Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / 6 Quick Questions with Lizanne Falsetto, Founder of thinkThin® and betterland foods™. (part 2)
Transcript
- 0:00Welcome back. Here are the six quick questions. So question number one is, what's your why? Why are you doing what you're doing? I guess we've kind of just answered that, but I ask it anyway. Well, no, I appreciate that. To add value. I want to add value to the planet, to the world.
- 0:29Gosh, amazing. Question number two is what has been your favorite marketing moment so far from either business?
- 0:37Well, my favorite marketing moment was when I created my first two commercials and I did one off my daughter and one off my son of just stupid little things that we did. Like one commercial, if you Google it, Think Then Trailer One, there's a commercial where I walk into my son's room and it's not me. Of course, it's an actress, but it really is me.
- 1:01And he's in the shower and his phone is on the bed and his room's all messed up. And I hear his phone ring and I go to check it. And he goes, mom, where's my phone? And it's like that moment where you're like, don't check the phone. You know, because he's 14 or 13 years old. It's a really cute. It says, no guilt. Think then, you know, no guilt. That was a cute commercial. And then I did one where there were four of my girlfriends sitting at a little coffee buffet
- 1:3120 year old runs by and we all stop and look at him like, Whoa, like we're a bunch of old ladies. And then he comes up and he says, Oh, hi, Mrs. Smith. And it's actually my son's friend. So he's
- 1:47no guilt. And I think those commercials for me remind me of everything of, of just the moments with my kids to the moments of the brand kind of intertwined to both, but those are probably my best marketing moments. They sound so much fun, so much fun to concept and storyboard and actually see it, you know, on a screen. So amazing. Question number three is what's your go-to
- 2:17So I think LinkedIn is really interesting right now. I also belong to a organization called YPO, Youth Presidents Organization, and the resources within that group are invaluable. So if anybody out there wants to Google and look at YPO, I would highly recommend it. It's, I think there's
- 2:48The level of communication, education, value added to speak to like-minded people around the world has been extremely valuable to me. Wow, very cool. I think there's a certain criteria to be able to become a member of YPO. I don't know exactly what it is, like $5 million in revenue. I think it's something like that. But it's something to look into and strive towards.
- 3:14Yeah, that sounds amazing. Gosh, I'm going to link it in the show notes for anyone who wants to check it out. Question number four is how do you win the day? What are your AM or PM rituals and habits that keep you feeling happy and successful and motivated? I would say top line is intention and alignment, making sure I know what I want out of the day.
- 3:39Before I used to get into the weeds on everything because I felt if I didn't, I wasn't doing what I was supposed to be doing. I now have a day and a week of an intention. I, these are the three things today that I need to conquer and conquer. Well, you know what they say when you multitask, you don't do everything really well. I am trying very hard to do everything really well. And so I'm limiting my intentions and my alignment to those goals and.
- 4:06And I work out daily. I lift weights. I try to eat well. I've learned to incorporate more carbs into my lunch routine. And that has made a substantial difference. Brown rice, wheat pasta. So tweaking my food to keep my energy level high. And then to shut down and to try to let my mind rest at six or seven. I mean, we're working...
- 4:3515 hour days and it gets where it wears you down. And so I'm trying to bring in a balance to my life.
- 4:47Yeah, it's so important. And I think now more than ever, it's really hard. It's really hard to switch your brain off from your business and not to automatically divert to talking about your business or what you're building or the plans and this kind of thing. It's especially heightened with COVID being at home and you can't kind of find that line of where to draw the line in the sand and move on from day to evening. It's tricky. It is tricky. You're exactly right.
- 5:14it is an absolute balance that, you know, I used to say balance is bullshit, like, Oh, balance. And what kind of balance I'd always, people would always ask me, so how do you put balance in your life? And I'm like a bottle of wine at 11 o'clock at night was my balance because I was so stressed out that I couldn't wait to have a glass of wine right before I fell asleep. And,
- 5:35I think balance is relative to what you want in life. You have the choices for yourself that you can make. When you understand what you're good at and what you're not good at, and you bring in the right people that are really good at the parts you're not good at, you become more balanced, if that makes sense. And so I realigned the balance conversation to be more about
- 6:04an alignment of what I do really well and, and what I don't do well, and then make sure that I can lean in on the people that do it really well. Cause we can't do everything really well. Yeah.
- 6:15We have our experiences that teach us to be good at what we're doing and we have our gifts. So when you start to realize what those are, I think you start to bring balance into your life. Absolutely. Question number five is what has been your biggest money mistake and how much did it cost you? Biggest money mistake. Oh, gosh. Divorce. No, just kidding.
- 6:43I hate to say that. A lot of truth. You know, I think when I was 18 and...
- 6:51I went out and bought a car on my own. You know, when you're young and they say, oh, you have no credit. So you have credit. I went out and bought this convertible. I lived in Seattle, Washington, by the way. So it rained all the time. How stupid. Soft top convertible. And I remember coming home and my dad's going, what is that? I said, dad, I just bought a car. He goes, how much was it? I think it was. And back then it was like 35,000, which was so much money. He's like, how are you going to pay for it? I said, I don't know. I'm going to figure it out.
- 7:21And it was a big mistake. I ended up giving the car back for three months. And that was a gamble on, you know, can I pay for this before? Yes, I can pay for this. Get the car. It was I moved impulsively instead of not. And that was a big lesson for me. It was a big lesson at a very young age. And we ended up, my dad had to help me get out of the lease. But we ended up getting out of it. And it was a very big lesson.
- 7:51Yeah, gosh, expensive car. Holy moly. And question number six, last question. What is just a crazy story, good or bad, that you can share from your journey in building multiple businesses now? Oh, let's see. I would say that when you tap into your intuition, and as females, I think that our intuitive voice is
- 8:20can be honed. The more you use it, the louder it becomes. I,
- 8:27used my intuition on a very big decision of changing my packaging from a brown package to the tan light package. Think thin was very, um, simple. And every single person kept saying to me, Lizanne, you have all this real estate, say this, say that. I said, no, when you're in such a loud and crowded category and your packaging goes quiet on the shelf, it actually pops. It's the reverse of what they were telling me. And,
- 8:56Every single person, even the board, was like, don't do it. I said, no, my gut's telling me this is the right decision for the brand. It was the best decision I made with so many people that were marketers and the advertising agency, retail, not to do it. I think it shifted the brand into its own mindset.
- 9:18its own being. It became a brand that people recognized immediately after that shift. And so I would say that intuition and listening to yourself and not doubting it is really important when you make business decisions or decisions all the way around in life.
- 9:38Absolutely. So true. Ain't that the truth? Lizanne, thank you so much for coming on the show. I feel like you've dropped about a million wisdom truth bombs that were just so great to hear. And I've absolutely loved hearing your story and I can't wait to try your products. I can't wait for them to launch and I can't wait to see what you go on to do in the world. Thank you so much.
- 10:03Thank you. And I love what you're doing, helping young entrepreneurs out there. Good for you. It's a great, if we all shared what we did wrong, imagine how far we could excel everybody's growth in business. 100%. Absolutely. Highlight the mistakes.
- 10:25Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 10:50And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 11:12As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
- 11:29Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 11:53And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 12:16As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.