The Executive Lens on Pricing, Value, and Growth with Charlton Evans
Pricing problems rarely start with pricing.
They start with leadership.
In this episode of If Prices Could Talk, Holden Advisors sits down with founder and CEO Charlton Evans of End StateSolutions to explore the leadership decisions that ultimately shape pricing outcomes—and why most organizations focus on tactics instead of the real issue.
They discuss:
- Why pricing is fundamentally a leadership responsibility
- Where pricing strategies break down inside organizations
- The gap between executive intent and frontline execution
- How alignment (or lack of it) impacts pricing performance
-…
The skinny
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