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Study Hall: Intellectual Property · Earn Your Leisure

0:00
Speaker 1: Hi.
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Speaker 3: Warranty limitations apply.
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Speaker 4: My graduates from my school being forced bag drop bag drop, Mike,
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Speaker 4: drop bag, drop bag drop.
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Speaker 1: This is kind of like a school college almost in
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Speaker 1: a sense. Yeah, better than so, you know, we want
1:01
Speaker 1: to give you guys all the tools that you need
1:03
Speaker 1: to be successful in business. And what's been coming up
1:06
Speaker 1: recently we posted on Instagram is, uh, you know, intellectual
1:12
Speaker 1: property cases. Right. So we look at card E B
1:14
Speaker 1: and she trademarked her signature line you want to say
1:17
Speaker 1: the line, I gotta say it, so she trademar she
1:27
Speaker 1: trademarked that. Then we had the Jordan logo, the Jumpman logo.
1:32
Speaker 1: That was an interesting situation where the original photographer of
1:35
Speaker 1: that photo sued Nike because they pretty much kind of
1:39
Speaker 1: copied his photo some people think they did, yeah, and
1:42
Speaker 1: he lost the lawsuit on that. And then we also
1:45
Speaker 1: have the Fortnite case right where Fortnite, if anybody is
1:48
Speaker 1: not familiar, is the most popular video game in the
1:50
Speaker 1: world right now, and they do all these different dances
1:54
Speaker 1: and the creators of these dances were never compensated for it,
1:57
Speaker 1: so they sued Fortnite and it's actually still in litigation,
2:00
Speaker 1: but it's pretty complicated. So it's one thing to be
2:05
Speaker 1: a creative and to create, right, It's another thing to
2:08
Speaker 1: actually own what you create and to be able to
2:11
Speaker 1: make money off of it. So we're going to talk
2:12
Speaker 1: about today is intellectual property, licensing, copyright, trademark, all that stuff.
2:17
Speaker 1: So we thought what better way to go into this
2:21
Speaker 1: conversation but to bring an expert in the field. So
2:25
Speaker 1: we have an attorney to being Franco thank you for coming. Yes,
2:33
Speaker 1: she is a superstar attorney. She has her own law firm.
2:39
Speaker 1: She has the own law firm called the Franco Law Firm.
2:41
Speaker 1: And that's another thing we do with the show too.
2:43
Speaker 1: We want to bring like the best of the best
2:46
Speaker 1: and professionals and to highlight them and to give We
2:50
Speaker 1: don't want to just talk, we want to actually, you know,
2:52
Speaker 1: bring people that are experts in the field and let them,
2:55
Speaker 1: you know, add into the conversation. So that's what we're doing.
2:58
Speaker 1: And then she's also fresh off tour with dj V.
3:03
Speaker 5: All Right, I'm gonna take you everywhere and go.
3:06
Speaker 1: Yeah. So if anybody doesn't know, dj MV is heavy
3:08
Speaker 1: in real estate right now, and he has real estate
3:11
Speaker 1: courses that he offers all throughout the country and he's
3:15
Speaker 1: put together a real estate dream team of mortgage brokers, attorneys,
3:20
Speaker 1: all kinds of different people that are related to the
3:21
Speaker 1: real estate industry. And she is one of the people
3:24
Speaker 1: that are on tour. So you are very lucky to
3:28
Speaker 1: have her give you some free game today. So thank
3:31
Speaker 1: you for coming.
3:32
Speaker 5: Appreci Thank you so much.
3:34
Speaker 1: Yes, yes, so we're gonna jump right into it, Troy.
3:37
Speaker 3: You will so, I mean, obviously you're gonna share your
3:40
Speaker 3: expertise and a lot of us are novices in this field.
3:43
Speaker 3: So pretty much what is the difference between a patent,
3:47
Speaker 3: a copyright, and a trademark.
3:48
Speaker 6: Let's start there, okay, So pat copyrights, and trademarks are
3:52
Speaker 6: all intellectual property. And what intellectual property is. It's like
3:56
Speaker 6: something that you create with your mind. Right, It's like
3:58
Speaker 6: a creative express and those different areas are areas that
4:03
Speaker 6: you could create you could protect your your creative expression, right.
4:07
Speaker 5: So a patent is a protection that you get for
4:10
Speaker 5: an invention.
4:11
Speaker 6: So if you have something that's new, that's innovative, that's
4:14
Speaker 6: going to change the way that people you know, live
4:17
Speaker 6: and work technology, those things are patentable and they're very technical, right,
4:24
Speaker 6: so you actually need to be a patent attorney to
4:26
Speaker 6: practice patent law. But those things are gonna patent are
4:30
Speaker 6: going to protect inventions. Copyrights are going to protect literary works.
4:36
Speaker 6: So certain things that you that you create, but it
4:39
Speaker 6: has to be expressed so it can be an idea.
4:42
Speaker 6: So intellectual property can't be an idea. You can't protect
4:45
Speaker 6: an idea, so you have to like express it. So
4:48
Speaker 6: if it's a writing a story, you got to write
4:50
Speaker 6: it down. If it's a song, you have to write
4:53
Speaker 6: the lyrics or you could record the music. If it's art,
4:57
Speaker 6: you gotta draw, you know, it has to be drawn
4:59
Speaker 6: or whatever. It has to be spress, so somebody.
5:00
Speaker 1: Could that's that's for trademarks. That's for copy copyright trademarks.
5:06
Speaker 6: And trademark is basically is gonna gonna bring somebody back
5:10
Speaker 6: to the source of a good or service, right, So
5:13
Speaker 6: it represents your business, your brand, and it's going to
5:18
Speaker 6: put the public on notice to know like where to
5:22
Speaker 6: go for that particular product or item. So there's two reasons. One,
5:26
Speaker 6: you want to protect your your sort of like your work.
5:30
Speaker 5: Right, So you create.
5:31
Speaker 6: Something, you have a business, you put all this sweat
5:33
Speaker 6: equity into it, and you have like goodwill.
5:36
Speaker 5: You know, as your brand.
5:37
Speaker 6: Grows, they expect a certain quality, is a certain standard
5:40
Speaker 6: from your brand. So you want that to be protected
5:43
Speaker 6: so you can make money off of it. And then
5:45
Speaker 6: the government, the Copyright and Trademark Office, they want to
5:48
Speaker 6: make sure that somebody gets hurt from your product or.
5:50
Speaker 5: Your service, that they know who to go to for
5:52
Speaker 5: that right company.
5:55
Speaker 1: So like the Fortnite when they were trying to do
5:58
Speaker 1: the dance moves, that's a cop copyright issue, right, yes,
6:01
Speaker 1: And it's a copyright issue because I just want everybody
6:04
Speaker 1: to understand because legal jargon can be a little confusing. Yeah, right,
6:08
Speaker 1: and even for like I'm in business and I'm kind
6:10
Speaker 1: of confused by like copyrights and trademarks. So all right, So, well,
6:15
Speaker 1: the dance moves is a copyright because that's something that
6:20
Speaker 1: it's like a physical thing that they made up, right.
6:23
Speaker 6: So they like they created it, and it's yeah, it's
6:25
Speaker 6: something like physical that they did. It's like a creative
6:28
Speaker 6: expression like choreography, you know, dance moves. And there's going
6:32
Speaker 6: to be an issue even with that when they go
6:34
Speaker 6: to copyright those because from what I understand, all fonds
6:38
Speaker 6: of very Yeah. So he already got denied because they
6:42
Speaker 6: said it's only three moves, like it's not enough to
6:45
Speaker 6: be choreography.
6:46
Speaker 5: And I think that's gonna that's gonna.
6:48
Speaker 6: Sort of change the way the law is because like
6:51
Speaker 6: now everything is media, everyone has a camera, everyone's like
6:54
Speaker 6: creating dances, doing all this type of stuff that has
6:56
Speaker 6: to be protected somehow.
6:58
Speaker 3: So like when black boy Ja he does that move
7:01
Speaker 3: and the kids just recreated that's not really choreography what
7:04
Speaker 3: they're saying.
7:05
Speaker 6: Yeah, so that that that's going to be an I
7:07
Speaker 6: think that's an issue that's up for discussion.
7:09
Speaker 1: And then all right, son. So then so then the trademark,
7:12
Speaker 1: like the Jordan logo, that's a trademark, right.
7:15
Speaker 6: So in that case they sued for copyright because the
7:21
Speaker 6: person who took it was a photographer, so photography, it's
7:24
Speaker 6: a picture that's going to be something that's going to
7:26
Speaker 6: be copyrightable. So they're suing for the photo that that
7:30
Speaker 6: what was it that Nike did the comparable comparable photo
7:35
Speaker 6: but also comes into questions because now they use that
7:38
Speaker 6: as a logo, right, But he lost because they said
7:41
Speaker 6: it's really not substantially Yeah, And it's interesting.
7:45
Speaker 7: I think they said that the track suit it was.
7:49
Speaker 1: The backdrop in the picture. The suit and the photos
7:52
Speaker 1: are slightly different. And it's interesting too because people were saying, well,
7:56
Speaker 1: you can't take credit for an image, but you actually
8:00
Speaker 1: can though, because I remember when Cameron had the album
8:04
Speaker 1: I don't know if you're a Cameron fan, but we're
8:06
Speaker 1: Cameron fans. Yeah, an album called SDE a while ago,
8:12
Speaker 1: and the logo was the NBA logo, which is Jerry
8:16
Speaker 1: West but instead of like the basketball, it actually had
8:20
Speaker 1: like a firearm in his hands. So the NBA wasn't
8:23
Speaker 1: too happy about that, so they shut it down and
8:26
Speaker 1: he couldn't use it. So it's just interesting to see that,
8:32
Speaker 1: you know, somebody can come up with an idea, but
8:34
Speaker 1: if they don't actually do the right legal steps to
8:38
Speaker 1: somebody else can kind of take the idea and now
8:40
Speaker 1: they own it, right.
8:42
Speaker 5: And that's what's been happening for years.
8:43
Speaker 6: Like people who are ignorant to this type of protection
8:47
Speaker 6: that it exists, they just create stuff.
8:49
Speaker 5: And people who know they take it. And you know,
8:52
Speaker 5: just like all of the.
8:53
Speaker 6: Artists that came like you know in the eighties, nineties, sixties,
8:56
Speaker 6: like they didn't know that they had an actual you know,
8:59
Speaker 6: ass that someone else is making money off.
9:02
Speaker 1: And that's who we want to really because especially in
9:03
Speaker 1: our community, like we're very creative. We're creative people, but
9:06
Speaker 1: we don't always understand the business side of things and
9:09
Speaker 1: how to monetize it in the legal steps to take.
9:11
Speaker 1: So like you said, I mean, we'll make it and
9:13
Speaker 1: create it and then somebody else will take it and
9:16
Speaker 1: now they actually own it, right. So if somebody wants
9:19
Speaker 1: to actually go about setting it up right, like what's
9:23
Speaker 1: the steps of legally copywriting something or trademarking or if
9:27
Speaker 1: they don't know the difference. Should they do it via
9:30
Speaker 1: a lawyer, can they do it themselves online? What's your advice?
9:34
Speaker 6: Okay, So well, one, I have to give a disclaimer,
9:36
Speaker 6: So for anybody who's listening, what I say is.
9:39
Speaker 5: For information only. I'm not your lawyer unless.
9:41
Speaker 3: You hire me.
9:44
Speaker 5: Let's have to say that. But so if they want to,
9:47
Speaker 5: So the thing is, you should always hire a lawyer.
9:50
Speaker 6: Because just with anything, like if there's somebody who's an
9:52
Speaker 6: expert in the field, you want to kind of rely
9:54
Speaker 6: on that person's expertise for nuances and things like that.
9:57
Speaker 5: But that being said, you can do it yoursel out.
10:00
Speaker 6: Like for copyrights, you could go on copyright dot Gov
10:04
Speaker 6: and you kind of they make it really easy for you.
10:06
Speaker 6: So they kind of lay out what are you trying
10:08
Speaker 6: to copyright? Is it you know, music? Is it a
10:12
Speaker 6: book or something?
10:13
Speaker 7: Is it?
10:13
Speaker 6: So they give you the options and then you select
10:15
Speaker 6: and they kind of walk you through the application process
10:18
Speaker 6: and you could kind of click on stuff that will
10:20
Speaker 6: give you like explanations like if you're confused as to
10:22
Speaker 6: what they're asking.
10:25
Speaker 5: So that's that with copyright. With trademark it's a little
10:29
Speaker 5: bit more technical.
10:30
Speaker 6: So again I do think you should get a lawyer,
10:32
Speaker 6: but their website has tons of videos on how to
10:36
Speaker 6: do it.
10:37
Speaker 5: It gets overwhelming.
10:38
Speaker 6: But if you feel like, you know, I want to
10:40
Speaker 6: protect my stuff and I just don't have the money
10:41
Speaker 6: to invest in the attorney, they have videos that you
10:44
Speaker 6: could look at, and it's also sort of like you
10:47
Speaker 6: could you could be walked through the process, but the
10:50
Speaker 6: search is a little more tricky because it's just so
10:53
Speaker 6: much to go through, and their website is not really
10:56
Speaker 6: set up to give you like comprehensive results, like you
10:59
Speaker 6: could type in Starbucks with two S two s's at
11:03
Speaker 6: the end. You know, two s's at the end, and
11:05
Speaker 6: nothing will come up, you know what I mean. So,
11:08
Speaker 6: but if you put it you know exactly how it's spelled.
11:11
Speaker 6: Of course tons of stuff will come up, but you know.
11:13
Speaker 6: So that's how you can see how it's not that,
11:15
Speaker 6: you know, it's not that easy for someone who is
11:19
Speaker 6: just a lay person to do it, but it's possible,
11:22
Speaker 6: you know what I mean. O.
11:23
Speaker 3: Speaking speaking of a trademark, we actually behind the scenes
11:25
Speaker 3: were talking about a trademark case that people may be
11:27
Speaker 3: not familiar with, but it involves some like a high
11:30
Speaker 3: profile person Jay Z versus Iconics And for those who
11:33
Speaker 3: don't know what who are Iconics brand is, they're actually
11:36
Speaker 3: the company he sold Rockaway too.
11:38
Speaker 7: You want to touch on that a little bit.
11:39
Speaker 6: Yeah, sure, So jay Z sold his Rockaway brand, his
11:44
Speaker 6: clothing brand, to Iconics, right, and they're like a big
11:46
Speaker 6: clothing company.
11:47
Speaker 5: They own a bunch of different you know, clothing lines.
11:49
Speaker 6: And so they ended up suing jay Z because he
11:53
Speaker 6: has rock Nation and they're like, well, you sold us this,
11:56
Speaker 6: you know, it adds some value to it, and now
11:59
Speaker 6: you're still using it essentially like you use your Rognation
12:01
Speaker 6: so and that that brand is already associated with you,
12:04
Speaker 6: so it's diminishing our value.
12:06
Speaker 5: And so they had.
12:08
Speaker 6: A lawsuit, you know, and they were going back and
12:10
Speaker 6: forth and they actually ended up in arbitration.
12:12
Speaker 7: Arbitration. Yeah, so the arbitration.
12:14
Speaker 3: The arbitration process is like the really crazy part of
12:18
Speaker 3: the story because during that process he finds out that hey,
12:21
Speaker 3: there's no diversity in the arbitrators and he like files
12:25
Speaker 3: a suit for that and he wins yes, and yeah.
12:29
Speaker 6: So he so so, okay, arbitration process is sort of
12:33
Speaker 6: like an outside of court process.
12:34
Speaker 1: I was going to say, because people that might not
12:36
Speaker 1: know what arbitration.
12:37
Speaker 6: Is Yeah, So in most contracts, especially like when it
12:41
Speaker 6: comes to business, there's going to be an arbitration clause.
12:43
Speaker 6: So they don't want to have to go to court
12:45
Speaker 6: like the normal avenue go to court and have a
12:47
Speaker 6: judge a side. They just they rather go to like
12:49
Speaker 6: basically like a boardroom and have someone who's an arbitrator
12:53
Speaker 6: sit and listen to everybody who's like specializes in that
12:56
Speaker 6: area or whatever. So the parties get to choose who
12:59
Speaker 6: that arbitrated is going to be, Like they get a list,
13:01
Speaker 6: they get to vet and agree on who that person
13:04
Speaker 6: is going to be or maybe a few people they'll choose.
13:06
Speaker 6: And so what jay Z said is that, wait, there's
13:08
Speaker 6: nobody of color on this list.
13:10
Speaker 5: There was like I think there.
13:11
Speaker 6: Were like two people of a hundred, yeah, something like that,
13:15
Speaker 6: and so he was like, no, I'm not doing this.
13:17
Speaker 5: So he basically said I'm not going to.
13:18
Speaker 6: Go forward with the arbitration, went to court, and actually
13:22
Speaker 6: before the judge made of decision, the company was like,
13:24
Speaker 6: you know what, We're going to make sure that we
13:26
Speaker 6: do right and go out and get more you know,
13:28
Speaker 6: African American and other people of color to be able to.
13:31
Speaker 7: Make indirectly providing opportunities for people of.
13:35
Speaker 5: Absolutely like he changed the game, like he does.
13:38
Speaker 7: So many levels.
13:39
Speaker 1: Every time we like Jane to the rescue again, we've
13:44
Speaker 1: kept our streak of talking about We've been consistent mandatory.
13:51
Speaker 1: Yeah all right, Well, one other thing before we go
13:53
Speaker 1: to the next segment, can you just briefly talk about
13:55
Speaker 1: licensing and with that entails.
13:57
Speaker 6: So when you own these different types of intellectual property, patent, copyright, trademarks,
14:04
Speaker 6: the way that most people kind of really make money
14:06
Speaker 6: from them is that they license them to other people
14:08
Speaker 6: to use them. So as you build your brand, your
14:11
Speaker 6: brand kind of has clout, you know, like for instance.
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Speaker 6: Who was it Jeff Bezos just brought the Washington Washington. Yeah,
17:09
Speaker 6: so we know newspapers are dying, right, so you can
17:12
Speaker 6: get news everywhere now.
17:13
Speaker 5: So, but that name has a certain amount of status.
17:16
Speaker 6: So like if something's in the Washington Post, you believe it, right,
17:19
Speaker 6: So that's what people. You know, once their brand creates
17:23
Speaker 6: value or has a value to it, you could license
17:25
Speaker 6: that to other people because like say if they put
17:27
Speaker 6: out a story on now on the Washington Post, say
17:30
Speaker 6: it was a license and they licensed the name to him.
17:33
Speaker 6: He puts out a story, people gonna believe it. So
17:35
Speaker 6: that's why people want to license established brands. And so
17:39
Speaker 6: you can do it in terms of allowing them just
17:42
Speaker 6: to use it for a certain purpose or in a
17:44
Speaker 6: certain area, or to do you know, in connection with
17:49
Speaker 6: something specific. So you could do it broad or narrow,
17:52
Speaker 6: and you could get royalties from it, or you could
17:54
Speaker 6: just charge your fee for it.
17:55
Speaker 5: And that's going to be through like a contract.
17:57
Speaker 1: Okay, all right, Well, so now you have one oh
18:00
Speaker 1: one of intellectual property. So the next segment, we are
18:04
Speaker 1: going to go into my favorite part of the show,
18:08
Speaker 1: which is Storytime. All right, boys and girls, So we
18:13
Speaker 1: are back for another edition of story Time. So usually
18:16
Speaker 1: Storytime is the last segment of the show if you're
18:18
Speaker 1: a loyal follower. But the good thing about having your
18:21
Speaker 1: own show is that you can do whatever you want.
18:22
Speaker 1: So we decide to push it up. So we're going
18:27
Speaker 1: to follow up with the explanation of trademarking and we're
18:32
Speaker 1: going to tell you guys a story. So we're going
18:34
Speaker 1: to go into storytime.
18:37
Speaker 7: All right.
18:37
Speaker 1: So this is a very interesting story, right, So it
18:41
Speaker 1: involves the Beatles in Apple. Right.
18:46
Speaker 7: Two things you may.
18:47
Speaker 1: Know a a thirty year court case between the Beatles
18:51
Speaker 1: in Apple right, crazy, So the Beatles, right and seventies
18:59
Speaker 1: minutes seventies nineteen seventy eight. Well, I think before that
19:03
Speaker 1: they started a company called Apple Corp. Right. Apple Corp
19:08
Speaker 1: Was a holding company. It had a couple different uses,
19:13
Speaker 1: but the main thing was like, they're in house record label. Right.
19:17
Speaker 1: I don't know why they decided to name Apple, but
19:18
Speaker 1: that was the name Apple Corp.
19:19
Speaker 5: That's interesting.
19:21
Speaker 1: So in nineteen seventy seven, George Harrison. You know what
19:25
Speaker 1: George Harrison is?
19:26
Speaker 7: The Beatle of course.
19:28
Speaker 1: Well, nobody really knows him. He's the Beatle that you
19:32
Speaker 1: never heard of, right, most people never heard of him.
19:36
Speaker 1: So he hit his ironic because nobody's heard of him,
19:38
Speaker 1: and he heard of a company that nobody's heard of
19:40
Speaker 1: that just started out in nineteen seventy seven around that time,
19:43
Speaker 1: called Apple Inc. So he says, okay, this is pretty interesting.
19:48
Speaker 1: It's a company called Apple. Right. So he goes to
19:51
Speaker 1: Apple Corp. The Beatles Company, and he tells them about
19:54
Speaker 1: a company called Apple Inc. Right, So the Beatles Apple Corp.
20:01
Speaker 1: Suits Apple Inc. Because they're using the trademark name Apple.
20:05
Speaker 1: They already trademarked the name Apple, can't use it. So
20:09
Speaker 1: in nineteen eighty one they settled a lawsuit for eighty
20:12
Speaker 1: thousand dollars. Right. An interesting thing is that part of
20:16
Speaker 1: the settlement is that Apple Corp. The Beatles Company agreed
20:21
Speaker 1: to never go into the computer business. Apple Inc. Steve
20:25
Speaker 1: Jobs Company agreed to never go into the music business.
20:29
Speaker 7: We're going to to stay in your lank lane.
20:32
Speaker 1: They could both use Apple, but they have to stay
20:35
Speaker 1: in their lank Okay. So it's going pretty good for
20:39
Speaker 1: a couple of years, and then nineteen eighty six Apple
20:43
Speaker 1: comes out with musical instrument Digital Interface. Right, Yes, I
20:50
Speaker 1: was good.
20:50
Speaker 7: That was good.
20:51
Speaker 1: So that you want to talk about that, I.
20:55
Speaker 3: Can briefly touch it. So that's just a sound chip
20:59
Speaker 3: in the canter. So this is before you gotta think
21:01
Speaker 3: within eighties now, So like this is like computers. They're
21:05
Speaker 3: not even in color. It's just like the green typing.
21:07
Speaker 3: So he's putting a sound chip in the computer. They're
21:10
Speaker 3: looking at it like, wait, sound, that could be music.
21:13
Speaker 1: It could be music because the music it's about to say.
21:15
Speaker 5: Something I was gonna say. I think.
21:17
Speaker 6: It also allowed them to the computers to communicate with music.
21:21
Speaker 1: Leang, yes, yes, yes, yes it did, so it allowed it.
21:24
Speaker 1: It's kind of like the beginning stages of putting music
21:26
Speaker 1: on a computer. So he said, hey, you're not so fast.
21:30
Speaker 1: You promised you promised not to do is Oh you
21:34
Speaker 1: brought your promise. So now they suit him again, right,
21:37
Speaker 1: nineteen eighty six they sued him, so in nineteen ninety
21:39
Speaker 1: one they settled for twenty six million dollars. Right, but
21:47
Speaker 1: they did something that was very petty at the time.
21:48
Speaker 1: So they they're nineteen ninety one Macintosh Alert. The name
21:56
Speaker 1: is Sumo and it's pronounced so soon. So it's like
22:01
Speaker 1: a kind of like you know, and it predicts what's
22:04
Speaker 1: going to happen in the future, right, like saying like so.
22:06
Speaker 3: So that was part of the sampling of sound on
22:10
Speaker 3: the operating system. So like they had a new operating system.
22:13
Speaker 3: Now you can sample sound again that sounds like music,
22:17
Speaker 3: We're gonna have to sue.
22:18
Speaker 1: Yeah.
22:18
Speaker 7: No.
22:19
Speaker 1: So then this is where the big cakes comes in, right,
22:22
Speaker 1: two thousand and three the launch of iTunes. So they
22:26
Speaker 1: just said, okay, we're not even gonna play around anymore.
22:28
Speaker 1: We're going in the music business right soon. Too much
22:31
Speaker 1: money out here not to be get. We're not going
22:35
Speaker 1: to be stopped by the Beatles, right, so they go
22:38
Speaker 1: into full fledged with iTunes. So of course Apple Corp.
22:42
Speaker 1: The beetle company, right.
22:44
Speaker 3: But they suit them this time because of the logo.
22:46
Speaker 3: So like their logo is an actual green apple, and
22:49
Speaker 3: the iTunes logo was an Apple that had like a
22:52
Speaker 3: little piece bitten out of it. So it was like, wait,
22:55
Speaker 3: that looks like our.
22:56
Speaker 1: Logo partially the logo but also the music is well
22:58
Speaker 1: yeah yeah. So but that case lasted to two thousand
23:04
Speaker 1: and seven and Apple actually won that case. Right. So
23:08
Speaker 1: now Apple Inc. Owns the trade marks to Apple, right,
23:12
Speaker 1: but they licensed out a certain you know, they licensed
23:14
Speaker 1: out trademarks back to Apple Corp. Nobody really knows the
23:20
Speaker 1: terms of the deal, but it's said that they settled
23:22
Speaker 1: for five hundred million dollars. So Apple Inc. Paid Apple Corp.
23:26
Speaker 1: Five hundred million dollars and they finally were done with
23:30
Speaker 1: it after thirty years. And it's ironic because now the
23:34
Speaker 1: Beatles when So when Steve Jobs, he used he was
23:37
Speaker 1: a big Beatles fan, right, huge, and he was disappointed
23:40
Speaker 1: that they couldn't get the Beatles on iTunes because of
23:43
Speaker 1: this thirty year case. Right So now when I think
23:47
Speaker 1: it was his two thousand and seven speech.
23:49
Speaker 3: It's Keno address in two thousand and seven. He intros
23:53
Speaker 3: it by coming into the Beatles music, so the crowd
23:55
Speaker 3: is like, oh wait, we're about to get Beatles' music.
23:57
Speaker 3: He has Paul McCartney playing February two thousand and they
24:00
Speaker 3: settle and they released Beatles' music, but as solo artists,
24:04
Speaker 3: so Jeorge Harrison's solo music, John Lennon, Paul McCartney.
24:08
Speaker 7: I don't think Ringo had it out. Did Ringle have al?
24:10
Speaker 7: I don't know. He might, I don't know.
24:12
Speaker 3: So their solo catalogs were released, and then three years later,
24:17
Speaker 3: in twenty ten, I believe November twenty ten, the Beatles
24:21
Speaker 3: catalog comes to Eyes Tunes, which is like a big
24:23
Speaker 3: moment because that catalog is ridiculous.
24:26
Speaker 1: You know, Michael Jackson owned the Beatles catalog.
24:30
Speaker 7: ATV.
24:31
Speaker 1: It's another conversation. So why are we telling your story
24:34
Speaker 1: because it's interested in a and also it is highlights
24:38
Speaker 1: the power of trademarks. Right, So the Beatles made almost
24:42
Speaker 1: six hundred million dollars they made between the three cases,
24:45
Speaker 1: they made five hundred and twenty nine million, right, kind
24:48
Speaker 1: of by accident because they just randomly picked the name Apple,
24:52
Speaker 1: I pretty sure, right, And they didn't really have any
24:56
Speaker 1: intentions of Apple Corp. To like be a multi billion
24:58
Speaker 1: dollar company. They was like the house thing, right.
25:00
Speaker 7: I'm not sure what music came out on Apple Records.
25:03
Speaker 1: I don't think any music came out.
25:04
Speaker 6: I think they just ended up owning all the Beatles' music.
25:08
Speaker 6: And like you said, they had other businesses underneath their
25:11
Speaker 6: like tax shelters exactly.
25:13
Speaker 1: Yeah, So just from having the luck of the draw
25:17
Speaker 1: and picking and picking a good name. But more importantly
25:20
Speaker 1: than picking a good name, they trademarked the name, right,
25:23
Speaker 1: because they could have picked the name and then trade
25:25
Speaker 1: like so how many businesses and companies And we're going
25:27
Speaker 1: back to the fortnite thing where we have good ideas,
25:30
Speaker 1: but that one step changes the dynamic five hundred million dollars. Right,
25:36
Speaker 1: So people say a lot of times it's like, well
25:39
Speaker 1: it's expensive to trademark, or I don't have the money.
25:42
Speaker 1: Well you either spend five hundred dollars to trademark or
25:46
Speaker 1: five hundred million.
25:47
Speaker 7: Recorder could do that.
25:47
Speaker 1: You could have gotten if you did trademarket, right.
25:49
Speaker 7: I think like that's what we saw. Fifty did that.
25:52
Speaker 3: When he started to get the strap campaign, it was
25:55
Speaker 3: like wait, oh, people really like this trade monkey, this is.
25:58
Speaker 5: Mine, Yeah, somebody want to use it.
26:02
Speaker 1: Going back to Cameron, he's notorious for that. He trademarks everything.
26:06
Speaker 1: Remember when him and Jim Jones.
26:08
Speaker 3: Had to you know what that that that's a sad story.
26:11
Speaker 1: Well they made it, they rectified it.
26:13
Speaker 7: Yeah, it was over burg Gang.
26:16
Speaker 1: He trademark Bergen just in case, Yes, just in case.
26:20
Speaker 1: So if anybody's a Diplomat fan, you know.
26:22
Speaker 7: What, anybody from the early two thousands.
26:24
Speaker 1: So it was like something that they were just saying.
26:26
Speaker 1: It was like it wasn't like an official thing because
26:29
Speaker 1: they would dipset Diplomat. Then the burg Gang was like
26:32
Speaker 1: just something that they just came up with, right. But
26:34
Speaker 1: then Jim Jones actually had a crew, like a offset
26:38
Speaker 1: of Dipset that he was calling Burgang right then. I
26:42
Speaker 1: think he had like bird Gang records and oh he's
26:43
Speaker 1: going full Fletcher disc and Cameron without actually notifying him
26:50
Speaker 1: trademarks the name. So Jesus, he's no longer allowed to
26:54
Speaker 1: use burg Gang unless he pays Cameron.
26:56
Speaker 7: That's what friends are for, exactly when you see something.
27:01
Speaker 1: It's also rumored that he trademarked jelly Fan.
27:04
Speaker 7: That's yeah, yeah, yeah, recently recently.
27:06
Speaker 1: I'm not sure if that's true or not.
27:07
Speaker 3: Shout out the jelly Fan. He just actually transferre from
27:10
Speaker 3: Minnesota when going I don't know yet.
27:12
Speaker 7: He just left. He did two years at Minnesota and
27:14
Speaker 7: now he's.
27:15
Speaker 1: Transferring Isaiah Washington. If anybody is not a basketball fan
27:18
Speaker 1: New York City street ball legend, not even a street
27:20
Speaker 1: ball legend, not just a legend basketball basketball legend. Who
27:27
Speaker 1: he he He had a crew called Jellyfan, huge.
27:32
Speaker 7: Trademark by his the move man that layup that open
27:36
Speaker 7: finger roll layup.
27:37
Speaker 1: Yeah. Well, people might not be basketball fans, but I
27:41
Speaker 1: heard that kim On because the interesting thing about that,
27:43
Speaker 1: so the kid was in high school right and he
27:44
Speaker 1: created a huge buzz for himself in high school, like
27:47
Speaker 1: all throughout the city. Then it went national now with
27:49
Speaker 1: social media, went all over the world where you got
27:51
Speaker 1: kids saying jelly fam and it's like a finger roll
27:54
Speaker 1: and it's like it just went viral. So then Nike
27:59
Speaker 1: started printing up shirts. But the jelly fan sure, and
28:03
Speaker 1: of course, of course he's not getting paid for he's
28:04
Speaker 1: in high school.
28:05
Speaker 3: I think Nike spot might be a sponsor for the
28:08
Speaker 3: Saint Raymonds so like they felt like we had a connection.
28:10
Speaker 7: He played for Saint Raymonds.
28:11
Speaker 1: Yeah, but he came up with the idea. So it's
28:14
Speaker 1: all going back to Apple, right, whereas we can relate
28:17
Speaker 1: this on small left, like that's a perfect example jelly fan. Right.
28:21
Speaker 1: I don't know the rules if he could actually trademarket
28:23
Speaker 1: it not since he's in high school and it's rules
28:25
Speaker 1: against the basketball places. But long story short, Nike did
28:28
Speaker 1: that and they made money off of it, right, right,
28:31
Speaker 1: So and if.
28:32
Speaker 5: He didn't protect it, then he can't really do that
28:34
Speaker 5: until police against Now it's too late. Now it was
28:36
Speaker 5: too late.
28:36
Speaker 6: Well if he can, if they didn't protect it, he
28:39
Speaker 6: could still protect it and then they would still have
28:41
Speaker 6: to pay him for using it. If they're still continuing
28:44
Speaker 6: to make money off of it, right, But if you
28:46
Speaker 6: don't protect it, then you have no way of really,
28:49
Speaker 6: so what registration does.
28:51
Speaker 5: It allows you to basically sue and be able to recover.
28:54
Speaker 6: So like with the fortnite ks, how they had to
28:57
Speaker 6: pull out of the case because they didn't properate anything,
29:00
Speaker 6: and so it's like, okay, the government's like are the
29:03
Speaker 6: federal court is like, well, if you didn't copyright it,
29:05
Speaker 6: then you can't police against it, so you need to
29:07
Speaker 6: go do that, and so.
29:09
Speaker 5: They pulled out.
29:09
Speaker 6: But if they do, if they are successful with their copyright,
29:12
Speaker 6: then they will be able to sue them.
29:14
Speaker 7: For you see, like celebrities are doing that, like when
29:18
Speaker 7: they have children. Now it's like the.
29:19
Speaker 3: First thing they do is I'm copyrighting that name, I think.
29:23
Speaker 3: But they lost that because there was an event planning
29:25
Speaker 3: company called Blue Ivy.
29:28
Speaker 6: Though they're still fighting it doesn't does an event plan
29:30
Speaker 6: or she she has a company named Blue Ivy, and
29:33
Speaker 6: so you know, Beyonce's a beast with her game. She
29:38
Speaker 6: has she has her own company that just has her
29:41
Speaker 6: trademarks and that's the best way to do it.
29:44
Speaker 1: Well, yeah, well there you have it. The power of trademarks.
29:48
Speaker 1: You have to understand the law of people is one thing.
29:51
Speaker 1: To play the game is another thing. To play the
29:53
Speaker 1: game smart and efficiently. You don't have to be the
29:56
Speaker 1: smartest player to win. But you have to know who
30:00
Speaker 1: work with the contact and you have to know opportunities
30:04
Speaker 1: when you see it. And I'm sure these guys that
30:07
Speaker 1: made these dances up before they never knew. They just
30:09
Speaker 1: don't know their neighbor, especially Carlton Things. I don't know,
30:11
Speaker 1: that's shame on him. But the Millie Rock and this
30:17
Speaker 1: is they're just doing it in their community, like they're
30:19
Speaker 1: not thinking this is going to go viral to the world.
30:21
Speaker 1: But you never know.
30:23
Speaker 7: They have you down, you know.
30:24
Speaker 1: Now you have to know.
30:25
Speaker 4: So my graduates from my school being forced back drop
30:32
Speaker 4: bag drop, Mike, drop back drop drop.
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