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Unpacking "Hyper-Normalisation"
Imagine a world where everyone knows the emperor has no clothes, yet collectively agrees to admire his magnificent attire. A world where the cracks in the foundations of society are not just visible, but glaring, yet the inhabitants continue to dance in the ballroom as if the structure is solid. Sound familiar? This isn’t just a dystopian fantasy; it’s the unsettling reality that Alexei Yurchak, in his groundbreaking work “Everything Was Forever, Until It Was No More: The Last Soviet Generation,” termed “hyper-normalisation.” It’s the silent, insidious agreement to pretend the system works…
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