Latest / OneLegUpAlex Media / Eric McHugh, President of ShopXLabs Joins Alex Garrett 5-2-24

Transcript

Eric McHugh, President of ShopXLabs Joins Alex Garrett 5-2-24 · OneLegUpAlex Media

0:01
Here's your host, Alex Darren. All right, well, I have a
0:05
very enthusiastic guest on my line. I mean he reached out to me on
0:09
podm Edics and let's meet up, and I said, sure so, Eric
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Mchughe thanks for taking the queue on my podmatch and joining me tonight. You
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are on the CEO shop x Labs and so tell us a little bit why
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you join podmatch and also thanks for joining me. Tell us about your brand.
0:26
Sure, hey, Alex, I really appreciate you having me on,
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and overall my goal for podmatch see podcasting I suspends spread as much positivity as
0:35
possible. In terms of companies, I have two companies I'm working with.
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The first is shop x web three e commerce. We help brands monetize on
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web three. And the second is dotta inga that's the first ever AI power
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matchmaking service. Do you find that a tough thing in the world that AI
0:52
might actually help? I feel like everybody's struggling on the dating apps, right,
0:56
Oh yeah, I know the dating apps. I can take explain to
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you. Why so with the dating apps like Tinder, Hinge, the League,
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all of those, there are three main issues. The first is the
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top five percent of users get access to everyone on the app, creating a
1:11
screwed marketplace. So a lot of times you on the data app, you're
1:14
not even seeing most of the profiles. The second issue is it's all physical
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based, let's be real tenders hot or not, so it's hard to build
1:22
a physical, authentic connection based off of that. And I think the third
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and most interesting issue is their incentive structure. So if you think about it,
1:30
logically, if Tinder were to match a happy couple on the app,
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the happy couple then leaves the app, well hopefully hopefully they leave the app,
1:38
and then Tinder then loses a paying customer Tinder and this incentivizes something called
1:45
turn marketing, so they want to keep you on the app and sort of
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like a Ferris Feel Ferris Feeld type thing. So if you ever hear about
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some deleting an app, down the app, deleting the app down the app,
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that's all the incentives baked in. Well, you know it's amazing because
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Hinge had a great campaign one saying, how you know, we don't want
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you on the app forever? Right? That was their goal. But I
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guess some apps are always trying to keep you there, somewhere or the other.
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But do you find dating apps are rooting for that happy ending or do
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they not want that happy in I think the people at the dating app are
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I think most people are generally good people, so I'd assume that people working
2:20
at the dating app probably want to match people, but the overall company incentive
2:24
structure is to keep them on the app. So, for example, if
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Tinder is working with Golden Sacks, if Golden Sacks loses money every single time
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that they match a happy couple, they leave the app. It's the overall
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and centive structure for that app will be to keep people on the app.
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And I can tell you that most apps are owned by Match dot Com,
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so I think they're trying to keep people on the app, whether whether it
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be consciously or subconsciously. You're in LA. How's the uh? How's dating
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scene? I mean, I'm sure I don't know what your your dating life
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is like? But did you find it tough? Is that why you joined
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these mission? Because you found your help yourself? No? So, I
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mean I've been on both side the spectrums. So I've been on getting matches
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and then recently I started getting all the matches. So it's Benchell, So
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I can I can speak from both sides. I personally like dating and I
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personally like approaching people in person. I've had the best luck with that,
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much more than the apps. But I figured people are gonna if people are
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going to meet the apps, might as well have a good one for another
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chance to find that authentic connection. So I have my issues with AI.
3:27
I don't always know if it's gonna be the right result. I know they're
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trying to do AI in different scenarios, right, whether it be law,
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whether it be even in driving. I mean, Tesla's having some issues with
3:38
their powered car. But how does AI work? How do you work AI
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to be successful in your field? Yeah, so I view and I also
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have entries with AI. So like I view technology as a completely neutral thing.
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So I think AI can be used for bad, and I think AI
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could be used for good. So let's use an example. Let's say someone
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has because what AI is, look at its core, AI is really patterned
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recognition at scale. So let's say AI gets ahold of all the medical data
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records in the United States. They could do two things. They could be
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good, they can be bad. They could scan all those data records and
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then they can find patterns to protect diseases, and then they can warn those
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people about diseases, saying, hey, you may want to check this out
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or start treatment or do whatever you need to do to get ahead of this.
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Or they can use those same medical records to find those people of diseases
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and then call those people and then use it to scam. And again it's
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ais A technology is neutral, but how people use it is up to them,
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and that's what Dottne tries to do. We try to add a positive
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spin on AI. So what we do is we auto generate profiles for you
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based on your digital footprin ak, your social media, and then we create
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matches based on other people's social media. So for example, I could get
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three matches Ashley Kimberly Jane. Jane seems interesting, So tell me more about
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Jane. Okay, she connected her Facebook. She's the youngest, the oldest
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that our pattern recognition recognition software says that works well. Oh, she connected
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her to LinkedIn. You both went to a four university insite psychology. Oh,
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she connected her to Instagram. You both tag a bunch of national parks.
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Oh did you know that you both connected your Spotify. You both follow
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this one particular artist on Spotify. Would you like me to suggest the concert
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date with Jane for this artist? Then Jane gets the request. She sees
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my profile, so she sees my digital footprint, so she can that adds
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comfort on the woman's side, because that's important, and she either clicks accept
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or deny. Let's say if she accepts, we fall in love, we
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get married, and then from there it's able to actually function as a relationship.
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With Butler, so, hey, you guys haven't been on data in
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two months. Some the place he had your second day has half off sale
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of ice cream or something. Would you like me to make a reservation and
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book a babysitting service for your kids? Great? Or it's like, hey,
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her birthday's coming up in two weeks, you want to miss this?
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She just added this item to her Pinterest board. Would you like this might
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be a good gift type thing, so it can really help actually goes into
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like, well, I mean after the relationship then begins basically yeah, So
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it's our incentive structure. So how dotting makes it, how we're gonna make
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our money is if someone likes our app, they plan the date within the
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app, then they paid for the date within the app, we would get
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a commission from more dates planned some more happy couples. We make the more
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dates. If they like the app, if it's suggesting good dates, still
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use the service, and if it's not suggesting good dates, they will just
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plan it themselves. Interesting. I like that now, another reason why I
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booked you. Now that I'm looking at your pop match profile as well as
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you've got an IQ of one. Am I reading that right? So do
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you find that? Do you find that AI is trying to beat you in
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the knowledge field but you have done? Oh? Yeah, no, yeah.
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First of all, I think I think i Q is a pretty dumb
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I don't IQ. I don't think it's a good metric. I just had
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to take a test a while back, and I think emotional intelligence is much
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more important than an intellectual intelligence, so like is more important. But in
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terms of AI, oh, it's already gonna beat me, like, there's
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nothing I can do to match AI. But I don't think it has that
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human soul or it has that human creativity. So that's why I think both
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like AIS think is like bots humans as humans, but like a cyborg.
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That's when AI and humans really work well together. So for example, like
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if I were to write a call, like let's say I'm using AI to
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design a graphic or a logo, I have to give it the general outline
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and then I can optimize it. Or if I'm using it to write copy
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for emails, I'll never send it out without like reviewing it myself. And
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in terms of human creativity, I think people can really pick up when someone
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put their heart and soul into something. So that's why when you look at
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beautiful piece of art, a beautiful piece of architecture, like oh, you
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feel good because it's high vibe. Whereas if you look at the same piece
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of art and like a copy or picture, you don't get the same thing.
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Because people can pick up on authenticity either subconsciously ubconsciously, so AI can't
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replace that. You know, I'm looking to at your profile and my goodness,
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it seems like you're a very grounded person. You talk about being in
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the present with all your different mantras mottos. Tell me about how your present
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feeling. You know, that grounded mindfulness every day helps you become you know,
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get in that role of CEO every day and whatnot. In the stressful
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day, right, So how do you get grounded through that? Yeah?
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So the cool thing is I don't really experience stress, and then maybe I
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don't experience stress because of meditation. So I have a pretty deep meditation practice.
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I went to a ten day Noble Science Joshua Tree of Impossible meditation thing
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and that was transparent, that was beautiful. So every day, so what
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you do is you just it's the method of Booty us to reach enlightenment.
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So the first three days you focus around the area around your nose. You
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start to pick a different sensations, and then you scan your body back and
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forth, over and over again. And what this does it extracts the traumas
8:54
that are stored in your body. And once you extract enough negativity, you
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become a positive degenerator. So I started every morning, I like about four
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to twenty because I find it's funny. I start some meditation, do some
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community work, go to the gym, and then I start my day.
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But in terms of the present moment, I mean, there's no real reason
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to not be in the present moment. If you're in the past, what
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can you do about the past? I mean, obviously learn for the past,
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but then you're living in regret. If you're living in the future,
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that creates anxiety because you're just creating situations that haven't happened yet. Like and
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for example, if I'm let's say you have a business meeting, Like let's
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say you have a stressful like presentation or a business meeting tomorrow, and you're
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stressing about it the whole day. What's happening internally is your body even because
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you're thinking about it, they think it's how your body thinks it's happening right
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now. So you're producing stressed chemicals, which are not good for you long
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term, as opposed to if you're producing chemicals of calmness. So there's that
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reason too. So and again like the present moments all we have, that's
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where the real magic happens. That's where all the infinite possibilities are. So
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might as well focus on that. Well, I see the time about data
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ing, but also at the head of you buy a ways about Shotbeck.
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So when you come on these different things, when do you like talk about
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more? I feel like you got a passion of the data, but tell
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us about shoppecks a little more. Yeah, No, And to be honest,
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I like talking about whatever those like talking about, so whether it be
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spirituality, meditation, because obviously I'm in a very good I'm in a very
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fortunate place where I have two buzzwords under my belt, like AI dating and
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web three commerce. Usually the host likes to pick one of those two,
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but shop X I'm a bit scrambled, as you can tell. So I
10:30
like to go from one thing to another because I feel like, you know,
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if I'm going to interview someone, get the most out of them as
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much as they want to share. So I like talking about whatever adventures you
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got going on right now. I think we're I think we're the summer because
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I also slid adhd where I just jump around, which is why it's nice
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to do two companies, because it's like I'll do one shopex test in the
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day and then go to dating and then back forth and back and forth and
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just really what comes up. So shots because of the conversions, and so
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for me as an affiliate marketer, right yeah, I find it tough to
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get that conversion up even with this podcast, Like all right, I could
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shared it till I'm blowing the face, but that doesn't mean that ever it's
11:05
going to download it now luckily I have it for the forty thousand downloads in
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ten years. Just good. But Eric, when I when I look at
11:13
increasing conversions, my eyes light up because I'm like, yes, how do
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we get there? How do we do that? Is it? Is it
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the in your face mentality or is it individual sharing that I should do more?
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What do you suggest? I don't know. I mean it really for
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podcasting, you just have to keep going along. And the cool thing about
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podcasting is everyone's on the same podcasting team. So, for example, I
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think podcasting is a very powerful relationship. Like and what I mean by that
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is I wouldn't be on this podcast if it a beteficity, but you wouldn't
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helst me if it didn't benefit you. So let's say we do our podcast,
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I post about it. That draws attention to your my urt conversation,
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which I hope people listen to, and then maybe one of my audience they
11:50
like your podcasts, they like what we said, and them they go down
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the deep dive on your podcast, they find out their guests, and then
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it's a whole sharing economy and advice versus when you have other people on your
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guests. But what should sharing economy yeah, No, I like we're sharing,
12:03
we're sharing attention. We limit the attention to economy, and we're sharing
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attention in podcasting. Plus, I also think of it this way as my
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goal for podcasting is my goal is to get voice voice content out there in
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the ether. So my audience isn't your audience or is in my audience.
12:22
I think in my audience has the boughts on the Internet. So once we
12:24
post this podcast live, there are going to be interebots that scrape and archived
12:30
every second of our conversation. They'll listen to the whole thing, and then
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it's out in the cost of records of the ether. So hopefully once me
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personally, once Web three heats up and people research what is web three,
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they find the clip of a podcast I ball, and they find a podcast,
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maybe listen to the whole conversation, and that creates a funnel towards shop
12:46
X, which also creates a funnel towards DOTK. And that's why SEO should
12:50
not be ignored. Meaning the descriptions. I believe for the descriptions, and
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sometimes I just posted if it's my own view, I don't really do the
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description. But if I have a guest, you're in your websites. The
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back links are also aside that those back links are super super helpful, dude,
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It's like it's like a descriptions of the cooling on podcasting. Is you
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guys posted that, like not just one place, that's often on a bunch
13:13
of places. So like, did those back links? They're they're hard to
13:18
measure, but they're so helpful, Oh my god, they are. And
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then when I type in my name, actually I can literally find a podcast
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I'm looking for because of the cash or whatever you want to call that.
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Now, let me ask you this. When I think of web three,
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I do think of coding. Did you get did you did you do coding
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as well when you were, you know, in college and whatnot? What
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brought you to the tech world? So what brought me to tech world is
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just just whatever happens happens, Like I didn't plan to be there. So
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what brought me to the tech world is more of like the entrepreneurship world.
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So my overall goal was live a nice, peaceful life. I found that
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more difficult to do if the money system was corrupt. That led me to
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physical gold and physical silver house solution, which led me to bitcoin, and
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shop x is a way for me to scale that to users who are into
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the space. And so at a point in time, I was working as
14:05
a bankruptcy consultant, which didn't alignment with the ethos of bitcoin. I quit
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that job and started going to cryptocurrency meetups because I knew that's where I wanted
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to work at. I met the original shop x team. We've been building
14:18
shopecks ever since. And on top of that, we also started another SaaS
14:22
platform called kark Rev that did pretty well, got VC funded. It no
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longer exists, but and dot seeing works with the three because a couple of
14:31
years back, out on a crypto podcast tour promoting shop x, I went
14:35
on this one call. I went on the one called This Crypto Economy.
14:37
I kept in touch with the host, his name is Mark Every and then
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a couple months later, this dtting company started following me. I'm like,
14:43
oh, this is funny. We hoped on a call, and then we've
14:46
been building that ever since too. So they all kind of wrapped together,
14:50
just like everything else. All right, Well, I see another buzzword on
14:54
that profile of yours on pod match, and those on pod match definitely connect
14:58
with Eric, I can tell these a lot of ideas he wants to tell
15:01
the world right now as a third year old, you want it out out
15:03
there. I could just tell you want this you but I know it's the
15:09
buzzword that I know and you've probably seen it. Adapting in my podcast.
15:11
One of my subsetses adapting with Alex Skartt. So you adapt what you're doing
15:16
at Shotbecks with what you're doing at dating or separate? Like, how do
15:22
you adapt both of them? Yeah? I know they're both they both both
15:24
hold on. So basically what a hold on is it's like two individual parts,
15:28
but they're stronger together. So what I'm learning at Shopbecks is applying to
15:33
dotting and what I'm learning one of the learning at dotting is applying to dotting
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and all the attention we get from shot backs people find dotting and vice versa.
15:39
So it works well for both companies. And say that again, daunting.
15:43
What is the term you're saying? Dota inc. So it's dat Data.
15:48
Yeah, that's it. Now, you didn't come up with that name
15:52
because you joined the company, right that? Or did you create? No,
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the name was already sentenced down. Tell me about being onentrepreneur. Do
16:00
you find that because to me and maybe I gotta say, I've seen the
16:03
occupy sure on. So I feel like maybe back in the day when when
16:07
you felt while she wasn't doing well for everybody, entrepreneurial spirit was kind of
16:11
killed, wasn't it. So how do we get that back up? How
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do we get the entrepreneur scenario spirit back up? I feel like we got
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to and in this time. Yeah, no, I think it's coming too.
16:22
So I think we're entering an age of abundance as humans. I think
16:25
the rise of the vibrational skill, which is a good thing. And I
16:27
think entrepreneur is the most rewarding, the most fun profession. And the reason
16:32
as follows. I think people are happiest when they're serving other people. And
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I thank God the creator of the universe. I think they are he or
16:40
shere whatever you're gonna call that consciousness. They give each of us individual gifts.
16:44
So I'm the best Eric McKee in the world. If you try to
16:47
do me, you can't beat me at being me. But on the flip
16:48
side, if I try to do you, Alex, I can't beat you
16:52
at being you because you're the number one. You in the world. So
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if we know we're the number one person in the world, apping ourselves and
16:57
our happiest status every other people, how do we best serve the most other
17:03
people? We had to follow intellectual curiosities and use those skills to serve the
17:08
collective. And if we do that, that's how we add the most value.
17:11
And I view money as a neutral thing, so I think they're a
17:15
good way for one hundred percent believe in karma. I think if you do
17:18
bad, bad things afteing you, if you do good, good things happening,
17:19
it's not that complicated. So I view money as neutral. I think
17:22
if you make it, if you want to make unlike I would like to
17:25
make a lot of money, be nice. So if I want to make
17:26
a lot of money and I add tremendous amount of value to everyone in the
17:30
world, then I think that's good too. And I think cryptocurrency and bitcoin
17:33
specifically help them leash the inner entrepreneur at a incentive level, because think about
17:40
it logically, right now, if I want to get rich without making adding
17:45
any value to people's lives, how do I do this? I place myself
17:48
right next to the money printer, like aka the Federal Reserve as they print
17:52
money, stealing from me, stealing from you. I extract as much money
17:56
as I can, and then I give it to my friends, contractors,
18:00
give it to my fellow followers. Friends, we get it. I get
18:02
a high place in government. And then what happens. I bring my two
18:04
friends. Now there's three of us, we have the money, and then
18:07
the three of us because we had the back of the law being the money
18:10
printer AKA right there, we'll defeat the non corupt people. So now there's
18:12
six and that problem just kind of persists, and it corrupts the incentives of
18:18
people. But in a big coin, I'm talking about the I feel like
18:22
we're talking about the game Stop situation where the game Stop stock just kept being
18:26
bought and risen. I mean, that whole thing. What you're talking about
18:29
feels like exactly what happened, right They bought in the game Stop and it
18:32
rose the stock right similar But the game Stop that was that was an interesting
18:37
situation. I forget the guy's name, like get in something, get in,
18:41
but that was a funny movie, good time. And then of course
18:45
I had the protests outside the stock exchange. I was a part of what
18:49
you're talking about though, is it's sort of robbing from you know, what's
18:56
the term Ryan Repeter to give it to so and so. Right, So
19:00
I also believe in capitalism, how do you do you believe in the capitalist
19:04
structure as well? Because obviously you have to make the money, so there
19:08
is some capitalism involved. So how do you balance it out those feelings versus
19:12
making the money if you will? I think capitalism is core is producing value
19:18
for people and then you make money that way. Right now, we have
19:21
a corrupt version of capitalism where it's like, how do you make as much
19:23
money as possible? You just kind of steal from everyone, where in the
19:26
idea of form capitalism you make money by adding value. And I think bitcoin
19:30
fixes this because let's say we're living in a bitcoin or cryptocurrency world, and
19:34
let's say Alex I want your bitcoin. How do I get your bitcoin?
19:37
I can inflate it away from you. I can't take it from you.
19:41
I have to produce something of value for you, and then you voluntarily give
19:45
them my bitcoin. So if I'm trying to make as much bitcoin as possible,
19:48
the only way to make a lot of bitcoin is to produce a lot
19:52
of value for a lot of people, and then I would make a lot
19:56
of bitcoin in that case. And that's the base incentives for not just not
20:00
just you, but everyone in the world. So like, if a kid
20:02
in India wants to produce value, how does he do this? Again going
20:06
back to the original statement of we all have an individual gifts, I mean
20:08
like to serve other people. His way of serving other people and his gifts
20:11
are different than mine. So if he's trying to make as much money as
20:14
possible, the best way to do that is produce value for a lot of
20:15
people. He'll come up with a different solution than me. I'll come up
20:18
with a different solution than you. And listener A, B and C.
20:22
They' all of different solutions, but they're all working to help other people,
20:26
and they're all working freely and independently. And if we're all thinking that way,
20:29
will collectively rise versus if I'm scheming up versus another. Situations like we're
20:34
all like me, you, the can India, person A, B,
20:37
and C. We're all like, we want a piece of the pie.
20:38
How do I scheme Alex's pie? Does? And then you're like, oh,
20:41
how do I scheme Eric's pie? The ken Indian's like, how do
20:44
I get both their pieces of the pie? Instead of creating a bigger pie
20:48
for everyone, they're fighting over port pieces of the pie. And let's say
20:51
in that example, I become corrupt. I'm like, okay, I'll take
20:53
money from the lobbyist or now going to have a distinct advantage over the rest
20:57
of you. And the only way you can compete with me is to do
21:00
something equally shady, and then that just results in nothing good for everyone.
21:06
I feel like what we we're talking about it is sort of like when when
21:07
Congress, what you're talking about is sort of what Congress did right, so
21:12
that the lobby isn't then the inside trading and they got long yeah, garbage
21:18
they do. There's pain because I am concerned though, because I feel like
21:22
my money gets vacuumed out if I put my money in bitcoin and I don't
21:26
see it ever again, and bitcoin has crashed. So, uh, do
21:30
you find that what you're doing is helping bitcoin not crash? In other words,
21:34
so I think bitcoin at its core, and yes, it's super volatile,
21:38
it's getting less and less volatile the longer it stays. But that's just
21:42
the nature of a new technology. So the way I look at is like,
21:47
I'd rather have volatile up like because it's trended is up like it's what
21:49
it's like sixty thousand, but zero like fourteen years ago. So but there's
21:55
twenty percent of drops here and there, which is which can be kind of
21:56
nervous. But I'd rather take volatile how upwards versus guaranteed downwards. So if
22:03
you think about when the Federal Reserve came to play, which is like I
22:07
think nineteen thirty seven, the US dollar has lost over ninety ninety percent of
22:11
its value. So I'll take the volatility upwards versus the guaranteed downwards. And
22:17
I think and of course bitcoin is volatile a lot of the reasons because there's
22:21
not too many people and then network compared to other networks. So the more
22:23
people we get in the network, the more stable gets and eventually it all
22:26
flap line. So if shop X is on board of the masses into cryptocurrency,
22:32
that's the way we can help. I see that one of the missions
22:34
for shopbecks is to turn turn you know, turn maybe even profits into customer
22:41
engagement TuS. That's about the mission of shop decks. If I'm reading that
22:45
correctly. Yeah. So the overall mission of shoppex is to onboard cryptocurrency to
22:51
the masses and offer create an create accurate incentives for people to want to enter
22:56
the space. So there are two main reasons cryptocurrency isn't a don't do it
23:00
right now. The first is a the UI UI for the average user,
23:03
like I can't send my mom to purchase a cryptocurrency product other than like coinbase,
23:07
it just won't work. So as more and more major brands into the
23:11
space, more capitainers of the space, they fix that problem. And the
23:14
cool thing about Web three is it's composable essentially, meaning it's compunitive, just
23:18
software built up. We build off each other. But what that means is
23:21
pretty much just copy and paste. So when someone figures out a solution,
23:23
people copy of that and then then everyone figures it out and the soul system
23:26
becomes anti fragile. The second reason is the incentive structure. So like my
23:32
mom, she has no reason to end to the crypto corencry is like why
23:33
would I care? And I'm like, Mom, you won't. But if
23:37
we're offering e commerce brands incentive to ento the space, if her favorite brand
23:41
let's say Sophor is using shotbacks. The product they produce is offering like a
23:44
twenty percent disk, kind of a cross specific products. If she wants that
23:48
discount, and then she can purchase the NFT pass and then that's a reason
23:52
for her to enter the space. Now does that mean normalst like I feel
23:56
like marketing where you get a link and you share it out to your your
23:59
masses if you will, and you get the discount just by doing that,
24:00
or does it a different field. I'm talking about a different field. So
24:06
it's more so you have a pass and you gain specific benefits to whatever the
24:10
brand aside. So let's say the brand. I'll use Fox TV since our
24:12
biggest client, they have a show called carpoplis. If you own a crap
24:15
Chicken NFP, you got exclusive access to discounts on the merchandise. So you
24:22
get exclusive content, you get a vote on stuff on the show, your
24:26
show, your craft chicken mashop in the shows. Because it creates a connection
24:30
between the creator and the consumer. So in terms of affiliate marketing, that's
24:33
what our That's what the other start up actually did. It replace the fill
24:36
links with one singular link, So that was what that was is like,
24:40
imagine you get one link alexcarbon dot com slash Alex. You can add all
24:45
your products to one links and not just a Nike dot Com slash Alex and
24:48
Adidas dot com slash Alex. You could add Nike and edid us to your
24:52
specific link. And then you could and then me as a customer, I
24:56
can be Okay, I like Alex's vibe. Well, let me purchase these
24:57
two products from one check out. So that kind of replaced the affiliate links.
25:03
Can you tell me? Too many different links from different organs and it's
25:06
confusing people, basically correct. So that's that's what that's what we sold in
25:10
the past. And another issue, and I know this personally because I work
25:12
for the Philliate programs, is the attributions on the filid links aren't They're not
25:17
accurate. Like I could go through your link, someone else will get the
25:19
sale. And I know this because I can I ruin this. We've we've
25:23
had people just sign up like next to each other's like use this person's link,
25:27
and then the sale shows up on someone else. So so the whole
25:30
attributions back end is kind of a mess, and that can be really disheartening
25:33
too, because like, for example, because I used to run like the
25:37
Eases affiliate program where it's like it's a canvas delivery. It's like you sign
25:40
up through the affiliate code, you purchase the product, the affiliate gets twenty
25:44
dollars or whatever the reward is, and that can be disheartening. It's like,
25:47
obviously, as an affiliate, most of the time, your first customer
25:49
is like your friend or something, so like, hey, can you use
25:52
my link? You text them link, they use the link, they get
25:55
their product, and then you see, oh, well, where's my reward,
25:57
and then just doesn't show up and there's one you can talk to.
26:00
He is like, well, now the links don't work, So like that's
26:03
a pretty bad first impression. And that's all. It's like a it's a
26:07
it's a this is this you know. It's funny is I've been booking people
26:11
through through pop match and people like yourself. I find myself getting answered from
26:15
my own brand instead of and I feel kind of selfish doing that. I
26:18
guess I shouldn't, though, because this is getting answered for personally. I
26:22
mean, this is great, but I want the audience to learn from it
26:23
as well, so I guess it works two ways, right, works?
26:26
It works? I mean, my goals help. My goals help people.
26:29
Your goals help people. So if I can help you, maybe I help
26:32
someone else. We don't know, we don't maybe someone else will hope maybe
26:34
someone listening is having the exact same problem you are, and hopefully this helps
26:37
them. And if not, it's a fun conversation regardless. I would say,
26:41
you pointed digital assets, and when I think about that, I think
26:45
of the what do you call it? Intellectual property? So how does shop
26:52
X preserve people's intellectual property and make sure no one else takes it? I
26:56
mean, are people's digital assets about as threatened as say a music, someone's
27:03
music from being you know, taken or whatever intellectual property down that road?
27:06
Yeah, I know. So it's much better and the biggest And I'll show
27:10
out the Tupac i Anthic as the Tupac example. So after he passed or
27:14
some other major artists, the person who owned the music wasn't Tupaca, his
27:18
family. It was actually the recording label, so they the family didn't get
27:21
anything. So if his assets were on the blockchain, they're passed down to
27:25
like his family, they would have been able to get all of that on.
27:27
And the cool thing about the digital assets if like, let's say I'm
27:32
Tupac Raate. Let's say hypothetically Tupac are able to split up his song in
27:37
the forms of NFP. So there's a one the first ten seconds, there's
27:40
one of these in the world. It's his ten seconds. Someone that mega
27:44
fan buys this one digital asset every time that song gets played and Tupac gets
27:49
paid automatically. On the back end, whoever owns that portion of the song
27:53
to get paid as well. And another cool thing is it helps it builds
27:56
a relationship between the artist and the consumer. So let's say hypothetically, I'm
28:02
an artist, it's my first show, you're one of my homies, your
28:03
company support, you purchase that ticket, or you purchase an NFT. Now
28:08
there's a connection between me and you forever. So now I can send value
28:11
your way, you can send value my way. And let's say twenty years
28:15
on the line, I'm main stage coach and I'm like, okay, well,
28:18
Alex was on my first show. He supported me. Here's some backstage
28:21
tickets, here's a bunch of benefits. Because there's a connection between me and
28:25
you and don't even get me started on Ticketmaster. I purchased so many tickets
28:29
where it's like I'll go to this, I'll go to this Laker game because
28:30
it's sixty bucks, and then you go online you pan Ticketmaster, It's like,
28:34
why is it one hundred and twenty dollars? I know, but you're
28:37
already going. So that's because Ticketmaster scalps on that. So all NFT's were
28:41
tickets. Let's say I buy I buy not a Yankees fan of, but
28:47
like, yeah, let's see Yankees for example. Let's say I buy know
28:51
it's a good example. We buy. I buy tickets to a game where
28:55
Derek Jeter's about it may be his final game, it may be not his
28:57
final game. I buy the tickets like I no longer make it. Instead
29:00
of going through Ticketmasters and both of us eating like a fifty percent fee,
29:06
I can sell it to you directly. You have the ticket, you sca.
29:08
Let's say you go to the game it's Derek it is Derek T's last
29:11
game, and then now there's proof of attendance saying, oh he was at
29:15
this game. It was Derek Gior's last game. He has an NFT to
29:18
prove it. And then they can air drop your benefits like okay, well
29:22
you're at the NFT. Here's a specific digital collectible like think of like a
29:26
trading card, like assigned autographics like your wallet. That's whoever the ticket,
29:30
whoever went there, has that digital collectible, and then you can redeem that
29:34
digital collectible for like thosen't that you want to? I mean, I never
29:38
collaborate with people like this, but I think e'repe for collaboration. There's a
29:42
group called Candy right now, and so I went to a Philly game and
29:47
they gave me an NFT of being at that fireworks night against the Cardinals.
29:51
So I get what you're saying. And I'm thinking again about the podcast world
29:56
because all of us you have a podcasts also, right or are you just
29:59
guessing on a lot of different ones. I'm disgusting, but I have friends
30:03
that have a podcasts too. So but let's say you create a whole wing
30:06
for podcasters that can monetize through shop X. Is that something in the works.
30:11
I mean, I'm kind of curious. Now, so we work with
30:15
creators in the past where they are more so influencers, so that a product
30:18
services they can sell their NFT and this can grat them specific content or merchandise
30:25
and all that stuff. And the way this benefits them is it gives them
30:27
a hardened core base of listeners. So like, for example, every time
30:30
they release a new piece of content, they're there, listeners get at first,
30:33
and they're more likely to listen from there. Plus he creates super fans,
30:37
and it creates that relationship too. So I think the for podcasters,
30:41
I think the example may be the Fox example. Whereas if you buy,
30:45
like for example, by the Alex Pass, I don't know, merch may
30:48
not be in your future, who knows, but you could offer merch but
30:49
then you can offer exclusive access to specific content, backstage interviews. And let's
30:55
say hypothetically your podcast becomes an next Dora. I hope it becomes an extra
30:59
Organy be I'm the next Joe Rogan because I had that entity earlier. You
31:02
know who I who I am early because I support you early on. If
31:06
your brand becomes banks still Rogan, more people are gonna want my past.
31:08
It could therefore increase in monetary value too, and I get rewarded too.
31:12
And if I decide to sell the pass, like whatever benefits you decide to
31:17
get the pass, I can pass it on and then you as a podcast
31:19
or can program and royalties too. So if I sell the past, you
31:22
can get whatever percent. You can get whatever percent you want. The pass
31:25
gets sold again, you can get royalties on that too, So it's all
31:29
it's all programmable access. Can someone creator easily sign up with you as our
31:33
fee to sign up? That people are interested unless what we're talking about.
31:37
So the requirements are you need to have a shopper fire Wood commerce store because
31:40
we mainly work with like e commerce brand, so that's the main thing.
31:44
The products and services free. We have a token ized software licenses somewhere,
31:48
just like if you buy word, you buy like software license, like access
31:52
to with software licenses. Ours are just tokens, so you have to get
31:55
the right amount tokens again access to products and servers, and then from there
31:59
to launch the pass. It's free, like we don't charge anything. You
32:01
know, you're thirty years old, So when did your success start? And
32:06
I feel like you're the types out. I'm not successful yet I'm just running
32:08
these companies. I feel like you're the types out. I'm not successful.
32:09
You get so I did that, but you are? You are successful.
32:13
I mean, you're a thirty year old entrepreneur. When did you start?
32:15
How old were you in terms of entrepreneurship, Probably twenty thirty twenty four,
32:22
So like that's when I quit my consulting job, and that's when I really
32:23
went down the big one rabbit hole, and that's why I was at the
32:25
VC Incubator. So I guess that if you want to give that the exact
32:30
point, but more recently, after the medic it's probably actually the meditation or
32:36
toy where it's like I'm just happy all the time. After the meditation ar
32:38
trey, so I would say that's a bigger impact in my life, where
32:42
it's like you're happy, you don't really want anything, you don't really need
32:45
anything, and things tend to work your way out. So after the meditation
32:47
ar treat is where it actually give it. Now, thirty year old entrepreneur,
32:52
do you have the big yat yet or are you working toward that or
32:55
it's I mean, we see you in your apartment, so it seems like
32:58
you live a pretty normal I didn't say normal, but when I think about
33:04
I think like the yachts and all that other stuff. But you got a
33:06
pretty good setup over there. So I can't complain. I live. I
33:09
live in a nice area. For me, It's like I don't particularly care
33:13
about physical things, like this is an old Navy shirt. I wear it.
33:17
I keep everything simple. I drive a hot a Civic. I don't
33:22
particularly see myself are buying a yall because I don't really want one. I
33:25
don't see the point of the Lamborghiny. I My main thing is I like,
33:30
I like maintaining freedom and peace of mind. Stuff I've know saw what
33:32
to do, kind of go where I one. Then I'm generally happy because
33:37
again, like the meditation thing is like I'm happier sitting in the corner of
33:39
my room than I am on a yacht anyway. So it's like, why
33:42
would I care. I feel that energy, I feel, I feel that
33:45
as you said the vibe earlier. I just feel like I would say a
33:47
bit of George Harrison and you, you know the the Beatles, look the
33:52
very lap believe in God. I mean, George Harrison is sort of that
33:57
way too. I gotta ask you this because well, I also think of
34:00
thirty year olds that are making it, that are entrepreneurs, and yet some
34:05
would view them as trust fund babies. Does that tryn bother you at all,
34:07
because I mean, you made this on your own. You are not
34:10
a trust fund baby, right, No, no, not at all,
34:14
but uh no, I mean it doesn't bother me. It's just if you're
34:16
bragging about something like no, like who am I I don't like to compare
34:22
myself to other people just because that doesn't benefit me at all. So if
34:24
I'm comparing myself to trust on baby, it just has a negative impalt to
34:29
my own life, which has a negative impact on those around them. So
34:31
I try not to. But if you're bragging it, you just kind of
34:35
look like a fool. If you're bragging about it, like you're an idiot,
34:37
Like you're just arming yourself. Like because I think we're thinking about the
34:42
same type trust on baby, so like they just have munch of money and
34:44
they think they're better numbers, Like then you just bring up Then the question
34:46
I could ask is like, okay, well, well what value do you
34:49
bring? And then the trust from babies like they stutter, but if then
34:53
they're like, well then you're not nothing. But like at the same time,
34:55
and the trust from baby is using as capful to add tremendous value to
34:59
the world. I've that is a good thing, very interesting point, and
35:01
some of them don't. I feel like they just blow it out of the
35:05
well. Yeah, because most of the most stress on babies. It's three
35:07
generations that money's all gone. So Eric, you've got a great demeanor about
35:13
you. I got to ask you how you keep cool when you see do
35:15
you see the news? Because like I'm here at the news looking at what's
35:19
going on in college campus, isn't it as someone of Jewish just saying,
35:22
I mean not to go there, but I'm just saying, there's just it's
35:25
stuff for me to turn off the news. In other words, how do
35:28
you turn on? Do you turn off the news? You watch news?
35:30
I mean, how do you just keep commiments all the chaos going on me?
35:32
So for both for shoppings specifically, I have to be on Twitter just
35:36
because crypto Twitter is a big thing, and as you would imagine, Twitter
35:38
is a negative news centraw you up in Twitter, you're just like just bombard
35:43
We're just like, well that's not what I don't want to see this ball.
35:45
I mean, I don't want to see this like pedophile type stuff.
35:49
But what I do is I look at it logically, So I think of
35:52
everything in terms of energy, freakings and vibration. So just like a radio
35:55
station, when you turn to specific radio station, you get a specific frequence.
36:00
So when that's why if you're sad, you're angry, you're loving,
36:02
your joys, you're happy, those are specific different frequency. So that's why
36:07
sad people attract sad people, Angry people attract anger people, loving people attract
36:10
loving people, and just all across the line. And to give you a
36:13
scale of zero tow a thousand, Buddha, Christina and Jesus they reached one
36:16
thousand, so they're I guess the chads of that universe. But there's a
36:21
level of two hundred. So if you're above two hundred, and I think
36:23
positive energy and negative energy, I was contagious. Like if you ever talk
36:27
to someone and you just feel drained after you're like uh, which they're below
36:30
jundre. But if they're above two hundred, that's when they're giving energy stuff
36:35
you talk with like yourself, you're a friendly guy, like after this conversation,
36:38
O probaly feel energized. Like that means you're above two hundred. But
36:43
the areas between one hundred and two hundred are those other emotional states of fear,
36:47
pride, hate, shame is the lowest thing can feel, and those
36:52
are when people are most controllable. So if there are powers that be and
36:58
they want to control a general population, they would try to push specific levels
37:01
of frequency to keep them under control, and one of those is fear.
37:06
So I just go into social media conscious. I'm like, Okay, why
37:09
is ninety nine percent of the news negative when most people are generally good people?
37:14
It's the keeping this space. And don't get me wrong, like bad
37:16
things happen in the world, Like what's happening around? Like, yeah,
37:20
it's just it's not good, but like there's reason behind that if it's out
37:23
of my control, like I'll do what I can to help. But oh
37:28
do you pandemic was a way to bring people down. I mean, there
37:31
was a legit fear, but then it became oh my god, we're locked
37:35
down again, Like I don't know. There were just a lot of mixed
37:37
emotions during that time. How did you, as a CEO and entrepreneur go
37:42
through that and get through that? So I view everything as an area of
37:45
opportunity. So again, pausive mindset sounds like bullshit, but I think the
37:49
positive mindset is a very powerful thing. So whenever something happens to me,
37:52
I just immediately I firmly believe that the universes work out in my favor.
37:57
So everything that happens to me is in my favor. And I believe in
38:00
God. So like God has a plan for me, So he has a
38:04
plan for me. He has my best interesses here. Who am I to
38:06
doubt the plan. I'm too small and insignificant to doubt the plan. So
38:09
like, for example, like covid picked up skills, picked on digital marketing
38:13
skills. Yes, I was annoying at the time. Yes I didn't like
38:15
being locked down. Yes I like seeing my friends and family. But I've
38:17
learned from that and that can apply to that can be applied to every situation.
38:27
I honestly found it a breath of fresh air. I mean, not
38:30
going into the office every day was was kind of different and it was like
38:32
a time to reset. I think that's what I felt was a big reset.
38:37
And no, we got back at it. So I'm glad you were
38:39
able to weather that. And did you have friends that because you got an
38:44
open year? So do you have friends that as an entrepreneur you were leaned
38:47
on during that time, would you say, and you know, I feel
38:50
like people lean on you there, Eric sometimes I mean, I'll honestly,
38:53
my friends, we all just we're all. We always revertb buck because I
38:58
hang out on like middle school mostly in my middle school old child, your
39:00
friends, like, we're all We're still the same. Whenever we meet up
39:02
and make the same jokes. We just make fun of each other. We
39:06
just do the same thing we always do. We played video games, EPs,
39:07
play poker, Johnson beers. Where you grew up? Is do you
39:12
do you work where you grew up? In other words, like is that
39:14
where you live? And whatnot? Your whole life close? So like within
39:20
fifty miles, I've had Stinton, d C. And Barcelona, but I
39:23
like this general area where I'm at. It seems like and I've been to
39:29
atl like California. I love it. It's beautiful. That's I like weather.
39:32
So yeah, and the palm trees are just nothing like it, to
39:37
be honest with you. And of course Florida, but alas a different field.
39:39
So I'm gonna go back out there at some point, and when I
39:43
do, I hope we can connect to please. Yeah, yeah, definitely
39:45
well, let's got to blunch or something a call beer dessert or whatever.
39:49
We let me ask you this scrambled energy, and then I feel like you
39:52
probably could tell it. I'm a little scrambled, and I'm switching from radio
39:54
to podcasting, and this is like a full time job, and this is
39:59
the second this as a job. Like I despise when people think this is
40:01
just a hobby for me, because I'm really working at this, as you
40:05
can probably know, but I probably feel sometimes scrambled trying to get the guest
40:08
information. Whatnot tell me about the Tell me about scrambled energy and how I
40:15
can reduce that if you, oh, no, dude, and the only
40:17
person to answer that question is you. The one thing I would recommend is
40:22
meditation, and that's cliche. So the way I look at meditation is I
40:27
think of your life as an email in box. If you haven't open your
40:29
email and box throughout your whole life, then the first time you open it,
40:34
it's just a bunch of different thoughts, of different directions, just different
40:37
people, just different everything pulling in different directions. So when you start meditating,
40:42
you just start slowly opening up each email one by one and moving it
40:45
down the line. So the more you meditate, the calmer your mind will
40:49
get. And don't get me wrong, it's not easy. It's like try
40:52
sitting still for five minutes with your eyes closed. It's probably for me,
40:53
it's extremely difficult because I think I saw Ada tuevers like jumping around. But
40:58
like the more you do it, the comedy you get, and the more
41:00
calm you get, the better decisions you get, the less scrambled you get.
41:05
So like like I think with some of them, I'm just really calm,
41:08
where like I do jump around, but it's in a calm passion.
41:10
It's like, Okay, I have to get this guss Like I'll go meeting,
41:14
meeting, dead work, marketing work, all calmly and slowly versus before
41:19
I do it all sprout likevee o and forth back and forth. I feel
41:23
like, and because I have the show One Leg Up and then you're going
41:25
to be on my show One Leg Up with Alex Carton, because I was
41:29
about talked to CEOs of one leg Up on their field, and you clearly
41:32
have one leg up in your field with technology and the day happen and the
41:37
shot ex But I feel like you get one. You have one leg up
41:40
on a lot of your CEO kind of parts, if you will, because
41:45
you maybe channel the chakras. And I never talked about chokras, but I
41:47
feel like you did channels. Yeah. No, Like I've opened more chokers
41:54
than most people, and that gives you a huge advantage of for more people.
41:58
And the reason is also like it keep to the higher vibrational states,
42:00
like I'm generally trying to help as many people as I can. I wish
42:04
every the best, I love everybody, and the outer worlds and I'm pragmatic
42:07
too. It's like the outer world is also reflection of the inner world.
42:08
It's like if I have that mindset going into like a network meeting and businesseing
42:13
people pick up on that and then everyone tries to help me. So like,
42:15
imagine trying to fight the world when you can have the whole world help
42:19
you. Who's good out of the edge obviously the one in the whole world.
42:22
And on top of that, there are I think there are three planes
42:23
of existence. There's physical, there's mental, and the spiritual. Most people
42:29
solely focus on the physical, like get jacked, get rich, but I
42:32
think the real benefits line the mental and the spiritual so if you're learning about
42:37
those like, honestly, those are much more entertained to me. Anyways,
42:40
Connectivity. We talked about this a little bit earlier, But connectivity. I
42:44
have reach out to some more sports people because I see they're out there crushing
42:49
it, doing their thing, and I want to be part of that journey.
42:51
Right. But I'm starting to say, you know what, I have
42:53
connections too. Maybe if I start connecting them, they'll want to connect me
42:57
more. I just I feel like there's an energy of hey, I'm going
43:01
to help you out. We'll help each other out, we'll become friends.
43:05
But but they're often I find maybe there are more people trying to connect instead
43:08
of trying to make the connection. Do you find that one hundred percent most
43:12
people when they talk, they're just waiting when someone else is talking, and
43:15
they're just waiting for their return to talk and TI your sports people example,
43:19
like, if you treat someone like a celebrity, they're going to treat you
43:22
like a fan. So I generally just try to treat everyone as equals because
43:24
I think everyone is equal. Like the way I look at it is,
43:28
if you think of God as the sun, I'm an individual ray from the
43:30
Sun. You're an inge of a ray from the sun. The planet is
43:34
an interewright from the sun. My brother's dog is also the same idemgrate from
43:37
the Sun. So we have for individually, but we're coming from the same
43:39
source in the sense of the same. So if I were to like hate
43:43
on you, that's effectively hating on me, which is kind of stupid if
43:46
you think about it. Very interesting. I know that. Well, I
43:53
want to ask you this, and I was gonna say, you have a
43:57
very uh you have a come tomeanor, which is good because we to reschedule
44:00
us everything like that, you know, scheduling things happen, and yeah,
44:02
I feel like you you cruise your stuff like that, right, and that's
44:07
important when things all through the cracks. How do you handle that? Because
44:09
CEOs, when things don't work out their way, they maybe fly off the
44:13
handle and you don't right, Well, first all that won't work, and
44:16
I'm just I'm in a state of acceptance because if you're flying off the handle,
44:20
you can't make the best issues too. Like you to accept, I
44:22
like to accept, redirect and optimize. It's like, okay, So for
44:27
example, like our podcast, obviously I wanted to be on the podcast.
44:30
If I didn't wanted to be on the podcast, we would have been here.
44:32
But things happen, people reschedule. So my first law was like,
44:36
Okay, maybe didn't ShW up. Maybe it's moving something, maybe something happened,
44:38
but like I don't know, what's happening is personal life. So I
44:40
just I'm like, Okay, well the podcast, let's reschedule. It's not
44:45
that big of a deal. Like, I don't see why people a bitch
44:47
about it. So now that we were scheduled, we're on a good podcast,
44:50
and now we're going to make the best of the situation and hopefully add
44:52
some good to someone's life. So yes, you accept the situation, accept,
44:57
redirect, and optimize. Oh I love that accept free directors optimized,
45:00
and I feel like that could be reverberating. And by the way, I
45:05
believe podcasts have our waves too, you know, like this is the podcast
45:07
beer we're putting into right now. Oh yeah. So, like there's something
45:12
called the Kashak records, and essentially what the Kastak records are, it's like
45:15
a spiritual concept with Acastak records are every single human thought, everything in all
45:19
of our collective consciousces is stored in one space, and that's what we call
45:22
source energy. So I view bitcoin or cryptocurrency as digital Kaschak records. So
45:29
what we're doing is we're podcasting too, We're adding to We're adding positivity to
45:34
the internet's a Katak records, and more and more people adding positivity to the
45:37
internet costic records, and that'll calm back the massive pushes of negativity. So
45:43
more and more people adding positivity. I think it's a win overall. Now,
45:46
what ither about you is that you don't like talking about the finance.
45:50
You can, but I feel like you want a deeper conversation. Maybe get
45:52
people on the podcast that might ask you strictly financial stuff. Does that did
45:57
you wish? It's got to vary, So do you like the broader conversation
46:02
instead of focusing on the one thing? I feel like you do. I
46:06
like the broader conversation because I think we're similar. Sen It's like the way
46:08
I read books is all like five at a time and I'll just I'll get
46:10
bored. I'll start one, get bored, jump the next one, and
46:14
then jump in like just all jump here around. So like I mean,
46:16
I can't talk about the financials there's just like money is not the most interesting
46:21
thing to me. So like, if you want to talk about financials,
46:23
we totally can, but I'd rather talk about what you want to talk about,
46:27
because that'll make for a more authentic conversation. I think authentic conversations are
46:30
the way to go, absolutely, And I do like mixing up about everything,
46:36
and i'd like to feel that I kind of have that sense. And
46:39
you did say something that lit me up though a little bit about inflation and
46:44
you feel like the government's inflating all of us in a sense. So real
46:47
quick, while I have you about the cryptocurrency, and while I have you
46:51
about bit quinn, while I have you about all of this, how can
46:53
we stay grounded through all our inflation situation going on? I mean, nobody
46:59
can do this is happening. So what's your advice from that perspective and from
47:04
the conscious perspective as well. Yes, and no, inflation. It's it's
47:07
a thing. It's only getting worse and it's my design and very soon and
47:12
it's just going to go out of control. So my advice for the inflation
47:15
is buy bitcoin by goal, buy hard assets, because when inflation goes a
47:19
capital from the cash the fleet. So the first thing that happens when like
47:22
a money system fails is that there's a run on the treasury, which I
47:25
think is what's happening now. So this is why you see all the politicians
47:28
do their thing where they're extracted, like, this is why we are extracting
47:30
as much money as they can, and I think they're going to use that
47:34
to buy hard assets so they'll transfer move over to the next money. So
47:37
I'm my And again I don't like, I don't like to give any money
47:39
advice because I don't know your situation beyond of my situation. But I can
47:43
only tell you that what I have done is I like to buy bitcoin,
47:45
and I recommend my family and friends by bitcoin as well. So that's my
47:50
bet. It could be right, it could be wrong. It's we'll see,
47:53
all right, NFT. I want to ask you this because now I'm
47:57
curious NFT can I'm make an NFT at my logo. I'm very curious about
48:01
this. Is that a possibility and that it would that be marketable? Because
48:06
I rebranded everything based on marketability to be honest to you, like I did,
48:09
so wouldn NFT add to it? Would you say, yeah, no,
48:13
I mean it's up to you. So you can create an entity.
48:15
So if you wanted to, you could create a shelf Bay store down the
48:19
shop back app, get the licenses and then you and then you could create
48:22
an NFT collection by filling out two forms so you can make the logo your
48:27
NFT picture. Then you decide, okay, how many NFTs do I want?
48:30
What the price do you wanted to be a description all that kod stuff,
48:32
and then you could have a set number of let's say you choose three
48:36
inches number. You could have three hundred of your logo NFTs and if people
48:37
want to buy that, they can. But it's it's a tool for you
48:42
to market. So it's on you as a brand to add value to the
48:45
NFT. So you have to incentivize people to want to buy your n FT.
48:49
So if you can do that, it is marketable. But if you
48:51
can't, it's not marketable. I mean, it's it's just another technology.
48:53
It's another tool, and the tool should for e commerce brands to use.
48:58
And some can, some don't want to, some don't want to. It's
49:00
really up to them. All right, you were twenty three when you started,
49:04
but there might be some people in their fifty sixties listening to this,
49:07
wanting to after retirement or whatnot, start their own thing, and they might
49:12
be feeling it's daunting. Is it daunting for anybody of any age to start
49:15
their own business? It's daunting if you're thinking way to it in the future.
49:19
So like, again, this is where the present moment is case,
49:22
Like, what can I do in this present moment to start? Because I
49:23
think once the students read, once you start walking in the path, the
49:27
path repeter itself. So my recommendation to you will be like, Okay,
49:30
you want to start something great, you haven't started all, well, don't
49:32
think about it. I hire twenty people, I have to develop and probably
49:36
have to create a website after do you all this stuff, because then you're
49:37
just like, then you'll give yourself excuses not to do it. So just
49:40
start small. Create a Google Drive, label, marketing, vizde engineering,
49:45
whatever flows you need, and then you'll fill it Out's like, okay,
49:46
well I have a marketing folder. You probably have social media. Okay,
49:51
why on have social media? Let me make that account. And if you're
49:53
really in your passion to do you'll continue with doing it. But if it's
49:57
not because I think desires, you have your desires if we're programmed in desires,
50:00
and I think most desires are programmed in. So as soon as if
50:04
it's not if it's not your authentic desire, you'll start it. Then you'll
50:06
quit right away because it's not what you really want to do but you thought
50:08
you did. But if it is in your desire, then you'll continue on
50:12
the path. Then you'll you'll eventually make it work because the name of the
50:15
game, Yeah, the name of the game is you just keep going and
50:17
it eventually works out. Does it give you hope though, that there are
50:21
so many that want to start their own business. I mean I saw applications
50:23
through the roof. Then they want to start their own business in February.
50:27
That's that's good to see, to be honest. Oh no, it's awesome.
50:30
And it shows people want to do their own thing and they're following their
50:32
own passions. On the issue with today, that's not an issues Like I
50:37
get that it's hard to do when we live in an area scarcely because like
50:39
you said, inflation, all the fear that's being pushed. It makes people
50:43
fearful because like, you can start your own thing if you can't pay around.
50:46
Then you're scared of all the war and violence that's going on, because
50:50
at that point you're like, okay, I need safe to each elter.
50:52
I'm gonna keep my saving when entire job. But once we move into an
50:54
age of abundance, which we are all moving in, then people have the
50:57
courage to start their own things. And one and starts some own thing his
51:00
friend like, well, my friend saw this one thing. Why can't I
51:02
sign I don't think. Now there's two, now there's three, and it
51:05
just it moves upward that way. So I think we're going to move in
51:07
that direction. And the fact so many people apply to stuff thrown businesses,
51:12
I think it's a sign that it's actually what people want to do. But
51:15
there's obviously with some lag and like you can't just like sorry, you have
51:17
to yeah, like some people have families, some people like people are at
51:21
different places where like if it's what they really want to do, they'll eventually
51:23
do it. If somewhere to interview you, right, and you're this low,
51:28
you're this chilled out, you're this informative at the same time, but
51:34
they are coming into this energy of one thousand miles an hour do you match
51:37
that or you're like, all right, let's slow this down of it,
51:38
let's let's let's regroup and and you know, let's just talk. I feel
51:43
like some people when they talk to an entrepreneur, I think it's like the
51:46
the biggest highlight of their day type of thing, and you're just here just
51:49
to talk, right, So it's an approach thing. Yeah, So for
51:52
me, like and again like IV so like I don't like I'll speak to
51:57
that. I don't know the same ways because he like, it's the same
52:00
thing to me, Like I treat all I treat all podcastic like there could
52:04
be ones where I get hundred thousand dollars or one that gets two. I
52:07
don't care. It's it's a conversational thing. But if you are looking for
52:09
specific tips on what to do, the best thing to do is to match
52:15
their energy and then lead their energy. So someone's coming in all frantic and
52:17
you're coming all chilled out. There is a big disconnect between those two.
52:21
Most people have more in connection than the more in common that they know.
52:23
Like, for example, if there are ten points of like thinking about right
52:29
and left, there there are ten points people argue about they have eight of
52:31
those points in agreement, and they peep, and then the powers that be
52:35
just force them to focus on the two at the variants whe they don't agree.
52:37
When reality, we all just kind of want to better lass for ourselves
52:40
and our family. So you know, during the whole thing after George Floyd,
52:45
there were still but videos of people black and white and every denomination still
52:50
gathering together. I mean, we saw unity, but the cameras wouldn't show
52:52
you that. We had to see that on our own, didn't we.
52:54
Yeah, that doesn't sell. And I guess it's they're trying to push that
52:58
specific level of vibration and we're to control people. So and we we we
53:02
say no, we're gonna We're gonna put out a different kind of energy.
53:06
And I like that. All right. Before I let you go, someone
53:08
wants to refer podcast they're stoked to do with Eric Scait. Oh my god,
53:12
I'm talking with Eric me q. I'm talking with an entrepreneur. But
53:15
do they do you find? Some podcasters are fanboys or fangirls and more than
53:20
just more just thank god I got to talk to them more than just actually
53:23
talking to you or what would you find? So I found out a couple
53:27
of times a pass half of bo The way I treat it is again,
53:30
I think people pull energies and I do energy anything where it's like I've your
53:32
one is equal. So as soon as the conversation starts, I'm just like,
53:37
I'm just a normal person. You're just a normal person. We can
53:39
just talk about things that we want to talk about, and it's just any
53:43
other conversation. Well, I looked, say connected further on as more shops,
53:47
is there a newsletter I can jump on to keep in touch with you
53:51
guys or what? No, but we should make a newsletters. So we
53:53
have our website, so shop x dot co. But if you want to
53:57
keep up today with news, I would just recommend following the shops Twitter account
54:00
and then joining our discorder telegram. I'm just an interacting with the community that
54:05
way, I'll take it a step further. Not only do it, but
54:07
at the top you could check mark Hey, I want to see all posts
54:10
of shop pick right. Oh you can do that? Awesome. That's how
54:15
I get my news every day. I like, just have a bunch of
54:17
linked outlets at the top, because you never know, you might not you
54:21
might find something you never knew until you know so anyway, have them on
54:24
your check mark at the top of your page. Shop Bick's very interesting,
54:29
very innovative, if I may say, Eric, and good luck with everything.
54:32
And it looks to have you back. Yeah, thank you man.
54:35
It was a pleasure talking to. I think you're cool dude. When you're
54:37
in LA, if you definitely reach out, we can hang out. But
54:40
yeah, happy to jump on another time too. Absolutely, as things are
54:45
on, maybe talk a little election because I feel like that economy is a
54:49
big deal. We should talk about that later on in the year. Yeah,
54:52
I'm down for some election talk, all right, Eric, thank you
54:54
so much, and God bless, Godless,