38. Mastering Sales Discipline
In this episode of the B2B Sales Trends podcast, Harry Kendlbacher, CEO of Global Performance Group, speaks with Michael Loga, CRO of Authority Partners, on the evolving landscape of B2B sales. Michael shares practical strategies for overcoming common sales pitfalls, harnessing the impact of technology, and how AI is transforming the role of salespeople. Michael dives into the importance of relationship-building, active listening, and the 80/20 rule—listening 80% of the time and speaking just 20%—to foster deeper client connections. He also explores the balance between digital efficiency and…
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