Latest / Found-HER with Kimberley Hiebert / Bringing Sexy Back to Operations

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Bringing Sexy Back to Operations · Found-HER with Kimberley Hiebert

• 0:02
  SPEAKER_01: Welcome to Found Her, the podcast for women who build empires, break barriers, and blaze trails all while fighting themselves.
• 0:10
  SPEAKER_01: These are bestie level conversations from behind the scenes.
• 0:14
  SPEAKER_01: The real work, the messy middle, and the wins that last.
• 0:17
  SPEAKER_01: I'm Kimberly Hebert, founder, franchise builder, wife, mom, and Grammy, and a woman who has done the inner work while building the outer winds.
• 0:25
  SPEAKER_01: Here we talk business, identity, relationships, and the kind of growth that cracks you open, then puts you back together.
• 0:33
  SPEAKER_01: Stronger, better.
• 0:35
  SPEAKER_01: This is your space to rise as a founder and as your truest self.
• 0:39
  SPEAKER_01: Let's dive in.
• 0:42
  SPEAKER_01: Hey Bessies, welcome back to the Found Her Podcast.
• 0:45
  SPEAKER_01: Today we have another special guest.
• 0:47
  SPEAKER_01: You're gonna love her energy.
• 0:49
  SPEAKER_01: We are new friends, actually, this guest and I.
• 0:52
  SPEAKER_01: So I'm really excited about today's podcast because I'm gonna learn a lot about her as well.
• 0:57
  SPEAKER_01: Uh, so I'm gonna do a little bit of an introduction and then I'm gonna let her add the person, the humanness to the introduction.
• 1:04
  SPEAKER_01: So, Alyssa True Love, don't you just love her last name?
• 1:08
  SPEAKER_01: Oh my gosh, it just makes you want to just love her even more.
• 1:11
  SPEAKER_01: Alyssa True Love is the founder and lead strategist at True Hive Consulting, a systems and team operations firm based in London, Ontario.
• 1:19
  SPEAKER_01: She helps growing businesses build operational systems, empower their teams, and design scalable leadership models so that the founder moves out of the doing, quote unquote, and into strategic freedom.
• 1:30
  SPEAKER_01: And as a founder, I know uh exactly this is the magic.
• 1:34
  SPEAKER_01: The business is created with delivering decision-making playbooks, delegation courses, and operational frameworks that help teams break free from bottlenecks.
• 1:45
  SPEAKER_01: As a female founder leading a specialist consulting firm, she draws on the understanding that business growth is as much about culture and people as it is about processes.
• 1:54
  SPEAKER_01: So, Alyssa True Love, welcome to the Found Her podcast.
• 1:58
  SPEAKER_01: The Crock News World.
• 2:01
  SPEAKER_00: I am so excited to be here.
• 2:04
  SPEAKER_00: I was so excited.
• 2:06
  SPEAKER_01: Yeah, I love, I love your energy.
• 2:08
  SPEAKER_01: I think we met at the networking brunch.
• 2:11
  SPEAKER_01: Yeah.
• 2:11
  SPEAKER_01: You sat next to me or across from me next to me.
• 2:13
  SPEAKER_01: Oh, next.
• 2:14
  SPEAKER_00: We were besties right there.
• 2:16
  SPEAKER_01: Yeah, and your energy, I think, and then I saw afterwards, I think I seen it in your website, that you are a generator.
• 2:23
  SPEAKER_01: Yeah, human design, as am I.
• 2:26
  SPEAKER_02: Okay.
• 2:27
  SPEAKER_01: Together we are bringing together we bring the energy and the energy to life.
• 2:33
  SPEAKER_01: Like that's that's really, yeah.
• 2:35
  SPEAKER_01: So I think you know, like-minded, we've seen each other and just that energy.
• 2:39
  SPEAKER_01: So I was drawn to you right away.
• 2:41
  SPEAKER_01: So tell us a little bit more about you, maybe a little bit about your journey and share, yeah, whatever you feel um called to share.
• 2:48
  SPEAKER_00: Yes.
• 2:48
  SPEAKER_00: Okay, so first of all, love the vial.
• 2:51
  SPEAKER_00: Thank you so much.
• 2:52
  SPEAKER_00: I think that really one piece that I love to talk about is developing not only the people, but the processes in your business and empowering your team.
• 3:02
  SPEAKER_00: It's something I'm so passionate about because to give you that ultimate freedom in your business, it's yes, we need the processes in place.
• 3:11
  SPEAKER_00: We need the SOPs, the system, but it is about people and looking at your business as people first.
• 3:18
  SPEAKER_00: So being able to, especially with I always say AI automation, there are such great places for those in business.
• 3:25
  SPEAKER_00: But what we're losing is we're losing building strategic thinkers and empowering the people.
• 3:32
  SPEAKER_00: So that's something that I'm so passionate about.
• 3:35
  SPEAKER_00: And I just love when I get to help business owners build their teams, but by that, like as a result, build their freedom.
• 3:42
  SPEAKER_00: So yeah.
• 3:44
  SPEAKER_01: So tell me then, how what what how did you get there?
• 3:47
  SPEAKER_01: What has been your journey to get there?
• 3:49
  SPEAKER_01: Did you always know?
• 3:50
  SPEAKER_01: I mean, I just for people that are not watching.
• 3:54
  SPEAKER_01: Well, you look quite young.
• 3:57
  SPEAKER_01: I don't want to, I don't want you to reveal your age.
• 4:00
  SPEAKER_01: I can if you want.
• 4:01
  SPEAKER_00: I just had a birthday.
• 4:02
  SPEAKER_00: I don't mind.
• 4:03
  SPEAKER_00: Okay.
• 4:04
  SPEAKER_01: Uh, so what has your journey been so far?
• 4:06
  SPEAKER_01: Like how how what got you to?
• 4:08
  SPEAKER_01: I mean, operational.
• 4:09
  SPEAKER_01: I I have a COO and I love him.
• 4:12
  SPEAKER_01: Uh, I also have a director of operations who's just like him, and they are some very dry people.
• 4:18
  SPEAKER_00: Yeah.
• 4:19
  SPEAKER_00: A hundred percent.
• 4:21
  SPEAKER_00: A hundred percent.
• 4:23
  SPEAKER_00: And that's why I almost think of myself I'm a little bit of an enigma in this space.
• 4:28
  SPEAKER_01: Okay.
• 4:29
  SPEAKER_00: Because I do bring, so like you said, we're generators.
• 4:33
  SPEAKER_00: I'm also an Enneogram seven.
• 4:35
  SPEAKER_00: If you know the Enneogram.
• 4:38
  SPEAKER_00: Okay.
• 4:39
  SPEAKER_00: So I really do bring that motivation, the energy with it.
• 4:45
  SPEAKER_00: And I think sometimes in that space, it can be looked at as almost like a go with the flow, like, yay, yay, yay, rah, rah, rah.
• 4:55
  SPEAKER_00: Where I always laugh.
• 4:56
  SPEAKER_00: I'm like, yes, I do bring that energy, but also directness as well to get it done, right?
• 5:04
  SPEAKER_00: And lead in a strategic way that's going to get you there and not just saying yes to everything.
• 5:11
  SPEAKER_00: I am a recovering people pleaser, I will say.
• 5:14
  SPEAKER_01: I just I use that line uh in a franchise uh uh candidate session.
• 5:19
  SPEAKER_01: I was like, ultimately, for technicians, you want to hire non-recovered, unhealed people pleasers.
• 5:27
  SPEAKER_00: Yes.
• 5:29
  SPEAKER_00: So I'm on my recovery journey.
• 5:31
  SPEAKER_00: It's a work in progress.
• 5:33
  SPEAKER_00: Yeah.
• 5:34
  SPEAKER_01: I want to say, I want to say with your the energy you bring and the lightness all around you, I feel like it's like uh you're gonna you're bringing uh sexy back to operations.
• 5:43
  SPEAKER_00: And by that I don't mean I love that.
• 5:46
  SPEAKER_00: Yes, yes, because a lot of people they don't think that operations are sexy, right?
• 5:53
  SPEAKER_00: It's kind of that part that always gets the last, it gets pushed to the side, pushed to the side where it's like I agree.
• 6:00
  SPEAKER_01: I agree.
• 6:01
  SPEAKER_01: Yeah, I think it's really under uh rated operations.
• 6:06
  SPEAKER_01: It really is the well, it is the bottleneck, but it is also the catalyst um when you really lean into it and spend some time and energy.
• 6:15
  SPEAKER_01: I think in business, I think marketing, many business owners feel the same way about marketing.
• 6:20
  SPEAKER_01: Marketing and opera, all they want is sales.
• 6:22
  SPEAKER_01: So right, but yeah, and I so I feel the same way.
• 6:28
  SPEAKER_01: I feel that pain point with marketing because I talk to a lot of candidates and entrepreneurs, and they just they all want more leads and more clients and more freedom.
• 6:39
  SPEAKER_01: Uh, but without marketing and without operations, you don't get those things.
• 6:42
  SPEAKER_01: You don't get to have the autonomy you're craving in business.
• 6:45
  SPEAKER_01: So tell me, tell me, oh, sorry.
• 6:47
  SPEAKER_00: Oh no, I was just gonna say that's exactly what it is is you can't without those things dialed in, you can't have that freedom or the profits that you're looking at, right?
• 6:57
  SPEAKER_00: So it's like operations is actually really sexy when you look at it because it's gonna give you the freedom.
• 7:04
  SPEAKER_01: Exactly.
• 7:05
  SPEAKER_00: Create that life that you want to live, right?
• 7:07
  SPEAKER_01: So, did you always know that you were gonna found a become a founder and and create a consulting firm?
• 7:14
  SPEAKER_01: Or did you work for somebody first and we were like, screw it, I'm not gonna work for the man or the woman, whoever it is?
• 7:20
  SPEAKER_00: Um, a hundred percent no.
• 7:21
  SPEAKER_00: I did not know that at all.
• 7:24
  SPEAKER_00: I think so.
• 7:25
  SPEAKER_00: Originally before I had gone to school for marketing, actually.
• 7:30
  SPEAKER_00: Oh, did you?
• 7:31
  SPEAKER_00: I did go to school.
• 7:32
  SPEAKER_00: Yeah.
• 7:32
  SPEAKER_00: So I went to school for marketing, and it was really funny when I was in school.
• 7:36
  SPEAKER_00: My one of my professors said to me, You I think it's a terrible idea for you to go into marketing.
• 7:44
  SPEAKER_00: Oh, I was like, Oh, that's really offensive.
• 7:46
  SPEAKER_00: Thanks.
• 7:47
  SPEAKER_00: Like, glad, thanks for that.
• 7:48
  SPEAKER_00: And they're like, no, no, no.
• 7:50
  SPEAKER_00: They're like, you just I think you need to be in sales, you need to be around people, like, not just kind of the because it was more digital marketing and like stuff.
• 8:00
  SPEAKER_01: Yeah.
• 8:00
  SPEAKER_00: So I was like, okay, thanks for that.
• 8:04
  SPEAKER_00: Um, so I kind of like explored that a little bit, but I used to for a long time I was in the service industry.
• 8:11
  SPEAKER_00: So I worked in restaurants and I kind of worked my way up there.
• 8:14
  SPEAKER_00: I supervised, I bartended, I worked all in there.
• 8:18
  SPEAKER_00: And then I made this shift to salons.
• 8:22
  SPEAKER_00: So I worked in, yeah.
• 8:24
  SPEAKER_00: So I was actually an aesthetician and I worked in salons.
• 8:28
  SPEAKER_00: And the one thing through all of my roles in these hospitality fields is one, I knew I loved people and the connections and the building, but I loved the operations part of it.
• 8:41
  SPEAKER_00: And I didn't really know that's what I loved.
• 8:44
  SPEAKER_00: But everybody that I worked with used to just call me a nerd.
• 8:48
  SPEAKER_00: They'd be like, oh, Unless it's nerding out again, making some spreadsheet or, you know, doing something, coming up with an essay.
• 8:54
  SPEAKER_01: Oh my gosh, I love that in my operational team.
• 8:58
  SPEAKER_01: I love a good spreadsheet.
• 9:00
  SPEAKER_01: I do not know how to make one.
• 9:01
  SPEAKER_01: I am not allowed to touch any cells or rows.
• 9:04
  SPEAKER_01: When I say something like, I'll just edit that.
• 9:07
  SPEAKER_01: My my brand director and my director of ops now, they like lose their mind.
• 9:11
  SPEAKER_01: They're like, don't touch it.
• 9:12
  SPEAKER_01: But I love me a spreadsheet.
• 9:15
  SPEAKER_00: So good.
• 9:15
  SPEAKER_01: Like they're sexy as fuck.
• 9:17
  SPEAKER_00: They are, especially when they're color-coded.
• 9:19
  SPEAKER_00: Just saying.
• 9:20
  SPEAKER_01: Exactly.
• 9:21
  SPEAKER_01: Branded.
• 9:22
  SPEAKER_01: That's yeah, I think.
• 9:23
  SPEAKER_00: Um, but yeah, so I just there was something in me that I always just really liked that piece of it, and looking at ways, how can we make this more efficient?
• 9:33
  SPEAKER_00: How can we improve this?
• 9:34
  SPEAKER_00: And I was building those skills as I was working in this, but then it was kind of that fight between I didn't want to do a typical like operations.
• 9:43
  SPEAKER_00: I also have a background in accounting.
• 9:46
  SPEAKER_00: So I went back to school and I did accounting.
• 9:49
  SPEAKER_00: So kind of that marketing accounting.
• 9:51
  SPEAKER_00: So like those backgrounds, but I just the people part drew me in.
• 9:55
  SPEAKER_00: Like there was nothing better than being with clients.
• 9:59
  SPEAKER_00: And I ended up when I worked, I actually worked in a franchise for a long time.
• 10:03
  SPEAKER_00: And oh did you?
• 10:04
  SPEAKER_01: Oh, thank you.
• 10:05
  SPEAKER_00: Yeah.
• 10:05
  SPEAKER_00: In um the salon space.
• 10:06
  SPEAKER_00: And I helped I helped open them and run them and was really like an active part of that.
• 10:13
  SPEAKER_00: And was down the sales path um with being like top 10 nationally and like recruiting franchise partners.
• 10:22
  SPEAKER_00: Um, no, so uh top 10 nationally for sales.
• 10:26
  SPEAKER_00: Oh, yeah, yeah.
• 10:29
  SPEAKER_01: Sorry, yeah, yeah.
• 10:30
  SPEAKER_00: So I really loved that piece.
• 10:32
  SPEAKER_00: And then a couple things ended up happening that shifted things for me.
• 10:36
  SPEAKER_00: One was COVID, because when COVID happened, everything closed.
• 10:42
  SPEAKER_00: So the hospitality industry, especially with services, completely shut down.
• 10:47
  SPEAKER_00: So because we focus mostly on facials, brows, lashes, we couldn't, it was illegal for us to work, which is wild to think about.
• 10:55
  SPEAKER_00: So that happened.
• 10:57
  SPEAKER_00: And then I also have struggled for a long time with chronic illness.
• 11:01
  SPEAKER_00: Okay.
• 11:02
  SPEAKER_00: So I have a lot of um health issues.
• 11:05
  SPEAKER_00: So I realized that doing what I was doing was having such a toll on my body that I was like, this is not something long term that I can maintain at a way there.
• 11:19
  SPEAKER_01: Yeah.
• 11:20
  SPEAKER_01: Because you're like in the aesthetician space, I talk about this too with um hairstylists.
• 11:26
  SPEAKER_01: People think don't really connect those to technicianslash trade work, but it really is.
• 11:33
  SPEAKER_01: It is it is a trade work and it is extremely demanding on your body.
• 11:39
  SPEAKER_00: A hundred percent.
• 11:41
  SPEAKER_01: Yeah, yeah, yeah.
• 11:42
  SPEAKER_01: Yeah.
• 11:42
  SPEAKER_00: And it's the job where if you don't show up, you're not making money.
• 11:46
  SPEAKER_01: Yeah, yeah.
• 11:47
  SPEAKER_00: Right?
• 11:47
  SPEAKER_00: So it's always connected to the service you're providing, unless you're like owning a salon or something like that.
• 11:54
  SPEAKER_00: But if you're just working in one, you're always gonna have it come back to you have to physically be there.
• 11:59
  SPEAKER_01: So I to some that to kind of like give a summary, you would say that your need for autonomy and managing your schedule and your energy, as well as some universal history making a worldwide pandemic, those kind of collided to to where you found yourself in this place.
• 12:22
  SPEAKER_01: So tell me a little bit about what that was like for you in the you know, in you as a person and having and making the decision to this is the this is always the step into entrepreneurship, the risk that you take, because now you only eat what you kill.
• 12:42
  SPEAKER_00: A hundred percent.
• 12:44
  SPEAKER_01: But in some ways that was happening anyway.
• 12:47
  SPEAKER_00: Yes, yes, right.
• 12:48
  SPEAKER_01: So yeah, tell me a little bit, what was that like for you personally?
• 12:52
  SPEAKER_01: Did that were how much growth did you have to go through?
• 12:55
  SPEAKER_01: And kind of uh if you can remember what were some of the the main, maybe even one or two catalysts that you had to shift through in terms of your mindset or mentality or limits or thoughts.
• 13:09
  SPEAKER_00: Um, so I think one of the things was I always like I kept the salon as I was building and as I was doing some contracting work for other companies and doing kind of getting into more of that digital space is I I kept both.
• 13:27
  SPEAKER_01: So I okay, so give yourself a little bit of a a safety net.
• 13:31
  SPEAKER_00: 100%.
• 13:32
  SPEAKER_00: So I really kept that safety net.
• 13:35
  SPEAKER_00: And I also found, and I don't know if this is I always joke, I'm like, I don't know if this is a good thing or bad thing, but I'm more productive or focused when I'm busier.
• 13:46
  SPEAKER_01: So when I isn't that the truth, yeah, one thing on your to-do list, it takes you three days.
• 13:53
  SPEAKER_00: Parkinson's law at its finest, right?
• 13:55
  SPEAKER_00: Is like something will like contract or restrict depending on how much time you give it.
• 14:01
  SPEAKER_00: So I realized I was actually when building and doing anything else is when I was doing that, it actually made me like better at what I was doing and a better entrepreneur because I was like hustling.
• 14:13
  SPEAKER_00: I was like, okay, let's do this, let's get into it.
• 14:16
  SPEAKER_00: And I knew that let's say, for example, I was working at the salon for a couple hours.
• 14:21
  SPEAKER_00: I knew I had X to Y amount of time to get what I needed done or to have a client call or this or that.
• 14:29
  SPEAKER_00: So I was so strategic with my time with how I did that.
• 14:34
  SPEAKER_00: So that was something where it allowed me that safety net a little bit there until I kind of built it enough where I did have a choice to make, right?
• 14:43
  SPEAKER_01: Where it was like, am I going because you couldn't continue to serve properly your clients, yeah, in either space.
• 14:50
  SPEAKER_00: In either space.
• 14:51
  SPEAKER_00: So I came to this fork in the road where I was like, okay, I either go all in on this, but then it's like it's on me.
• 14:59
  SPEAKER_00: Like you said, you kill what you eat.
• 15:01
  SPEAKER_00: Like this is this is what it was.
• 15:04
  SPEAKER_00: And I was like, I'm gonna do this, I'm gonna hustle if I need to, right?
• 15:08
  SPEAKER_00: And I gave myself no other option.
• 15:11
  SPEAKER_00: I said, if I need to go, if if for some reason I need to make up the difference and I need to go and drive Uber or skip the dishes, uh, because I I did that for a period of time.
• 15:22
  SPEAKER_01: Oh, fun fact, I have a friend who's like big in the sales world, online, the online sales coach.
• 15:27
  SPEAKER_01: She literally makes half a million dollars a year coaching minimally.
• 15:32
  SPEAKER_01: And she, when she has when her money mindset shit pops up, she she will text me and she'll go, please tell me not to go be what is the um door?
• 15:41
  SPEAKER_01: Is it door door dash?
• 15:42
  SPEAKER_01: Oh because she did that, she went and became a door dash driver on the weekends because she yeah, she's like, I'm having like I feel like I'm gonna go broke, and she'd be spending three hours delivering a can of Coke, and she sent me a picture of her in her little door dab, like in her Land Rover.
• 16:00
  SPEAKER_00: Like, what are you doing?
• 16:02
  SPEAKER_00: And it's a limited belief in ourselves, right?
• 16:05
  SPEAKER_01: 100% 100%.
• 16:07
  SPEAKER_01: So I get it.
• 16:08
  SPEAKER_01: No judgment, no judgment.
• 16:09
  SPEAKER_01: I get it.
• 16:10
  SPEAKER_00: No, and that's something I think that was has been like a big shift for me is valuing my time and looking at yes, okay, could I go skip DoorDash or skip the dishes for three hours and make a hundred dollars?
• 16:24
  SPEAKER_00: Or do I put that three hours into working on the business?
• 16:29
  SPEAKER_00: Yeah, and even though that three hours might not right away give me X amount of dollars, it's for that long-term gain.
• 16:37
  SPEAKER_01: Right.
• 16:38
  SPEAKER_01: So let me ask you, I'm gonna just shift the question a little bit because something has popped in my mind.
• 16:42
  SPEAKER_01: The question I'm trying to ask you, as an operational expert, yes, and you have your own business, what is just like how a mechanic has vehicle is maybe not in prime working order.
• 16:57
  SPEAKER_01: Do you have moments in time where you actually are your ideal client, if you know what I mean?
• 17:04
  SPEAKER_00: Where a hundred percent.
• 17:07
  SPEAKER_00: A hundred percent.
• 17:09
  SPEAKER_01: There are some days and where you're the bottleneck.
• 17:14
  SPEAKER_00: Oh my god.
• 17:14
  SPEAKER_01: As a founder.
• 17:15
  SPEAKER_00: That was a huge thing and something we've really focused on as a team this year, and kind of shifting even the way we design our offers to have me not be the bottleneck, because I really was designing a business where I was the bottleneck, and I was like, wow, I'm doing what I literally am teaching other people not to do.
• 17:35
  SPEAKER_01: Well, and it's kind of like being the aesthetician.
• 17:38
  SPEAKER_00: 100%.
• 17:38
  SPEAKER_00: I'm putting myself back into that position, right?
• 17:41
  SPEAKER_01: Yeah.
• 17:42
  SPEAKER_00: And I think there's been some days where my operations, because I'm so involved and passionate about helping my clients, that my thing kind of gets brushed to the side sometimes.
• 17:53
  SPEAKER_00: Yeah.
• 17:53
  SPEAKER_00: Where it's like, oh my gosh, somebody's gonna come in here and they're gonna judge me and they're gonna think I don't have the expertise to help them because my shit's kind of like a mess.
• 18:03
  SPEAKER_00: So the imposter syndrome in the sense of like, am I am I a fraud?
• 18:11
  SPEAKER_00: You know, where it's like, no, I'm not a fraud, but so yes, that's a very real thing.
• 18:16
  SPEAKER_00: And I think very common for operations.
• 18:19
  SPEAKER_01: I think in any industry, like you know, we laugh here.
• 18:22
  SPEAKER_01: Uh we have a door guru, door guru's headquarters, so it's a training facility, it's where we uh all of our candidates come and do discovery days, it's where our team is kind of a collaborative space, it's not really like structured offices.
• 18:36
  SPEAKER_01: Um, the doors don't work there at all.
• 18:39
  SPEAKER_01: And we film in there and that makes me feel so much better.
• 18:42
  SPEAKER_01: And one day, my one, my one uh stop, she's like, we're trying to, we're having, we're like, we need to close the door here because we're doing some work there and they're filming there.
• 18:51
  SPEAKER_01: And you literally have to like smack like bang, bang, like three or four times to get this door to close.
• 18:56
  SPEAKER_01: And it's hilarious.
• 18:57
  SPEAKER_01: So I I know it happens, it happens in every every industry.
• 19:01
  SPEAKER_01: But tell me a little bit about where those uh moments are for you.
• 19:05
  SPEAKER_01: I like the vulnerable share there about how you can feel a little bit of that imposter syndrome, like you're helping people to unlock and not be the bottleneck where at times you are the bottleneck.
• 19:17
  SPEAKER_01: And I think this is the founder plague, is because you're probably attached.
• 19:23
  SPEAKER_01: Now I'm new to you, so um, I haven't been around like your world a whole lot, but I'm guessing you also are the person that brings in the work.
• 19:34
  SPEAKER_01: Like people are drawn to you as the vision, not right, and so that transition from like you bringing them in to then them going, your clients going to your team.
• 19:44
  SPEAKER_01: There's a whole lot of growth that has to go on internally for that.
• 19:49
  SPEAKER_01: Um for anybody, right?
• 19:51
  SPEAKER_01: Because so can you speak to a little bit about some of that stuff that you've had to shift as you step more into your founder journey versus your technician, you know, as you're transitioning those, because I would still call that like when we're doing the business directly.
• 20:08
  SPEAKER_01: I still it's kind of like trade work because that's how I see everything now, right?
• 20:11
  SPEAKER_00: It is, for sure.
• 20:12
  SPEAKER_01: And so as you step into that founder and kind of your team becoming your clients and your clients and your your team serving your clients, tell me a little bit about some of the some of your story in that and what you think would be uh relatable for somebody listening who might be in their early transition into founder.
• 20:34
  SPEAKER_00: Yes.
• 20:34
  SPEAKER_00: So I think with that, because yes, I am the lead strategist and it's also what I'm passionate about doing, but for me to work one-on-one with my clients, it's not scalable, right?
• 20:47
  SPEAKER_00: So I'm only one person.
• 20:48
  SPEAKER_00: So for me to get to where I want the business to be and the impact I want it to have, working one-on-one isn't going to be scalable to get that.
• 20:57
  SPEAKER_00: And that was a huge mindset shift for myself to realize that I can't do it all.
• 21:02
  SPEAKER_00: And it's more than just me, what I want this business to be, right?
• 21:06
  SPEAKER_00: Right.
• 21:07
  SPEAKER_01: It's bigger than you, it's bigger than me.
• 21:09
  SPEAKER_00: So one of the big shifts was how, because I still want to be involved, but we need to build our team so they can be in part of it and start growing them into these roles.
• 21:21
  SPEAKER_00: So I actually something I just did in the last couple weeks is I invested in one of my team members.
• 21:27
  SPEAKER_00: So she's going through a certification program that I went through.
• 21:31
  SPEAKER_01: Oh, is that that?
• 21:31
  SPEAKER_01: Uh, what's it called?
• 21:32
  SPEAKER_00: I saw it on your Oh, Clockwork.
• 21:34
  SPEAKER_01: Yeah.
• 21:35
  SPEAKER_00: Yeah.
• 21:36
  SPEAKER_01: Oh, I'm not familiar with that.
• 21:37
  SPEAKER_00: Yes.
• 21:38
  SPEAKER_00: So Run Light Clockwork is a book by Mike McAllowitz and Adrian Dorson.
• 21:43
  SPEAKER_01: And Mike McAllowitz, he's the profit first guy.
• 21:46
  SPEAKER_00: Yes.
• 21:46
  SPEAKER_01: Yes, I got his book up there.
• 21:48
  SPEAKER_00: Yeah.
• 21:48
  SPEAKER_00: Oh, I love that.
• 21:49
  SPEAKER_00: Um, so they had a certification to be a clockwork certified uh partner.
• 21:55
  SPEAKER_00: So you're able to go through and teach on their frameworks or any.
• 22:00
  SPEAKER_00: Anything else in their methodology, which is super awesome, and a lot of things that I've connected with a lot and I find very valuable to be able to teach with clients.
• 22:10
  SPEAKER_00: So that gave me a big growth when I went through that.
• 22:14
  SPEAKER_00: So that is a step that I've taken with Bavika, my operations coordinator, because it will allow her to learn some of that education as well.
• 22:24
  SPEAKER_01: Okay.
• 22:24
  SPEAKER_01: So let me ask you this.
• 22:25
  SPEAKER_01: I'm gonna zero in on this.
• 22:27
  SPEAKER_01: How did you feel?
• 22:30
  SPEAKER_01: Because that invests, because that takes an investment.
• 22:33
  SPEAKER_01: You're now investing in something.
• 22:35
  SPEAKER_01: This is because this comes up again a lot in our founder process.
• 22:38
  SPEAKER_01: Investing in someone else, and whatever that looks like, maybe she's paying for the course and you're paying her time away, or you're paying for the course, or you're doing 50-50 or whatever it is, right?
• 22:50
  SPEAKER_01: You're investing some of your hard-earned money into somebody else in the hopes, right, of their commitment to your vision.
• 22:58
  SPEAKER_01: It's always a risk.
• 22:59
  SPEAKER_01: That's the risk.
• 23:00
  SPEAKER_01: That's why people don't like to hire or train teams.
• 23:03
  SPEAKER_01: So tell me a little bit about the shift that you had to go through to get to the place where you're like, okay, I'm gonna make this because it is.
• 23:11
  SPEAKER_01: I had this discussion yesterday with my director of operations.
• 23:14
  SPEAKER_01: I'm like, he's like, we need more tools.
• 23:16
  SPEAKER_01: It's a$10,000 bill.
• 23:17
  SPEAKER_01: And I was like, okay, it's either tools or your MBA.
• 23:19
  SPEAKER_01: Like, he's like, he goes, don't do that to me.
• 23:23
  SPEAKER_01: And I'm like, well, you know, I can't, I can't, I would love to do it all, but you can't.
• 23:27
  SPEAKER_01: So tell me a little bit about for you that process, if that's new for you, investing in a team in a bigger way that they then are committed to your vision.
• 23:38
  SPEAKER_00: Yes.
• 23:39
  SPEAKER_00: I think one of the big things is it comes down to communication.
• 23:42
  SPEAKER_00: So even from the beginning of when she came on as a team member, we would have our weekly check-in and growth for her, like a growth plan, and talking about what that looks like.
• 23:54
  SPEAKER_00: So I think that was huge in the sense, first of all, you need to make sure whatever you're investing in is something they actually want to do.
• 24:01
  SPEAKER_01: Right.
• 24:01
  SPEAKER_00: Because if they right, if they don't want to do it, then there's no point, or if they don't see the greater good behind it, that's not gonna be in alignment, right?
• 24:10
  SPEAKER_00: So that was the first thing is having those conversations and then talking about what that looks like for the next like year or that commitment you're looking for with that, right?
• 24:22
  SPEAKER_00: Um, in terms of what that looks like for her.
• 24:25
  SPEAKER_00: It's definitely a risk, but I think if I don't, like my perspective is if I don't take that risk and pour into my people, it's just one gonna lead out to burnout for me.
• 24:37
  SPEAKER_00: I know like that's gonna be that path.
• 24:40
  SPEAKER_00: But then also it's never gonna let the business get to the potential it can.
• 24:44
  SPEAKER_01: Right.
• 24:44
  SPEAKER_01: And you really end up you're going through the process that this is what exactly your clients are gonna go through as they take your strategy.
• 24:54
  SPEAKER_01: You know, at first you might, you and your team might be doing some work for them, but they're gonna take their strategy and implement.
• 25:00
  SPEAKER_01: They're gonna go through those same processes, like those same feelings, those same journeys.
• 25:05
  SPEAKER_01: When when do I invest in that team member?
• 25:07
  SPEAKER_01: Like when do, you know, what does that growth plan look like?
• 25:11
  SPEAKER_01: Because in operations, it is about the growth plan.
• 25:15
  SPEAKER_01: Where are we going to next so that yeah, you can so that you can design your business around your lifestyle or the you know the dreams that you have?
• 25:22
  SPEAKER_01: So I like that you're going through that.
• 25:23
  SPEAKER_01: I think that that will really uh translate well into your journey with customers and their journey as they uh implement what you guys.
• 25:33
  SPEAKER_01: That's that's awesome.
• 25:34
  SPEAKER_01: Um, let me ask you another question.
• 25:36
  SPEAKER_01: If you had to go back and give your female founder self one piece of advice before you went into business on your own, what would that be?
• 25:45
  SPEAKER_01: Oh, listen, and what door?
• 25:47
  SPEAKER_01: Sorry, I had chat, I I we talked off air about my little podcast assistant.
• 25:52
  SPEAKER_01: I love your podcast assistant.
• 25:53
  SPEAKER_01: I know.
• 25:54
  SPEAKER_01: I I can't tell anyway.
• 25:56
  SPEAKER_01: On on my questions, it said it added this.
• 26:00
  SPEAKER_01: I love this because it knows me and it knows my brand.
• 26:03
  SPEAKER_01: It says, and what door would you tell her to open right away?
• 26:08
  SPEAKER_00: Oh I love that so much.
• 26:12
  SPEAKER_00: I love that so much.
• 26:13
  SPEAKER_01: Yeah, so if you had to go back to your uh give your feet found herself a little piece of advice, what what would you say?
• 26:19
  SPEAKER_01: What would the thing you would ask her to do quickly or do faster or open right away?
• 26:24
  SPEAKER_00: Yes, I think something that that self-trust.
• 26:29
  SPEAKER_00: Oh, that's a huge one.
• 26:31
  SPEAKER_00: And it's a theme that's come up often between, as we were talking about before we hopped on here, is October has really been event season, and there's been a lot of different conferences and speakers and events.
• 26:44
  SPEAKER_00: And something that has really stuck with me is that action creates clarity, clarity creates confidence.
• 26:52
  SPEAKER_01: There you go.
• 26:54
  SPEAKER_01: We're gonna say that again.
• 26:56
  SPEAKER_00: Action creates clarity, and clarity creates confidence.
• 27:00
  SPEAKER_01: Yeah, there's your mic drop moment.
• 27:01
  SPEAKER_01: We'll get that on the sound bite for you.
• 27:03
  SPEAKER_00: Yeah, I love that because it's so true and it's something that I was getting so paralyzed in overthinking.
• 27:11
  SPEAKER_00: And with my recovering people pleaser, recovering perfectionist mindset type A, um, trying to not overthink.
• 27:21
  SPEAKER_00: Because you can intellectualize and theorize and overthink something into the ground, but until you until you start taking action on it and messy action, it's not perfect the first time.
• 27:35
  SPEAKER_00: So that's something that I would tell myself that take mess messy action, because that's only the only way you're gonna see what's working and what's not.
• 27:46
  SPEAKER_01: You know, the I think about it every time.
• 27:48
  SPEAKER_01: I think of the the if you knew that you had you had to do something 10 times to get perfect at it or to get the results.
• 27:58
  SPEAKER_01: Let's just say that not perfect, but to get the results, you would be so fucking quick to get that first one out of the way.
• 28:05
  SPEAKER_01: Yes, you would be counting down.
• 28:06
  SPEAKER_01: Let me get that first one.
• 28:07
  SPEAKER_01: It's like the first pancake.
• 28:09
  SPEAKER_01: You know it's gonna be messy, you know it's not gonna be perfect, nobody wants to really eat it, but they do, you know, all that kind of stuff, right?
• 28:16
  SPEAKER_01: It's all of those.
• 28:16
  SPEAKER_01: I know they're all cliches, but they're cliches for a reason, and that's what always gets me, right?
• 28:22
  SPEAKER_01: So I love that advice that you would give your um founder self because I've seen so many good things die in overthinking.
• 28:32
  SPEAKER_01: You it just sucks the energy out of the especially you and I, as generators, we're about the energy.
• 28:38
  SPEAKER_01: So I know this for me.
• 28:39
  SPEAKER_01: If I overthink something, the energy of that idea will actually dissolve.
• 28:45
  SPEAKER_01: A hundred percent.
• 28:46
  SPEAKER_01: And then it's poof gone.
• 28:48
  SPEAKER_00: Yeah, and then I'm crying in a corner because I deright, like because I'm like, well, now I don't even want to do this.
• 28:54
  SPEAKER_00: I'm in such fear of taking that action, right?
• 28:58
  SPEAKER_00: Like you said, that energy has been depleted, so now it's not exciting to me anymore.
• 29:02
  SPEAKER_01: Exactly, because we've overthunk it to death.
• 29:04
  SPEAKER_01: I love it.
• 29:05
  SPEAKER_01: So if you could share one messy middle moment that comes to mind to help other female founders normalize the messy moments as we're building.
• 29:17
  SPEAKER_00: Yes.
• 29:18
  SPEAKER_00: Okay, so I think a messy middle moment.
• 29:21
  SPEAKER_00: I actually had one of these recently with my own team where I realized I was stunting my team's growth.
• 29:29
  SPEAKER_00: So yes, I was away um for a week.
• 29:33
  SPEAKER_00: It was my one of my first like unplugged weeks that I had been on in a while.
• 29:38
  SPEAKER_00: And I was talking to other team members, actually from the clockwork team.
• 29:42
  SPEAKER_00: We were chatting about things.
• 29:44
  SPEAKER_00: And my tech and systems admin, I've been doing some training on automations, systems, all of that.
• 29:52
  SPEAKER_00: And something that I learned that I was doing is I was trying so hard to hand hold and really go, like, you do this step and this step and this step, and show exactly how it needed to be done and kind of how I would want it to be done in the students.
• 30:10
  SPEAKER_01: Yeah.
• 30:11
  SPEAKER_00: Where I was taking their ability to think out of it.
• 30:15
  SPEAKER_00: And that was a huge moment for me, is that I was like, wow, me doing this and trying to control every little move of this, yeah, is actually making it so one, they're not building that strategic thinking, but then also I need to let go a little bit because it doesn't, if they're getting to that outcome and that I say clear outcome, and I talk about this a lot, is like stating what that outcome or what done means.
• 30:45
  SPEAKER_00: Yeah.
• 30:46
  SPEAKER_00: Is it the automation?
• 30:48
  SPEAKER_00: If they take 12 stats versus if I would have taken eight, or if they take six and I would have taken 12, and it still does the same outcome.
• 30:58
  SPEAKER_01: Right.
• 30:59
  SPEAKER_00: That's their learning path.
• 31:00
  SPEAKER_00: That's how they're gonna learn, and then they're gonna discover and keep growing.
• 31:04
  SPEAKER_00: Where I was trying to make it so systematized that I was shooting myself in the foot 100%.
• 31:12
  SPEAKER_00: And I always say it's like you have control here and freedom here, right?
• 31:17
  SPEAKER_00: So the tighter you hold on to control, the less you're getting closer to freedom.
• 31:22
  SPEAKER_00: And the only way they can't coexist.
• 31:24
  SPEAKER_00: So the only way you get there is by giving up some of that control.
• 31:28
  SPEAKER_00: And I was literally doing the opposite without even knowing.
• 31:32
  SPEAKER_01: Trying to control it, trying to control the freedom.
• 31:35
  SPEAKER_01: You're like, here, I'm gonna go be free, but I want to need to control all the all the buckets that are gonna be going while I'm away.
• 31:41
  SPEAKER_01: I do, I say I I know, I hear you.
• 31:43
  SPEAKER_01: I hear you.
• 31:44
  SPEAKER_01: I this is I this is what I always my my team always laughs at me because I'll be like, Yeah, you go, you know, do whatever you need to, like, this is the thing.
• 31:52
  SPEAKER_01: And then like three days later, I'll be like, So, like, did you blah blah blah, and is that blah, blah, blah?
• 31:59
  SPEAKER_01: And my one assistant is really good at, you know, placating me and being like, blah, blah, blah.
• 32:04
  SPEAKER_01: And so learning, but it is a process for us too.
• 32:06
  SPEAKER_01: As founders, you're learning to let go, and you know that people, as well-intentioned as they are, they're not gonna do it your way.
• 32:15
  SPEAKER_01: And we say that's fine, but also when they start to develop, you know, when you let people go do it their way, you you know, you're still you still want the final outcome to be the same as if it was delivered by you.
• 32:28
  SPEAKER_01: And so there is a bit of uh a flex that has to go along with that.
• 32:31
  SPEAKER_01: So thank you for sharing that.
• 32:32
  SPEAKER_00: And here's the thing, let me tell you, is that the way that he ended up doing it was way more efficient and better than how I did it.
• 32:40
  SPEAKER_01: Right, yeah.
• 32:41
  SPEAKER_01: So it's and now you don't have to micromanage him anymore.
• 32:43
  SPEAKER_00: I'm like, oh my gosh, it's letting your tea so it was really just me living in that proof of oh wow, what I am actually telling people.
• 32:52
  SPEAKER_00: If I follow it, it works.
• 32:55
  SPEAKER_01: Yeah, that's what I love.
• 32:56
  SPEAKER_01: I love that.
• 32:57
  SPEAKER_01: Helping the people you were once, so that's awesome.
• 33:00
  SPEAKER_01: So one of the uh other things I do as we kind of wrap up, I know we could talk forever, like this is just a really natural conversation, and the 30 minutes goes by really fast.
• 33:08
  SPEAKER_01: It really does, but I do try to kind of honor that just for people listening, right?
• 33:12
  SPEAKER_01: Like anyway, blah, blah, blah.
• 33:14
  SPEAKER_01: One of the things that I sorry, one of the things that I do is I with my guests, I've taken, and I always say this, I take, I've taken a page out of Stephen Bartlett's podcast hosting journey, and he always asks his guests for a question for the next guest.
• 33:28
  SPEAKER_01: So for me, I ask my guests to leave a question or a piece of advice anonymously.
• 33:35
  SPEAKER_01: They don't know who you are, and I will present that to them and the next and for me on this end as a podcast host, it's because I've I've done a lot of interviews already now.
• 33:46
  SPEAKER_01: I love to see where it lands because it's really quite timely for the people.
• 33:50
  SPEAKER_01: So, first, so from my last guest to you, they left a piece of advice, and that was this to make sure that you leave everyone better than you found them.
• 34:02
  SPEAKER_00: I love that.
• 34:04
  SPEAKER_01: So that was the piece of advice that she left.
• 34:06
  SPEAKER_01: So you can receive that nugget today.
• 34:09
  SPEAKER_01: But also, what question or advice would you like to leave my next guest not knowing who they are or what context it might find them in?
• 34:19
  SPEAKER_00: Ooh.
• 34:21
  SPEAKER_00: I think something to the extent of that self-trust is you have it in you, it's in there, and the self-belief, it's your the limiting beliefs can hold you back way more than you think that they do, and they're ingrained in you.
• 34:44
  SPEAKER_00: So really focusing and nurturing so that you can break through those limiting beliefs is so powerful.
• 34:50
  SPEAKER_01: Okay, awesome.
• 34:51
  SPEAKER_01: Well, so we'll we'll capture that and I'll use that in my next guest episode.
• 34:56
  SPEAKER_00: Yes, and I'm sure you can make it sound a bit better too.
• 34:59
  SPEAKER_00: No, no, no.
• 34:59
  SPEAKER_01: We'll uh so thank you for your time today, Alyssa.
• 35:04
  SPEAKER_01: Where can people find more of you?
• 35:06
  SPEAKER_00: Yes, so um online on Instagram at truehive.consulting or uh www.truhive consulting.com.
• 35:17
  SPEAKER_01: Okay, and then um I noticed when doing some research that you do have some downloadable bytes or PDFs for people.
• 35:25
  SPEAKER_01: So we will add some links in our show notes so that your uh anybody listening can can kind of get into your world and experience some of your your magic.
• 35:36
  SPEAKER_01: Thank you for sharing your magic and energy today.
• 35:39
  SPEAKER_00: Come DM me, come chat with me if you want to chat more.
• 35:41
  SPEAKER_00: Like, I just love connecting and chatting.
• 35:44
  SPEAKER_00: Like I said, we could talk for hours.
• 35:45
  SPEAKER_01: Yeah, I really thank you and appreciate your time today.
• 35:48
  SPEAKER_00: Thank you so much.
• 35:50
  SPEAKER_01: Okay, thank you so much for listening to this episode of the Found Here Podcast.
• 35:56
  SPEAKER_01: If you've enjoyed it, please, please, please leave me a review, subscribe so you don't miss any future episodes, and more importantly, please share with your business bestie.
• 36:07
  SPEAKER_01: You can join our newsletter, find me on Instagram, all the places I would love to hear your feedback and connect with you during your journey of building your legacy.