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Podcast: James Huddleston, Certain, reveals top tips for revamping marketing strategies
VP and head of marketing from Certain, James Huddleston, joined podcast host, James Dickson, for this week’s podcast. In the episode, Huddleston discussed how event marketers can revamp their event strategies for the new year.
Huddleston has been a senior figure at Certain for three years, first as the senior director of product marketing before becoming VP and head of marketing in September 2019.
Certain is a provider of end-to-end event automation software that helps organisers and planners deliver top results.
Huddleston stated that marketers have become more “data-driven” in recent years…
The skinny
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