Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / 6 quick questions with Breanna Lane, Co-Founder of Glossyboys (Part 2)

Transcript

6 quick questions with Breanna Lane, Co-Founder of Glossyboys (Part 2) · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  Welcome back. Here are the six quick questions. The question number one is, what's your why? Why are you waking up every day and working on Glossy Boys?
• 0:20
  My why is connection. I love connecting people. If I can create a connection that sparks something else that makes me feel fulfilled and joyful. So that's my absolute why. And Glossy Boys is about connecting people with creativity and each other. I love that. Question number two is what's been your favourite marketing moment so far?
• 0:48
  I'm going to say you're a shark. That's a little bit of a selfish one. That was a good moment. That was a really good moment. And it took a lot for me to stand. I know I sound really brave and, you know, outgoing and all of those things, but it took a lot for me to step forward as a founder. And if I had...
• 1:15
  you know, sent Lucas on Shark Tank by himself, you would have been only telling half the story. So the fact that I stood next to him and the fact that I was recognised like that was definitely my favourite. Plus, what a great line. Great line. Question number three is what's your go-to business resource? Where are you learning at the moment? Book, podcast, newsletter, course, website?
• 1:42
  TikTok. Love TikTok. TikTok is my favorite. I have to give myself like a time limit, of course, but TikTok is literally where I find some of the most inspiring people, the most value, the most insanely good advice. It is just a wonderland, especially if you train the algorithm, start another account and just have it for your entrepreneurship if you like,
• 2:12
  It's so valuable. I agree. Question number four is how do you win the day? What are your AM or PM rituals and habits that keep you feeling happy and successful and motivated?
• 2:24
  Definitely exercise. I have to exercise. Otherwise I get a little bit. So, um, I try and schedule in every day, some form of exercise, whether it's yoga, a walk, or, uh, I box. So I like to go boxing for at least an hour. Um, if I can do that three times a week, that, that gives me energy. Love that. Question number five is what has been your worst money mistake in the business and how much did it cost you?
• 2:55
  So many, so many to choose from. When we went viral the first time in August, in September, the entire country flooded.
• 3:08
  And 200 of our parcels went missing. Oh, shit. Yeah. So not only was it financial because we had to replace all of those parcels, we also had to go to a courier service because we had to build back up customer rapport, which was very, very expensive. The paperwork to try and retrieve those parcels was ridiculous.
• 3:31
  was not worth our time and the physical time in the admin of it and the mental toll was massive. I remember walking across an oval going, what am I going to do? What am I going to do? What am I going to do? What am I going to do? I called up a career company to start that process and I'm not a crier, like I'm not a hugger. And you're getting the picture. Yeah.
• 3:54
  And, gentle, I am not. And I said, so this happened and, oh, I think I have to call you back because I'm going to cry. And I got a discount because I cried. Yeah.
• 4:11
  So that would have been my biggest mistake. It is a huge, I mean, it's sort of an act of God, but, you know, gosh, it took a lot out of us in every way, shape and form. Yeah, goodness. That's like more than money. That cost you more than money.
• 4:27
  I must just say like, okay, we lost a few parcels and it was hard, but people lost their homes and their pets and their livelihoods. So it's not comparable in any way, shape or form. It just, that was an oof for us. Yeah, for sure. Especially at the time. Especially at the time, for sure. Question number six, last question. What is just a crazy story, good or bad, from the journey of building Glossy Boys? Ah, crazy story.
• 4:57
  There's so many. So we have a PO box and Lucas went to open it for the first time and he used a special key and he went in there and was very excited and there was a postcard in it and it was from 52-year-old Celeste who was a kid.
• 5:15
  who had sent him a piece of fan mail talking about the fact that he had seen him on sunrise and that she'd ordered the product because she liked his story and that she had really shaky hands and she hadn't been able to use nail polish for like the last decade but with a pen she could. Oh my god. And...
• 5:36
  It was so adorable. And like, I was ridiculously embarrassing. I'm like, oh my God, your first fan mail. He's like, mom, be cool. And then he was like, he just kept holding it like and smiling at it. It was so lovely. That deserves to be framed. That deserves to be on the wall. You know what I forgot to ask you, which I'm just going to ask you really quickly before we wrap up. What happened after the episode aired? Like what was the impact in terms of orders, craziness? Like what happened after?
• 6:05
  Meta, we tried to get verified and Meta kicked us off Instagram and Facebook. So I had promised Lucas to go to the Powerhouse Museum and do anything he wanted after the show because he'd been working really hard. And it turned out we had to sit in a parent's room on a conference call with Meta to fight to get our accounts back instead of doing all the glorious things that we'd chosen to do. Why?
• 6:32
  Because so when you go to be verified, you've got to put your, you know, credentials in and the AI bots that they had at the time, you know, flagging those, you know, doing that verification process thought that Lucas wasn't 13 and immediately blocked him off his account.
• 6:50
  So we thought we were going to sell a lie. We thought that Shark Tank was going to be great, but that we would lose our major sales channel and have no business to actually sell and actually invest in. It was a really stressful time. And the poor kid, he really wanted to see tickets from Nirvana to the Sydney show and he didn't get to because he was sitting in the parents' room on a conference call. Oh, my God. He was dead.
• 7:19
  But what did happen when Shark Tank aired, we got an amazing flood of just the most awesome humans in the whole world reaching out, people, you know, celebrating their children and wanting to buy Glossy Boys as a gift for them to recognize them.
• 7:40
  and their creativity and they would share their stories. This is for a birthday. This is for a present. This is because my son just came out. This is because, you know, my partner is really creative and a bit of a rock star and just wanted some black nail polish that didn't chip. Like we just, we got the most amazing flood of messages and, of course, we got a huge amount of orders. So we've gone into pre-order again because we just, we ordered a massive amount but it wasn't enough stuff
• 8:05
  So we're just catching up with that now. We're all working 24-7, packing and ordering. Oh, my gosh. You know, working on inventory. It's great. What a journey. Brianna, thank you so much for coming on the show and sharing all your insights and learnings and the frameworks. I love that you have a million frameworks that you kind of operate by. I'm going to be looking them all up. And I can't wait to have you back on the show for another, you know, follow-up part two six months down the track.
• 8:35
  I can't wait to be on the show. I think the next one is going to be even bigger. I bet. Thank you so much. Thank you so much.
• 8:49
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 9:14
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 9:36
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that. Thank you.
• 9:52
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 10:16
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 10:39
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.