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Why Profit Is an Illusion: The Real Math of Success (Mihir Desai)
Think about the biggest lie we are taught about business: that profit is the ultimate measure of success. What if profit is just an opinion, and cash is the only verifiable fact? Today, we explore Mihir Desai’s brilliantly disruptive book, How Finance Works, to reveal why highly 'profitable' companies can suddenly go bankrupt and how to separate accounting fiction from financial reality. We break down the infamous W.T. Grant collapse and introduce the real oxygen of your business: Free Cash Flow.
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The skinny
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