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How Duolingo Turned a Mascot Into a Marketing Maven
Duolingo's green owl, Duo, is more than a mascot — it's a marketing machine. In this episode, Lucas and Luna break down how the language app turned a passive logo into an active brand personality, using TikTok trends, memes, and a dash of unhinged energy to engage millions. From Duo's passive-aggressive reminders to its viral collaborations with celebrities like Dua Lipa, we explore the strategy behind the owl's chaotic charm. Discover how Duolingo's marketing team balances relatability with brand consistency, and what smaller businesses can learn from Duo's…
The skinny
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