Latest / 70 80 / SETTANTAxOTTANTA: Anni 60-70. Tutti pazzi per il formaggino Mio

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SETTANTAxOTTANTA: Anni 60-70. Tutti pazzi per il formaggino Mio · 70 80

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  Preferred. Welcome to 70 per 80, the 7080 .it
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  section that deepens the topics discussed on
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  the portal. I'm with journalist Enzo Mauri, who
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  introduces today's topic. the production in the
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  establishment of Robbio in the province of Pavia,
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  arrived second after the Galbani, which already
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  in 1925 had launched a similar food. Before the
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  real boom, which arrived at the end of the 50s,
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  the figurines became part of the Locatelli universe.
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  The obvious purpose was to embolden the parents
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  to the purchase of the cheese, pressed by the
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  repeated requests of the children. To the playful
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  function, the figurines of my cheese joined that
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  of Dattica, which will also accompany them in
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  the following decades. ZOO, with the images of
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  exotic animals, was among the first albums on
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  the market. In the 50s, my cheese became synonymous
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  with healthy food, with the collaboration of
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  multinational pharmaceutical Roche, the product
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  for children was enriched with the typical vitamins
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  of meat and dairy -free. Since 1957, my cheese,
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  in addition to the food diet, has also become
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  for collectors of figurines. I made their appearance,
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  those animated, defined as such, because they
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  changed the framing based on the inclination.
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  Figurines of this type were broadcast until 1965,
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  including 58 series, according to other sources
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  56, for a total of 444 subjects, many of which
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  inspired the films of Walt Disney, Snow White,
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  the 9th series, The Sword in the Rock, 5th series,
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  The Sleeping Beauty of the Forest, 10th series,
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  and The Three Musketeers. The 26th series, combined
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  with My Little Cheese, always inspired by Disney
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  figurines, included 6 subjects on the subject
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  of circumcision and protagonists, among others
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  The first 41 series, for a total of 326 figures,
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  came from the various views of Mont -Valmont
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  in the state of New York, while the subsequent
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  ones were made by Movicolor in Milan. Of these,
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  the first 24, from number 1 to 212, were numbered
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  on the back, followed by the numbering disappeared.
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  In the series of figurines, along with my cheese,
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  produced until the mid -1960s, Ben Nove brought
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  the signature of Benito Iacovitti. From the second
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  half of the 1960s, the combination of my cheese
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  and plastic figurines began. Made in PVC, thanks
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  to a light padding, the children could have fun
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  attacking them everywhere with a splash of water
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  and soap, among the subjects of Eristogatti and
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  Pinocchio. The figures, sagged and soft, in foam
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  rubber, were protagonists in the 70s, a myriad
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  of subjects, such as Pippo Olympionico, Pippo
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  Alba... the series dedicated to Paperino and
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  Topolino, Marco Po. The photos of my cheese couldn't
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  miss Carosello with a testimonial of Giovanna
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  Ralli's caliber, Nino Manfredi, Franco Vulpi.
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  Unforgettable those played between 1965 and 1970
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  by Bracco Baldo Bau, character created by Anna
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  and Barbara. the champions of football. And I
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  want the alphabet in the jungle. Compose your
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  name with the beautiful letters of the alphabet
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  in the jungle, in colours and in relief. And
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  with the hexagons and the encaster, compose all
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  your favourite football teams. And soon, other
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  big news will arrive, with my cheese Locatelli.
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  Thank you Denzo Mauri for the modern theme. See
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  you in the next episode of 70 per 80. You have
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