Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Handwritten Note Beat a Professional Sales Letter
In this episode, Lucas and Luna dive into a classic direct mail case study that most copywriters miss: the power of the handwritten personal note. They examine a famous test from the 1970s where a simple, messy, one-page handwritten letter from a company president outperformed a professionally typeset, four-color brochure by 300 percent. The hosts break down why the personal touch worked—suggesting intimacy, effort, and authenticity—and discuss how modern copywriters can apply the same principle in email marketing today. They also unpack the psychology: handwritten notes signal that the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.