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Audible Opened a Store With No Books… Seriously | Fast Five Shorts · Omni Talk Retail

• 0:00
  Audible
• 0:00
  has
• 0:01
  opened
• 0:01
  Audible
• 0:02
  Storyhouse
• 0:03
  in
• 0:03
  New
• 0:03
  York
• 0:03
  City.
• 0:03
  A
• 0:04
  first
• 0:04
  of
• 0:04
  its
• 0:04
  kind
• 0:05
  physical
• 0:05
  space
• 0:06
  described
• 0:07
  as
• 0:07
  the
• 0:07
  world's
• 0:07
  first
• 0:08
  book
• 0:08
  list
• 0:09
  bookstore.
• 0:10
  Featuring
• 0:10
  over
• 0:11
  300
• 0:11
  audiobook
• 0:12
  titles
• 0:12
  accessible
• 0:13
  through
• 0:13
  the
• 0:13
  tactile
• 0:14
  storytelles.
• 0:15
  Six
• 0:15
  distinct
• 0:16
  listening
• 0:16
  spaces,
• 0:17
  including
• 0:17
  a
• 0:17
  Dolby
• 0:18
  Atmos
• 0:18
  lounge,
• 0:19
  a
• 0:19
  listening
• 0:19
  bar
• 0:20
  staffed
• 0:20
  by
• 0:21
  storytenders,
• 0:22
  live
• 0:22
  author
• 0:22
  panels
• 0:23
  and
• 0:23
  events
• 0:24
  throughout
• 0:24
  May,
• 0:24
  and
• 0:25
  a
• 0:25
  pop
• 0:25
  up
• 0:25
  Cafe.
• 0:27
  The
• 0:27
  6,000
• 0:28
  square
• 0:28
  foot
• 0:28
  space
• 0:28
  at
• 0:29
  260
• 0:30
  Bowery
• 0:30
  in
• 0:30
  downtown
• 0:31
  Manhattan
• 0:32
  opened
• 0:32
  on
• 0:32
  May
• 0:32
  1
• 0:33
  and
• 0:33
  runs
• 0:33
  through
• 0:33
  May
• 0:34
  31,
• 0:34
  Wednesdays
• 0:35
  through
• 0:35
  Sundays,
• 0:36
  11am
• 0:37
  through
• 0:37
  7pm
• 0:38
  it's
• 0:38
  free
• 0:39
  and
• 0:39
  open
• 0:40
  to
• 0:40
  the
• 0:40
  public.
• 0:41
  Instead
• 0:41
  of
• 0:41
  browsing
• 0:42
  bookshelves,
• 0:42
  visitors
• 0:43
  explore
• 0:44
  audiobooks
• 0:44
  through
• 0:45
  physical
• 0:45
  story
• 0:45
  tiles,
• 0:46
  tactile
• 0:47
  representations
• 0:48
  of
• 0:48
  individual
• 0:48
  titles
• 0:49
  that
• 0:49
  can
• 0:49
  be
• 0:49
  taken
• 0:50
  to
• 0:50
  listening
• 0:50
  stations
• 0:51
  for
• 0:51
  out
• 0:51
  loud
• 0:52
  playback
• 0:52
  audio
• 0:52
  or
• 0:53
  tapped
• 0:53
  on
• 0:53
  the
• 0:53
  smartphone
• 0:54
  to
• 0:54
  stream
• 0:54
  directly
• 0:55
  through
• 0:55
  the
• 0:55
  audible
• 0:56
  app.
• 0:56
  Audible
• 0:57
  CEO
• 0:58
  Bob
• 0:58
  Kerrigan
• 0:59
  announced
• 0:59
  the
• 1:00
  company
• 1:00
  is
• 1:00
  expanding
• 1:01
  to
• 1:01
  11
• 1:02
  new
• 1:02
  international
• 1:03
  markets.
• 1:04
  The
• 1:04
  company
• 1:04
  positions
• 1:05
  Storyhouse
• 1:06
  as
• 1:06
  arriving
• 1:06
  at
• 1:07
  a
• 1:07
  cultural
• 1:07
  inflection
• 1:08
  point
• 1:08
  where
• 1:09
  audio
• 1:09
  storytelling
• 1:10
  is
• 1:10
  the
• 1:11
  fastest
• 1:11
  growing
• 1:11
  format
• 1:12
  in
• 1:12
  publishing.
• 1:13
  Chris,
• 1:14
  are
• 1:14
  you
• 1:15
  buying
• 1:15
  or
• 1:15
  selling
• 1:16
  the
• 1:16
  idea
• 1:17
  of
• 1:17
  Audible's
• 1:18
  book
• 1:18
  list
• 1:19
  bookstore?
• 1:20
  Oh,
• 1:20
  wow.
• 1:21
  Wow.
• 1:21
  Oh
• 1:21
  God.
• 1:22
  I
• 1:22
  have
• 1:22
  no
• 1:22
  idea
• 1:22
  which
• 1:22
  way
• 1:23
  you're
• 1:23
  gonna
• 1:23
  go
• 1:23
  on
• 1:23
  this
• 1:23
  too.
• 1:23
  And
• 1:24
  you
• 1:24
  sent
• 1:24
  me
• 1:24
  your
• 1:24
  note
• 1:24
  for
• 1:24
  those
• 1:24
  who
• 1:25
  want
• 1:25
  to
• 1:25
  know
• 1:25
  how
• 1:25
  the
• 1:25
  sausage
• 1:26
  made
• 1:26
  you
• 1:26
  send
• 1:26
  me
• 1:26
  your
• 1:26
  notes
• 1:26
  ahead
• 1:26
  of
• 1:27
  time.
• 1:27
  And
• 1:27
  I
• 1:27
  deliberately
• 1:27
  did
• 1:27
  not
• 1:28
  look
• 1:28
  at
• 1:28
  them
• 1:28
  because
• 1:29
  I
• 1:29
  didn't
• 1:29
  want
• 1:29
  to
• 1:29
  know
• 1:30
  which
• 1:30
  way
• 1:30
  you're
• 1:30
  gonna
• 1:30
  roll
• 1:30
  out
• 1:31
  these
• 1:31
  stories.
• 1:31
  But
• 1:32
  you
• 1:32
  know,
• 1:32
  it
• 1:32
  was
• 1:33
  so
• 1:33
  funny
• 1:33
  because
• 1:33
  when
• 1:33
  I
• 1:34
  first
• 1:34
  read
• 1:34
  about
• 1:34
  the
• 1:34
  concept,
• 1:35
  Katherine,
• 1:35
  I
• 1:36
  was
• 1:36
  selling
• 1:36
  this
• 1:36
  about
• 1:37
  as
• 1:37
  hard
• 1:37
  as
• 1:37
  a
• 1:37
  Fabio
• 1:38
  dime
• 1:38
  store
• 1:38
  paperback.
• 1:39
  That's
• 1:39
  how
• 1:39
  I
• 1:39
  put
• 1:40
  this.
• 1:40
  I
• 1:40
  was
• 1:40
  like,
• 1:40
  not
• 1:40
  in
• 1:41
  on
• 1:41
  this
• 1:41
  at
• 1:41
  all.
• 1:42
  But
• 1:42
  then
• 1:42
  as
• 1:42
  I
• 1:42
  started
• 1:43
  thinking
• 1:43
  about
• 1:43
  it
• 1:43
  for
• 1:44
  today's
• 1:44
  show,
• 1:45
  I
• 1:45
  think
• 1:45
  I'm
• 1:46
  actually
• 1:46
  on
• 1:46
  the
• 1:46
  buy
• 1:46
  side
• 1:47
  of
• 1:47
  this
• 1:47
  because
• 1:48
  number
• 1:48
  one,
• 1:49
  there's
• 1:49
  a
• 1:49
  lot
• 1:49
  of
• 1:49
  reasons
• 1:49
  too.
• 1:50
  Number
• 1:50
  one,
• 1:50
  it's
• 1:50
  clearly
• 1:51
  a
• 1:51
  pop
• 1:51
  up
• 1:51
  test.
• 1:52
  So
• 1:52
  it's
• 1:52
  only
• 1:52
  an
• 1:53
  operation
• 1:53
  for
• 1:53
  one
• 1:53
  month.
• 1:53
  So
• 1:54
  it's
• 1:54
  a
• 1:54
  pop
• 1:54
  up.
• 1:55
  So
• 1:55
  that's.
• 1:55
  You
• 1:56
  gotta,
• 1:56
  you
• 1:56
  gotta
• 1:56
  take
• 1:56
  that
• 1:57
  into
• 1:57
  account.
• 1:57
  Number
• 1:58
  two,
• 1:58
  I'm
• 1:58
  actually
• 1:59
  really
• 1:59
  curious
• 1:59
  to
• 1:59
  see
• 1:59
  the
• 2:00
  results
• 2:00
  because
• 2:01
  bookstores
• 2:02
  exist.
• 2:02
  Like
• 2:02
  to
• 2:03
  me,
• 2:03
  the
• 2:03
  reason
• 2:03
  a
• 2:03
  physical
• 2:04
  bookstore
• 2:04
  exists
• 2:05
  is
• 2:05
  from
• 2:05
  people
• 2:06
  walking
• 2:06
  in
• 2:06
  and
• 2:07
  randomly
• 2:07
  buying
• 2:07
  a
• 2:08
  book.
• 2:08
  So
• 2:09
  why,
• 2:09
  I
• 2:09
  mean.
• 2:09
  Cause
• 2:10
  like
• 2:10
  it's
• 2:10
  virtually
• 2:11
  cheaper
• 2:11
  to
• 2:11
  do
• 2:11
  it
• 2:11
  via
• 2:12
  Amazon.
• 2:12
  It
• 2:12
  really
• 2:12
  is.
• 2:13
  And
• 2:13
  so
• 2:13
  if
• 2:13
  they're
• 2:13
  still
• 2:14
  existing
• 2:14
  and
• 2:14
  Barnes
• 2:14
  and
• 2:14
  Noble
• 2:15
  is
• 2:15
  doing
• 2:15
  really
• 2:15
  well,
• 2:16
  that's
• 2:16
  what
• 2:17
  they're
• 2:17
  capitalizing
• 2:17
  on.
• 2:19
  And
• 2:19
  so
• 2:19
  in
• 2:19
  this
• 2:20
  case,
• 2:20
  you
• 2:20
  don't
• 2:20
  need
• 2:20
  the
• 2:20
  inventory.
• 2:21
  The
• 2:22
  margin
• 2:22
  structure
• 2:22
  is
• 2:23
  different.
• 2:23
  So
• 2:23
  why
• 2:23
  couldn't
• 2:24
  that
• 2:24
  Same
• 2:24
  phenomenon
• 2:25
  happen
• 2:25
  with
• 2:26
  an
• 2:26
  audiobook.
• 2:27
  And
• 2:27
  as
• 2:27
  in
• 2:28
  number
• 2:28
  three,
• 2:28
  my
• 2:29
  third
• 2:29
  point
• 2:29
  I
• 2:29
  make
• 2:29
  is
• 2:30
  as
• 2:30
  an
• 2:30
  avid
• 2:31
  reader,
• 2:32
  I'm
• 2:32
  loathe
• 2:33
  to
• 2:33
  try
• 2:33
  audiobooks.
• 2:34
  I've
• 2:34
  never
• 2:35
  tried
• 2:35
  one.
• 2:35
  I
• 2:35
  have
• 2:36
  no
• 2:36
  interest
• 2:36
  in
• 2:36
  doing
• 2:36
  one.
• 2:37
  But
• 2:37
  would
• 2:38
  I
• 2:38
  check
• 2:38
  this
• 2:38
  out
• 2:38
  and
• 2:39
  see
• 2:39
  how
• 2:39
  it
• 2:39
  works?
• 2:40
  Yeah,
• 2:41
  maybe.
• 2:41
  Because,
• 2:41
  you
• 2:42
  know,
• 2:42
  in
• 2:42
  the
• 2:42
  right
• 2:42
  setting,
• 2:43
  with
• 2:43
  the
• 2:43
  right
• 2:43
  content,
• 2:44
  say
• 2:44
  a
• 2:45
  souped
• 2:45
  up
• 2:45
  version
• 2:45
  of
• 2:45
  Harry
• 2:46
  Potter
• 2:46
  or
• 2:46
  something
• 2:46
  like
• 2:47
  that
• 2:47
  with
• 2:47
  movie
• 2:48
  quality
• 2:48
  sound
• 2:48
  effects
• 2:49
  in
• 2:49
  the
• 2:49
  background.
• 2:50
  Yeah,
• 2:50
  maybe
• 2:51
  that
• 2:51
  captivates
• 2:51
  me.
• 2:52
  Maybe
• 2:52
  I
• 2:52
  could
• 2:52
  see
• 2:52
  myself
• 2:53
  walking
• 2:53
  out
• 2:53
  with
• 2:53
  a
• 2:53
  new
• 2:54
  audiobook.
• 2:54
  So,
• 2:55
  so
• 2:55
  yeah,
• 2:55
  I
• 2:55
  guess
• 2:56
  what
• 2:56
  I'm
• 2:56
  saying,
• 2:56
  Catherine,
• 2:56
  at
• 2:57
  the
• 2:57
  end
• 2:57
  of
• 2:57
  the
• 2:57
  day,
• 2:57
  sign
• 2:58
  me
• 2:58
  up
• 2:58
  for
• 2:58
  that
• 2:58
  audio
• 2:59
  Fabio
• 2:59
  fantasy
• 3:00
  novel.
• 3:00
  That's
• 3:01
  what
• 3:01
  I'm
• 3:01
  thinking
• 3:01
  here.
• 3:01
  I'm,
• 3:02
  I,
• 3:02
  I
• 3:02
  think
• 3:02
  I'm,
• 3:02
  I
• 3:02
  think
• 3:02
  I'm
• 3:03
  on
• 3:03
  board
• 3:03
  with
• 3:03
  this.
• 3:03
  What
• 3:04
  about
• 3:04
  you?
• 3:05
  All
• 3:05
  right,
• 3:05
  well,
• 3:05
  Chris,
• 3:06
  you
• 3:06
  better
• 3:06
  get
• 3:06
  on
• 3:06
  the
• 3:07
  plane.
• 3:07
  You
• 3:07
  got
• 3:07
  two
• 3:07
  weeks
• 3:07
  to
• 3:08
  get
• 3:08
  there
• 3:08
  then.
• 3:08
  I
• 3:09
  know,
• 3:09
  right?
• 3:09
  I
• 3:09
  know
• 3:09
  I
• 3:09
  can't
• 3:10
  get
• 3:10
  to
• 3:10
  New
• 3:10
  York
• 3:10
  in
• 3:10
  time.
• 3:11
  I
• 3:11
  know
• 3:11
  it's
• 3:11
  fun,
• 3:12
  your
• 3:12
  walks,
• 3:12
  your
• 3:13
  Chris
• 3:13
  walks
• 3:14
  through
• 3:14
  to
• 3:14
  the
• 3:14
  book
• 3:14
  to
• 3:15
  the
• 3:15
  audio,
• 3:15
  the
• 3:15
  Booklist
• 3:16
  bookstore.
• 3:17
  Right.
• 3:18
  Okay,
• 3:18
  Chris,
• 3:18
  this
• 3:18
  is
• 3:19
  one
• 3:19
  of
• 3:19
  those
• 3:19
  things.
• 3:19
  I
• 3:20
  have
• 3:20
  to
• 3:20
  see
• 3:20
  it
• 3:20
  to
• 3:20
  believe
• 3:21
  it.
• 3:21
  I
• 3:21
  mean,
• 3:22
  I
• 3:22
  could
• 3:22
  definitely
• 3:23
  see
• 3:23
  a
• 3:24
  younger
• 3:24
  crowd
• 3:25
  with
• 3:25
  maybe
• 3:25
  some
• 3:26
  more
• 3:26
  free
• 3:26
  time
• 3:27
  enjoying
• 3:27
  something
• 3:27
  like
• 3:28
  this
• 3:28
  if
• 3:28
  it
• 3:28
  was
• 3:28
  an
• 3:29
  incredible
• 3:30
  experiential
• 3:31
  environment.
• 3:32
  I
• 3:33
  think
• 3:33
  there
• 3:33
  has
• 3:33
  to
• 3:33
  be
• 3:33
  a
• 3:33
  social
• 3:34
  element
• 3:34
  to
• 3:35
  it.
• 3:36
  Me
• 3:37
  personally,
• 3:39
  I'm
• 3:39
  a
• 3:39
  working
• 3:39
  mom.
• 3:40
  I'm
• 3:40
  ubering
• 3:41
  two
• 3:41
  kids
• 3:41
  around.
• 3:42
  I
• 3:42
  think
• 3:42
  I'm
• 3:43
  gonna
• 3:43
  have
• 3:43
  to
• 3:43
  stick
• 3:43
  with
• 3:44
  listening
• 3:44
  to
• 3:44
  my
• 3:44
  audiobooks
• 3:45
  right
• 3:45
  inside
• 3:46
  my
• 3:46
  car.
• 3:48
  Right,
• 3:48
  right.
• 3:49
  Yeah,
• 3:49
  yeah.
• 3:49
  I
• 3:49
  mean,
• 3:50
  this,
• 3:50
  at
• 3:50
  the
• 3:50
  end
• 3:50
  of
• 3:50
  the
• 3:50
  day,
• 3:51
  this
• 3:51
  could
• 3:51
  just
• 3:51
  be
• 3:51
  a
• 3:51
  branding
• 3:52
  exercise
• 3:52
  to
• 3:52
  see
• 3:53
  how
• 3:53
  many
• 3:53
  people
• 3:53
  can
• 3:53
  get
• 3:54
  into
• 3:54
  audible
• 3:54
  too,
• 3:55
  whether
• 3:55
  or
• 3:55
  not
• 3:55
  you
• 3:55
  leave
• 3:56
  the
• 3:56
  store
• 3:56
  without
• 3:56
  purchasing
• 3:57
  anything
• 3:57
  too
• 3:57
  in
• 3:58
  the
• 3:58
  right
• 3:58
  markets.
• 3:59
  But
• 3:59
  you
• 3:59
  know,
• 4:00
  I'm
• 4:01
  reminded
• 4:01
  of
• 4:01
  this
• 4:01
  anecdote
• 4:02
  to
• 4:02
  my,
• 4:03
  my,
• 4:03
  I
• 4:04
  go
• 4:04
  to
• 4:04
  Orange
• 4:04
  Theater
• 4:04
  a
• 4:04
  lot.
• 4:05
  I've
• 4:05
  talked
• 4:05
  about
• 4:05
  on
• 4:05
  the
• 4:05
  show.
• 4:05
  And
• 4:05
  my
• 4:06
  trainer's
• 4:06
  an
• 4:06
  avid
• 4:06
  book
• 4:06
  reader.
• 4:07
  We
• 4:07
  share
• 4:07
  books
• 4:07
  with
• 4:07
  each
• 4:08
  other
• 4:08
  all
• 4:08
  the
• 4:08
  time.
• 4:08
  And
• 4:09
  she,
• 4:09
  and
• 4:09
  she
• 4:09
  likes
• 4:09
  to
• 4:10
  read.
• 4:10
  And
• 4:10
  she
• 4:11
  was
• 4:11
  telling
• 4:11
  me
• 4:11
  she's
• 4:11
  reading
• 4:11
  this
• 4:12
  book,
• 4:12
  Red
• 4:12
  Rising,
• 4:13
  which
• 4:13
  she
• 4:14
  got
• 4:14
  on
• 4:14
  audio,
• 4:14
  and
• 4:15
  she
• 4:15
  actually
• 4:15
  does
• 4:15
  them
• 4:16
  both
• 4:16
  simultaneously
• 4:17
  to
• 4:17
  get
• 4:18
  the
• 4:18
  movie
• 4:18
  style
• 4:18
  sound
• 4:19
  effects
• 4:19
  in
• 4:19
  there
• 4:20
  too.
• 4:20
  So
• 4:21
  there's
• 4:21
  also
• 4:21
  this
• 4:21
  whole
• 4:22
  new
• 4:22
  wave
• 4:22
  of
• 4:23
  how
• 4:23
  you
• 4:23
  read
• 4:24
  that.
• 4:24
  I
• 4:24
  think
• 4:24
  this
• 4:24
  is
• 4:25
  merchandising
• 4:25
  or
• 4:25
  potentially
• 4:26
  capitalizing
• 4:27
  on
• 4:27
  as
• 4:28
  well.
• 4:28
  So
• 4:29
  I
• 4:29
  don't
• 4:29
  know.
• 4:29
  Catherine,
• 4:29
  does
• 4:30
  that,
• 4:30
  does
• 4:30
  that,
• 4:30
  does
• 4:31
  that
• 4:31
  change
• 4:32
  your
• 4:32
  mind
• 4:32
  at
• 4:32
  all?
• 4:33
  It
• 4:33
  does,
• 4:34
  it
• 4:34
  does
• 4:34
  if
• 4:35
  it's
• 4:35
  more
• 4:35
  experiential.
• 4:37
  You
• 4:37
  know,
• 4:37
  I
• 4:37
  would
• 4:37
  be
• 4:38
  open
• 4:38
  to
• 4:38
  it.
• 4:38
  But
• 4:39
  I'm
• 4:39
  gonna
• 4:39
  want
• 4:40
  to
• 4:40
  see
• 4:40
  how
• 4:40
  this
• 4:40
  pop
• 4:41
  up
• 4:41
  test
• 4:41
  goes,
• 4:42
  see
• 4:42
  the
• 4:43
  results.
• 4:44
  Maybe,
• 4:44
  you
• 4:45
  know,
• 4:45
  some
• 4:45
  of
• 4:45
  those
• 4:46
  influencers
• 4:47
  can
• 4:47
  go
• 4:47
  on
• 4:47
  LTK
• 4:48
  or
• 4:48
  go
• 4:48
  on
• 4:49
  TikTok
• 4:49
  and
• 4:49
  show
• 4:50
  me
• 4:50
  some
• 4:50
  videos
• 4:51
  of
• 4:51
  how
• 4:51
  this
• 4:52
  comes
• 4:52
  to
• 4:52
  life
• 4:53
  and
• 4:53
  then,
• 4:53
  and
• 4:53
  then
• 4:54
  I,
• 4:54
  maybe
• 4:54
  I'll.
• 4:54
  Maybe
• 4:55
  I'll
• 4:55
  buy
• 4:55
  it.
• 4:56
  But
• 4:57
  it's
• 4:58
  a
• 4:58
  pop
• 4:58
  up
• 4:58
  test.
• 4:58
  It's
• 4:59
  one
• 4:59
  month.
• 5:00
  No
• 5:00
  harm,
• 5:00
  no
• 5:01
  foul.
• 5:02
  And
• 5:02
  if
• 5:03
  nothing
• 5:03
  else,
• 5:03
  it's
• 5:03
  surely
• 5:04
  an
• 5:04
  interesting
• 5:04
  news
• 5:05
  piece,
• 5:05
  because
• 5:05
  here
• 5:05
  we
• 5:06
  are
• 5:06
  talking
• 5:06
  about
• 5:06
  it.
• 5:07
  Yeah,
• 5:07
  right.
• 5:08
  Yeah,
• 5:08
  right.
• 5:08
  That
• 5:08
  reminds
• 5:09
  me
• 5:09
  of
• 5:09
  another.
• 5:09
  I've
• 5:09
  always
• 5:09
  wanted
• 5:10
  to
• 5:10
  start
• 5:10
  an
• 5:10
  Instagram
• 5:10
  account
• 5:11
  of
• 5:11
  just
• 5:11
  people
• 5:11
  watching
• 5:12
  people
• 5:12
  read
• 5:12
  books.
• 5:13
  Like,
• 5:13
  just
• 5:14
  like
• 5:14
  pictures
• 5:14
  of
• 5:14
  people
• 5:14
  reading
• 5:15
  books,
• 5:16
  you
• 5:17
  know,
• 5:17
  so
• 5:17
  that's,
• 5:17
  that's
• 5:18
  hilarious.