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Throwback Thursday: Instagram Didn't Exist When 16 Million Watched the Golden Goal
Social media Olympics started in 2010 when Instagram barely existed and 16.6 million Canadians watched Sidney Crosby score on one screen. You're planning to watch this year's Olympics on your TV while scrolling TikTok. That's the official strategy now. TikTok is the second screen partner. NBC lost $233 million in 2010 trying to figure out this new world. Now you need two screens because one isn't enough to hold your attention.
The 2010 Vancouver Games were called the first social media Olympics. Instagram launched that year. No betting apps. No vertical content creators. No AI-generated fake…
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