting,
• 31:07
  because
• 31:07
  I
• 31:07
  think
• 31:07
  that
• 31:07
  will
• 31:07
  do
• 31:08
  wonders
• 31:08
  in
• 31:08
  trying
• 31:08
  to
• 31:09
  understand
• 31:09
  the
• 31:09
  culture
• 31:10
  a
• 31:10
  lot
• 31:10
  more.
• 31:11
  That
• 31:11
  would
• 31:11
  be
• 31:11
  number
• 31:12
  one.
• 31:13
  Number
• 31:13
  two,
• 31:13
  I
• 31:13
  would
• 31:14
  say
• 31:14
  do
• 31:14
  your
• 31:14
  own
• 31:14
  research
• 31:15
  online,
• 31:15
  possibly
• 31:16
  just
• 31:16
  even
• 31:16
  whether
• 31:17
  that's
• 31:17
  asking
• 31:17
  ChatGPT
• 31:18
  how
• 31:19
  does
• 31:19
  the
• 31:19
  specific
• 31:19
  ceremony
• 31:20
  for
• 31:20
  this
• 31:20
  run?
• 31:21
  Because
• 31:21
  I
• 31:21
  think
• 31:22
  you'll
• 31:22
  learn
• 31:22
  more.
• 31:22
  And
• 31:23
  it's
• 31:23
  everything
• 31:23
  that
• 31:23
  we've
• 31:24
  said
• 31:24
  to
• 31:24
  be
• 31:24
  able
• 31:24
  to
• 31:24
  work
• 31:25
  in
• 31:25
  the
• 31:25
  industry
• 31:25
  and
• 31:25
  operate
• 31:26
  it
• 31:26
  in
• 31:26
  the
• 31:26
  best
• 31:27
  way
• 31:27
  for
• 31:27
  a
• 31:27
  specific
• 31:28
  culture,
• 31:28
  you
• 31:29
  need
• 31:29
  that
• 31:29
  education
• 31:29
  piece.
• 31:30
  So
• 31:30
  that
• 31:30
  would
• 31:31
  be
• 31:31
  number
• 31:31
  two.
• 31:32
  Number
• 31:33
  three,
• 31:33
  I
• 31:33
  would
• 31:33
  actually
• 31:34
  say
• 31:34
  speak
• 31:34
  to
• 31:34
  your
• 31:34
  own
• 31:35
  audience.
• 31:35
  So
• 31:35
  whether
• 31:36
  that
• 31:36
  be
• 31:37
  the
• 31:37
  channels
• 31:37
  that
• 31:38
  you're
• 31:38
  using,
• 31:38
  Instagram,
• 31:39
  TikTok,
• 31:40
  your
• 31:40
  website,
• 31:40
  if
• 31:41
  you
• 31:41
  have
• 31:41
  a
• 31:41
  newsletter,
• 31:42
  try
• 31:42
  and
• 31:42
  understand
• 31:43
  the
• 31:43
  mixture
• 31:44
  of
• 31:44
  people
• 31:45
  who
• 31:45
  already
• 31:45
  follow
• 31:46
  you
• 31:46
  and
• 31:46
  engage
• 31:47
  in
• 31:47
  you,
• 31:47
  because
• 31:47
  I
• 31:47
  think
• 31:48
  you
• 31:48
  may
• 31:48
  be
• 31:48
  surprised
• 31:49
  with
• 31:49
  what
• 31:49
  you
• 31:49
  find.
• 31:49
  I
• 31:49
  know
• 31:50
  that
• 31:50
  we
• 31:50
  definitely
• 31:50
  were
• 31:50
  when
• 31:51
  we
• 31:51
  do
• 31:51
  those
• 31:51
  exercises
• 31:52
  as
• 31:52
  a
• 31:52
  business,
• 31:53
  that
• 31:53
  you
• 31:54
  never
• 31:54
  know
• 31:55
  how
• 31:55
  many
• 31:55
  people
• 31:55
  of
• 31:56
  those
• 31:56
  cultures
• 31:56
  may
• 31:56
  already
• 31:57
  be
• 31:57
  following
• 31:57
  you
• 31:58
  and
• 31:58
  then
• 31:58
  ask
• 31:59
  them
• 31:59
  for
• 31:59
  feedback.
• 32:00
  Kind
• 32:00
  of
• 32:00
  say,
• 32:01
  well,
• 32:01
  if
• 32:01
  you
• 32:02
  were
• 32:02
  interested,
• 32:02
  what
• 32:02
  drew
• 32:03
  you
• 32:03
  to
• 32:03
  my
• 32:03
  page
• 32:03
  to
• 32:03
  begin
• 32:04
  with?
• 32:04
  What
• 32:04
  kind
• 32:04
  of
• 32:05
  work
• 32:05
  was
• 32:05
  it
• 32:05
  that
• 32:05
  I
• 32:05
  was
• 32:06
  doing?
• 32:07
  Or
• 32:07
  if
• 32:08
  there
• 32:08
  was
• 32:08
  something
• 32:08
  that
• 32:08
  drew
• 32:08
  you
• 32:08
  to
• 32:08
  my
• 32:09
  page,
• 32:09
  but
• 32:09
  then
• 32:09
  you
• 32:09
  didn't
• 32:10
  actually
• 32:10
  end
• 32:10
  up
• 32:10
  booking
• 32:10
  me,
• 32:11
  what
• 32:11
  was
• 32:11
  the
• 32:11
  reason?
• 32:11
  Like,
• 32:11
  what
• 32:12
  was
• 32:12
  maybe
• 32:12
  the
• 32:12
  missing
• 32:13
  piece
• 32:13
  of
• 32:13
  my
• 32:13
  business
• 32:13
  for
• 32:14
  your
• 32:14
  specific
• 32:14
  culture?
• 32:15
  So
• 32:15
  I
• 32:16
  think
• 32:16
  those
• 32:16
  would
• 32:16
  be
• 32:16
  my
• 32:16
  top
• 32:17
  three
• 32:17
  pieces
• 32:17
  of
• 32:17
  advice.
• 32:18
  Amazing.
• 32:19
  Really,
• 32:19
  really
• 32:19
  helpful.
• 32:20
  Thank
• 32:20
  you
• 32:21
  so
• 32:21
  much
• 32:21
  for
• 32:21
  your
• 32:21
  time
• 32:21
  today.
• 32:22
  Now,
• 32:22
  before
• 32:23
  I
• 32:23
  let
• 32:23
  you
• 32:23
  go,
• 32:23
  we
• 32:23
  always
• 32:24
  end
• 32:24
  on
• 32:24
  this
• 32:24
  podcast
• 32:25
  with
• 32:25
  the
• 32:25
  same
• 32:26
  question.
• 32:26
  So
• 32:26
  I'm
• 32:26
  going
• 32:26
  to
• 32:27
  pose
• 32:27
  that
• 32:27
  to
• 32:27
  you
• 32:27
  now.
• 32:27
  And
• 32:27
  it's
• 32:28
  what's
• 32:28
  one
• 32:28
  thing
• 32:28
  you
• 32:29
  wish
• 32:29
  you'd
• 32:29
  known
• 32:30
  sooner
• 32:30
  in
• 32:30
  your
• 32:30
  own
• 32:31
  business?
• 32:31
  One
• 32:32
  thing
• 32:32
  I
• 32:33
  wish
• 32:33
  I'd
• 32:33
  known
• 32:33
  sooner
• 32:34
  was
• 32:35
  to
• 32:35
  gather
• 32:36
  as
• 32:36
  much
• 32:36
  feedback
• 32:36
  as
• 32:37
  possible.
• 32:37
  And
• 32:37
  I'm
• 32:37
  sure
• 32:38
  you
• 32:38
  hear
• 32:38
  this
• 32:38
  one
• 32:39
  many
• 32:39
  times
• 32:39
  before
• 32:40
  for
• 32:41
  us,
• 32:41
  we
• 32:41
  gathered
• 32:42
  a
• 32:42
  lot
• 32:42
  of
• 32:42
  feedback
• 32:42
  in
• 32:43
  year
• 32:43
  one,
• 32:43
  but
• 32:43
  I
• 32:43
  Don't
• 32:44
  think
• 32:44
  we
• 32:44
  did
• 32:44
  in
• 32:44
  month
• 32:44
  one.
• 32:45
  And
• 32:45
  I
• 32:45
  think
• 32:45
  that
• 32:45
  could
• 32:45
  have
• 32:46
  really
• 32:46
  helped
• 32:46
  us
• 32:47
  because
• 32:47
  I
• 32:48
  always
• 32:48
  believe
• 32:48
  in
• 32:48
  the
• 32:48
  philosophy
• 32:49
  that
• 32:49
  you
• 32:49
  should
• 32:50
  build
• 32:50
  a
• 32:50
  product
• 32:51
  which
• 32:52
  has
• 32:52
  demand
• 32:52
  as
• 32:52
  opposed
• 32:53
  to
• 32:53
  building
• 32:53
  a
• 32:53
  product
• 32:54
  that
• 32:54
  you
• 32:55
  think
• 32:55
  needs
• 32:55
  to
• 32:55
  be
• 32:56
  out
• 32:56
  there.
• 32:56
  Or
• 32:56
  you
• 32:56
  try
• 32:57
  and
• 32:57
  create
• 32:57
  demand.
• 32:58
  Don't
• 32:58
  make
• 32:58
  a
• 32:59
  circle
• 32:59
  fit
• 33:00
  a
• 33:00
  square.
• 33:00
  It's
• 33:00
  just
• 33:00
  not
• 33:01
  going
• 33:01
  to
• 33:01
  work.
• 33:02
  It's
• 33:02
  always
• 33:02
  best
• 33:03
  to
• 33:03
  keep
• 33:03
  talking
• 33:04
  and
• 33:04
  keep
• 33:04
  engaging
• 33:04
  as
• 33:05
  much
• 33:05
  as
• 33:05
  possible.
• 33:06
  So
• 33:06
  whether
• 33:06
  that
• 33:06
  be
• 33:06
  feedback
• 33:07
  from
• 33:07
  your
• 33:07
  friends,
• 33:07
  from
• 33:07
  your
• 33:08
  family,
• 33:08
  from
• 33:09
  your
• 33:09
  first
• 33:09
  client,
• 33:10
  let
• 33:10
  them
• 33:10
  be
• 33:10
  harsh
• 33:11
  on
• 33:11
  you.
• 33:12
  And
• 33:12
  I
• 33:12
  think
• 33:12
  that's
• 33:12
  all
• 33:13
  about
• 33:13
  being
• 33:13
  a
• 33:13
  business
• 33:14
  owner,
• 33:14
  right?
• 33:14
  It's
• 33:14
  about
• 33:15
  having
• 33:15
  that
• 33:15
  thick
• 33:15
  skin
• 33:16
  and
• 33:16
  evolving
• 33:16
  your
• 33:17
  product.
• 33:17
  Because
• 33:17
  is,
• 33:18
  I
• 33:18
  guess
• 33:19
  everyone
• 33:19
  would
• 33:19
  know
• 33:19
  that
• 33:20
  no
• 33:20
  matter
• 33:20
  what
• 33:20
  stage
• 33:21
  of
• 33:21
  business
• 33:21
  you're
• 33:21
  in,
• 33:21
  whether
• 33:22
  you're
• 33:22
  two
• 33:22
  years
• 33:22
  in
• 33:22
  or
• 33:23
  20
• 33:23
  years
• 33:23
  in,
• 33:24
  your
• 33:24
  business
• 33:24
  will
• 33:25
  change
• 33:25
  year
• 33:25
  on
• 33:25
  year.
• 33:26
  And
• 33:26
  the
• 33:26
  quicker
• 33:26
  that
• 33:27
  I
• 33:27
  wish
• 33:27
  I
• 33:27
  got
• 33:27
  used
• 33:28
  to
• 33:28
  that,
• 33:28
  the
• 33:28
  better
• 33:28
  it
• 33:28
  would
• 33:29
  have
• 33:29
  been.
• 33:29
  Fantastic
• 33:30
  advice.
• 33:30
  And
• 33:31
  Sheikha,
• 33:31
  thank
• 33:31
  you
• 33:32
  so
• 33:32
  much
• 33:32
  for
• 33:32
  your
• 33:32
  time.
• 33:32
  Thank
• 33:33
  you
• 33:33
  for
• 33:33
  being
• 33:33
  here
• 33:33
  and
• 33:33
  I
• 33:34
  cannot
• 33:34
  wait
• 33:34
  to
• 33:34
  see
• 33:34
  you
• 33:35
  in
• 33:35
  January
• 33:36
  at
• 33:36
  your
• 33:36
  symposium.
• 33:37
  Thank
• 33:37
  you
• 33:37
  so
• 33:37
  much
• 33:38
  for
• 33:38
  having
• 33:38
  me,
• 33:38
  Becca.
• 33:38
  And
• 33:38
  I'm
• 33:39
  so,
• 33:39
  so
• 33:39
  excited
• 33:40
  to
• 33:40
  have
• 33:40
  you.
• 33:40
  I
• 33:40
  know
• 33:41
  that
• 33:41
  you
• 33:41
  are
• 33:41
  going
• 33:41
  to
• 33:41
  be
• 33:42
  an
• 33:42
  incredible
• 33:42
  value
• 33:43
  add
• 33:43
  to
• 33:43
  everyone.
• 33:43
  Thank
• 33:44
  you.
• 33:44
  And
• 33:44
  I
• 33:44
  can't
• 33:44
  wait
• 33:44
  to
• 33:45
  see
• 33:45
  you
• 33:45
  there.
• 33:45
  I'll
• 33:45
  see
• 33:45
  you
• 33:45
  soon.
• 33:46
  Take
• 33:46
  care.
• 33:46
  Bye.
• 33:47
  What
• 33:47
  a
• 33:47
  great
• 33:48
  conversation.
• 33:48
  I
• 33:48
  really
• 33:49
  hope
• 33:49
  that's
• 33:49
  piqued
• 33:49
  your
• 33:50
  interest
• 33:50
  and
• 33:50
  helps
• 33:50
  you
• 33:51
  understand
• 33:51
  a
• 33:51
  little
• 33:52
  bit
• 33:52
  more
• 33:52
  about
• 33:52
  how
• 33:53
  there's
• 33:53
  so
• 33:53
  many
• 33:53
  different
• 33:53
  cultures
• 33:54
  here
• 33:54
  in
• 33:54
  the
• 33:54
  UK
• 33:55
  and
• 33:55
  how
• 33:55
  we
• 33:55
  can
• 33:55
  engage
• 33:55
  with
• 33:56
  them
• 33:56
  as
• 33:56
  part
• 33:57
  of
• 33:57
  our
• 33:57
  wedding
• 33:57
  businesses.
• 33:58
  If
• 33:58
  it's
• 33:59
  something
• 33:59
  you're
• 33:59
  more
• 33:59
  interested
• 34:00
  in,
• 34:00
  I
• 34:00
  really
• 34:00
  recommend
• 34:01
  you
• 34:01
  try
• 34:01
  and
• 34:01
  get
• 34:01
  along
• 34:01
  to
• 34:02
  that
• 34:02
  event
• 34:02
  in
• 34:02
  Watford.
• 34:03
  Go
• 34:03
  to
• 34:03
  the
• 34:03
  Show
• 34:03
  Notes
• 34:04
  for
• 34:04
  more
• 34:04
  information,
• 34:05
  but
• 34:05
  I
• 34:05
  think
• 34:05
  that's
• 34:05
  a
• 34:05
  great
• 34:06
  starting
• 34:06
  place
• 34:06
  for
• 34:06
  you
• 34:06
  to
• 34:06
  understand,
• 34:07
  educate
• 34:08
  yourself
• 34:08
  and
• 34:09
  to
• 34:09
  network
• 34:09
  with
• 34:09
  other
• 34:09
  professionals.
• 34:10
  Else.
• 34:10
  I'll
• 34:11
  see
• 34:11
  you
• 34:11
  next
• 34:11
  time.