Latest / Becoming / Trevin Peterson: 20 Failures Before the Win

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Trevin Peterson: 20 Failures Before the Win · Becoming

• 0:00
  Speaker 1: In your career so far, when you've had to go
• 0:01
  Speaker 1: through something hard, where did you turn?
• 0:04
  Speaker 2: There's two. My wife and relationship with God. Personally, I
• 0:07
  Speaker 2: got lucky and my wife has supported me on everything
• 0:11
  Speaker 2: that I've done. There have been times I thought I
• 0:13
  Speaker 2: wasn't good enough. Things weren't going as planned. Businesses were failing,
• 0:16
  Speaker 2: but I had someone that I could turn to. I
• 0:18
  Speaker 2: feel like especially in those dark times where I'm just like,
• 0:21
  Speaker 2: I don't have the answers. When times really get tough,
• 0:24
  Speaker 2: I can't do this by myself. God had a hand
• 0:27
  Speaker 2: in every element of everything.
• 0:34
  Speaker 1: Welcome back. I'm your host, Bubba Page, to the Becoming podcast.
• 0:39
  Speaker 1: As you guys know, I'm a serial entrepreneur, an investor,
• 0:42
  Speaker 1: but really, I just want to talk about becoming the
• 0:44
  Speaker 1: best version of ourselves and becoming what God really wants
• 0:47
  Speaker 1: you to be. So yes, we'll talk about entrepreneurship. Yes,
• 0:50
  Speaker 1: we'll talk about business, family, faith, all the things here. Today,
• 0:54
  Speaker 1: special guest, Mr. Trevin Peterson, a serial entrepreneur. He's been
• 0:58
  Speaker 1: doing a ton of things. I want to be able
• 1:00
  Speaker 1: to hear and share his story with you guys. And today,
• 1:03
  Speaker 1: especially with what you guys know, I run thebusinessbootcamp.com, helping
• 1:06
  Speaker 1: a lot of you nine-to-fivers getting out of the rat race,
• 1:10
  Speaker 1: building something on your own, or stay-at-home moms building something
• 1:13
  Speaker 1: to supplement your income. Trevin's the man. He's literally built
• 1:16
  Speaker 1: the software, Viral View, to help you guys do something
• 1:20
  Speaker 1: like this. So I wanted to bring him on and
• 1:22
  Speaker 1: get us started. Trevin, welcome to the show.
• 1:25
  Speaker 2: I appreciate it. I'm super excited. That intro is amazing.
• 1:28
  Speaker 2: And I think everything that you just introed... I believe
• 1:31
  Speaker 2: in wholeheartedly. So I'm excited to chat and see where
• 1:34
  Speaker 2: this goes.
• 1:35
  Speaker 1: We're on the path. Okay, so before he started viral view, though,
• 1:38
  Speaker 1: he's been doing a bunch of other things. So you
• 1:39
  Speaker 1: got to give us at least a little snippet, because
• 1:41
  Speaker 1: I think there's quite a few viewers who have been
• 1:45
  Speaker 1: thinking of the same things that you've already done. So
• 1:48
  Speaker 1: maybe you can give us a little path of what
• 1:49
  Speaker 1: you went through, so that they now know why you
• 1:52
  Speaker 1: built viral view.
• 1:53
  Speaker 2: Absolutely. So I think it started when I was a
• 1:55
  Speaker 2: 10 year old kid. Just wanting to build a business.
• 2:00
  Speaker 2: My dad is a general contractor, construction, and I saw him.
• 2:06
  Speaker 2: just constantly busy doing different things. I'm like, I want
• 2:09
  Speaker 2: to have my own business. That sounds fun. So I
• 2:11
  Speaker 2: started a poop cleaning business. I started a lawn cleaning,
• 2:17
  Speaker 2: garbage can cleaning, and I would just go door to
• 2:19
  Speaker 2: door handing out flyers and I'd get the money. This
• 2:22
  Speaker 2: was before Venmo, PayPal. I'd get the dollar bills. I'd
• 2:25
  Speaker 2: get home and I iron them with my iron.
• 2:28
  Speaker 1: That's amazing.
• 2:29
  Speaker 2: And that was just kind of instilled in me since
• 2:32
  Speaker 2: I was... super young when I wanted something, it was like, okay,
• 2:35
  Speaker 2: I want the new iPhone. How do I go get it?
• 2:37
  Speaker 1: Okay.
• 2:37
  Speaker 2: Let's go build a business. Let's go do something, save
• 2:40
  Speaker 2: up enough money and then buy it. And I give
• 2:43
  Speaker 2: my parents a hard time because I would go do
• 2:44
  Speaker 2: these hard things. And I'd be like, Hey, can I,
• 2:47
  Speaker 2: can you buy me this? And like, no, you have
• 2:48
  Speaker 2: to go earn it. And then I'd go earn it.
• 2:50
  Speaker 2: And then what would happen? My siblings, my parents would
• 2:54
  Speaker 2: buy them that. And I'm like, no, come on.
• 2:56
  Speaker 1: No parents.
• 2:58
  Speaker 2: No. So if anything, I got to give my parents
• 3:00
  Speaker 2: credit because it was never, Anything was given to me.
• 3:04
  Speaker 2: It was always like I had to earn and work
• 3:06
  Speaker 2: for it. And so that led to me getting back
• 3:11
  Speaker 2: from my mission. And then I was just super young.
• 3:13
  Speaker 2: I was 19, 20 years old. And I wanted to
• 3:17
  Speaker 2: get married. I dated this girl before I'd left.
• 3:21
  Speaker 1: Oh, you guys are a long-term relationship.
• 3:23
  Speaker 2: And she wrote me. It worked out. Wow. It doesn't
• 3:27
  Speaker 2: happen often. Thank you.
• 3:28
  Speaker 1: Yeah, that's a big deal.
• 3:29
  Speaker 2: And it was just one of those things where I
• 3:31
  Speaker 2: just know that she's, she's my person.
• 3:33
  Speaker 1: Yeah. And you're ready.
• 3:36
  Speaker 2: Yeah, I was ready, but I didn't know what I
• 3:38
  Speaker 2: was going to do. And so that was like, okay,
• 3:40
  Speaker 2: I'm broke. I just got off the mission. I don't
• 3:43
  Speaker 2: have anything. I don't have a dollar in my bank account.
• 3:45
  Speaker 2: So I went and started selling stuff on Facebook marketplace
• 3:47
  Speaker 2: to buy her the ring.
• 3:49
  Speaker 1: Oh my gosh. So it was just trading up. Yeah.
• 3:53
  Speaker 2: Just getting some. And then I would go to buy
• 3:55
  Speaker 2: my house and I just started selling stuff without my
• 3:57
  Speaker 2: parents knowing.
• 3:58
  Speaker 1: Oh my gosh.
• 3:59
  Speaker 2: And my dad's like, where did this go?
• 4:00
  Speaker 1: I'm like, I don't know.
• 4:01
  Speaker 2: So I was just hustling and just selling stuff on KSL.
• 4:06
  Speaker 2: This was, I don't even think Facebook marketplace had taken
• 4:08
  Speaker 2: off back. It's been a lot of years ago. Yeah.
• 4:12
  Speaker 2: Kind of like the Facebook marketplace. So I started selling
• 4:14
  Speaker 2: stuff there. And so it was just one of those
• 4:17
  Speaker 2: things where I always had that kind of hustle in
• 4:19
  Speaker 2: me of, okay, if I need something, let's figure it out.
• 4:24
  Speaker 2: And so then that led to one thing to another,
• 4:26
  Speaker 2: ended up getting married. And now I'm like, well, I
• 4:28
  Speaker 2: have to provide, I've got to figure something out. So
• 4:31
  Speaker 2: then that led me down another rabbit hole of, I did, uh, uh,
• 4:37
  Speaker 2: basically cold calling sales for a call center technology. I
• 4:41
  Speaker 2: had no idea what technology I was selling, but I
• 4:43
  Speaker 2: was setting appointments. Then I started.
• 4:46
  Speaker 1: You have to pause. You have to pause. This is hilarious.
• 4:48
  Speaker 1: Cause you did an appointment setting. My very first company
• 4:52
  Speaker 1: that I built in 2009 was, was an outsourced appointment
• 4:55
  Speaker 1: setting company interesting i'm not even kidding so i hired
• 4:58
  Speaker 1: a bunch of young guns like you to be able
• 5:00
  Speaker 1: to go do that for other people that's not random
• 5:03
  Speaker 1: it is kind of funny great skill set to learn
• 5:04
  Speaker 1: though no it was i was awful in the six
• 5:07
  Speaker 1: months i i made some money but we did not
• 5:10
  Speaker 1: close a deal on any of the appointments that i
• 5:12
  Speaker 1: said shoot So, I mean, that killed my confidence.
• 5:15
  Speaker 2: I was like, man, I'm just not cut out for this.
• 5:17
  Speaker 2: Then it led to, I joined a network marketing company.
• 5:20
  Speaker 1: Okay.
• 5:21
  Speaker 2: And things started to kind of go. And then that
• 5:25
  Speaker 2: company ended up going out of business.
• 5:27
  Speaker 1: No.
• 5:28
  Speaker 2: And I'm like, oh, this is crazy. Like, I'm just like,
• 5:31
  Speaker 2: what am I doing with my life?
• 5:32
  Speaker 1: Yeah.
• 5:33
  Speaker 2: I tried Shopify dropshipping. I tried affiliate marketing. I tried
• 5:36
  Speaker 2: growing theme pages on Instagram. My wife and I had
• 5:39
  Speaker 2: like a little boutique where we sold clothing.
• 5:43
  Speaker 1: Wait, wait. When you say a theme page on Instagram,
• 5:46
  Speaker 1: what does that even mean?
• 5:47
  Speaker 2: So basically this was back again, early Instagram. I guess
• 5:53
  Speaker 2: this was 2016. You would grow an account based on something.
• 5:57
  Speaker 2: So I had a a sports account where I would
• 6:00
  Speaker 2: just post sports highlights and I just go viral posting
• 6:05
  Speaker 2: clips of different things of what was happening, throw it up.
• 6:10
  Speaker 2: And then I have a giveaway account. So we would
• 6:13
  Speaker 2: do giveaways and basically local businesses would approach me and
• 6:16
  Speaker 2: they'd say, Hey, we'll pay you a hundred dollars for
• 6:18
  Speaker 2: a post if you host the giveaway. And it was like, Hey,
• 6:21
  Speaker 2: post this picture, like, and follow tag a friend. to
• 6:25
  Speaker 2: be entered into this giveaway. So I had a bunch
• 6:26
  Speaker 2: of these different accounts, but it wasn't anything consistent, but
• 6:30
  Speaker 2: I did develop a lot of cool social media skills
• 6:33
  Speaker 2: from it.
• 6:34
  Speaker 1: Interesting.
• 6:34
  Speaker 2: So it was just kind of dabbling in different things
• 6:36
  Speaker 2: like that.
• 6:36
  Speaker 1: Each one you were learning. A lot of people don't
• 6:38
  Speaker 1: even know what Amazon dropshipping or third. So tell, tell
• 6:40
  Speaker 1: people at least the quick gist.
• 6:42
  Speaker 2: Yeah. So Shopify dropshipping got into that where basically you
• 6:45
  Speaker 2: create a website, they pitch it to this glorious business model,
• 6:49
  Speaker 2: which I don't think it's the best business model. Maybe
• 6:52
  Speaker 2: back then when Facebook ads weren't as expensive, but essentially
• 6:56
  Speaker 2: you build a website on Shopify, you list a bunch
• 6:58
  Speaker 2: of products, you drive traffic, and you don't own any
• 7:03
  Speaker 2: of the inventory. Someone buys that product and then it's
• 7:06
  Speaker 2: third party shipped from China directly to the customer.
• 7:10
  Speaker 1: You're the marketing guy. Exactly.
• 7:11
  Speaker 2: So you're just kind of the middle person. That did
• 7:14
  Speaker 2: not go well.
• 7:16
  Speaker 1: Shoot.
• 7:16
  Speaker 2: It didn't work.
• 7:17
  Speaker 1: And you probably invested in like programs or coaching or
• 7:20
  Speaker 1: anything like that. All of it.
• 7:21
  Speaker 2: So I was, I was trying to do anything I
• 7:24
  Speaker 2: could to make something work.
• 7:26
  Speaker 1: I love it.
• 7:26
  Speaker 2: Yes, absolutely.
• 7:28
  Speaker 1: And you were cutting your teeth. You're learning every step
• 7:31
  Speaker 1: of the way, something new.
• 7:32
  Speaker 2: And, and I do think that a lot of people
• 7:34
  Speaker 2: will be like, Oh, he got lucky or they'll see
• 7:36
  Speaker 2: me where I'm at now, but they don't see the
• 7:39
  Speaker 2: 20 different things that I just failed and landed flat
• 7:42
  Speaker 2: on my face. Yeah.
• 7:43
  Speaker 1: So I have, again, I hate to interrupt, like young
• 7:46
  Speaker 1: entrepreneurs who are listening to this, do you hear the
• 7:49
  Speaker 1: amount of hustle that it took and messing up or
• 7:52
  Speaker 1: failures or not working out and yet you still plug through?
• 7:56
  Speaker 1: I mean, if you've been around entrepreneurship enough, you're going
• 7:59
  Speaker 1: to have failures. You're going to get your face slammed,
• 8:02
  Speaker 1: you know, in the door by whoever, like you got
• 8:05
  Speaker 1: to learn to be able to get through those notes.
• 8:06
  Speaker 1: So this is cool.
• 8:07
  Speaker 2: Okay.
• 8:07
  Speaker 1: Keep going.
• 8:08
  Speaker 2: So then it led to me figuring about selling on Amazon.
• 8:11
  Speaker 2: And I actually learned it from one of my buddies
• 8:13
  Speaker 2: who I was pitching the MLM to. And he's like,
• 8:16
  Speaker 2: you know, I'm actually doing this. And I'm like, dude,
• 8:18
  Speaker 2: this sounds better. Like let's, I want, I want this.
• 8:21
  Speaker 2: And that was when I kind of had my aha moment.
• 8:23
  Speaker 2: That's when I saw the light at the end of
• 8:25
  Speaker 2: the tunnel, because as he was explaining, again, with my
• 8:27
  Speaker 2: previous kind of background with what I was doing with
• 8:30
  Speaker 2: Shopify dropshipping, I'm like, Amazon FBA solves all my pain points.
• 8:35
  Speaker 2: It solves, I don't have to get the customer, like
• 8:37
  Speaker 2: the customer's already there. They have to wait 10 to
• 8:39
  Speaker 2: 20 days to get the package. Well, Amazon, it's one
• 8:41
  Speaker 2: to two days shipping. Everything was just, it just made
• 8:44
  Speaker 2: way more sense. So as soon as he told me
• 8:46
  Speaker 2: about that, I just went home and I went all in.
• 8:49
  Speaker 2: And I also forgot to mention during that time, I
• 8:52
  Speaker 2: was working with my dad in the construction industry. Okay.
• 8:56
  Speaker 1: So you had some manual labor to get it going.
• 8:58
  Speaker 1: I hated it.
• 8:58
  Speaker 2: Yeah. And that was what drove me every day to
• 9:01
  Speaker 2: figure something out. So basically I was working nine to
• 9:04
  Speaker 2: five and then in, after my nine to five, it
• 9:08
  Speaker 2: was like, what can I do to get out of
• 9:10
  Speaker 2: this nine to five?
• 9:10
  Speaker 1: So you probably skipped Netflix a few times so you
• 9:13
  Speaker 1: can work on this kind of thing. Yep. Look, it's
• 9:16
  Speaker 1: crazy to me when people say like, I don't have time.
• 9:18
  Speaker 1: I can't either. They'll say, I don't have time to
• 9:20
  Speaker 1: exercise or I don't have time to build a business. Like, well,
• 9:22
  Speaker 1: hold on. How much time are you on Netflix? How
• 9:25
  Speaker 1: much time are you scrolling social media? How much time
• 9:27
  Speaker 1: are you, what are you doing those hours after hours
• 9:31
  Speaker 1: when you have a night of five? All right.
• 9:33
  Speaker 2: And just one thing to add to that is I
• 9:36
  Speaker 2: have two kids now. You have eight, which I'm mind blown.
• 9:39
  Speaker 2: And at that time, I didn't have any kids. And
• 9:42
  Speaker 2: I thought, oh, I don't have time in the day.
• 9:44
  Speaker 2: Just wait till you have kids. Then you'll think, okay,
• 9:48
  Speaker 2: I don't have time. So I did find that kind
• 9:51
  Speaker 2: of interesting as I've gotten a little bit older. I'm like, man,
• 9:54
  Speaker 2: if I could go back, I had unlimited amount of
• 9:56
  Speaker 2: time and there's no excuse period. So anyways, learned about
• 10:01
  Speaker 2: Amazon FBA went all in. And within six months I
• 10:04
  Speaker 2: replaced my nine to five job.
• 10:06
  Speaker 1: Oh my God.
• 10:06
  Speaker 2: And I went to my dad. I'm like, dad, I'm sorry.
• 10:08
  Speaker 2: I'm done. And he's like, no, I support it. Like
• 10:11
  Speaker 2: go for it. My mom was a little hesitant.
• 10:13
  Speaker 1: Yeah. Taking a risk.
• 10:14
  Speaker 2: But my dad obviously was like, no, he's going to, he's,
• 10:17
  Speaker 2: he'll be just fine. And, and, From that day, I
• 10:21
  Speaker 2: haven't looked back.
• 10:22
  Speaker 1: No way.
• 10:22
  Speaker 2: I just went 100% all in. And since I had
• 10:26
  Speaker 2: that much more time to dedicate, I kept doubling, tripling,
• 10:29
  Speaker 2: quadrupling the business month over month. And then it led
• 10:33
  Speaker 2: to documenting the journey. So I picked up the camera
• 10:37
  Speaker 2: and started filming, posting these terrible YouTube videos. If you
• 10:41
  Speaker 2: go look at my YouTube channel from back 10 years ago,
• 10:44
  Speaker 2: the videos are awful. And anyways, I just slowly kind
• 10:48
  Speaker 2: of picked things up. learned a little bit here, failed here,
• 10:52
  Speaker 2: documented it. And then it grew to one thing to another,
• 10:55
  Speaker 2: to where I still sell on Amazon, but then I
• 10:57
  Speaker 2: documented people wanted to learn how. So I started doing
• 11:00
  Speaker 2: some consulting and coaching and then it led to doing
• 11:04
  Speaker 2: some other things, which ultimately led me to starting the
• 11:08
  Speaker 2: software company. So I know that's a long-winded answer and
• 11:12
  Speaker 2: there's a lot in between, but yeah, that's kind of
• 11:15
  Speaker 2: my journey.
• 11:15
  Speaker 1: It's cool to hear the story. I think there's a
• 11:17
  Speaker 1: lot of people that can relate. They're all trying to
• 11:19
  Speaker 1: figure out how do they make that side income? How
• 11:20
  Speaker 1: do they replace their nine to five? And I mean,
• 11:23
  Speaker 1: I'll be honest, I did have a nine to five
• 11:25
  Speaker 1: before I started my first company, but then I, it
• 11:28
  Speaker 1: was interesting. My conversation with my wife at the time was,
• 11:30
  Speaker 1: I think I need to start a business. Like I
• 11:33
  Speaker 1: feel like I'm supposed to start a business. And so
• 11:37
  Speaker 1: I said, I'm going to go all in can you
• 11:39
  Speaker 1: still support our family? It was pre-kids. And she was like, sure.
• 11:43
  Speaker 1: Totally believed. And so, you know, I was like, okay.
• 11:47
  Speaker 1: I didn't know what I was doing. Had just been
• 11:49
  Speaker 1: through that mentoring program we talked about. But my promise was,
• 11:53
  Speaker 1: if I can't support our family by the time we
• 11:56
  Speaker 1: have our first kid, then I'll just quit and go
• 11:58
  Speaker 1: get a job. Like that was the line in the
• 12:00
  Speaker 1: sand that I put together. Because I just didn't want
• 12:03
  Speaker 1: to drag my family through the mud for longer than necessary.
• 12:07
  Speaker 1: For sure.
• 12:07
  Speaker 2: Yeah.
• 12:08
  Speaker 1: So on a tiny little salary that she had, I
• 12:11
  Speaker 1: started this business, no kids and come to find out
• 12:15
  Speaker 1: within three months she was pregnant. So I had, you know,
• 12:19
  Speaker 1: essentially a year to go from start to making enough
• 12:23
  Speaker 1: just to barely make it make by cause she ended
• 12:25
  Speaker 1: up becoming a stay home mom for the time. And, uh,
• 12:28
  Speaker 1: and my paychecks were sporadic. So I didn't take a
• 12:30
  Speaker 1: single paycheck the first year. And then that, when I
• 12:33
  Speaker 1: had my son, I started taking him, but it was
• 12:35
  Speaker 1: like every other month or every two or three months,
• 12:38
  Speaker 1: just enough for us to scrape by. And so it
• 12:41
  Speaker 1: was fascinating because I didn't do the nine to five
• 12:43
  Speaker 1: with a side hustle. I just like dove in. But
• 12:47
  Speaker 1: at the time of life, no kids, no real, we
• 12:50
  Speaker 1: did have a mortgage, but it was so small that
• 12:53
  Speaker 1: it ended up working out for us in the business world.
• 12:55
  Speaker 1: continue to grow until we sold in 2020. Um, so
• 12:58
  Speaker 1: I love hearing that people out there can do this
• 13:01
  Speaker 1: when you have a nine to five and you can
• 13:03
  Speaker 1: figure it out. So let's talk about some of the
• 13:05
  Speaker 1: options that people can take, uh, in the business bootcamp.com.
• 13:09
  Speaker 1: Big part of it is about ideation. So ideating on
• 13:13
  Speaker 1: what it is that you should do. I always love
• 13:15
  Speaker 1: to try and do a little Venn diagram. What are
• 13:18
  Speaker 1: the assets? What are the skills? What do you like
• 13:21
  Speaker 1: enjoy or what are you good at? And then what
• 13:23
  Speaker 1: can actually make a profit? So it's not just a hobby, right?
• 13:27
  Speaker 1: But you can actually make, I just, for people who
• 13:29
  Speaker 1: are not making a profit, that is called a hobby.
• 13:31
  Speaker 2: Yep.
• 13:32
  Speaker 1: And if you're losing money or whatever you're doing for
• 13:34
  Speaker 1: too long, it's a hobby and that's fine. Call it
• 13:37
  Speaker 1: what it is and just treat it like a hobby.
• 13:39
  Speaker 1: So what would you say nowadays? You've obviously got Amazon,
• 13:42
  Speaker 1: you've got your, your software company that's doing it, but
• 13:44
  Speaker 1: what is so added? What are some of the things
• 13:46
  Speaker 1: or options people can do today? To just start a
• 13:50
  Speaker 1: side hustle, in your opinion.
• 13:52
  Speaker 2: I mean, if I was to give advice to my
• 13:56
  Speaker 2: younger self, I think there's, I guess there's four things
• 13:59
  Speaker 2: that you could consider. One, you have to have some
• 14:02
  Speaker 2: capital to start certain businesses.
• 14:04
  Speaker 1: Okay.
• 14:05
  Speaker 2: Obviously not every single business requires capital, but if there
• 14:08
  Speaker 2: are things like, for example, you want to launch an
• 14:10
  Speaker 2: econ brand, you have to invest in inventory. And if
• 14:14
  Speaker 2: you don't have capital, well, that's not going to be
• 14:16
  Speaker 2: the business for you.
• 14:18
  Speaker 1: How much do people usually have to spend on inventory?
• 14:19
  Speaker 2: I would say like five to 10 grand is a
• 14:23
  Speaker 2: realistic budget to go launch a first product. Yeah. Obviously,
• 14:27
  Speaker 2: depending on the product, it can run up to 20, 30, 50,
• 14:31
  Speaker 2: a hundred thousand dollars. But I would say the average
• 14:34
  Speaker 2: for me, Back even when I was first starting, it
• 14:37
  Speaker 2: was like two to five grand. And now it's a
• 14:38
  Speaker 2: little bit more, it's like five to 10 just with
• 14:40
  Speaker 2: inflation and just things are more expensive. So if you
• 14:44
  Speaker 2: want to start a econ brand, I would say- So
• 14:47
  Speaker 2: start saving. Yeah, you need to start saving. I think
• 14:50
  Speaker 2: a service-based business is phenomenal. I would go window wash.
• 14:55
  Speaker 2: I'd go clean dumpsters. I'd go pick up poop. Like
• 14:57
  Speaker 2: go do the grind.
• 14:59
  Speaker 1: That nobody wants to do.
• 15:00
  Speaker 2: That no one wants to do. Go hand out, it's
• 15:01
  Speaker 2: the easiest thing. Just go hand out flyers and you
• 15:04
  Speaker 2: will get phone calls of like, yeah, I'll do it.
• 15:07
  Speaker 2: And I literally, I have a buddy who started doing
• 15:10
  Speaker 2: Amazon Uh, but then he was like, you know what?
• 15:12
  Speaker 2: I don't think that this is for me. He ended
• 15:14
  Speaker 2: up starting a legitimate poop cleaning business and he's in Texas.
• 15:18
  Speaker 2: He grew, he grew it to 500,000 ARR cleaning poop.
• 15:22
  Speaker 2: And I'm like, and it's a reoccurring, it's like 30
• 15:24
  Speaker 2: bucks a week.
• 15:25
  Speaker 1: Yeah.
• 15:26
  Speaker 2: To, to come and pick it per week. And, and
• 15:30
  Speaker 2: he'll just come pick up poop. And I'm like, That's insane.
• 15:33
  Speaker 2: And he took the skillset obviously of kind of building
• 15:35
  Speaker 2: a brand and then he put it and kind of
• 15:37
  Speaker 2: built a brand into cleaning up poop.
• 15:39
  Speaker 1: Oh my gosh.
• 15:40
  Speaker 2: So again, the skillsets that carry over, they'll carry over
• 15:43
  Speaker 2: to everything. So that's one thing that I love is
• 15:47
  Speaker 2: just cause one thing didn't work out. There's so much
• 15:49
  Speaker 2: to learn from that to go to another thing. So
• 15:52
  Speaker 2: I guess service-based businesses, I mean, that's, yeah, go hustle.
• 15:55
  Speaker 1: Let me pause you on that one. So I'm a
• 15:57
  Speaker 1: huge fan of service-based for first-time entrepreneurs. I've had other
• 16:01
  Speaker 1: podcasts about this kind of thing, so I won't go
• 16:03
  Speaker 1: too much into it. But if you realize, I run influence.vc,
• 16:07
  Speaker 1: which is a venture capital syndicate. So I'm investing in
• 16:11
  Speaker 1: companies to have them go big and get a 10X return, right?
• 16:15
  Speaker 1: But the most businesses, like 90 plus percent of businesses
• 16:18
  Speaker 1: in the United States are all service-based.
• 16:20
  Speaker 2: 100%.
• 16:20
  Speaker 1: And they don't need or shouldn't have investors' capital.
• 16:24
  Speaker 2: Nope.
• 16:24
  Speaker 1: And so I am a huge fan, first-time entrepreneurs, don't
• 16:28
  Speaker 1: go raise capital.
• 16:29
  Speaker 2: Right.
• 16:29
  Speaker 1: Build something that you can do at home, you know, service-based.
• 16:33
  Speaker 1: You need to learn a business that has revenue minus
• 16:36
  Speaker 1: expenses equals your profit. Venture backed sometimes is backwards and
• 16:40
  Speaker 1: you're losing money for X amount of time, right? It's
• 16:42
  Speaker 1: more complicated and it's harder. So now you're building a
• 16:46
  Speaker 1: software company though. Yep. And this is a totally different ballgame.
• 16:49
  Speaker 1: It is.
• 16:50
  Speaker 2: And it was because of my previous businesses. Mm-hmm. And
• 16:53
  Speaker 2: I was able to fund them and bootstrap the entire thing.
• 16:56
  Speaker 2: And I didn't need the funding.
• 16:58
  Speaker 1: Investor's capital. Exactly. I love it. So you worked hard
• 17:01
  Speaker 1: enough to earn enough money to be able to fund
• 17:04
  Speaker 1: what you wanted to do. Exactly.
• 17:06
  Speaker 2: So yeah, service-based businesses would be great right now. I
• 17:10
  Speaker 2: think the best, I guess, entry get into something side hustle,
• 17:16
  Speaker 2: whatever we want to call it, potentially replace your nine
• 17:18
  Speaker 2: to five job is, uh, influencers.
• 17:22
  Speaker 1: Hmm.
• 17:23
  Speaker 2: And it might turn people off when they hear the
• 17:25
  Speaker 2: term influencer because they're like, oh, well, I'm not an influencer.
• 17:29
  Speaker 2: So there's this thing called the Amazon Influencer Program. And
• 17:33
  Speaker 2: this solves like 99% of all business constraints. So I'll
• 17:37
  Speaker 2: kind of quickly break this down for those that are interested.
• 17:40
  Speaker 2: It's a phenomenal opportunity. Essentially, you get approved for the program.
• 17:44
  Speaker 2: Once you're approved, you make video reviews, right? So you
• 17:48
  Speaker 2: take this microphone, pull up your camera and you say, oh,
• 17:51
  Speaker 2: this microphone is X, Y, Z. You talk about it.
• 17:53
  Speaker 2: You upload that video, not to social media, but to
• 17:56
  Speaker 2: Amazon directly. And if somebody watches that video, buys the product,
• 18:01
  Speaker 2: you get a commission. So you have zero risk. You
• 18:04
  Speaker 2: can review products that are around your house. You can
• 18:07
  Speaker 2: go to your friends and families, start reviewing random products.
• 18:10
  Speaker 2: And you literally just film the video. You upload it
• 18:13
  Speaker 2: to Amazon directly. And boom, you're starting to make commissions.
• 18:16
  Speaker 2: And then from there, you just kind of compound and
• 18:18
  Speaker 2: you get to the point where brands start sending you
• 18:21
  Speaker 2: products for free to the point where we, again, this
• 18:25
  Speaker 2: was a side hustle that then turned into the software.
• 18:29
  Speaker 2: So we were doing the side hustle and I'm like, dude,
• 18:30
  Speaker 2: this is so good, but there's got to be better
• 18:32
  Speaker 2: ways to kind of automate it. So that's where the
• 18:33
  Speaker 2: software idea came into play. But we got to the
• 18:36
  Speaker 2: point where We had so much product that we were
• 18:38
  Speaker 2: showing up on our porch that we're like, what do
• 18:39
  Speaker 2: we do with this? And we did, we've hosted two
• 18:42
  Speaker 2: free garage sales and gave away over $ 60, 000 of product
• 18:46
  Speaker 2: because we're like, I don't even know.
• 18:47
  Speaker 1: What to do with it.
• 18:48
  Speaker 2: So for a side hustle, I think that's the easiest.
• 18:51
  Speaker 2: There's literally, if you have a phone.
• 18:53
  Speaker 1: Do you have to be a certain age?
• 18:55
  Speaker 2: No, 18 plus.
• 18:56
  Speaker 1: You have to be 18 plus. So my young kids
• 18:57
  Speaker 1: can't do it yet.
• 18:58
  Speaker 2: Yes.
• 18:58
  Speaker 1: Okay.
• 18:59
  Speaker 2: I mean- You could skirt the line. You could get
• 19:02
  Speaker 2: approved and you could do like not show your face
• 19:05
  Speaker 2: and do like voiceovers.
• 19:06
  Speaker 1: Oh, interesting.
• 19:08
  Speaker 2: And they could like use your account and upload the videos.
• 19:11
  Speaker 1: But 18 plus is best.
• 19:12
  Speaker 2: But 18 plus, yeah. So we won't.
• 19:15
  Speaker 1: That is such an interesting. Okay. So that's something anybody
• 19:17
  Speaker 1: can do at any time.
• 19:19
  Speaker 2: At any time.
• 19:19
  Speaker 1: So any stay at home mom. Doesn't matter what you're
• 19:22
  Speaker 1: doing for the day. If you have an extra 30
• 19:23
  Speaker 1: minutes to an hour a day.
• 19:25
  Speaker 2: Yeah. I mean, five minutes, 10 minutes, 10 hours, whatever
• 19:28
  Speaker 2: you have. I truly think that this is the best
• 19:32
  Speaker 2: side hustle. That's no risk. The only risk is your time.
• 19:36
  Speaker 1: That is so fascinating. Okay. So if you've got a
• 19:40
  Speaker 1: side hustle like this, where you could do it from home,
• 19:43
  Speaker 1: how much can they realistically make? Like if they're putting
• 19:46
  Speaker 1: in an hour a day, like, can they really make,
• 19:49
  Speaker 1: is it hundreds? Is it thousands?
• 19:51
  Speaker 2: Like, so I do have a decent amount of experience.
• 19:55
  Speaker 2: So this might, this number might be skewed a little bit,
• 19:58
  Speaker 2: but I am currently, I figured out the system, but
• 20:02
  Speaker 2: I myself am working. What four to five hours a
• 20:07
  Speaker 2: week filming these review videos. And I'm making five figures
• 20:11
  Speaker 2: in profit to my bank account every single month.
• 20:14
  Speaker 1: No way.
• 20:16
  Speaker 2: And we have, so like my sister, she quit her
• 20:18
  Speaker 2: full-time job doing these review videos and she was making
• 20:23
  Speaker 2: a six figure salary. And within three months she replaced it.
• 20:28
  Speaker 2: So now is that everyone? No, I would say the
• 20:31
  Speaker 2: average person that gets into it, that doesn't necessarily have
• 20:35
  Speaker 2: the business mindset that is just looking to make an
• 20:37
  Speaker 2: extra couple hundred bucks. I would say very conservatively, every
• 20:41
  Speaker 2: single person I could take anyone off the street and
• 20:43
  Speaker 2: have them making a thousand dollars a month.
• 20:45
  Speaker 1: Oh my gosh.
• 20:46
  Speaker 2: For sure. And if you want to scale, you can scale.
• 20:49
  Speaker 2: But again, there is, when it comes to scaling and
• 20:53
  Speaker 2: making more, that's where the strategy, that's where being a
• 20:56
  Speaker 2: little bit smarter, being more savvy when it comes to
• 20:58
  Speaker 2: the filming and the editing and things like that. But
• 21:01
  Speaker 2: the average person absolutely can make a thousand plus a month.
• 21:06
  Speaker 1: Fascinating. Okay. So advent of AI. Now it seems like,
• 21:09
  Speaker 1: you know, you had to build your software pre-API to
• 21:12
  Speaker 1: do it. It feels like there's an opportunity for people
• 21:15
  Speaker 1: to start building. They can MVP almost anything. MVP is
• 21:19
  Speaker 1: a minimum viable product. It's your most basic of products.
• 21:22
  Speaker 1: So in the business bootcamp, we ideate, making sure that
• 21:26
  Speaker 1: you come up with an idea that's realistic for you
• 21:28
  Speaker 1: and what you can do. And then we validate. So
• 21:31
  Speaker 1: do customers actually care? Do they really want what you
• 21:34
  Speaker 1: have to offer? And you'll only know if they pay
• 21:36
  Speaker 1: you money for it. And then you can nail it
• 21:38
  Speaker 1: and scale it. Growth is the third component. With the
• 21:43
  Speaker 1: advent of AI, has that impacted how you look at
• 21:46
  Speaker 1: the future of what you're going to be building? Or
• 21:48
  Speaker 1: is it, whether it's your software or other business concepts,
• 21:51
  Speaker 1: or if you're mentoring or coaching other people, can they
• 21:54
  Speaker 1: utilize that for something?
• 21:55
  Speaker 2: I mean, AI is huge. So people are like, well,
• 21:58
  Speaker 2: I don't know what to say. We'll just throw it
• 21:59
  Speaker 2: into AI and it will literally script it for you.
• 22:02
  Speaker 2: There's literally no excuse now. Anytime someone is like, oh,
• 22:06
  Speaker 2: it's too hard or this, I'm like, It's not go
• 22:09
  Speaker 2: to ChatGPT and it will literally solve 99.9% of your problems.
• 22:14
  Speaker 2: So in my mind, I don't think anyone has an
• 22:18
  Speaker 2: excuse to not be able to build something. I think
• 22:22
  Speaker 2: it just comes down to like the information is there.
• 22:24
  Speaker 2: It's free. It's just whether or not you're going to
• 22:26
  Speaker 2: actually take it and implement and take action on it.
• 22:28
  Speaker 1: So why don't people do it?
• 22:30
  Speaker 2: They're lazy. If it was easy, everyone, everyone would do it.
• 22:32
  Speaker 2: Like it's, it's one of those things where.
• 22:34
  Speaker 1: But if they knew they could make an extra thousand
• 22:36
  Speaker 1: dollars a month, $ 5, 000 a month, $ 8, 000. And yet they're
• 22:40
  Speaker 1: not doing it, but they complain all day every day.
• 22:43
  Speaker 2: Yeah. You would think that more people would do it.
• 22:46
  Speaker 2: But when it comes down to it, I mean, how
• 22:47
  Speaker 2: many times, I mean, even myself, like I'm somewhat in shape.
• 22:53
  Speaker 2: I'm not the most fit person, but I can go
• 22:56
  Speaker 2: run a half marathon basically at any given moment. I'm
• 22:59
  Speaker 2: somewhat fit, but I struggle going to the gym on
• 23:02
  Speaker 2: a consistent six days a week.
• 23:05
  Speaker 1: Why?
• 23:05
  Speaker 2: I don't know. My brain is just wired to struggle
• 23:08
  Speaker 2: with that. And I know other people struggle with put
• 23:13
  Speaker 2: down the phone, stop watching Netflix, stop listening to X, Y, Z. Yeah, whatever.
• 23:19
  Speaker 2: So I think we're just like our human brain is
• 23:22
  Speaker 2: wired to, we're just lazy.
• 23:25
  Speaker 1: Like we're wired. Yeah. We're lazy.
• 23:28
  Speaker 2: And so we prioritize, uh, the, the easy things, uh,
• 23:33
  Speaker 2: people don't like getting out of their comfort zone. I
• 23:35
  Speaker 2: think that's a huge element is people like to be
• 23:38
  Speaker 2: comfortable and And starting something new is the opposite of that.
• 23:43
  Speaker 2: And so, I think that would be the reason that
• 23:47
  Speaker 2: most people don't. And then also, I think they have
• 23:50
  Speaker 2: limiting beliefs. If they had our mindsets and if we
• 23:53
  Speaker 2: could put my brain into every single person, they'd be like, oh,
• 23:57
  Speaker 2: I can do this easy. But in the beginning, you
• 24:00
  Speaker 2: don't think it's easy. And it's the same thing with
• 24:03
  Speaker 2: losing weight. Once you lose it, you're like, oh, that
• 24:06
  Speaker 2: was easy. But in the beginning, you're like, this is impossible.
• 24:08
  Speaker 2: It's the same concept.
• 24:11
  Speaker 1: It seems like using the gym analogy here, if they're
• 24:14
  Speaker 1: trying to build muscle, you've got to rip that muscle
• 24:18
  Speaker 1: a little bit so it can heal and get bigger
• 24:20
  Speaker 1: and bigger. So it's going to be hard. Like the
• 24:24
  Speaker 1: first few iterations of whatever you're going to learn, it's
• 24:27
  Speaker 1: going to probably be harder. But that doesn't mean you
• 24:29
  Speaker 1: can't get through it. It doesn't mean you can't heal
• 24:31
  Speaker 1: and have a bigger muscle. in that regard. I'm a
• 24:35
  Speaker 1: big believer in planning. And I feel like too many
• 24:38
  Speaker 1: of us, you know, all of us have struggled at
• 24:41
  Speaker 1: some point, planning the next day, the night before, have
• 24:46
  Speaker 1: you set a block of time to do this new
• 24:49
  Speaker 1: side gig? If you don't put it on the calendar,
• 24:51
  Speaker 1: if you don't plan for it, how are you going
• 24:53
  Speaker 1: to actually do it? If you need to watch the
• 24:55
  Speaker 1: YouTube video or get a course or whatever it is,
• 24:57
  Speaker 1: or hire the mentor or the coach, if you don't
• 25:00
  Speaker 1: plan for it, how are you going to actually do it?
• 25:02
  Speaker 1: So I'm a big believer. Just even just 10 or
• 25:05
  Speaker 1: 15 minutes the night before lay out the biggest three
• 25:08
  Speaker 1: things you need to get done the night before, put
• 25:11
  Speaker 1: it on your actual calendar. I like digital calendars cause
• 25:15
  Speaker 1: then I can carry it with me on my phone
• 25:16
  Speaker 1: or wherever. But if you put it on the calendar,
• 25:19
  Speaker 1: you've blocked out that time. And if you, if you
• 25:22
  Speaker 1: didn't get to it for whatever reason, you can pull
• 25:24
  Speaker 1: it over to the next day, but plan out the day.
• 25:26
  Speaker 1: I think Sunday night. So today's Monday. Um, Last night,
• 25:30
  Speaker 1: I sat around with the kids, myself, we look at
• 25:32
  Speaker 1: the calendar. What are the things going on? We're planning
• 25:35
  Speaker 1: ahead for the most important things to be put on
• 25:38
  Speaker 1: the calendar. And I know for me, if I don't
• 25:41
  Speaker 1: do that, if I don't plan the night before, if
• 25:43
  Speaker 1: I don't plan the week ahead or the month ahead,
• 25:46
  Speaker 1: and even I do it on an annualized basis, the
• 25:48
  Speaker 1: biggest boulders annually, I'm not going to have as productive
• 25:52
  Speaker 1: or as a fulfilled life, even just an adventure. I
• 25:57
  Speaker 1: want to go climb Mount Timonogos again. I love the hike,
• 26:01
  Speaker 1: but if I don't put it on the calendar, it's
• 26:02
  Speaker 1: not going to happen. So have you found that as
• 26:05
  Speaker 1: you've worked with different people, like you said, they have
• 26:08
  Speaker 1: limiting beliefs. They're lazy. Like what has been the change
• 26:14
  Speaker 1: for them to actually get out there and go do something,
• 26:17
  Speaker 1: even though they're stressed, they're not making enough money at
• 26:20
  Speaker 1: their job. They don't know how to do it. What
• 26:23
  Speaker 1: have been the ways you've been able to motivate them
• 26:25
  Speaker 1: or like help them get to the next phase?
• 26:27
  Speaker 2: I wish there was a simple answer for that.
• 26:29
  Speaker 1: Silver bullet.
• 26:30
  Speaker 2: Cause there's not, but what I've seen is I feel
• 26:33
  Speaker 2: like when your back is up against the wall and
• 26:35
  Speaker 2: there's no other options, you have, you have to. And
• 26:40
  Speaker 2: for me, that's kind of what it came down to
• 26:44
  Speaker 2: is I quit my nine to five job and it
• 26:45
  Speaker 2: was like, look, there's no going back. I'm the only
• 26:49
  Speaker 2: one responsible for paying the mortgage and for covering the
• 26:52
  Speaker 2: bills and no one else is going to come save me.
• 26:55
  Speaker 2: So when that time comes, well, it's on me. And
• 26:59
  Speaker 2: I feel like when I perform best is when I
• 27:02
  Speaker 2: do get put into these tight positions where my back
• 27:05
  Speaker 2: is up against the wall. So like, for example, viral review,
• 27:08
  Speaker 2: three years, basically bleeding money straight. I did not take
• 27:12
  Speaker 2: a dividend. I did not make a dollar for three
• 27:15
  Speaker 2: years straight. And we just kept bleeding and bleeding money.
• 27:19
  Speaker 2: But it forced me to figure it out and get creative,
• 27:25
  Speaker 2: get through it. And now it's amazing. But during that time,
• 27:31
  Speaker 2: I couldn't say that. And so I think it just
• 27:35
  Speaker 2: gets to the point where you just have to decide
• 27:37
  Speaker 2: whether you're going to do it or not. And then
• 27:38
  Speaker 2: I also think that a lot of people are scared
• 27:40
  Speaker 2: of failing or they failed once. And they're like, oh, well,
• 27:44
  Speaker 2: I'm going to fail again. Or, oh, I'm just not
• 27:46
  Speaker 2: good enough. And again, that comes back to the mindset.
• 27:49
  Speaker 1: The limiting beliefs.
• 27:50
  Speaker 2: It's so funny because when I very first started my
• 27:52
  Speaker 2: entrepreneur journey, I would hear people talking about, it's just mindset.
• 27:55
  Speaker 2: And they point to their head. I'm like, BS, this
• 27:58
  Speaker 2: doesn't make any sense. Now I'm like, it is. And
• 28:01
  Speaker 2: like as cliche and as weird as it is, a
• 28:04
  Speaker 2: lot of it is in your mind. Like if you
• 28:07
  Speaker 2: think you can do something or not, like you're right.
• 28:09
  Speaker 2: So whether you think you can or you can't, you're right.
• 28:11
  Speaker 2: That's saying. And so I think just with time, you
• 28:15
  Speaker 2: just have to, I would say, to answer your point,
• 28:20
  Speaker 2: I think the number one thing someone can do is
• 28:22
  Speaker 2: have a win. Just get a win. And also, it
• 28:27
  Speaker 2: doesn't have to be this massive win. It doesn't need
• 28:30
  Speaker 2: to be something of like, hey. I was able to
• 28:35
  Speaker 2: do this hard thing. I accomplished it. It might've not
• 28:38
  Speaker 2: been an award of money, but hey, you were able
• 28:41
  Speaker 2: to do something and kind of move the needle forward.
• 28:45
  Speaker 2: And I think if you can have more little base hits,
• 28:47
  Speaker 2: more wins, it starts stacking the confidence. And once you
• 28:50
  Speaker 2: have the confidence, that's when you become.
• 28:53
  Speaker 1: A menace.
• 28:54
  Speaker 2: That's when you can't be stopped.
• 28:57
  Speaker 1: That's awesome, man. I can appreciate that. I know now
• 29:00
  Speaker 1: having been around a long time, in the entrepreneurship world,
• 29:06
  Speaker 1: the initial wins really were game changers for me for
• 29:09
  Speaker 1: sure to have that confidence. What's fascinating is I had
• 29:12
  Speaker 1: to shut down a company in 2016, 17. It was
• 29:16
  Speaker 1: my first venture backed software company. So I ended up
• 29:19
  Speaker 1: raising capital, going out and doing this big thing. Right.
• 29:23
  Speaker 1: And two, two and a half years of blood, sweat
• 29:25
  Speaker 1: and tears. We had to shut it down. I was devastated.
• 29:30
  Speaker 1: Like that's not even, even a strong enough word. for
• 29:34
  Speaker 1: the first time in my life, I felt depression, anxiety. Like,
• 29:37
  Speaker 1: who am I? I thought I was this entrepreneur. I
• 29:40
  Speaker 1: was doing all these other things before. And then I
• 29:42
  Speaker 1: tried this because I had hired a CEO to run
• 29:44
  Speaker 1: the business on a day-to-day. And so I was able
• 29:48
  Speaker 1: to do this venture-backed software company. And it didn't work.
• 29:52
  Speaker 1: I had even felt inspired from God to start it.
• 29:55
  Speaker 1: And when I had to shut it down, I'm like, wait, what?
• 29:58
  Speaker 1: What was that? Like, I felt like you had told
• 30:00
  Speaker 1: me to do this. A couple of years later, I'm
• 30:03
  Speaker 1: able to look back and realize the life lessons that
• 30:06
  Speaker 1: I needed to learn. And I do believe it was
• 30:09
  Speaker 1: part of God's process that I needed that humbling. Sometimes
• 30:13
  Speaker 1: they say you can humble yourself or you can be
• 30:15
  Speaker 1: compelled to be humbled. I unfortunately needed to be compelled.
• 30:20
  Speaker 1: And it was one of those godly experiences that helped
• 30:23
  Speaker 1: me to kind of have a different viewpoint on life. That, yes,
• 30:26
  Speaker 1: I do believe in abundance, and I feel like God
• 30:28
  Speaker 1: wants us to be abundant so we can help and
• 30:30
  Speaker 1: serve other people. But where our heart is, that's where
• 30:35
  Speaker 1: our treasure will be found. And it really put a
• 30:38
  Speaker 1: new perspective or lens on what I wanted in this life.
• 30:44
  Speaker 1: And now I'm so grateful for that unique opportunity to
• 30:51
  Speaker 1: have to go through that type of a failure. Luckily, financially,
• 30:56
  Speaker 1: we had the other business going and it was taking
• 30:59
  Speaker 1: care of our family and all of our needs and
• 31:01
  Speaker 1: eventually sold in 2020. But it was still this devastating
• 31:06
  Speaker 1: experience to go through. And so it's given me a
• 31:08
  Speaker 1: unique experience of, I understand when somebody has failed and
• 31:13
  Speaker 1: I can feel that sense of loss and that hurt
• 31:16
  Speaker 1: that they've gone through. And I had to rebuild my
• 31:19
  Speaker 1: confidence even. And it took me a while, which is
• 31:22
  Speaker 1: sad to say, because I should have just like snapped
• 31:25
  Speaker 1: back out of it. It's harder.
• 31:26
  Speaker 2: It's easier said than done for sure.
• 31:28
  Speaker 1: But it took a while for my confidence to come
• 31:30
  Speaker 1: back into play to realize that, okay, I can do
• 31:34
  Speaker 1: this and I can rebuild from scratch kind of a thing.
• 31:37
  Speaker 1: So if you were to talk to somebody who has
• 31:40
  Speaker 1: tried some of these side hustles and they've failed miserably.
• 31:45
  Speaker 1: Would you say that it's because it's the wrong thing
• 31:47
  Speaker 1: for them? Maybe they just didn't put enough time and energy.
• 31:49
  Speaker 1: Maybe they didn't have the right coach or mentor. Like
• 31:52
  Speaker 1: what is it?
• 31:53
  Speaker 2: I would say 99% is because of their effort. They
• 31:57
  Speaker 2: didn't give it a fair shot. They go in and
• 32:00
  Speaker 2: they think they tried, but if we actually analyzed what
• 32:04
  Speaker 2: they did, they didn't do a fraction of what was
• 32:08
  Speaker 2: actually required for it to succeed. So I think a
• 32:10
  Speaker 2: lot of people they'll go and immediately say, They'll have
• 32:13
  Speaker 2: a failure that they think is a failure. And I'm like, dude,
• 32:16
  Speaker 2: that's just like a little tiny bump in the road.
• 32:19
  Speaker 2: And they're like, oh, it's a scam. It doesn't work. Okay. Like,
• 32:23
  Speaker 2: I don't know what to tell you, but that is
• 32:27
  Speaker 2: just a false sense of reality. And you didn't go
• 32:31
  Speaker 2: through with it. Again, comparing it to the gym, it's
• 32:35
  Speaker 2: so easy to just compare things to the gym. to
• 32:38
  Speaker 2: get a six pack you have to eat healthy you
• 32:40
  Speaker 2: have to go to the gym and that like that's
• 32:43
  Speaker 2: what you have to do yet no one's going to
• 32:46
  Speaker 2: do it and it's the same thing with the business
• 32:48
  Speaker 2: you just need to keep showing up and put in
• 32:51
  Speaker 2: the effort and there is a some element of luck
• 32:55
  Speaker 2: but if you just keep showing up like the luck
• 32:56
  Speaker 2: will follow yeah and uh and then if you have
• 33:01
  Speaker 2: the right I guess, information and you can act on that.
• 33:05
  Speaker 2: Like you are going to succeed if you just keep
• 33:08
  Speaker 2: putting your head down. Like I'm confident that I could
• 33:11
  Speaker 2: take any business and I could go be successful with
• 33:16
  Speaker 2: it to a certain extent. Am I going to go
• 33:17
  Speaker 2: make billions and millions? No. But am I going to
• 33:20
  Speaker 2: be able to make some money? Am I going to
• 33:21
  Speaker 2: be able to succeed?
• 33:22
  Speaker 1: Yes.
• 33:22
  Speaker 2: I think every single business is a business because it's
• 33:26
  Speaker 2: been done before. Like most of the time we're not
• 33:29
  Speaker 2: inventing something new. And so it's like, okay, well, if
• 33:33
  Speaker 2: they can do it, I can do it. And that
• 33:36
  Speaker 2: was a lot of my mind kind of growing up
• 33:41
  Speaker 2: and starting my entrepreneur journey was, okay, if this person
• 33:44
  Speaker 2: can do it, why can't I? Or this person did it?
• 33:48
  Speaker 2: And again, like not discrediting that person, but I'm like, okay,
• 33:51
  Speaker 2: I know this person. I think I have a little
• 33:53
  Speaker 2: bit more in the tank than this person. Like, I
• 33:55
  Speaker 2: think I can go, go make it work. So I
• 33:58
  Speaker 2: think it just comes down to, yes, they can blame
• 34:00
  Speaker 2: it on the vehicle. Yes, they can blame it. I
• 34:02
  Speaker 2: feel like a lot of time nowadays is, oh, it's this,
• 34:06
  Speaker 2: this coach or this course, they're this, and they, they
• 34:09
  Speaker 2: want to point fingers at everyone else, but themselves. And
• 34:13
  Speaker 2: they don't want to take accountability when at the end
• 34:15
  Speaker 2: of the day, it's, It's your problem. Like it's your
• 34:18
  Speaker 2: fault that you didn't succeed at it. So I think
• 34:20
  Speaker 2: it's just most people give up too early. They don't
• 34:25
  Speaker 2: see it through and they don't actually put in the
• 34:26
  Speaker 2: effort that's required.
• 34:27
  Speaker 1: Fascinating. You know, I find when people have come to me,
• 34:31
  Speaker 1: usually it's for some kind of business help or to
• 34:33
  Speaker 1: pitch their business for an investment, right?
• 34:34
  Speaker 2: That's usually where they come.
• 34:36
  Speaker 1: And if we start working together from a mentoring or
• 34:39
  Speaker 1: a coaching perspective, by the second or third call, something
• 34:44
  Speaker 1: usually opens up about their personal life. And what's been
• 34:47
  Speaker 1: fascinating is, yes, they come and say, I need help
• 34:49
  Speaker 1: with the business or I want to start something. And
• 34:52
  Speaker 1: then they're talking about their addiction or their marriage problems
• 34:56
  Speaker 1: or they're going through a divorce or whatever it is
• 35:00
  Speaker 1: that they're struggling with in their life that is impeding
• 35:04
  Speaker 1: them from this success. And it's been fascinating because it
• 35:08
  Speaker 1: happens almost every time that something personal comes up in
• 35:12
  Speaker 1: this conversation. And hence the name Becoming. I just felt like, yes,
• 35:17
  Speaker 1: we could have a business-related podcast and could be all
• 35:20
  Speaker 1: focused on business. But when we, in my opinion, when
• 35:24
  Speaker 1: we become a better version of ourselves, we'll be a
• 35:28
  Speaker 1: way better business person. Absolutely. Well, if we can have
• 35:32
  Speaker 1: our home life somewhat structured and planned and organized, then
• 35:37
  Speaker 1: we probably will have an organized, structured business life as well.
• 35:41
  Speaker 1: And so... Trying to help people, whether it's healing from
• 35:45
  Speaker 1: trauma or from childhood experiences, working through some of the
• 35:50
  Speaker 1: depths in their souls, even connecting with God again. If
• 35:54
  Speaker 1: they haven't had that relationship, I'm a big believer that
• 36:00
  Speaker 1: that's going to help you as you can receive revelation
• 36:02
  Speaker 1: and inspiration on what to do, who to hire, who
• 36:05
  Speaker 1: to work with. Trying to even be prayerful on which
• 36:09
  Speaker 1: direction you go. uh, has been just a big element
• 36:13
  Speaker 1: for me. And as I've helped other others, I love
• 36:15
  Speaker 1: watching them go through this progress and kind of get
• 36:18
  Speaker 1: a grasp of their own personal life and how that
• 36:21
  Speaker 1: impacts their business life. So have, have you found just yet, um,
• 36:26
  Speaker 1: in your career so far that when you've had to
• 36:29
  Speaker 1: go through something hard, like where did you turn? What
• 36:32
  Speaker 1: did you do when you went through something hard and
• 36:34
  Speaker 1: whether it was business or life or whatever?
• 36:37
  Speaker 2: Yeah, I think this is a great topic. Because there's
• 36:43
  Speaker 2: two things that come to my mind. My wife and
• 36:47
  Speaker 2: obviously the relationship with God. I think the person that
• 36:51
  Speaker 2: you choose to marry is going to impact you more
• 36:57
  Speaker 2: than anything. And if this decision you get wrong, it's
• 37:03
  Speaker 2: going to be an uphill battle. It's going to be
• 37:05
  Speaker 2: hard to.
• 37:09
  Speaker 2: I guess, start the businesses to be able to go
• 37:13
  Speaker 2: and do the things that you want to do if
• 37:14
  Speaker 2: you don't have your partner's support. So one of my
• 37:18
  Speaker 2: most successful friends, he ran one of the largest sales organizations.
• 37:23
  Speaker 2: And he's like, out of all the people that would come,
• 37:26
  Speaker 2: I knew who was going to be successful just by
• 37:28
  Speaker 2: looking at their wife. And if their wife was supportive,
• 37:32
  Speaker 2: then they were going to go crush it. But if
• 37:34
  Speaker 2: they weren't, they were going to fail miserably. And I've
• 37:37
  Speaker 2: had that happen with some of my partners where their
• 37:40
  Speaker 2: wife wasn't supportive. And that was very, very difficult. And
• 37:46
  Speaker 2: so I think for me personally, I got lucky and
• 37:50
  Speaker 2: my wife has never questioned. She supported me on everything
• 37:56
  Speaker 2: that I've done. And I think that is the most
• 37:58
  Speaker 2: important element to my success that I've got to, I guess,
• 38:02
  Speaker 2: acknowledge is if it wasn't for her and her just
• 38:06
  Speaker 2: being like, yeah, you're kind of crazy, but like, I
• 38:08
  Speaker 2: support you. Like, I want you to go and move forward.
• 38:11
  Speaker 2: And I want you to, yeah. Like again, she, she
• 38:15
  Speaker 2: could have said all sorts of crazy stuff, but she didn't.
• 38:19
  Speaker 2: And she was just like, I trust you, you go
• 38:21
  Speaker 2: do it. And she never questioned. And I think that
• 38:24
  Speaker 2: is a huge point because there, there have been times
• 38:28
  Speaker 2: where I thought I wasn't good enough or things weren't
• 38:31
  Speaker 2: going as planned or businesses were, were failing and, but
• 38:36
  Speaker 2: I had someone that I could turn to. I could
• 38:39
  Speaker 2: come and talk to her and she wasn't gonna be like, oh,
• 38:42
  Speaker 2: well you just need to give up and you're not
• 38:43
  Speaker 2: good enough. No, she was there in my corner. She
• 38:45
  Speaker 2: was cheering me on. She was lifting me up. And
• 38:48
  Speaker 2: then when times really get tough, I mean, that's when
• 38:50
  Speaker 2: you gotta go to God, man. And obviously you go
• 38:53
  Speaker 2: to God for everything. But I feel like, especially in
• 38:56
  Speaker 2: those like dark times where I'm just like, I don't
• 38:59
  Speaker 2: have the answers. I can't do this by myself. I'm stuck.
• 39:04
  Speaker 2: This is terrible.
• 39:06
  Speaker 1: Get me out of this.
• 39:07
  Speaker 2: And there were situations where I remember praying. I was
• 39:13
  Speaker 2: in Italy. I've never shared this story, but I was
• 39:16
  Speaker 2: at the Trevi Fountain. My name is Trevins, Trevi Fountain.
• 39:21
  Speaker 2: And I was dealing with this business, with this personal issue,
• 39:27
  Speaker 2: and it just did not want to go away. And
• 39:30
  Speaker 2: I'm just sitting there and I'm just praying. I'm like, God,
• 39:33
  Speaker 2: I need help. I don't know how I'm getting, I'm
• 39:35
  Speaker 2: going to get through this. I mean, obviously I'm on
• 39:37
  Speaker 2: an amazing vacation, like from, from the outside in, like
• 39:39
  Speaker 2: life looked amazing, but like deep down, I'm like, no,
• 39:42
  Speaker 2: I'm struggling. Like losing sleep, uh, things just weren't going
• 39:47
  Speaker 2: how I wanted to. And so I just kept, I
• 39:51
  Speaker 2: always have a prayer in my heart, but like in
• 39:52
  Speaker 2: that moment, like I was like, God, I need your help.
• 39:57
  Speaker 2: It didn't happen overnight. It didn't happen in six months.
• 40:00
  Speaker 2: It didn't happen in 12 months. But two years later,
• 40:03
  Speaker 2: I can look back on that moment and be like,
• 40:05
  Speaker 2: exactly what you went through. God had a hand in
• 40:08
  Speaker 2: every element of everything. And looking back, it was because
• 40:15
  Speaker 2: of that, I guess, terrible experience that just, downfall that
• 40:20
  Speaker 2: that moment where i thought i wasn't good enough that's
• 40:23
  Speaker 2: what led me to finding the amazon influencer program and
• 40:28
  Speaker 2: then that's what led me to finding and founding the
• 40:31
  Speaker 2: software company viral view and if it wasn't for that
• 40:34
  Speaker 2: down that that yeah just failure uh just a bad
• 40:41
  Speaker 2: experience i wouldn't be where i'm at today now i
• 40:45
  Speaker 2: it's easy to say now that's been what four years
• 40:48
  Speaker 2: ago now In the moment, it was not easy.
• 40:51
  Speaker 1: Yeah. It was brutal.
• 40:53
  Speaker 2: So yeah, God and a good wife is very important.
• 40:58
  Speaker 1: You know, I think there's opposition in all things. So
• 41:00
  Speaker 1: like the deeper you've had to go into the depths
• 41:03
  Speaker 1: of hell, whether it's business or personal or whatnot, I
• 41:06
  Speaker 1: think the greater the light you can see or experience.
• 41:09
  Speaker 1: And so this relates to both personal and business life.
• 41:12
  Speaker 1: If you've had to see the bad, you should be
• 41:16
  Speaker 1: allowed to see the good. I believe it's a true
• 41:19
  Speaker 1: principle in our life. And so when thinking about this,
• 41:22
  Speaker 1: you know, the hardships, the lying in the fetal position
• 41:26
  Speaker 1: trying to figure out how am I going to make payroll,
• 41:28
  Speaker 1: you know, when the income didn't come in for the
• 41:30
  Speaker 1: business or whatever it was. And, you know, simple things
• 41:34
  Speaker 1: like honestly paying tithing. I know some people are going
• 41:36
  Speaker 1: to whatever say about tithing. It has been a miracle
• 41:40
  Speaker 1: worker for me. And I would remember there'd be moments
• 41:44
  Speaker 1: where I'd be like, oh my gosh, payroll's coming up.
• 41:46
  Speaker 1: I don't have it. Like, how are we going to
• 41:48
  Speaker 1: do this? Client's late. This is not... And my wife
• 41:52
  Speaker 1: at the time would be like, hey, have you paid
• 41:53
  Speaker 1: her tithing? Like, oh my gosh, I got to go
• 41:56
  Speaker 1: do that right now. And never missed a payroll in
• 42:00
  Speaker 1: my entire career. It was wild to have that experience. Now,
• 42:04
  Speaker 1: I went without pay.
• 42:06
  Speaker 2: Right. And most people don't see that because I've gone
• 42:08
  Speaker 2: without pay for several months and everyone is like, Oh,
• 42:10
  Speaker 2: this person, I'm like, you guys don't understand.
• 42:13
  Speaker 1: I'm the bug stops with you as the entrepreneur, the
• 42:17
  Speaker 1: bug stops with you. So I've taken that, but like
• 42:20
  Speaker 1: being able to get people taken care of, it felt
• 42:21
  Speaker 1: like we always had sufficient for our needs as a,
• 42:26
  Speaker 1: as a phrase you might be aware of.
• 42:28
  Speaker 2: Right.
• 42:29
  Speaker 1: Okay. This is fun. I know, I know we got
• 42:30
  Speaker 1: to kind of wrap up here, but if you were
• 42:33
  Speaker 1: talking to your younger self, whether it's from a business
• 42:37
  Speaker 1: standpoint or a life standpoint, like, or even your kids,
• 42:40
  Speaker 1: you have two kids. What do you want them to
• 42:43
  Speaker 1: know about you? When they hear this, however many years
• 42:47
  Speaker 1: in the future, what do you want them to know
• 42:48
  Speaker 1: about you?
• 42:50
  Speaker 2: Man, I've never been asked that question. I thought it
• 42:52
  Speaker 2: was going to be asked in a different way.
• 42:55
  Speaker 1: So it threw me for a loop. Let's see. How
• 42:58
  Speaker 1: old are your kids again?
• 43:01
  Speaker 2: I have a three-year-old.
• 43:03
  Speaker 1: Yeah.
• 43:03
  Speaker 2: He turns three in September. So he's, yeah, he's three.
• 43:06
  Speaker 2: And then a newborn three month old.
• 43:09
  Speaker 1: All right. So in 15 years when he's 18 or
• 43:12
  Speaker 1: she's 18 and they come back and listen to this podcast,
• 43:17
  Speaker 1: what do you want them to know about you?
• 43:19
  Speaker 2: Well, first I want them to know that how much
• 43:21
  Speaker 2: I love them and love their mom. I would say
• 43:24
  Speaker 2: that's the first and biggest thing. The second is life
• 43:33
  Speaker 2: is hard, but it's fun. And if you can just
• 43:39
  Speaker 2: trust God and do the right thing, you will be blessed, period.
• 43:48
  Speaker 2: I've seen that time and time and time again. Because
• 43:52
  Speaker 2: if you're just a good person and you try to
• 43:55
  Speaker 2: lead not with words, but by example, good things will happen.
• 44:02
  Speaker 2: And so I hope that when they're watching this, they
• 44:04
  Speaker 2: can Say that I led by example and that I
• 44:09
  Speaker 2: was a good dad, supportive, and very loving. I guess
• 44:16
  Speaker 2: that's what I would hope for them when they were
• 44:19
  Speaker 2: watching this.
• 44:20
  Speaker 1: I love it. No money.
• 44:22
  Speaker 2: Yeah, just love, good family, good healthy relationship.
• 44:26
  Speaker 1: You know, it's fascinating because I get to ask these
• 44:28
  Speaker 1: kinds of questions more often, right? And it always comes,
• 44:32
  Speaker 1: doesn't matter how much business we've talked about or investing or,
• 44:35
  Speaker 1: or whatever, building wealth or it always comes down to
• 44:38
  Speaker 1: these principles. Like, what have we really, really care about?
• 44:42
  Speaker 1: It's our relationship with God. It's our relationship with our family,
• 44:45
  Speaker 1: our kids. Like that is true. It's love. It's what
• 44:49
  Speaker 1: really comes down to. Um, and I hope that we realize, yes,
• 44:54
  Speaker 1: we can be building businesses. We can, we can be
• 44:57
  Speaker 1: building wealth. It's just great. Building abundance is fantastic. Um,
• 45:02
  Speaker 1: but really what's most important, we got to keep in check,
• 45:04
  Speaker 1: you know? All right. So where can people find you?
• 45:07
  Speaker 1: People are on their list of this. They want to
• 45:09
  Speaker 1: get in touch with you more. Where can they find you? Yeah.
• 45:11
  Speaker 2: Just search Trevin Peterson on all platforms, whether it's Instagram, Facebook, YouTube, LinkedIn. Yeah.
• 45:18
  Speaker 2: Spell it just so everyone knows. T-R-E-V-I-N and then Peterson
• 45:22
  Speaker 2: with an S-O-N.
• 45:24
  Speaker 1: I love it. Well, thanks for coming to the show.
• 45:26
  Speaker 1: You guys, your host Bubba Page here with Trevin Peterson.
• 45:29
  Speaker 1: So glad we got to talk here about becoming the
• 45:32
  Speaker 1: best version of ourselves.
• 45:34
  Speaker 2: Thank you.
• 45:34
  Speaker 1: We'll see you next time. Dude, nice work, man.
• 45:37
  Speaker 2: Yeah, thank you.