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Latest / Boardroom Conversations with Fexingo: CEOs, Strategy, and Corporate Leadership Explained

How the Salesforce Board Fought Off Activist Investors

In early 2023, Salesforce faced a full-blown activist crisis. Elliott Management and Starboard Value took stakes, demanding better margins and board overhaul. This episode goes inside the boardroom decisions: how Salesforce's directors brought in new blood from ValueAct, cut 10 percent of the workforce, and refocused on profitability — without sacrificing the company's long-term growth bets on AI and data. We walk through the specific moves: adding three new directors, launching a $10 billion buyback, and shifting executive compensation toward return on invested capital. A defining…

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