Latest / The City of Frankfort Podcast / Ep 38: Rediscovering Frankfort with Randy Newcomb

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Ep 38: Rediscovering Frankfort with Randy Newcomb · The City of Frankfort Podcast

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From Capitol Halls to Bourbon Balls, this is the City of Frankfurt Podcast.
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For the Frankfurtians, we're swapping stories, spilling tea,
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and celebrating the quirks that make Kentucky's capital city the best hometown around.
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Welcome to the City of Frankfurt Podcast. I'm Kenton, and today we're joined
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by our Frankfurt Tourism Director, Randy Newcomb.
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If you live in Frankfurt, there's a pretty good chance that you've done this.
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You drive past the capital and barely look up.
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You drive over the river and only think about the traffic. You walk downtown
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and hardly register all the new businesses because when you spend enough time
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in a place, you stop noticing the things that make it special.
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But then you run into a visitor from out of town and they can't stop complimenting
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Frankfurt and all it has to offer.
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Well, today we're going to take a step outside and view Frankfurt through the
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eyes of an outsider, and talk about what makes Frankfurt such a special place
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to live, work, and visit.
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Randy, welcome to the pod. Thank you. Glad to be here.
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Glad to have you, Randy. I cannot wait to get into this. So,
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Randy, let's talk about your background. How long have you been in tourism,
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and what brought you to Frankfurt?
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So, I started in tourism in 1995.
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So, I'm in my, I guess, 31st year in the industry i started as director i started
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in tourism at kentucky lake oh i spent over yeah spent over 20 years there and then uh,
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went to gillsburg illinois for five years,
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and then i was informed about,
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frankfurt needing someone and uh.
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It was time for me to get back home to kentucky and so i'm in frankfurt now
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loving it been here a year and,
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a year and a week that's awesome weeks yeah we're glad to have you back in the
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state of kentucky especially here frankfurt with us um so,
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let's kind of get into some things here so what do visitors see when they come
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to frankfurt that maybe those of us who live here don't see anymore like what
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are some things that we who are here all the time overlook and people who are
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coming in to visit well just from a.
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Visitor standpoint coming into frankfurt uh we don't pay attention to the hills
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anymore the rolling hills we don't pay attention to the river uh all the great
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architecture and historic,
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historic historic homes in our quaint downtown it's just something uh we take
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for granted because we live here and that's something that visitors when they
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come in they always remark about it,
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and from a visitors they don't simply arrive in frankfurt they discover it which
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is something we need to start doing again is discovering frankfurt i like that man,
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very very good answer i love that i like the way i like the way you put that
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we got to start rediscovering this great city of frankfurt but in frankfurt
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it's no different than any other city every city all the citizens in those cities they're the same,
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when i was at kentucky lake yeah we took the lake for granted but when we had
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visitors come to the lake they loved it,
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same with frankfurt we just we We just have to get back out and rediscover.
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I like that. What a great perspective that is.
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Is there like a particular reaction you hear from visitors over and over?
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Like, is there like a common theme that people say? Yes, we have one that's
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positive and one that can be negative, but it's not really.
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The positive, everyone is very impressed with our quaint downtown.
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They love our downtown, all the aspects of it, all the art, all the history.
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St. Clair's all the shops they love our downtown and about every visitor will
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remark about our downtown and,
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Second most we get is that they can't believe we're the capital of Kentucky.
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They expect it to be a larger place, of course. And that's something we're working on.
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Being the capital is very important. Yeah. And it's not something we should
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100% focus our marketing on, but we've got to mention it. So in our upcoming,
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advertising, we're going to remind people that we are the capital.
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Yeah. And so hopefully in the future, they will know we're the capital when
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they get here. Yeah. But it's always surprising when a visitor walks in and
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is like, this is a beautiful downtown. We had no idea you were the capital.
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Really? But that's one of the things I think is kind of cool about Frankfurt
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is that you do kind of got a smaller town city vibe to Frankfurt,
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even though it is the capital.
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So instead of it being like large and very, I don't know, you know.
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Modern, I guess. Well, not modern is not the right word, but,
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you know, instead of it being like, what is the word?
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Urban, maybe. It's not as urban as other capital cities I've been to.
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And I think that's, you know, it's kind of a cool thing. I agree.
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And being such a small town, you know, you can embrace the capital more.
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Yeah. If you're in a big city like Nashville, okay, there's a capital there. Yeah, great.
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But in Frankfurt, the capital, it means something. It means something more.
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Yeah, absolutely. Yeah. Yeah, I like that. I like that.
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So let's pretend I've never been to Frankfurt. You're coming for the weekend.
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What are you telling me I absolutely cannot miss?
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What is something I've got to go see or do?
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Uh, there's so many, and that's the, that's the tough part about answering this,
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uh, whether it be going to one of the distilleries, uh, Liberty Hall is an amazing place to go visit.
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Uh, of course the downtown, take a river tour, uh, Josephine Sculpture Park,
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something amazing outside of the city.
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And of course you've got the Vietnam Veterans Memorial as well as,
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um, Daniel Boone's grave, Rebecca Ruth Candy, Cove Spring.
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I mean, there's just, the list goes on and on.
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So filling up a weekend with things to do in Frankfurt is not hard to do.
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It's just choosing what you like to do, whether it's bourbon,
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art, history, outdoors.
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And we've got enough to fill every one of those interests. Yeah.
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I mean, you're right. I mean, there's a little bit of something for everybody in Frankfurt.
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So, I mean, you really can't miss. Even the Capitol. Yeah. We have a lot of
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people come here for the Capitol. Yeah.
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That's awesome. Yeah. Definitely. Plenty to do. Plenty to do.
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What is something that visitors discover and say, I had no idea what's here?
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We've already talked about it. The Capitol. The Capitol.
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But they also are unaware of the amount of downtown history and art that we have.
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Frankfurt has done an amazing job of preserving history in this small town.
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And so that's a lot of what we hear about. They're impressed.
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To the quality of our downtown. Yeah, you're right. I mean, there has been a
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lot of hard work and dedication put into preserving a lot of the historic buildings
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and, you know, just the history. Yeah, yeah, yeah. Definitely very important.
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What is something that when people come to Frankfurt that they're generally
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impressed by? Or they're like, well, you kind of talk about this too, the downtown.
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Is there anything else that people are like, this is so impressive?
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And it sticks out. They're impressed of the amount of amenities we have in such a small city.
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Yeah. They're, not only do we have the capital in the middle of our small city,
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but they're impressed with all the restaurants, the shopping,
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the history, the art, everything we have.
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They're impressed that we have it. All with a river running right here at the center of it. Yeah.
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And I mean, I guess it is something like, you're opening my eyes or letting
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me rediscover a few things in this conversation that we're having.
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And it's like, I mean, you're not wrong. Like for a city this size,
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there's so many amenities. Like you said, there's so many restaurants of different varieties.
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I mean, you can kind of find whatever you want here. Exactly.
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So that is, that's something like, I mean, I'm sure people will see it if they watch the video. Yeah.
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I'm like, oh, wow. Yeah, you're right. I mean, that's, that's something that's
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definitely eye opening.
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Definitely. This is a, this is going to be a good one. Okay.
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What is something that, uh, Frankfortians take for granted?
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Like what is something people who are here all the time we take for granted?
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We, you know, something that may have fallen by the wayside that we see all
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the time or just take for granted?
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The general answer is everything.
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I mean, to be honest with you, I think they take for granted.
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How much we have and how easy it is to get to. Yeah.
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I'm still amazed. I've been here just, in fact, today is the anniversary of
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when I moved into my house. Happy anniversary. Thank you.
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I'm still amazed at how many people.
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Have this, have this idea that it takes forever to get from one side of Frankfurt
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to the other. It amazes me.
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I can get to anywhere in Frankfurt in 10 minutes or less.
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I mean, you're not wrong. Like, I mean, if you go to Lexington or Louisville
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per se, it's like to go across town, that's, I mean, you're talking about a
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considerable amount of time. Exactly. But even in the busy time of day,
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like it's really doesn't take that long.
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But like I said, I mean, that's a good answer because it's like,
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I know as somebody who works here, I take it for granted.
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Like, if I know I have to go across town to do something, I'll be like,
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oh, man, dang it, how long is it going to take you?
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But realistically, it doesn't take five or ten minutes to get anywhere.
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I can get anywhere in the city in five or ten minutes. Exactly.
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And that's something we take for granted is how easy it is to get to all the things we have. Yeah.
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That's a good, that's a good, man. And I've been here a year,
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and trust me, I'm slowly getting to that as well.
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I catch myself every now and then going, oh, I need to go to the gym.
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Um do i really want to take that eight minute drive yeah where,
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back where i was previously it was 15 minutes i didn't think a thing about driving
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15 minutes that's so isn't it so weird how that happens it's like you know i
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guess you get spoiled by having everything so close that everything seems so far away oh yeah,
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which is which is it's it's kind of silly when you sit there and think about
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it but this is good hopefully this will kind of remind people you want it you want to get unspoiled,
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go stay in a city for about a week.
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And stay in a hotel on one side of the city but go to everything on the other
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side of the city you're right i mean i'm sure most people have done that or
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oh yeah been in that similar situation you're like oh my god exactly this is
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awful so that's that's good that's good we're trying to get us back to,
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people you know realizing all the the gems we have all the good stuff we have
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here so it's it's awesome um.
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Let's talk about something more obvious. Frankfurt is a state capital,
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but for most of us, that's just a way of life. We get used to it.
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What does being the capital give
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Frankfurt from a tourism perspective that people might not appreciate?
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The main thing it gives us, and a lot of people don't realize this, is.
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It basically takes away our tourism off-season. Most places in Kentucky,
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they have an off-season.
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Usually it's December through February.
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You know, winter slows down.
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Being the Capitol, when they're in session, we have a steady stream of visitors.
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That's true. That come in during the off-season.
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Whether that be groups coming to the Capitol, meet with representatives,
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legislators, they're in session.
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So we have a steady stream of people coming in during those off-season months,
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which is something that no other city in the Commonwealth has.
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And so that's an important tourism aspect of being a capital.
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Yeah, no. See, and the inside is just so good to think about it like this.
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But, I mean, you're right. It's like, you know, so many people travel to Frankfurt
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to do business and things like to, you know, to go to the capital to do business or what have you.
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But, you know, I know I want to encourage that. I know you do too.
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Encourage people that, hey, spend a little bit of extra time and poke around a little bit.
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You might find something that you really like. So that's a good perspective right there.
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Don't really have an off season. But I hope that people do take advantage of
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if you do have to come up here to work or what happened, that you do,
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you know, poke around and see some things.
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There's plenty. We got a lot to offer. We do. Yes, we do. We got a lot to offer.
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Okay, let's walk through the perfect day in Frankfurt. Whether you're an out-of-town
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tourist or a Frankfurtian, being a tourist in your own town.
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Let's start with food. Where would you eat? Where are you going to eat?
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I know it's a hard question. So, it depends on the type of food you want.
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If you want diner food, we've got all kinds of great diners,
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whether that be Cliffside, Main Street, Tammy's, Shelby's, Melissa's,
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who else? We've got all kinds of diners.
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If you want a little higher end, we've got Cypress and Oak. We've got the Ashbrook.
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We've got Limewater. We've got the Stave.
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And then you've got just, and Serafini's downtown.
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But then we've also got your Doc Crow Social, your Burberry Street on Main,
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Porter's, the Brown Barrel. So we've got so many different options.
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It's hard to pick a certain one so when a visitor comes in and asks you know
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where's a good place to eat my first question is what types of food you like,
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yeah you gotta narrow it down because we have so many good places,
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and uh but yeah there's just too many,
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to single out one or the other yeah i know that's that's a definitely that's
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a tough question because it's like i mean it's,
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when have you ever been asked what's your favorite place to eat in frankfort
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and had one answer that rolled off it's like you got to think about that and
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you know narrow it down a little bit so i 100 agree with that um,
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so let's talk about history uh what are can't miss spots when it comes to history
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oh gosh when it comes to history well first off we have a great downtown,
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walking history tour oh it's a self-guided tour uh you get to see 42 historic
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homes and buildings in a three to four block radius.
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Oh, yeah. So it's easy. Starts at the old state capitol and just goes around.
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So you can see all these great historic homes.
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We talk about history. You can't miss the Thomas D. Clark Center for Kentucky History.
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Capitol City Museum is another one. Liberty Hall.
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And, of course, the old state capital. Yeah. I mean, talk about history. There's your history.
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Absolutely. And so we have no shortage in that.
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No. Oh, Frankfurt's definitely steeped in history. Oh, yeah.
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A lot of history here. A lot of history.
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Frankfurt has a great outdoor activity scene. What are some recommendations
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for outdoor activities?
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There's a lot of them. One of the coolest things that you rarely see in a city.
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Is basically right in the center or just outside the city, we have Coast Spring.
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Yeah. Coast Spring Park with waterfalls and running water. That's not really
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heard of in most cities, especially capital cities.
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So Coast Spring Park is a great place. In fact, Tammy, who works in my office,
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that's her favorite spot in Blackburn. It's one of my favorites too.
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Coast Spring is great. Of course, the Kentucky River Tours.
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That's something great. We've got Salado Wildlife, Josephine Sculpture Park,
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you know, hundreds of acres of trails where you get to see these amazing artistic sculptures.
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And so that's a good one. You know, you've got, we've got a great amount of
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parks in Frankfort and Franklin County that are awesome. Whether it be Jennifer
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Hills, Lakeview, and then of course West Six Farm outside the city.
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That's a great outdoor spot as well. So we have no shortage of outdoors,
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which you would think a capital city, you think, oh, outdoors. No.
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Like I said earlier, we've got a river running right through the middle of our
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city. We are going to have outdoors. That is so true.
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And that's something that I'll personally overlook is like, we're in the capital
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city and literally that you don't have to leave the city to be in nature.
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Like you said, Cold Spring right there. We have mountain bike trails.
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Yeah. At Capitol View Park.
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It's literally next to the Capitol. Yeah, that is so...
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There's a reason it's in Capitol View Park. It's in view of the Capitol.
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Yeah, and you can go ride a mountain bike trail, which is...
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You can. That's so cool, and you need it. Yeah. Absolutely.
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Awesome. What are some recommendations for arts and culture?
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I know there's a lot of art, a lot of culture.
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So one of the things that surprised me when I came to Frankfort is I'd been
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coming to Frankfort for years.
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When I was at Kentucky Lake, I'd come up every year for the legislative session.
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And the thing that surprised me once I came back at this job is the amount of
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public art that is in Frankfurt.
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And so one of the great things is we've got a public art tour where people can
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come in and we give them the brochure. And it has every piece of public art,
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whether it's a sculpture, a mural, whatever it may be, they can take that tour of the public art.
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So that's one thing. We've got the Grand Theater.
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Oh, yeah, yeah. We want to talk about arts and culture. They have amazing shows,
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just been renovated, just reopened.
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So it's a grazing place for some shows. Like we said, Josephine Sculpture Park, another great place.
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But then one of the coolest things I love about Frankfurt is.
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I was unaware before I took this job, the amount of downtown festivals and events that Frankfort has.
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And Susie with downtown Frankfort does an outstanding job of getting us those
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festivals and events in our city.
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And so that's something that I would recommend if you have a chance to go to
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any of the events downtown,
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whether that's one of the um concert series events whether it's uh which is
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night out which is coming up soon uh shameless plug whether it's liberty holler
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which we'll be having year number two next year,
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uh or bourbon on the banks we've got all these great events that happen downtown uh as well as the um.
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Japan festival that just happened this past weekend something you wouldn't think in frankfurt but,
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it's a great festival so we have plenty of arts and culture in our town there
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is always something going on i i 100 agree with that there's a lot of people
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that work super hard to make sure we have all these great events and festivals
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and things like that and it's,
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for such a small place there's always it's always buzzing there's always something
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going on it seems like well because our office is on st claire yeah and so,
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it's every week it It seems like I will see the city pull in the truck with the barricades.
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And I'm like, all right, something's going on. We have something else going
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on, which is a great, great thing to have. Absolutely. That means there's something,
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some activity going on downtown, which is perfect. Absolutely.
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So, of course, we can't talk about Frankfurt without talking about bourbon.
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What are the bourbon hotspots for Frankfurt? We have bourbon in Frankfurt? Really? Oh, yeah.
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Well, aside from the six distilleries that we have...
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You know, some of the hotspots, one of the, one spot that's pretty unique is
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the House of Commons Bourbon Library, right there, corner of St. Clair and Main Street.
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It's a cool little bourbon bar.
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And of course, anywhere on St. Clair, you've got a lot of places,
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whether that's House or Tavern.
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Benson Valley just opened a tasting room on St. Clair. You've got Dicey Riley's,
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the Kentucky Hug, Mortimer Bibbs.
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You know, all these places for the bourbon, bourbon enthusiasts,
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great. And it's all right there on St. Clair.
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Then you go around the corner, you've got Capitol Cellars.
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And if you go down just a little bit, a couple of blocks, you can go to the Ashbrook.
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Yeah. The cool thing about the Ashbrook is not just they have bourbon,
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but it is the former home of E.H. Taylor.
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Which is a pioneer in the bourbon industry. So you get the bourbon.
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It's a hotspot, but it's also got the history involved.
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So we have no shortage of hotspots for bourbon. Absolutely. All else fails,
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go to one of the distilleries as well. Yeah.
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Or do it all. Go to all six of them. And then go to the local bars to sample.
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Further sample. Further sample. You can further sample. In moderation.
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Yeah, in moderation. Absolutely.
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Absolutely. But yes, there's plenty of things to do for a bourbon enthusiast. Yes.
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And I'd say, I mean, I see a lot of people or know people that are in my family,
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live out of town. And that's what they, you know, that's one of the draws.
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Of all the visitors that come into our office, and so far this year,
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we've had visitors from 13 different countries and 37 states. Wow.
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Overwhelmingly, the number one reason they come to Frankfurt is Bournemouth.
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We can't deny it I mean it's just part of us it's not the only thing we have
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but that's what most people come for well that's okay if people want to come
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for the bourbon but end up experiencing way more than that that's what we're
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about exactly that's what we do,
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bourbon brings them in but everything else keeps them here there you go I like that I like that,
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so finally to end the day you want a sweet treat or a cocktail you kind of touched
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on the cocktails Where are you going to go for a sweet treat,
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maybe a cocktail after or before?
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Depending on what you consider your end of day.
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It could be Wicked Whisk. Oh, yeah. Amazing cupcakes and cheesecakes.
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Might be my favorite dessert I've ever had will be coming up soon because it's Christmas coming up.
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They make a Christmas tree cake.
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Okay. Cupcake, but they also make the Christmas tree cake cheesecake.
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Oh, see, cheesecake. So if you like those Christmas tree cakes that come out
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every year, they make a cheesecake of it.
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Oh, yeah. You're speaking my language now. You're speaking my language.
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I love a cheesecake. And they sell out all the time. They're so popular,
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but they're so good. But also, ice cream. We've got Hoggies downtown.
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Yeah. We've got Bee's Bakery. We've got all kinds of places where you can get something sweet.
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And if you really want a sweet treat, go to the home of the bourbon ball.
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Yeah. Rebecca Ruth Candies.
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There's your sweet treats right there. Absolutely. And something that is from
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Frankfort, originated in Frankfort, have a bourbon ball.
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Absolutely. Yeah. There you go. That is a good Frankfort dessert, a nice bourbon ball.
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It is. It is. Absolutely.
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So, Randy, most Frankfurtians recognize that Frankfurt has experienced monumental
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growth over the last several years.
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What are you most excited about coming up for Frankfurt?
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A couple of things, or two or three things. Number one, I was really surprised
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when I came back that there was no longer a convention is there,
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a conference there. And I understand why it's gone.
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But I'm really excited that we have a new conference center.
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Groundbreaking's going to be coming up soon.
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And that's going to enable us from the tourism industry, we're going to be able
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to market for conferences and groups.
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Absolutely. Get some of these conferences that used to come to Frankfurt and
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that now go to other places, get them back. Yeah.
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So I'm really excited about the conference center.
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It's going to give us another way to get more people to experience Frankfurt.
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I'm also excited about the riverfront revitalization plan. Yeah.
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We have an amazing resource that is untapped. Yes.
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And connecting that river together.
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More to the downtown like a seamless connection between the river and the downtown,
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will be transformational for the city absolutely it will be unreal and if we
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can get that done that that's going to be one of our biggest biggest assets into the river yeah uh,
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and another thing this is outside of frankfurt downtown but in the county uh
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the sports complex are building yeah Sports are huge, and that's going to be
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something that's going to bring these tournaments in,
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which is something else that we can promote, because I want all the sporting events here.
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Absolutely. I want all the conferences here. I want everything to come here.
25:08
And so it just gives us more. And so those three things I'm really looking forward
25:13
to, and that's going to help us with our marketing efforts as well.
25:17
There you go. Absolutely.
25:20
So tell us what's on the horizon for Visit Frankfurt and Tourism.
25:24
Oh, gosh. Well, like we just said, we're going to have a new way to market with
25:30
our groups and conferences.
25:33
We've got the riverfront revitalization. We've got hotels coming in in the next two to three years.
25:41
From a more marketing standpoint we're doing something that we haven't been
25:47
done before we've got a completely new visitors guide coming up for next year
25:50
that looks nothing like we've had before.
25:54
We're targeting our marketing a little more direct getting down to specific
26:00
groups that we're targeting with the Frankfurt message,
26:04
and then we're partnering with two other counties for a campaign called the Heart of Bourbon.
26:11
Okay. And we are partnering with Anderson County and Woodfoot County and we've
26:15
all pooled our money together and we're doing a Heart of Bourbon campaign completely
26:19
website advertising everything. That's exciting. And so that'll be rolled out.
26:25
And hopefully before Kingland picks up here in just a few weeks.
26:29
Really? Yeah. Wow, that's super exciting. Actually, I had a meeting about it
26:32
this morning, and I've got another meeting this afternoon. So that should be
26:37
getting rolled out within the next few weeks. Well, that's awesome.
26:40
I'm looking forward to that. That's super cool.
26:43
Well, Randy, thank you so much for joining us today to talk about Frankfurt
26:46
and what makes us so special.
26:48
If you want to learn more and plan your perfect Frankfurt day,
26:51
go visit visitfrankford.com.
26:54
We like to end each of our shows with a Frankfurt rapid fire. Okay. All right.
26:59
As a fellow Frankfurtian, we want to hear some of your takes on our town.
27:04
You say the first thing that comes to mind. No explanation needed.
27:07
You ready? You ready? Yep. All right.
27:10
Most underrated Frankfurt attraction? Josephine Sculpture Park and Liberty Hall. Okay.
27:14
Best cocktail in Frankfurt? I'm a bourbon fan, but if I had to pick a cocktail, I'd say the Frankfurt.
27:20
Oh, okay. The Frankfurt. I like it. Favorite Frankfurt event?
27:26
Witch's Night Out and Bourbon on the Banks. Okay.
27:29
East side or west side, Cragman? I'm not getting in a turf war.
27:34
I shop at both equally. So I will say both.
27:39
Okay. Smart answer. Smart answer. I love the smart answer.
27:43
And what's something every Frankfurtian should do at least once?
27:47
Visit the Kentucky Vietnam Veterans Memorial.
27:51
It's an amazing place. And the story behind it is amazing. And what it represents
27:57
is something we should be proud of and we should honor them constantly.
28:02
Absolutely. Man, you killed it, by the way. You killed the Frankfurt rapid fire. Good job. Thank you.
28:10
Thanks for joining us this week, fellow Frankfurtians. We'll catch you again
28:13
next week on the City of Frankfurt podcast.
28:15
Don't forget to follow the City of Frankfurt podcast on Facebook,
28:18
Instagram, TikTok, and make sure you subscribe to our show feed on Podbean or
28:23
wherever you get your podcast to get weekly episode notifications. Thank you.
28:30
Speak up, reach out, go vote, show out From your neighbor to city hall.