Latest / The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic
The Hidden Cost of SEO Link Building
We examine the quiet collapse of the traditional backlink economy and why buying links is no longer a shortcut but a liability. With Google’s 2026 Spam Update tightening enforcement, we look at how brands like Shopify and Amazon are shifting toward earned digital PR instead. Lucas breaks down the specific mechanics of Penguin penalties and Luna explores the practical shift to earning mentions through data-driven storytelling. This episode offers a concrete roadmap for modern link acquisition that survives algorithmic scrutiny.
#SEOStrategy #LinkBuilding #GoogleAlgorithms #DigitalPR…
The skinny
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