The Genius of Superhuman’s Marketing | Ep. #1093

Marketing School - Digital Marketing and Online Marketing Tips · Jul 29, 2019 · 10m

In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Genius of Super-Human’s Marketing

[00:38] Superhuman is an email client that helps you reach inbox-zero.

[01:09] They raised $33 Million to build an email product.

[01:34] They built a product that just works.

[02:08] They created a wait list to generate further interest.

[02:30] Superhuman is making $5 Million in annual revenue and their current waiting list is 180,000 people long.

[02:50] Some think they…