Latest / Networking Unleashed: Building Profitable Connections / Networking Unleashed: An Interview with Natasha Walstra and Michael A Forman, Professional Speaker
Transcript
- 0:16Welcome to Networking Unleashed, Building Profitable
- 0:20Connections, the show where conversations create
- 0:23opportunities and relationships drive real business
- 0:27growth. I'm your host, Michael Foreman. For many
- 0:30professionals today, the first handshake doesn't
- 0:34happen in a room, it happens on LinkedIn. A connection
- 0:38request, a thoughtful comment, or a well -written
- 0:41post can open the door to relationships that
- 0:45lead to partnerships, clients, and opportunities.
- 0:48My guest today helps professionals turn LinkedIn
- 0:52from a simple profile page into a powerful networking
- 0:55platform. We're talking about how to build meaningful
- 0:59connections online, how to communicate your value
- 1:02without sounding like a sales pitch, and how
- 1:05consistent engagement can turn digital interactions
- 1:08into real world relationships. If you've ever
- 1:12wondered how to make LinkedIn work for your business,
- 1:14instead of just out there on an online resume,
- 1:21this episode is for you. And I'd like to welcome
- 1:25to the podcast today, Natasha. Natasha is an
- 1:29expert in doing all of this, turning your LinkedIn
- 1:32page and everything else. I'll let her discuss
- 1:35all of that. But Natasha. Natasha, welcome to
- 1:39the podcast. And just give us a little background
- 1:43on how you got where you are today. Thanks so
- 1:45much for having me today, Michael. Excuse me.
- 1:48Gosh, how I got here today. I had landed my first
- 1:50sales position. This is about 10 years ago as
- 1:53an SDR where I had to cold call, smile and dial
- 1:56$100 a day. I'm sure you're familiar with that.
- 1:59Very familiar. And it was so brutal. I'm an introvert.
- 2:03I used to be super shy as well. And so you can
- 2:04imagine this was quite literally the worst position
- 2:06for me. However, I'm also very competitive. And
- 2:09I'm like, how do I hit my numbers but not cry
- 2:12every day? basically. And that's actually how
- 2:15I discovered using LinkedIn as a way to connect
- 2:17network and then warm call. And it turns out
- 2:19people are much more receptive to that. So that
- 2:21sort of just unlocked this whole thing for me
- 2:23of, wow, I don't need to do this spray and pray
- 2:26mass automation, all this tactics we hate so
- 2:30much about sales, right? There's a way to do
- 2:32it that feels good and authentic and organic,
- 2:36right? And so that was really the start of it.
- 2:39From there, obviously there's some twists and
- 2:40turns of how I started to create content as part
- 2:44of this. Like I didn't know I was building a
- 2:45personal brand. I had no idea what that was actually
- 2:47until I was VP of sales at Forbes books. That
- 2:51was the first time intentionally in that space.
- 2:53But it was by that point, I actually already
- 2:54had a personal brand and this huge network. And
- 2:56it's because of building out this whole system
- 2:59and off with sales in mind, right? It was always
- 3:01about how do I hit my quota and do it in a way
- 3:03that feels good. And that's pretty much what
- 3:05brings me to today. Obviously some twists and
- 3:07turns there, but it was with Forbes books, especially.
- 3:11totally drank the Kool -Aid. And I think, I still
- 3:12think book publishing is a really great route
- 3:14to go, but it doesn't matter how great your book
- 3:16is. If you don't have a community or audience
- 3:18you're engaging with, right? Nobody will know
- 3:19about it and left that to find a better way to
- 3:21serve the authors that I had signed. And that's
- 3:25pretty much where I am today is that I obviously
- 3:27I work with authors, but as well as business
- 3:29owners and helping them build out their LinkedIn
- 3:31presence in a way that feels good and authentic,
- 3:33but that doesn't take up all the time since most.
- 3:36People don't have that much time. Oh, that's
- 3:38great. That's great. And how do you feel that
- 3:40the people come to you and their LinkedIn pages,
- 3:44what's your first discussion with them on how
- 3:48to change their LinkedIn page? Most of the time
- 3:54what's missing is more of them. Like right now,
- 3:57typically I'm seeing it's like a corporate buttoned
- 4:01up version of them or some professional perfect.
- 4:05buttoned up version they think they need to be
- 4:07right instead we really want to see more of you
- 4:11so typically my first when i kick off with them
- 4:13tell me about you where have you been where are
- 4:15you now and where are you going and then we can
- 4:17take that and turn that into your your profile
- 4:20that's actually feels like you because i want
- 4:22to be able to hear your voice when i go to your
- 4:25profile i want to be able to get to know you
- 4:27before i ever even talk to you Very good. Very
- 4:29good. Okay. I will go into the questions now.
- 4:32That was just a personal question. Many professionals
- 4:36treat LinkedIn like a resume. Should someone
- 4:40actually think about it if they want it to function
- 4:43as a networking platform? I love this question.
- 4:47Most people, like 95 % of people on LinkedIn
- 4:49today still think of LinkedIn as a digital copy
- 4:52of their resume, right? It's a place where you
- 4:53go when you're searching for a new job. A way
- 4:56that I like to think about it now, is as if it's
- 5:00like a block party, right? Where you're there
- 5:02to connect, network, meet your people, find those
- 5:06that you vibe with, right? And build those relationships.
- 5:09So instead of also, I'd say the other 4 .5 %
- 5:12of people think of LinkedIn as a networking event,
- 5:14which for years I thought of that as well. It's
- 5:16a borderless digital networking event where everyone's
- 5:18down to connect and network. Problem is I've
- 5:20learned that a lot of people aren't very good
- 5:21at networking. There's always this ulterior motive,
- 5:25right? Or people are... It's like almost hunting
- 5:27grounds or something. And everyone, they're treating
- 5:29you as the prospects versus actual real people.
- 5:31So this idea of a block party, it's let's go
- 5:33there, low pressure. Let's not go there to pitch
- 5:36people. Let's go there to talk to people and
- 5:38see how we can support one another versus asking,
- 5:42what can I get from you? It's what can we do
- 5:44together? How can I serve you? And I think when
- 5:46you go at it that way, it does change it to.
- 5:48It gives you purpose on the platform, right?
- 5:51Because you're actually on there to build relationships
- 5:53versus trying to just close deals. What ends
- 5:56up happening when you build relationships, though,
- 5:57is you're building trust and then opportunities
- 6:00happen by default. It's just most people approach
- 6:03it backwards. And that's why I think most, so
- 6:06many of us are even avoiding our inboxes because
- 6:07it's just full of pitch slaps, right? So that's
- 6:10what we don't want to be doing on there. Yeah.
- 6:12I'm sorry. No, go ahead. Go. A way I'd like to
- 6:17think about it sometimes is back when we used
- 6:19to go into an office, when you'd grab coffee
- 6:22before you sat down at your desk, who were you
- 6:24grabbing coffee with? Those are the people you're
- 6:26trying to find on LinkedIn and build those relationships
- 6:28with through daily trust deposits, through micro
- 6:31conversations in the comments and the DMs. I
- 6:34deal with a lot of my clients and I deal with
- 6:37LinkedIn because it is the business platform.
- 6:40And I tell them all the time, they're building
- 6:43social capital. Right. Instead of money, they're
- 6:46building social capital. And the way to do that
- 6:49is if they want to connect with somebody, then
- 6:52they have to build a social capital with that
- 6:54person. And you have to bring some sort of substance
- 6:58to the relationship that you're trying to create.
- 7:02So you're giving them articles or something.
- 7:04I thought of you today. I thought you might be
- 7:06interested in this. And you have to do that three,
- 7:09four or five times until you find that. that
- 7:12trust value. And once you cross that threshold,
- 7:16because like you and I, there's a wall between
- 7:19you and I, right? And there has to be a trust
- 7:22level that is there, but that wall has to come
- 7:26down first and that trust level goes up. Okay,
- 7:29so enough of that. Before you ever send a connection
- 7:32request, what signals on someone's profile help
- 7:37you understand how to approach the conversation?
- 7:39Well, because so many people don't have their
- 7:42profiles optimized, sometimes it's hard to figure
- 7:44out what is the thing to be looking at. So you
- 7:46can find some common ground if possible. The
- 7:50best way, of course, is if they're posting and
- 7:52you can look at their content and see if there's
- 7:54something relevant that you can talk on, of course.
- 7:56Again, 99 % of people aren't posting though,
- 7:59right? So what is it on there? Oftentimes it
- 8:02is trying to find where there is some level of
- 8:05connection, but if it's not, on their profile,
- 8:08it's off of that. So oftentimes what I'll do
- 8:11is set up Google alerts relevant to their industry
- 8:15or the company itself or people within the company.
- 8:18So I get notified when there's a reason for me
- 8:20to reach out to these people. It's a really great
- 8:22way of having warm context to reach out to them
- 8:26versus just some random. I actually really try
- 8:28not to connect with anybody for no reason. There's
- 8:30always a purpose to connect with them. And that's
- 8:32what helps create it. If you don't see something
- 8:34on their profile or in their content. Google
- 8:37alerts kind of flies below the radar. Nobody
- 8:40really utilizes the Google Alerts. I use them
- 8:43all the time. And I get, yeah, yeah. And it's
- 8:46really so great because when you reach out and
- 8:49you make that connection, or I use it for after
- 8:51the connection, and I say, hey, look, this is
- 8:54happening. I thought you might be interested.
- 8:56Exactly. And they're like. Wow. I know. And it
- 9:00comes straight to your inbox. For those that
- 9:01don't know, it's google .com slash alerts. And
- 9:03it's almost so analog now that people would think
- 9:06that this isn't a valuable resource. It's so
- 9:09powerful and it's free. It's right there. And
- 9:12half it comes right to your email. Exactly. Oh
- 9:14my God, this is great. Okay. What makes someone
- 9:18accept a connection request and what instantly
- 9:21makes them ignore it? That's a really great question
- 9:24because I probably have 200 connection requests
- 9:28in my LinkedIn right now. And it's because I
- 9:32actually, whenever I go, I do take the time to
- 9:35look at, I would say 90 % of people to see why
- 9:39is there a reason I want to like, why I should
- 9:41connect with them, right? Most people don't necessarily
- 9:44send a personal note. So I'll go look and see
- 9:45if there's a reason. And then I'll ask why didn't
- 9:47they connect with me, right? I'm always trying
- 9:49to start conversations. The 10 % that I just
- 9:51immediately decline is if they have some sort
- 9:54of Get 20 meetings in one week, these fluffy
- 9:57numbers that they're full of crap. And you're
- 10:00just trying to say, you're going to pitch me
- 10:01right away. There's no doubt about that. So it's
- 10:03like any lasting numbers like that. Out of country
- 10:06areas, sometimes I just, I won't just because
- 10:08I know that's not where I'm targeting. And typically
- 10:10they might be trying to sell me something too.
- 10:12So those are the ones that go out of it. But
- 10:14when it is somebody. I do connect with when I
- 10:17accept it and I say, hey, thanks for the connection.
- 10:19I'll ask why they connected with me. It's because
- 10:21I think that there's some opportunity of an exchange
- 10:24of value, whether I think I could use their services,
- 10:27they could use my services, or we serve the same
- 10:30people. And quite frankly, this is the most technical
- 10:33version of all this is that there's a vibe. Like
- 10:36they've just got some cool vibe to them. I'm
- 10:37like, yes, hell yes, let's connect. You know
- 10:39what I mean? You hit upon it. That's very important.
- 10:42Because I teach networking, communication, leadership,
- 10:46that whole thing. And I go on stages or I do
- 10:50workshops. And one thing that's missed by many
- 10:54is you pick up the vibe of the room. You pick
- 10:57up the vibe of the person that you're speaking
- 10:58to. These are our vibes that you have to pick
- 11:01up. And you really can't do it. through zoom
- 11:04because everybody can put on that facade everybody
- 11:07can put on that fake face and everything else
- 11:10but once you walk into the room once you do that
- 11:12one -to -one you immediately pick up that vibe
- 11:15good or bad yeah i've been in plenty of rooms
- 11:17where i've picked up a bad vibe and yeah not
- 11:22i had to get away from there quickly but that
- 11:24to me was is the most important okay Where do
- 11:29professionals unintentionally damage relationships
- 11:32by treating LinkedIn like a sales funnel instead
- 11:35of a conversation platform? Oftentimes it's when
- 11:41they outsource it, honestly. They know they need
- 11:43to be on LinkedIn, and so they decide to use
- 11:46one of these platforms that automate their messaging.
- 11:51And it worked at one point a few years back,
- 11:54but now because of the trust recession that we're
- 11:56in and nobody believes anything anymore and AI
- 12:00has confused, people have been burned left and
- 12:02right. It's a tough place to get attention on
- 12:06LinkedIn if you just automate it and think it's
- 12:10going to actually. work. And quite frankly, that
- 12:12actually does the reverse and it hurts your brand.
- 12:15I've worked with many people who have done those
- 12:17services, spent a lot of money on it and got
- 12:19nothing from it. And then in fact, they're like,
- 12:21I couldn't believe that's what I was sending
- 12:23out to people. And so I think that's, there's
- 12:25no shortcut to building relationships. Although
- 12:28I will say your personal brand comes really close
- 12:30to it, but I think so many people have spent,
- 12:33we've spent the last years, decades trying to
- 12:36shortcut that process and making it easier for
- 12:38the salesperson, forgetting about how it feels
- 12:41for the buyer's experience, right? And so if
- 12:43you take things back to how we do things, how
- 12:46things used to be done through relationships,
- 12:48through actually connecting with the other person,
- 12:51you'll see that you're going to have way more
- 12:53impact, right? Yeah, no, I agree. I really make
- 12:58the pandemic a line in the sand because pre -pandemic,
- 13:03things were more transactional. I have a widget,
- 13:07you have $3, we'll exchange it. I'll build my
- 13:09customer list and the world's a beautiful place.
- 13:12But afterwards, post, people, when they were
- 13:15shut in and everything, you have to almost start
- 13:18fresh and it becomes more relational. And that
- 13:21trust factor is so much more important. And I
- 13:24think that's where the authenticity, that's a
- 13:26buzzword now, but. It's unfortunate, but it's
- 13:30a buzzword. And you have to just make it through
- 13:33all that cloud of mistrust to get to the trust.
- 13:37Yeah, I totally agree. It's funny you say that
- 13:39because I don't use the word authentic anymore
- 13:41because it's lost its meaning basically because
- 13:43it turns out, so I say just be real. That's what
- 13:46we're going for because when people say be authentic,
- 13:49you can't just be authentic. You either are or
- 13:51you aren't. And it's unfortunate. It's unfortunate
- 13:54that it did become a buzzword. It's when somebody
- 13:58says, oh, are you using AI? That's such a generic
- 14:01term. And I'm like, yeah, I'm not going to tell
- 14:05you anything because I don't trust you. Okay.
- 14:08So how can someone communicate their value on
- 14:11LinkedIn in a way that attracts interest without
- 14:15sounding like they're pitching? That's a good
- 14:19question. I would say. Very simply, I'm probably
- 14:24oversimplifying this. Just look at your calendar.
- 14:27What is it you did yesterday with your client,
- 14:29with your prospect? What problems did you solve?
- 14:31What questions arise? And then talk about that
- 14:34because obviously if it's happening with your
- 14:36clients and conversations with prospects or colleagues,
- 14:39that means other people probably want to hear
- 14:41about it as well. That's going to be the best
- 14:43way for you to show you do what you say you do
- 14:46is by talking about the things you actually do.
- 14:50Okay. What type of content strengthens professional
- 14:54relationships rather than just increasing visibility?
- 14:59I guess expanding on what I just said, right?
- 15:01It's showcasing you do what you say you do through
- 15:05real lived experience, because that's what people
- 15:07crave so much right now, right? AI has killed
- 15:09the how to post, right? Anybody can do that.
- 15:12So instead of writing a how to framework, it's
- 15:14right how I did a thing or how my client did
- 15:17a thing. That's what you want to be talking about
- 15:19is like actual. proprietary point of view perspective
- 15:22that's yours that AI cannot come up with, right?
- 15:26And I think that's like, we have so much AI slop
- 15:29on there right now of just crap content that
- 15:33anybody could write. And question actually, I
- 15:35always ask myself before I post anything now
- 15:38is could AI have written this? Because if so,
- 15:40that means my competitor could have, it also
- 15:42means my seven -year -old nephew could have,
- 15:44right? And so what you want to be doing is how
- 15:46can you bring you to your content? One thing
- 15:50that AI can't do, and that's invoke emotion.
- 15:55So once you write about the feeling that the
- 15:58reader would have, because when I teach my clients,
- 16:02when they give their dopey 30 second elevator
- 16:05pitch and everything else, I tell them, okay,
- 16:07listen, don't tell me what. your elevator pitch
- 16:10is, tell me what the feeling of the end result
- 16:14is. Tell me what the feeling of the person on
- 16:17the other end of it, like they have a problem.
- 16:19What are they getting out of it? Because as you
- 16:22said, AI can write it all, right? But AI cannot
- 16:26put the emotion into it. And that's really the
- 16:29difference. Okay. How can LinkedIn conversations
- 16:33naturally move from online interaction to real
- 16:38-world relationships and opportunities? That's
- 16:43how I approach LinkedIn in general. My whole
- 16:45thing is I'm on LinkedIn to get off LinkedIn
- 16:47and build relationships. Like I'd rather not
- 16:49be on there. I don't use social media in my personal
- 16:51life, right? This is not necessarily, I never
- 16:53intended to build a business around a social
- 16:55media platform. That's like mind blowing to me,
- 16:57but it's an opportunity to build relationships,
- 17:00right? To connect with people, find deep in those
- 17:02relationships and get off the platform and into
- 17:04real conversations. And so when you approach
- 17:07it that way. And when you're connecting with
- 17:10people who align with what you're trying to do
- 17:13or who you're trying to serve, right, then opportunities
- 17:16almost just happen more organically that way.
- 17:18Because, again, this whole system of having the
- 17:21right profile, optimized profile, and having
- 17:23the right type of content that's showcasing your
- 17:25expertise and your value and building trust and
- 17:28then having those right type of conversations.
- 17:30It almost doesn't feel like you're even doing
- 17:32sales because it's already done for you because
- 17:33there's that trust established and then people
- 17:35are already raising their hand for you. By no
- 17:38means am I saying all of a sudden you're going
- 17:39to get loaded of inbounds. No, that's not the
- 17:41reality whatsoever. Most people will never reach
- 17:43out actually, but you'll be creating more of
- 17:45those signals of intent all throughout your activity
- 17:49and your notifications, that sort of thing on
- 17:51LinkedIn that you can say hi to those people
- 17:54who are already quietly waving their hand hello.
- 17:57They're just too scared to reach out to you.
- 17:59That's what I... the way I like to think about
- 18:00it. So I don't do any cold outreach, right? It's
- 18:02all finding those signals of intent and taking
- 18:05action with those signals because some people
- 18:06pay attention to them, but then don't do anything
- 18:08about it. When I say signals, I'm thinking like
- 18:10profile views, likes, followers that aren't connections,
- 18:13that type of stuff. Yeah, but those people aren't
- 18:16trained to look at and see it. And that's where
- 18:19really you come in. You can train them so they
- 18:22can actually notice it. They can reach out to
- 18:24them. And that might invoke that other person
- 18:28to start a conversation, to start a relationship
- 18:30or something. And that's what really what you're
- 18:32all about. Yeah. Actually, let's put it really
- 18:35quickly. I have a client of mine. I was telling
- 18:37her what to say in the DMs after somebody views
- 18:40her profile. And she's, there's no way anyone's
- 18:42responding to this. Took weeks for her to finally
- 18:45actually send the DM and she sent her first one
- 18:48and the person responded back with four paragraphs
- 18:50of why she reached out to her. And she couldn't
- 18:53believe it. I'm like, because most people have
- 18:54a lot to say. They're just too scared to say
- 18:56it or don't know how to because it's so awkward.
- 18:58We're all new to this, right? Building relationships
- 19:00on LinkedIn online. It's a new way of doing business.
- 19:03In this context, right? And so imagine you who
- 19:06are, if you are creating content, how hard it
- 19:09is for you to get into the DMs. Imagine for somebody
- 19:11who isn't creating content at all, like they're
- 19:13going to be petrified, right? So you have to
- 19:16take, you're doing them a favor by initiating
- 19:18the conversation. Absolutely. You are in your,
- 19:21your job is to make it easier for them. And it
- 19:24was easy for them to reach out and discuss something
- 19:27with you. Then you've done it. So you're making
- 19:30it so easy for them that they will just do it.
- 19:33And really, that's the goal is to make it that
- 19:36easy for them to reach out to you. What follow
- 19:39-up habits help someone to stay memorable in
- 19:43someone's network without becoming intrusive?
- 19:47That's where it's a mix of making sure that you're
- 19:49consistently creating content that's valuable,
- 19:52right? Because that's a way to show up in the
- 19:55feed, right? bothering them in the follow -up
- 19:59and the DMs so much and then supporting them
- 20:01as well. So if they're creating content, engaging
- 20:03with their stuff as well, and trying to, again.
- 20:06be more than just a transaction and just trying
- 20:09to sell them something like show support. That's
- 20:11a huge way of doing this. Honestly, like I know,
- 20:14of course, my whole focus is on LinkedIn, but
- 20:16bringing a newsletter to my business was the
- 20:19most valuable thing I ever did. And that's the
- 20:22way I'm nurturing those relationships in their
- 20:24inbox because most people aren't hanging out
- 20:26on LinkedIn like I am or most social platforms
- 20:28also. So if you can find... a way to get them
- 20:31off of that into your email list and then share
- 20:33valuable content there as well. That's a really
- 20:35wonderful way of doing it too. Obviously, yes,
- 20:38what we talked about with the Google alerts,
- 20:40like if you can, if you find something that's
- 20:42interesting to them, something of value, genuine
- 20:45value that you can share with them, obviously
- 20:47you can follow up that way as a nice reminder,
- 20:50subtle reminder versus, hey, just bumping this
- 20:51to the top, right? Like there's a little bit
- 20:54more depth to it when you're actually giving
- 20:56them something that really could be of value
- 20:58to them. Very good. Very good. What mistakes
- 21:01do business owners make when trying to generate
- 21:06leads on LinkedIn? Again, I think going back
- 21:09to this idea where they think of it as like hunting
- 21:13grounds or a networking event where you're just
- 21:15there to do business only and treating it that
- 21:17way, where the last thing you want to do as an...
- 21:21the last way you want to make somebody feel is
- 21:24as if they are a prospect. That sucks. And so
- 21:27I think that's right. And I think, but I think
- 21:30a lot of people just have these generic messages
- 21:33they're sending out. Like even when I get example
- 21:37of somebody, they have a workshop coming up and
- 21:39they just send me their links to the workshop.
- 21:41I'm like, I don't even know you. Why are you
- 21:43sending me this? It's just, it's thinking that.
- 21:46That people want to get that right away. So like
- 21:48my whole focus is permission -based selling where
- 21:50I have people opting into it. I ask if they want
- 21:53to receive it. And then when they say yes, like
- 21:55I then have a very highly converting newsletter
- 21:57because I've asked, do you want to join my newsletter?
- 21:58And so I think because again, we spent so many.
- 22:03years trying to shortcut this whole process,
- 22:05automating it and making it easier for the seller,
- 22:09supposedly. It's burnt people out, right? We're
- 22:12just tired of seeing that same pitchy email or
- 22:15DM. And instead, it's just be human. That's the
- 22:19thing I think people forget most about is that
- 22:21there is a human on the other side of the screen,
- 22:24right? Absolutely. Yeah. So like a question I'm
- 22:28always asking, if you saw this person at the
- 22:30gym or at the coffee shop, would you say it to
- 22:31them? If not, don't say it. Absolutely. That
- 22:35is one of the things that I tell everybody is
- 22:39that we might be talking through Zoom, but there's
- 22:42a person behind the camera. There's a person
- 22:45and you have to treat them the same way. But
- 22:48you don't feel because I don't care if they're
- 22:50dressed from the waist down in shorts and sneakers.
- 22:53You still have to treat them the same way. So
- 22:55that goes a long way. All right. So let's bring
- 22:58this podcast full circle. If a listener wanted
- 23:01LinkedIn to become a consistent source of relationships
- 23:05and opportunities within the next 90 days, what
- 23:09one habit should they start doing immediately?
- 23:13That's a really good question. One habit. I hope
- 23:16this doesn't sound cliche, but it's bring more
- 23:19of you to your presence on there, whether that's
- 23:23your... profile your content, but really making
- 23:27sure that your essence, that vibe we were talking
- 23:29about, because we can't read the room because
- 23:32we're not in person, how can you bring the room
- 23:34there? What can you be doing to showcase what
- 23:37your vibe is, who you are, so that when people
- 23:39do get on a call with you, they already feel
- 23:41like they know you. I think that's what we really
- 23:43need to figure out, like the digital version
- 23:45of the quirky things you do in real life. What
- 23:47is that on LinkedIn and bring that to your presence
- 23:49there? Absolutely. Absolutely. And if anybody
- 23:53listening wants to learn how to do that, talk
- 23:56to Natasha. Okay. So now this was a great conversation.
- 24:02I love learning about LinkedIn because I use
- 24:05it almost all the time for business. I have a
- 24:08bunch of followers and everything else. But if
- 24:11somebody wanted to reach out to you, wanted to
- 24:14talk to you, say hello to you, or hire you, how
- 24:18would they do it? You might guess. You can find
- 24:21me on LinkedIn. That's probably the best way
- 24:24to connect with me, honestly. Obviously, you
- 24:26can check out my website. It's nearpointstrategies
- 24:28.com as well, but LinkedIn is going to be your
- 24:30best bet for sure. Okay. This conversation reminds
- 24:36us that networking doesn't stop when we leave
- 24:39the room. Platforms like LinkedIn allow us to
- 24:42stay connected, continue conversations, and build
- 24:45relationships long after the first introduction.
- 24:49Take one simple step this week. Reach out to
- 24:52someone in your network with a genuine message.
- 24:54Comment on their work, share something helpful,
- 24:57or simply reconnect. Those small interactions
- 25:01can often lead to the biggest opportunities.
- 25:04If you found value in today's episode, please
- 25:07make sure you like, follow, and subscribe to
- 25:09Networking Unleashed, building profitable connections
- 25:11so you keep getting the best insights on networking
- 25:15and communication. and share this episode with
- 25:18someone who wants to turn their online presence
- 25:20into a real professional relationship. If you'd
- 25:24like to help strengthen how you communicate and
- 25:27build connections that lead to opportunity, visit
- 25:30michelaforman .com. Learn how I work with professionals,
- 25:34teams, and organizations. So until next time,
- 25:37stay visible, stay genuine, and keep building
- 25:40connections that move your business forward.
- 25:44Natasha, thank you for coming on my podcast.
- 25:46You're a wonderful guest. No, thank you so much,
- 25:49Michael. This is so much fun. Well, hold on,
- 25:56folks. Don't go anywhere. Let's hear from our
- 25:59sponsors. David Neal, co -founder, Revved Up
- 26:02Kids. Revved Up Kids is on a mission to protect
- 26:05children and teens from sexual abuse, exploitation,
- 26:10and trafficking. They provide prevention training
- 26:13programs for children, teens, and adults. To
- 26:16learn more, go to revvedupkids .org. Henry Kaplan,
- 26:21Century 21. When it comes to making the biggest
- 26:24financial decision of your life, leave it in
- 26:27the hands of a proven professional, Henry Kaplan.
- 26:30Henry is a global real estate agent with Century
- 26:3421, celebrating his 41st year in business. No
- 26:38matter where you're moving, Henry has the right
- 26:40connections for you. You can contact Henry at
- 26:44561 -427 -4888. A huge thank you to our guests
- 26:51for sharing such insights today. And of course,
- 26:54a big shout out to you, our amazing listeners,
- 26:57for tuning in and spending your time with us.
- 27:00If you're interested in my digital courses, being
- 27:04coached or having me come and talk to your company,
- 27:07just go to Michael and fill out the request form.
- 27:11Remember, networking isn't about being perfect.
- 27:14It's about being present. So take what you've
- 27:17learned today, get out there and make some meaningful
- 27:20connections. If you've enjoyed this episode,
- 27:23please don't forget to subscribe. Leave us a
- 27:26review and share it with someone who could use
- 27:29a little networking inspiration. Let's keep the
- 27:32conversation going. You can find me on Apple,
- 27:35Spotify, Pandora, YouTube, or my website, foreman
- 27:40.com slash podcasts.