Design Codes: From Louis Vuitton Trunks to Cheesecake Factory Interiors to Coca-Cola Red
From the iconic red square of Coca-Cola to the curvilinear geometry of midcentury furniture, codes define the objects, environments and systems around us. Design codes are what make us instantly recognize a blue box as Tiffany's, or associate a gargantuan menu and a cacophony of interior design choices with The Cheesecake Factory. In this episode, we dive deep to define exactly what a "code" is. How does it differ from a brand? An aesthetic? A vibe? Does design literacy help us apply design codes to our own work with greater nuance (I'm looking at you, Tomato Girl Summer!)? We end with some…
The skinny
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