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How the Volvo Board Staked Everything on Safety
In this episode of Boardroom Conversations, Lucas and Luna look back at one of the most consequential decisions in modern corporate history: how Volvo's board in the 1970s chose to make safety the company's absolute identity, a bet that nearly bankrupted them before it made them iconic. They trace the story from the invention of the three-point seatbelt — which Volvo famously gave away for free — to the board's gut-wrenching call to keep pouring money into crash testing and airbags while rivals focused on horsepower. Along the way, they draw out lessons that still apply to…
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