Daniel Heifetz, "The Science of Satyug: Class, Charisma, and Vedic Revivalism in the All World Gayatri Pariwar" (SUNY Press, 2021)

New Books in Sociology · Apr 22, 2021 · 46m

The first in-depth study of the All World Gayatri Pariwar, a modern Indian religious movement. The All World Gayatri Pariwar is a modern religious movement that enjoys wide popularity in North India, particularly among the many STEM workers who joined after becoming disillusioned with their lucrative but unfulfilling private-sector careers. Founded in the mid-twentieth century, the Gayatri Pariwar works to popularize practices inspired by ancient religious texts and breaks with convention by framing these practices as the foundation of a universal spirituality. The movement appeals to science…