Marketing Pearls with Vicki McManus Peterson

Bulletproof Dental Practice · Oct 25, 2018 · 50m

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Bulletproof Dental Practice Podcast Episode 86

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Vicki McManus Peterson, Co-Founder & CEO of Productive Dentist Academy

Watch full video of the interview by clicking here!

Key Takeaways:

Dentists tend to get caught up in the sizzle of marketing, instead your plan should be predictable

Suggestion is to budget 8% for marketing

Average dentist spends less than 1% but sign up for every PPO out there

If you're at 0-1% make sure you have world-class…