Latest / Online Business Uncovered: Simple Strategies for Female Entrepreneurs
161: How to create a powerful brand online that attracts the right audience with Gemma Storey
In this episode of Online Business Uncovered, I’m joined by branding expert Gemma Storey to talk about what it really takes to build a strong, authentic online brand and personal brand in today’s online business world.
We go beyond logos, colours and fonts and explore how branding is really about the way people experience you online, the message you share, the stories you tell and the emotional connection people feel when they discover your business.
Gemma shares why so many entrepreneurs and course creators hold back from showing their true personality online, how comparison can lead to…
The skinny
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