Why The Auto Industry Can’t Afford to Keep Reinventing Software with Jeff Walker | The Merge 2025
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Recorded live at Merge 2025, this episode of Auto Collabs features Jeff Walker, Chief Commercial Officer of SDVerse, unpacking one of the most important—but least understood—shifts happening inside modern vehicles: the move to truly software-defined architectures. Jeff explains why SDVerse was created by GM, Magna, and Wipro, and how the platform helps OEMs discover, evaluate, and scale software from startups and suppliers across the globe—without slowing innovation or inflating cost.
As vehicles move toward high-performance compute, zonal architectures, and exponentially…
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