Transcript

The Hidden Costs of Building Your Own Software (Build vs. Buy Explained) | Ronnell Richards · The Tech Matchmaker

RR: Just because you can doesn't mean you should. so Gina: Love it. Love it. RR: where where it goes wrong in s in so many places, it goes wrong from right at the outset, right? And just in terms of the amount of time that has to be invested into building something that is not part of your core job responsibility. You don't just get extra time. So that's the first thing you have to think about. Like, what is my job? What am I responsible for? And now, if I'm taking this time to invest in building something, well, it you're taking away from something. What are you taking away from? What is your time worth? Right. That's the first issue. That's the first challenge that people don't often think about. And one of the reasons they don't think about it is because it's fun to create stuff, Gina. Gina: Mm-hmm. RR: It's fun. I'm creating this and and there's and it the dopamine's hitting and all that good stuff. And so you just keep going down that that rabbit hole. Meanwhile, your core responsibilities, they're still sitting there. They haven't gone anywhere. So that's the first mistake that people make is underestimating the amount of time that it takes to build something.