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Content is Still King, but SEO Matters · From Stuck to Scaled: Growth Strategies for SMBs

• Julio Gonzalez: Welcome back to From Stuck to Scaled. Today we're exploring how a strategic overhaul and online presence led to significant inbound growth. Our guests today are co-founders Dan Fisher and Brett Singer from Bottle Racket Media, a Chicago-based video production and digital marketing agency. With expertise in building large-scale content ecosystems, Dan and Brett help organizations amplify their stories through strategic campaigns and SEO techniques. Some of their notable clients include Apple, Amazon, and United Airlines. They focus on the power of effective storytelling in driving business success and are here to share their valuable insights on transitioning from outbound outreach to inbound. And let's welcome Dan and Brett to the show. Gentlemen, welcome to From Stuck to Scaled. Brett Singer: Thanks for having us. Dan Fisher: Happy to be here. Julio Gonzalez: Tell our listeners about yourselves and bottle rocket media. Dan Fisher: Do you wanna No, you go ahead. my name is Dan Fisher. As the Brett Singer: No, you go ahead, Dan. my name is Dan Fisher. Dan Fisher: name says, I'm one of the co founders of Bottle Rocket Media. We've been in business for fifteen years. started off as a video production company, well we're still video production company and and that's sort of what led us to to SEO because our internal marketing team was so good and our SEO was so successful that we started to offer our services to our existing clients and from there a small marketing arm, marketing agency was born. Brett Singer: Yes. My name's Brett Singer. I'm the other partner here at Bottle Rocket Media. And exactly what Dan said, my focus tends to be more on the business development side of things and overseeing the whole marketing arm. Julio Gonzalez: So let's talk SEO. SEO has evolved significantly over the years. Now we have, I guess it's called GEO with with AI search. so now let's get start kind of from the beginning. How did SEO come about and how has it evolved? Brett Singer: Yeah, you know, I mean SEO's been around since there's been Google and you know, then in the very beginning, you know, Google was made and people needed a way to make sure that that they were being found. And over the years, through a complex algorithm, you know, on Google, you know, it's d to it's it's changed its ways to determine what a good result is, right? Google's job is somebody types something into Google and says, I'm looking for this. And if they're doing a good job, they're gonna return something that is very successful for that searcher. I'm looking for the best headphones, the best video production company. How do you do this? How do you do that? If Google returned information that wasn't good, Their trustworthiness would would drop and their value would drop. So Google's only job is to make sure when it sends somebody to a site or it ranks these sites that it thinks they're good. Well, it doesn't know if they're good or not, right? There's a variety of criteria that are used in the algorithm, and that could be from his you know, simple as how fast is your site loading, your domain authority, how many people are clicking on you, how many people are linked to you, the technical structure of your site, the content you have, the expertise you have. They all of these things go into being optimized for a search engine. and it continues to grow and change and it's just still a really vital part of the internet now. even with AI search. So the job of optimizing a website, optimizing an online presence, there's a lot of complexity to it. You know, it's not just say the right stuff on your homepage because Google's smarter than that. You know, it's not just have a few blog posts. Google's smarter than that. You know, it wants to know that your entire online presence, your social media, all the different platforms, the people working for you, all of the things are adding up to when someone types in who's good at this thing, they go, Aha, I think I got some good people. I trust that company, I trust that brand because of all of this research. I've done in a second. So it's about aligning up all of those things to make sure Google believes you know what you're talking about. That's the that's the short version, you know, of SEO and it continues to evolve today. Was that did that Julio Gonzalez: Now my Brett Singer: did that answer your question? Julio Gonzalez: it did, it did. And and now my understanding is with GEO or AI based search, it's more about the broader content and you know, not just, you know, keywords and maybe blurbs or whatever in there that Brett Singer: Mm-hmm. Julio Gonzalez: are currently out there. Now it's looking at all of your content and and the the depth of that content. So talk to us a little bit about that. Brett Singer: Well, you know, the very first thing that ChatGPT or Claude does when you type in a sentence, hey, I'm a company here in Chicago and I need some videos, da-da-da-da. The first thing it does, hey Googles. You know, so structurally, there's decades of history of of success for SEO search engine optimization. So that's not out the door, out the window, so to speak. But We tend to, as human beings, talk very differently to a chat window than to Google. In Google, we might just say, you know, you know, best taco near me. Return. but to an LLM to you know an AI chat window, I might say I'm in the Ravenswood neighborhood of Chicago. Man, can I use a taco? I I'm looking for the best carney of something. So, you know, you kind of say something very, very different. And so structurally, from a sourcing, you know, from a searching standpoint, Google and AI is looking for different stuff. Now, it's gonna use the authority, we hope, we believe, that SEO is gonna give, but it might also look for. A review where somebody said, Man, I'm in Ravieswood and I just had the best taco of my life, you know, and go, that's that's just what that guy was asking for. So it's a lot of a black box situation. We don't know exactly what's working, but we do know that there's longer conversations being had and there's a different type of content you add on to your general SEO strategy to be more visible. from the generative engine GEO or AEO ASC Engine Optimization Perspective. They're not completely different. You know, they're building on top of each other, but it it's it's it's new. It's new, but it's, you know, it it's very changing every day. Julio Gonzalez: And without getting into, you know, too much technical, you know, I've seen some folks say, just, you know, populate your robots TXT or or I guess now you have L LM TXT for for AI, how how valid is that? How how much does that actually help? Brett Singer: I don't know. I mean, Julio Gonzalez: Ha ha ha. Brett Singer: some say yeah, it could work today and not tomorrow. You know, I'm gonna say something and it's already dateable. Like, yes, for this moment, maybe, you know, LM T you know TXTs are are are working and having an impact. you know, the thing we tell our clients is, you know, anybody that tells you I can get your ranking in twenty four hours, it's like, yeah, maybe there's a trick, but it's not gonna last. And just like my original little rant, like at the end of the day, Quad and Google wanna know they're giving good results. And as soon as somebody as soon as they discover someone's gaming the system and they're jumping the line, not because they've had years of experience or very knowledgeable or X, Y, or Z, but because they put an extra line in a text document somewhere on their website. I'm guessing Gemini and Quad and ChatGBT are gonna fix that, you know. yeah, that's that's my two cents on that, you know. Julio Gonzalez: There there's just a lot of, you know, I'll call it get rich quick schemes, you know, with folks coming in and saying, this is gonna solve your problems, you know, make it your, you know, robots TXT or whatever the case may be. and and it never is that easy. i is really what I what I'm trying to get our listeners to to understand. Brett Singer: Yeah. No, it takes a it takes a lot of work, whether it's Dan Fisher: No, it takes a it takes a lot of work, whether it's SEO or AEO or GO, whatever you're calling it, you know, we we know from experience just working on our own business before we had clients in this area, that it just takes time and constant supervision, constant maintenance. That's that's the only way it it really is successful. Julio Gonzalez: So tell us about that journey that you went through, you know, evolving bottle rocket media so that you have, you know, that inbound growth. Dan Fisher: Well, for us it was very organic. We've been around for fifteen years and right around twenty nineteen, Brett and I had a light bulb moment where we realized we have to stop relying on outbound sales and he and I shaking hands to grow the business and we brought on somebody to run our marketing. and that happened to be days before the pandemic shut everything down. So in a lot of ways it was written in the cards like we didn't have much choice. we we like everybody else we put our sales initiatives on hold and we utilized the skills of our VP of marketing Tamika to start our first inbound campaign. And you know, really in a very short time, because we focused solely on that for a couple of years, the results were incredible. Like the amount of work that we were getting, all of our biggest projects and our biggest clients came from at the time, stri they were strangers. They found us online, they googled something. and so Brett had a Brett had the the ingenious idea of since our video clients are the same demographic. As our marketing clients, why don't we all since we have such a great talented marketing team, by then the team had grown a little bit, why don't we offer these services to our clients? and that's what we did sort of the twenty in 2022, I guess, tail end of 2022. And, you know, immediately our clients went from You know, the the results were indisputable. and so what what's happened is simultaneously, in addition to our SEO being good just for bottle rocket media to bring in video clients, we're now we now have clients that are coming to us just for marketing, but the two are feeding off one another. And so we're creating content because we know SEO and we follow best SEO practices for ourselves and for our clients. We're creating content that hits the mark for SEO or now GEO. So for example, we might write a script, you know, do a keyword search, sort of understand what's going to work within that script to attract the right audience. And so it's been a remarkable growth on both sides just because of great SEO practices. Julio Gonzalez: So a lot of that authority is good content, right? So what is good content? 'Cause there's so much stuff out there. you know, wh how do you look at c good content? Brett Singer: good content for us, you know, when we're making videos, we ask certainly a few questions. And and one, we want to make a video that's you know serving, you know, a goal. Why are we making this video? We creasing sales, better recruitment, whatever it might be. But tied directly to that is who is the audience, you know, for this content. And and then smushed with that is Who are they? Where do they live? What do they know already? Yada yada. And all that stuff that goes with it. So, you know, when someone's making content for a purpose, well, one, we we want to ensure we're we're hitting that goal. so you know, we're a commercial production company and we're making videos to sell products and services essentially, or or you know, draw, you know, br bring awareness to an organization and the good they're doing, you know. and so understanding you know the goal of the video and then who it's for, where it's gonna live, those are the really key factors. for instance, if you look across our social media platforms, you know, LinkedIn, Instagram, and even TikTok, and even Facebook, but we'll let's just say Instagram, TikTok, and LinkedIn. We're the same company, right? Make videos and graphics and we sell marketing services. But if you look at the content that we make across those platforms, they're very different because those are very different audiences. now they might be different audiences because of what they're expecting on that platform, because of who they are or because of their role, or they might be different of audiences just because they exist on that platform, right? Like we might have somebody that what that the same person watches content on TikTok, you know, sees something on Insta and finds it something on LinkedIn. It could be the same person, but there is an expectation of the type of content you're making for those platforms, certainly in the social media sense. So just being savvy and aware of you know, why you're making this, who you're making it for, and where it's gonna live, allows you to like, you know, tune that. And then what we would say is that's that's good content. Right, that's relevant content. You're not gonna put some slide decky thing or whatever on TikTok and be like, what the hell is this? And you're not gonna put, you know, our younger employees doing a dance or whatever on LinkedIn necessarily. But for the right audience in the right place, it really could be exactly what's what's needed. and again, to all of those authorities, they're gonna look and say, yeah, they're making relevant content there. Good for them. All right. Another Another little gold star for bottle rocket when I'm considering sending someone their way, you know, in in AI or or in you know, just traditional SEO. Julio Gonzalez: And where does YouTube sit in the placement, right? Because you've got, Brett Singer: Well. Julio Gonzalez: like you said, those different audiences. but you know, I've heard many times that, you know, YouTube is like the number two search engine, you know, behind Google. So, you know, do you put you know your specific content to TikTok and YouTube and then the Instagram to to Instagram and YouTube? How does that play in? Brett Singer: Well, you know, Instagram posts now and other social media posts are coming up in search results, you know, for Google. So YouTube is an its own category as well. I mean I could have said, you know, insta TikTok, YouTube, you know, LinkedIn, you know Whatever fill in the blank for the next one might be. you know, and YouTube has its trends and ebbs and flows, and you know, YouTube wants longer form content. Again, today some of them might be watching this in six months and go like, my god, that's so middle twenty twenty-six, you know. and and so it's it's a lot of the job of this and a lot of our superpower as a video production company, because if we were just making videos, we would just Be shooting stuff and making great videos, but we've got marketing experts on our team and we're able to ask them and say, hey, a client wants this and we know it's gonna end up on YouTube. And they our marketing like, good. Well, you know what? Let's make sure we're doing this X, Y, and Z, and and and let's make sure that we'll get we're gonna give them the description to put in, you know, the text to put in the description in the tags, and we're gonna recommend the poster frame. the thumbnail frame, and et cetera, et cetera. So just like any platform, there's certainly best practices you want to follow. So yes, YouTube is the second biggest search engine, you know, in the world. And you wanna maybe make content that goes to that. you know, content, you know, for a video production company is, I don't know, what are the top 10 questions you ask when working with a video production company or how do I know this, that, or the other? So you want to be, you know, and and all of that research is very doable of what are people searching for on YouTube, but what are people searching for on Google? So it really again goes back to who's there, what do they know, what are they searching for, and and what are your goals? Is it just to get a click on YouTube? Or is it to drive traffic eventually to your service, whatever that might be? So you're a lawyer and you want to put out a series about. managing I don't know auto stuff, you know? And then at the end of it's if hey, and by the way, if you ever have an issue, give us a call. Like, yeah, well then that's that's a very specific target, right? That person searching for how do I get out of a ticket? you can't do it yourself. You need a hand, we're here for you. You know, so one of the goals of the video and where does it live? You know, stick with that. Dan Fisher: I'd also add that that kind Julio Gonzalez: When go ahead. Brett Singer: Right. Dan Fisher: of pertains to blogs as well. You know, we you know, on the marketing side of things we do a lot of a lot of blogging and a lot, you know, a lot of times that that mixes and mingles with the videos and I think that's proven to be very successful. Julio Gonzalez: Kind interesting. and when you are doing a video for for a customer, what do you do differently or do you do anything differently? You know, because you've got all the influencers, right? And you know, the the latest trend, which I find super annoying, you know, I'm getting ready for my Netflix, you know, documentary with a little music and stuff. And this is like I cringe every time I see that. But it gets eyes. So how do you, you know, determine if, you know, going the influencer route versus, you know, maybe well call it a full feature now ad video. you know, where do those all fit into a marketing program? Dan Fisher: A lot of those Questions are answered by the client when we kick off the project. What are their goals and what are they trying to communicate? You know, there's a time and a place, as as Brett said, there's a time and a place for all of that content. And so sometimes, you know, somebody will come to us and they need a big marquee video, big hero video, company video to to communicate their values to the world. And other times they have a couple of products that just came out and they want to do something a little bit less A little bit smaller, but but really specific dialing in on the product. And then and then, you know, when marketing team com is involved first, sometimes, you know, we're talking about a social media campaign. And it all really depends on what the goals are. I don't think there's a right time or a wrong time for say like an influencer. that often is dictated by budget. but you because look, if if the goal is g I want people to see this product, hey, who's the how what can we afford? And how who can we bring in to hold our product? Then great, that's a very quick way to get people to click, like, and dig deeper about your product. and if you can afford it and that's your business model, more power to you. But for most clients and most companies, that's not doable, or the juice juice might not be worth the squeeze. Like the the influencer level that they can afford isn't right for their audience. And so you still have that conversation and you you vet out all the different ideas and you come up with with a concept that that will hopefully break through the clutter without necessarily necessarily relying relying on celebrity. Julio Gonzalez: You're listening to the From Stuck to Scale podcast and we're speaking with Brett Singer and Dan Fisher from Bottle Rocket Media around everything SEO, branding, getting out on the internet, being found. what is a tipping point on spend that, you know, you go from it's not worth spending fifty bucks a month? you know, you really need five thousand dollars a month. W is there a an appropriate threshold where it goes from you're putting stuff out there to you're getting results? Brett Singer: That's that's loaded questions. Dan Fisher: That's a loaded question. Brett Singer: Yeah, I mean like Julio Gonzalez: Ha Brett Singer: I d I don't know. It's so connected to you know listen, our our particular service is a high is a high price thing, right? You know, our our our our videos so you know, start in the low, you know, twenty K range and and and projects, you know, go, you know millions and you know and on the SEO marketing side you know those fees can be you know three four five ten grand a month etc you know for for several months and then you add on you know paid media costs at the end of the day you know for us to to spend a hundred and twenty dollars on a lead for a pay per click kind of a thing like that's a real lead All day long. I'll pay $120 every day for 10 leads that are real leads for people that need video today. Like, you know, and then there's someone that's, you know, selling a a a lower cost product. And that's why, you know, Google Ads and all these things, they scale up and down based on your intention. Right. If you're placing an ad and you're trying to sell something, Google knows that. You know, yeah, I know you're trying sell something, like, so I'm gonna charge more for that. But if a campaign is genuine awareness, I just want to let you know we exist, you know, the fees are very, very, very, you know, low. So at the end of the day, not to be broken record, but it goes to what's the goal of this thing? You know, it's just awareness. You know, we we've done campaigns like that where it's like, no, no, no, we're not trying to get anyone to sign up for anything. We just want to make people aware of the importance of this industry, of the stuff we're doing. and we just that's it. We we we take a lot of time and money to do this well, and people don't know we're out there working for you know, and that's a very, very different ask than sell my product and the cost of that product. So it's like these are the complexities of ad buying and all of these different things, you know. So tipping points like, man, I guess if I knew that, like I'd, you know, I'd have cracked the nut on the whole thing, you know. I don't know. And this this is, you know, an area that that we're still young in, you know, in that you know, we are doing these big, you know, campaigns, but they they there are for very specific things. And in general, like Dan said, you know, to another point, the marketing team that's coming to us, they're not saying how much should we spend? They're like, Here's what we got. How should we best use it? You know, and so sometimes They might come to us and say, we've had this situation. I want a video and my budget's 25 grand. And then we say, Super, where is this gonna live? Well, it's gonna go on our website. And then we do a little research and say, Yeah, no one's going your website. Literally, literally no one's gonna find your website. So I'd rather you spend 25 grand writing the ship from an SEO perspective. s and let us show and let us bring leads to your site and let us show you what a fixed online presence can look like. And then once you've built some momentum there, come back to us and we'll make the video. So in that particular case, this we've talked people out of a video and and talked them into whether it's with us or with someone else, like no one's gonna see this, you know, and and the most important thing to reaching your goal when you're making a video as people see it. If we make an amazing video and no one sees it, who cares? You know? So we've had those discussions. But the details of how much and when, you know, that's there's a lot of subtlety in that. And I wish I had the answer. Dan Fisher: I think the note Yes, no, that was the perfect answer. Thanks, Brett. I think the note is there's work to be done before bringing on a consultant or a company to do your marketing. You know, we we happily have that conversation with our clients often and knowing your goals, knowing what you want to accomplish, you know, you know, maybe doing the homework to understand the difference between, you know, the different the different digital marketing scenarios is helpful because then you can just move a little bit faster and with a little bit more win behind your sales. Julio Gonzalez: And when you know let's let's pick a scenario here. You've got an MSP that is grown, growing, and looking to to really build their inbound presence. You know, you're obviously gonna go through and you're gonna, you know, talk to them. What are your what are your objectives, you know, what do you want to get to? you know, where where do you start with them? Do you you know look to make their website as SEOable as possible, you know, focus on content, while the while the website maybe grows. where do you even start? Brett Singer: Well, i I it again, we're gonna sound like a broken record here, but but it really starts with like where does your audience live online? You know, where are they looking for your product or service? there might not be a website. You might end you might they might be going straight to Amazon, they might be going to Angie's list, they might be going to some other directory, they might be going to just straight to LinkedIn, you know, to look for references or to look for things. So understanding where their target audience lives and there could be multiple target audiences, obviously. something for this. Well, again, this audience is on TikTok. Go back to that. this audience, no, no, they search right on Amazon. They're never gonna hit our site ever. And so it's like how do you address those things? So identifying where these opportunities are and then going, Okay. All right. This audience, they're they're searching for this on Instagram. Okay. What does that mean? And what's the right content for that? Doesn't mean it's automatically a video. You know, you know, it could be anything. And so understanding where the audience is, understanding where the opportunity to possibly own those keywords in that space, or the cost of owning those keywords in that space, right? LinkedIn, very, very expensive. TikTok, less so. So you might say, okay. I know our ideal audience is on LinkedIn, but I'm only going to get to X number of them here. But I could be more creative and have a little more outreach and a little more, you know, impact by doing it on this platform and this platform. So there's a lot of creativity in campaign planning, media planning, all of those things. and it really starts with what are your goals? Where are your audience? And you know, what are we gonna say and do to make them Do the thing we want them to do, you know, go on Amazon, click the button, click the link, fill out the form, give you a call, all of those things. so it starts with just a lot of that, a lot of target audience analysis, and then saying, based on that, here's some recommendations. And again, based on your budget, because it's not like based on that, let's go spend two million dollars. It's like, no, no, no, no, no, we got I got 10 to I got 10 grand a month for this thing. Okay, cool. Well, it's f and and there's a lot of testing. You don't know prices as you're d in the middle of a campaign, the you know, your estimated cost, you know, per you know, click per thousand is changing. And you're like, well, that changed. That went up, that went down for some reason. So, you know, like Dan had noted about our SEO efforts, there's a massive amount of daily weekly maintenance. None of this is set it and forget it, as they say. You know, it's it's you try something and you tweak and you tweak and you tweak. We're we're constantly monitoring the eight hundred keywords we rank for. You know, we've got our priority 10 20 keywords and we're like, huh, why did motion graphic services dip this week? We were three, now we're thirteen, or now we're thirty-two. And our guy, you know, Samber at R S might consume the I tweaked a few blogs. Let me see if that helps. You know, we go into old blogs, tweak the language, tweak the language on our services pages, and all of these things. So there's there's you know, there's a lot of artistry and a lot of luck and a lot of tweaking to all of it. So I think that ripples all the way to what you said. Like, where do you spend the money? And how do you know? Like, I don't know. Like we're trying to be super smart and do the right thing, but the smartest thing we do is just pay attention and be adapted. Julio Gonzalez: And and yeah, I'm gonna go back to the cost not to to hound on that, but for a smaller organization, you know, what I hear with all the tweaking and constantly checking, you know, keywords is money, money, money, money, money. so a smaller Brett Singer: Well Julio Gonzalez: organization, you know, how can they accomplish, you know, some of that and not spend, you know, a gazillion dollars? Brett Singer: Well, but I don't think those on the fly modifications is more money. It's monitoring the money you're spending. So you don't go off the rails, you know, and be wasteful in an area that's not there. Like we know the budget is X number of thousands of dollars a month. And if we're halfway through the month and we're not seeing the results we want, like, my God, let's stop putting money over there and start putting money over here. Like that's the most effective way. to, you know, be maintaining and watching the budget. yes, where there is more money is it's more time, our hours to do it, but that's part of our initial budget. We're not gonna tag that out. We say, hey, X number of hours a month to own and maintain this campaign. you know, you gotta let it run for a little bit. You're not gonna get information in a minute. You know, you gotta give it a few, you know, a few months. But then once you have some real data, then you go, hmm, got an idea. I think let's tweak this. And then the results happen a little, a little faster. And and I I really do think that's the way, you know, you save. Listen, you can spend money faster. You know, sometimes, you know, we'll say we recommend you spend X number of thousands of dollars a month. And they're like, well. I can only do a third of that. We're like, Okay, well we'll just move slower. It's we're gonna do the exact same thing, but over three months. And it's like cool. Yeah, because it's to Dan Fisher: Yeah, because it's to to set it up properly or or fix what might be broken and to just maintain that on its own, is a game changer, right? Our clients start seeing leads almost immediately as soon as it's fixed and it and it and it sits there in a good place for you know for a couple of cycles. And then more money becomes more things happen faster, maybe more blogs, maybe more initiatives that surround it. But but to begin with, like If your SEO is broken or not maintained or not considered to begin with, you've got you go nowhere. A car without an engine goes nowhere, you know, and so and so that's I think what what Brett is communicating. It's like, yes, more money, more place more things faster, but still, you know, in this one in this one engagement that Brett mentioned earlier about they wanted a video and we told them it'd be better for SEO, that's exactly what happened. We didn't Spend more money than what they had, we just took their money and worked with their web designer. We tweaked their site, we worked on keywords, we did all the all the under-the-hood stuff, and they immediately started seeing leads, more leads than they would have seen if they just made a video and parked it on YouTube and their website with no knowledge of how to get people. Julio Gonzalez: And you know, you touched on it just there, Dan and and Brett, you've mentioned it a couple of times, you know, that conversation, what are your objectives, you know, who are you trying to reach and so forth. So, you know, when you engage with a customer, how frequently do you want to meet with them? Do you want to have, you know, conversations around this isn't working, let's try something else? You know, what what what is that general expectation? Dan Fisher: I d I don't know if there's a if there's a general expectation. The cadence is usually set. Sometimes it's weekly, sometimes it's bi weekly. Usually weekly is too frequent, but at least once a month just to check in on top of there's a lot of email communication and dashboards and and other things that are created to facilitate communication and make sure everybody's in the loop and everything we're doing is transparent. You know, oftentimes we'll do we'll do weekly or biweekly meetings and the client declines and we just pick it up the next one. Cause they're always optional. And if things are going well, there's, you know, there's often not a lot to talk about. you know if they if if a client has maybe a little bit more money to spend and they have a new idea and they want to try something new, then that's it that that warrants maybe its own meeting. But if it's just checking in with data, I mean some of our our largest clients are are are bi-weekly or or even monthly. And if something comes up in between, we talk in between. We're not unavailable outside those meetings. Julio Gonzalez: So gentlemen, you know, I've decided, you know, I'm gonna engage with a marketing firm and really take off with everything video I want my not I won't say everything video, but everything, you know, customer facing on the internet, maximize SEO. How do I even get started? Brett Singer: For us, really the beginning when someone engages with us, we we strongly recommend we do an audit. It's a website audit, it's a social media presence audit. there's a lot of kind of simple low-level audits that can be automated, you know, via some software platforms. But the one we do, and I'm sure other other companies might do, is certainly more robust. And we go through, you know, a bunch of different aspects of the site. you know, on page, off page, technical SEO, content, all of these other things. And For individual points within those, we give grades. A plus, B minus, F, or whatever it might be. you know, some of those grades will say, and then at the end there'll be a recommendation. This is some low-hanging fruit. man, we can fix that. You can fix that in a second, and that's going to improve. Here's some stuff that takes, you know, a little longer to dig into. So an audit is gonna give you your general site health, your general domain authority health. for us, a really good audit too is not just what you're doing right or wrong, but where the opportunities lie. where your priority keywords fit, where your ranking, where there could be some opportunities for some maybe non traditional keywords that you could with a little bit of effort own. content you could be making or should be making, etc. etc. So the audit is really the beginning of the plan for us. And then the end of the audit is a is a detailed report for you. And then that becomes a three to four month plan. Okay, now we know what's broken. Now we know what could use a little maintenance. Now we know what you're smoking on. It's going great. how do we adjust those things? And what does a three month plan look like at your budget? And then where does the opportunities lie? So you know, understanding Wh where you are in all of this is is the really, really important first step. And that audit, like I said, could be, you know, very low touch with some software information or SEO, you know, or AI can probably do some of it, but a deeper dive is is certainly more manual, using more tools, different things, more research, and it just gives you a much more robust picture. So I think that's definitely the first state. It's like a home inspection. You know, everything looks great. I don't know my site's great, but no one comes to it. You're like, the house looks great, but you know, the f the foundation is not solid. If things aren't set up the right way, the rooms are weird, like it's not gonna sell. You know, you the foundation needs to be strong. All of everything is fixable. and again, you just decide what price point makes the most sense. Julio Gonzalez: I'm ready to sign up with you guys. How do I get a hold Brett Singer: All right. Julio Gonzalez: of you? Brett Singer: Great. we are available, you know, online. Bottle rocketmedia.net is our webpage, and we're on all of the social media places. If you want to get a good glimpse of what different content looks like for one provider across different platforms, go to our site and you got all our social links, you know, LinkedIn, YouTube, Insta, TikTok, and you can see all of the different types of content. You can look at our grids. And you can see the type of poster frames and everything. And it's a really good example of how to you know create content specific for a platform, specific for an audience. Julio Gonzalez: That sounds like an awesome resource just in and of itself. So I'll be d definitely be spending some time there. well that is our show. Thank you, Brett and Dan, so much for talking to us today and sharing on the value of SEO and and better content and everything that goes in there. remember that changes to your SEO will have a network noteworthy impact. you know, we talked a little bit about keywords. and focusing on those alongside marketing is critical. If you found value in today's conversation, consider implementing some of these strategies in your own business to enhance your digital visibility. We appreciate you turn tuning in and look forward to bringing more practical insights in our next episode. Until then, thanks again, Brett and Dan, and keep striving for growth. Dan Fisher: Thanks for having us. Brett Singer: Thanks to you.