The PR Week: 8.26.2021: Alison Brod, Alison Brod Marketing + Communications
Podcast topics:
2:24 - Brod talks about the ingredients for PR agency success at the Cannes Lions International Festival of Creativity, how to actually measure the value of PR, working with influencers and more.
18:12 - Pfizer’s COVID-19 vaccine has been officially approved by FDA —What are the implications for marketing and mandates?
22:32 - Zeno Group has bought a stake in multicultural and Black woman-owned communications firm Egami; Zeno CEO Barby Siegel says the partnership will benefit her agency’s goals on multicultural communications and diversity, equity and inclusion.
26:03 - The…
The skinny
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