Latest / Omni Talk Retail / Lei Duran on Turning Lowes Foods Into a Crave Worthy, Entertainment Led Grocery Brand | FMI 2026

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Lei Duran on Turning Lowes Foods Into a Crave Worthy, Entertainment Led Grocery Brand | FMI 2026 · Omni Talk Retail

• 0:00
  Welcome
• 0:00
  back
• 0:00
  everyone.
• 0:01
  This
• 0:01
  is
• 0:01
  Omnitalk
• 0:02
  Retail.
• 0:02
  I'm
• 0:02
  Anne
• 0:02
  Mazinga.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Chris
• 0:03
  Walton.
• 0:04
  And
• 0:04
  we
• 0:04
  are
• 0:04
  coming
• 0:05
  back
• 0:05
  live
• 0:06
  from
• 0:06
  FMI
• 0:07
  here
• 0:07
  in
• 0:08
  San
• 0:08
  Diego
• 0:08
  from
• 0:09
  the
• 0:09
  Simbi
• 0:09
  booth.
• 0:09
  Want
• 0:10
  to
• 0:10
  give
• 0:10
  a
• 0:10
  big
• 0:10
  thank
• 0:11
  you
• 0:11
  to
• 0:11
  Simbi
• 0:12
  who
• 0:12
  has
• 0:12
  helped
• 0:13
  us
• 0:13
  bring
• 0:13
  you
• 0:13
  all
• 0:14
  of
• 0:14
  the
• 0:14
  interviews
• 0:14
  that
• 0:14
  we've
• 0:15
  conducted
• 0:15
  today.
• 0:16
  We'll
• 0:16
  be
• 0:16
  back
• 0:16
  tomorrow
• 0:17
  with
• 0:17
  more
• 0:17
  interviews
• 0:18
  as
• 0:18
  well.
• 0:18
  So
• 0:18
  make
• 0:19
  sure
• 0:19
  stay
• 0:20
  tuned
• 0:20
  or
• 0:20
  come
• 0:20
  stop
• 0:21
  by
• 0:21
  booth118
• 0:22
  tomorrow
• 0:22
  to
• 0:23
  come
• 0:23
  say
• 0:23
  hello.
• 0:24
  We'd
• 0:25
  love
• 0:25
  to
• 0:25
  introduce
• 0:26
  our
• 0:26
  next
• 0:27
  guest.
• 0:27
  We
• 0:27
  have
• 0:27
  Lei
• 0:28
  Duran.
• 0:29
  Lei
• 0:29
  is
• 0:29
  the
• 0:29
  SVP
• 0:30
  of
• 0:30
  marketing
• 0:31
  for
• 0:31
  Lowe's
• 0:32
  Foods.
• 0:32
  Lei,
• 0:33
  welcome.
• 0:33
  I'm
• 0:33
  so
• 0:34
  glad
• 0:34
  to
• 0:34
  have
• 0:34
  you
• 0:34
  on
• 0:35
  the
• 0:35
  show.
• 0:35
  So
• 0:35
  good
• 0:36
  to
• 0:36
  be
• 0:36
  here.
• 0:36
  Yeah.
• 0:36
  We've
• 0:36
  been
• 0:36
  talking
• 0:37
  about
• 0:37
  doing
• 0:37
  this
• 0:37
  for
• 0:37
  a
• 0:38
  long
• 0:38
  time.
• 0:39
  Finally.
• 0:39
  I
• 0:39
  know,
• 0:39
  we
• 0:39
  finally
• 0:40
  made
• 0:40
  it
• 0:40
  happen.
• 0:40
  Yeah.
• 0:41
  Past,
• 0:41
  you
• 0:41
  know,
• 0:42
  ships
• 0:42
  in
• 0:42
  the
• 0:42
  night.
• 0:43
  You've
• 0:43
  been
• 0:43
  a
• 0:43
  long
• 0:43
  time,
• 0:44
  longtime
• 0:44
  fan
• 0:45
  of
• 0:45
  the
• 0:45
  show.
• 0:45
  Yeah,
• 0:46
  yeah.
• 0:46
  I
• 0:46
  mean
• 0:46
  I
• 0:47
  was
• 0:47
  going
• 0:47
  back,
• 0:47
  I'm
• 0:47
  like,
• 0:47
  I
• 0:47
  think
• 0:48
  it's
• 0:48
  probably
• 0:49
  eight
• 0:49
  years.
• 0:50
  I
• 0:50
  mean
• 0:50
  you.
• 0:51
  Yeah,
• 0:51
  yeah.
• 0:52
  I
• 0:52
  would
• 0:52
  love
• 0:52
  to
• 0:52
  see
• 0:52
  the
• 0:52
  growth.
• 0:53
  Yeah.
• 0:53
  Thank
• 0:54
  you.
• 0:54
  Yeah.
• 0:54
  Well,
• 0:54
  it's
• 0:54
  always
• 0:54
  good
• 0:55
  when
• 0:55
  we
• 0:55
  get
• 0:55
  to
• 0:55
  interview
• 0:55
  a
• 0:56
  fan,
• 0:56
  especially
• 0:56
  a
• 0:56
  long
• 0:57
  term
• 0:57
  fan
• 0:57
  like
• 0:57
  yourself.
• 0:58
  And
• 0:58
  you
• 0:58
  also
• 0:58
  have
• 0:58
  one
• 0:59
  of
• 0:59
  the
• 0:59
  more
• 0:59
  interesting
• 1:00
  backgrounds
• 1:00
  in
• 1:01
  retail
• 1:01
  of
• 1:01
  anyone
• 1:02
  that
• 1:02
  I
• 1:02
  have
• 1:03
  come
• 1:03
  across.
• 1:04
  So
• 1:04
  I'd
• 1:04
  love
• 1:04
  for
• 1:04
  you
• 1:04
  to
• 1:04
  explain
• 1:05
  to
• 1:05
  the
• 1:05
  audience
• 1:05
  like
• 1:06
  a
• 1:06
  little
• 1:06
  bit
• 1:06
  about
• 1:06
  yourself
• 1:07
  and
• 1:07
  what
• 1:08
  you've
• 1:08
  done
• 1:08
  in
• 1:08
  your
• 1:08
  career
• 1:08
  and
• 1:09
  then
• 1:09
  also
• 1:09
  about
• 1:09
  your
• 1:10
  role
• 1:10
  at
• 1:10
  Lowe's
• 1:10
  and
• 1:11
  Lowe's
• 1:11
  Foods.
• 1:11
  Yeah.
• 1:12
  So
• 1:12
  I
• 1:14
  as
• 1:14
  I've
• 1:14
  been
• 1:14
  giving,
• 1:15
  you
• 1:15
  know,
• 1:15
  talking
• 1:15
  to
• 1:16
  all
• 1:16
  the
• 1:16
  great
• 1:16
  vendors
• 1:17
  here
• 1:17
  today.
• 1:19
  As
• 1:19
  I
• 1:19
  go
• 1:20
  back,
• 1:20
  I
• 1:21
  spent
• 1:21
  a
• 1:22
  decade
• 1:22
  at
• 1:22
  Walmart
• 1:23
  both
• 1:23
  on
• 1:24
  the
• 1:24
  marketing
• 1:24
  side
• 1:24
  and
• 1:25
  then
• 1:25
  went
• 1:25
  over
• 1:25
  and
• 1:25
  was
• 1:25
  a
• 1:25
  merchant,
• 1:26
  so.
• 1:26
  So
• 1:26
  I
• 1:26
  led
• 1:27
  multiple
• 1:28
  different
• 1:29
  billion
• 1:29
  dollar
• 1:29
  businesses
• 1:30
  there.
• 1:30
  Came
• 1:31
  to
• 1:31
  the
• 1:31
  dark
• 1:31
  side.
• 1:31
  I
• 1:32
  did.
• 1:33
  Yep.
• 1:33
  And
• 1:33
  then
• 1:33
  I
• 1:33
  went
• 1:34
  onto
• 1:34
  the
• 1:34
  agency
• 1:35
  side
• 1:35
  and
• 1:36
  worked
• 1:36
  there,
• 1:36
  realized
• 1:37
  maybe
• 1:37
  how
• 1:37
  to
• 1:37
  be
• 1:37
  a
• 1:38
  better
• 1:38
  client.
• 1:39
  Went
• 1:39
  and
• 1:39
  worked
• 1:40
  for
• 1:40
  Kantar,
• 1:41
  so
• 1:41
  doing
• 1:43
  big
• 1:44
  future
• 1:44
  forecasting
• 1:45
  and
• 1:46
  then
• 1:47
  left
• 1:47
  and
• 1:47
  went
• 1:48
  to
• 1:48
  North
• 1:48
  Carolina
• 1:49
  for
• 1:49
  Lowe's
• 1:49
  Home
• 1:50
  Improvement
• 1:51
  and
• 1:51
  led
• 1:52
  their
• 1:53
  go
• 1:53
  to
• 1:53
  market
• 1:54
  strategy
• 1:54
  from
• 1:55
  a
• 1:55
  marketing
• 1:55
  standpoint.
• 1:56
  The
• 1:56
  retail
• 1:56
  media
• 1:57
  network
• 1:57
  as
• 1:58
  it
• 1:58
  was
• 1:58
  growing.
• 2:00
  And
• 2:00
  then
• 2:01
  I
• 2:01
  was
• 2:01
  like,
• 2:01
  you
• 2:01
  know
• 2:01
  what,
• 2:03
  answering
• 2:03
  on
• 2:03
  a
• 2:04
  quarterly
• 2:04
  basis
• 2:05
  is
• 2:05
  tough
• 2:07
  and
• 2:08
  there's
• 2:09
  something
• 2:09
  just
• 2:09
  so
• 2:10
  special
• 2:10
  about
• 2:10
  food
• 2:11
  and
• 2:12
  grocery.
• 2:13
  And
• 2:14
  so
• 2:14
  I'm
• 2:15
  at
• 2:15
  Lowe's
• 2:15
  Foods
• 2:16
  now.
• 2:16
  They're
• 2:17
  part
• 2:17
  of
• 2:17
  Alex
• 2:18
  Lee
• 2:18
  Retail.
• 2:19
  So
• 2:19
  they
• 2:19
  have
• 2:20
  two
• 2:20
  banners.
• 2:20
  I
• 2:21
  actually
• 2:21
  oversee
• 2:22
  marketing
• 2:22
  for
• 2:22
  both
• 2:23
  of
• 2:23
  them.
• 2:23
  KJS
• 2:24
  and
• 2:24
  then
• 2:25
  Lowe's
• 2:25
  Foods.
• 2:26
  And
• 2:26
  what's
• 2:26
  great
• 2:27
  about
• 2:27
  them
• 2:27
  is
• 2:27
  they
• 2:27
  are
• 2:28
  a
• 2:28
  fourth
• 2:28
  generation
• 2:30
  family
• 2:30
  owned
• 2:31
  grocer.
• 2:32
  They
• 2:32
  have
• 2:32
  a
• 2:33
  distribution
• 2:33
  side
• 2:34
  as
• 2:34
  well.
• 2:35
  And
• 2:35
  they
• 2:35
  have
• 2:35
  a
• 2:35
  reputation
• 2:36
  for
• 2:37
  breaking
• 2:37
  the
• 2:37
  mold
• 2:38
  and
• 2:38
  for
• 2:39
  having
• 2:39
  long
• 2:39
  term
• 2:40
  innovation
• 2:41
  and
• 2:41
  being
• 2:42
  super,
• 2:42
  super
• 2:43
  guest
• 2:43
  centric.
• 2:44
  Right.
• 2:44
  So
• 2:44
  it's
• 2:45
  amazing.
• 2:45
  Yeah.
• 2:46
  Isn't
• 2:46
  there
• 2:46
  some
• 2:46
  chicken
• 2:47
  thing,
• 2:47
  Ann?
• 2:47
  Didn't
• 2:47
  we
• 2:47
  hear
• 2:47
  about
• 2:48
  the
• 2:48
  chicken
• 2:48
  thing?
• 2:48
  What
• 2:48
  is
• 2:49
  the
• 2:49
  chicken
• 2:49
  thing
• 2:49
  again?
• 2:49
  Remind
• 2:50
  the
• 2:50
  audience.
• 2:50
  You
• 2:50
  know,
• 2:51
  it's
• 2:51
  really
• 2:52
  the
• 2:53
  impetus
• 2:53
  of
• 2:53
  it
• 2:54
  is
• 2:54
  our
• 2:54
  stor,
• 2:56
  especially
• 2:56
  Lowe's
• 2:56
  Foods.
• 2:57
  They
• 2:57
  went
• 2:57
  through
• 2:57
  a
• 2:57
  brand
• 2:58
  transformation
• 2:59
  about
• 2:59
  12
• 3:00
  years
• 3:00
  ago
• 3:01
  and
• 3:01
  basically
• 3:01
  said,
• 3:02
  how
• 3:03
  can
• 3:03
  we
• 3:03
  create
• 3:03
  a
• 3:04
  differentiated
• 3:04
  experience?
• 3:05
  And
• 3:06
  it's
• 3:06
  about
• 3:07
  being
• 3:07
  an
• 3:07
  entertainment
• 3:08
  company
• 3:09
  that
• 3:10
  is
• 3:10
  at
• 3:10
  the
• 3:11
  center
• 3:11
  of
• 3:12
  food
• 3:12
  and
• 3:12
  entertainment.
• 3:13
  And
• 3:13
  so
• 3:14
  each
• 3:14
  one
• 3:14
  of
• 3:15
  our
• 3:15
  shops,
• 3:15
  it's
• 3:15
  a
• 3:16
  village
• 3:16
  of
• 3:16
  shops.
• 3:17
  And
• 3:18
  each
• 3:18
  one
• 3:18
  of
• 3:18
  them
• 3:18
  has
• 3:19
  this
• 3:19
  specialness.
• 3:20
  And
• 3:21
  the
• 3:21
  chicken
• 3:21
  dance
• 3:21
  is
• 3:22
  in
• 3:22
  our
• 3:22
  chicken.
• 3:23
  Yeah,
• 3:23
  it's,
• 3:24
  you
• 3:24
  know,
• 3:24
  it's
• 3:24
  kind
• 3:24
  of
• 3:24
  like
• 3:25
  the
• 3:25
  Squiggly
• 3:25
  and
• 3:26
  the
• 3:26
  Walmart,
• 3:28
  but
• 3:28
  it's
• 3:28
  in
• 3:28
  the
• 3:28
  chicken
• 3:29
  kitchen.
• 3:29
  And
• 3:30
  it's
• 3:30
  a
• 3:30
  way
• 3:31
  for
• 3:32
  our
• 3:32
  hosts
• 3:33
  and
• 3:33
  our
• 3:33
  guests
• 3:34
  to
• 3:34
  interact.
• 3:35
  Think
• 3:35
  about
• 3:35
  if
• 3:36
  Disney
• 3:37
  and
• 3:37
  a
• 3:37
  grocery
• 3:37
  store
• 3:38
  had
• 3:38
  a
• 3:39
  baby.
• 3:39
  That's
• 3:40
  those
• 3:40
  food.
• 3:40
  That's
• 3:40
  those
• 3:40
  food.
• 3:41
  Which
• 3:42
  is
• 3:42
  really
• 3:42
  top
• 3:42
  of
• 3:42
  mind
• 3:43
  right
• 3:43
  now.
• 3:43
  I
• 3:43
  mean,
• 3:43
  we've
• 3:43
  been
• 3:43
  talking
• 3:44
  about
• 3:44
  you
• 3:44
  and
• 3:44
  I
• 3:44
  talked
• 3:45
  yesterday
• 3:45
  just
• 3:45
  about
• 3:46
  how,
• 3:47
  you
• 3:47
  know,
• 3:48
  a
• 3:48
  lot
• 3:48
  of
• 3:48
  companies
• 3:48
  are
• 3:49
  focusing
• 3:49
  on
• 3:50
  that,
• 3:51
  that
• 3:51
  convergence
• 3:52
  of
• 3:52
  being
• 3:53
  a
• 3:53
  retail
• 3:54
  provider,
• 3:55
  helping
• 3:55
  you
• 3:56
  find
• 3:56
  the
• 3:56
  groceries
• 3:56
  that
• 3:57
  you
• 3:57
  need
• 3:57
  every
• 3:57
  day,
• 3:57
  but
• 3:58
  also
• 3:58
  making
• 3:59
  it
• 3:59
  more
• 4:00
  experience
• 4:00
  based
• 4:01
  and
• 4:01
  really
• 4:02
  having
• 4:02
  that
• 4:02
  entertainment
• 4:03
  angle.
• 4:03
  Why
• 4:04
  is
• 4:04
  that
• 4:04
  something
• 4:05
  that
• 4:05
  is
• 4:05
  so
• 4:06
  important
• 4:06
  to
• 4:06
  you
• 4:06
  at
• 4:07
  Lowe's
• 4:07
  Foods?
• 4:07
  Especially
• 4:08
  when
• 4:08
  you're
• 4:08
  coming
• 4:09
  from
• 4:09
  a
• 4:09
  marketing
• 4:09
  angle
• 4:10
  like
• 4:10
  how
• 4:10
  do
• 4:10
  you
• 4:10
  think
• 4:11
  that
• 4:11
  differentiates
• 4:11
  Lowe's
• 4:12
  Foods?
• 4:12
  Yeah.
• 4:13
  We
• 4:14
  are
• 4:14
  all
• 4:15
  about
• 4:15
  out
• 4:16
  connecting
• 4:16
  our
• 4:17
  competition
• 4:18
  and
• 4:18
  it's
• 4:18
  around
• 4:18
  bringing
• 4:19
  culture,
• 4:19
  community
• 4:20
  together
• 4:21
  at
• 4:21
  the
• 4:21
  table.
• 4:21
  And
• 4:22
  we
• 4:22
  truly
• 4:22
  believe
• 4:23
  in
• 4:23
  that.
• 4:23
  And
• 4:23
  so
• 4:24
  with
• 4:24
  everything
• 4:24
  that
• 4:25
  we
• 4:25
  do
• 4:25
  from
• 4:26
  the
• 4:26
  engagement,
• 4:27
  there's
• 4:28
  a
• 4:28
  special
• 4:28
  thing
• 4:28
  we
• 4:28
  do
• 4:29
  called
• 4:29
  a
• 4:29
  two
• 4:29
  handed
• 4:29
  salute.
• 4:30
  Okay.
• 4:31
  And
• 4:32
  it
• 4:32
  is.
• 4:32
  When
• 4:33
  our
• 4:33
  host
• 4:33
  pass
• 4:34
  you
• 4:34
  something,
• 4:35
  they
• 4:35
  use
• 4:36
  two
• 4:36
  hands.
• 4:36
  Oh,
• 4:37
  really?
• 4:37
  Little
• 4:37
  known
• 4:38
  fact,
• 4:38
  you
• 4:39
  can't
• 4:39
  pass
• 4:40
  something
• 4:40
  to
• 4:40
  somebody
• 4:41
  with
• 4:41
  two
• 4:41
  hands
• 4:41
  and
• 4:42
  not
• 4:42
  make
• 4:42
  eye
• 4:42
  contact
• 4:42
  with
• 4:43
  them.
• 4:44
  Right.
• 4:45
  And
• 4:45
  so,
• 4:46
  yeah,
• 4:47
  it's
• 4:47
  this
• 4:47
  moment.
• 4:48
  And
• 4:48
  so
• 4:49
  there's,
• 4:49
  I
• 4:49
  love
• 4:49
  stuff
• 4:50
  like
• 4:50
  that.
• 4:50
  There's
• 4:50
  all
• 4:51
  these
• 4:51
  little
• 4:51
  special
• 4:52
  moments
• 4:52
  and
• 4:53
  traditions
• 4:54
  that
• 4:55
  just
• 4:56
  separate
• 4:56
  us
• 4:57
  and
• 4:57
  allow
• 4:58
  that
• 4:58
  guest
• 4:59
  to
• 4:59
  be
• 4:59
  a
• 4:59
  raving
• 5:00
  fanatic.
• 5:00
  And
• 5:00
  it's,
• 5:02
  it's
• 5:02
  a
• 5:02
  privilege
• 5:03
  to
• 5:03
  get
• 5:03
  to
• 5:03
  work
• 5:03
  on
• 5:03
  a
• 5:04
  brand
• 5:04
  where
• 5:04
  the
• 5:05
  goods,
• 5:05
  I
• 5:05
  keep
• 5:06
  saying,
• 5:06
  like
• 5:06
  the
• 5:06
  goods
• 5:07
  are
• 5:07
  good.
• 5:07
  Yeah.
• 5:07
  We
• 5:08
  just
• 5:08
  gotta
• 5:08
  tell
• 5:08
  the
• 5:08
  people,
• 5:09
  tell
• 5:10
  more
• 5:10
  people
• 5:10
  about
• 5:10
  it
• 5:11
  and
• 5:11
  connect
• 5:11
  with
• 5:12
  them
• 5:12
  and
• 5:12
  it's
• 5:13
  fantastic.
• 5:14
  Magic.
• 5:14
  Yeah,
• 5:15
  man.
• 5:15
  Yeah.
• 5:15
  We
• 5:15
  talked
• 5:15
  about
• 5:16
  fashiontainment
• 5:17
  on
• 5:17
  the
• 5:17
  podcast
• 5:17
  this
• 5:18
  week
• 5:18
  and
• 5:18
  this
• 5:18
  is
• 5:18
  grocertainment
• 5:19
  you
• 5:19
  know,
• 5:20
  really?
• 5:20
  So
• 5:20
  that's
• 5:20
  cool.
• 5:21
  All
• 5:21
  right.
• 5:21
  So
• 5:21
  I'm
• 5:22
  curious,
• 5:22
  is
• 5:22
  this
• 5:22
  your
• 5:22
  first
• 5:23
  time
• 5:23
  at
• 5:23
  FMI
• 5:24
  or
• 5:24
  have
• 5:24
  you
• 5:24
  been
• 5:24
  here
• 5:25
  before?
• 5:25
  I
• 5:26
  have
• 5:26
  not
• 5:26
  been
• 5:26
  here,
• 5:27
  so
• 5:27
  this
• 5:27
  is
• 5:27
  my
• 5:27
  first
• 5:27
  time.
• 5:28
  It
• 5:28
  was.
• 5:28
  Yeah,
• 5:29
  it's
• 5:29
  my
• 5:29
  first
• 5:29
  time
• 5:29
  I've
• 5:29
  been
• 5:29
  around
• 5:30
  grocery.
• 5:30
  I
• 5:30
  mean
• 5:30
  I
• 5:30
  was
• 5:31
  at
• 5:31
  supported
• 5:32
  grocery
• 5:32
  on
• 5:32
  the
• 5:32
  Walmart
• 5:33
  side,
• 5:34
  but
• 5:34
  the
• 5:35
  this
• 5:35
  has
• 5:35
  been
• 5:35
  just
• 5:36
  a
• 5:36
  tremendous
• 5:37
  experience
• 5:37
  here.
• 5:38
  What
• 5:38
  I
• 5:39
  find
• 5:39
  is
• 5:39
  that
• 5:40
  conversations
• 5:41
  are
• 5:41
  around
• 5:42
  practical
• 5:43
  innovation
• 5:44
  and
• 5:44
  connections.
• 5:45
  Oh,
• 5:45
  wow.
• 5:45
  Okay.
• 5:46
  So
• 5:46
  that's
• 5:46
  been
• 5:47
  my
• 5:47
  experience
• 5:47
  so
• 5:47
  far.
• 5:47
  We've
• 5:48
  met
• 5:48
  with
• 5:48
  a
• 5:49
  bunch
• 5:49
  of
• 5:49
  really
• 5:49
  great
• 5:49
  tech
• 5:50
  vendors,
• 5:50
  we've
• 5:51
  met
• 5:51
  with
• 5:51
  all
• 5:51
  of
• 5:51
  our
• 5:51
  CPG
• 5:52
  partners,
• 5:52
  and
• 5:53
  it
• 5:54
  really
• 5:54
  is
• 5:54
  around
• 5:55
  making
• 5:55
  sure
• 5:56
  that
• 5:56
  it's
• 5:56
  focused
• 5:56
  on
• 5:57
  the
• 5:57
  guest
• 5:57
  and
• 5:57
  bringing
• 5:58
  innovation
• 5:58
  and
• 5:59
  practicality
• 6:00
  centered
• 6:01
  around
• 6:01
  that.
• 6:01
  It's
• 6:01
  been
• 6:02
  great.
• 6:02
  Well,
• 6:03
  I'm
• 6:03
  curious,
• 6:04
  you
• 6:04
  know,
• 6:04
  Lei,
• 6:05
  you
• 6:05
  are
• 6:06
  competing
• 6:07
  in
• 6:07
  your
• 6:08
  region
• 6:08
  with
• 6:08
  a
• 6:09
  lot
• 6:09
  of
• 6:09
  other
• 6:09
  retailers,
• 6:10
  Food
• 6:10
  Lion,
• 6:11
  Harris,
• 6:11
  Teeter,
• 6:12
  Publix,
• 6:12
  Walmart,
• 6:13
  Kroger,
• 6:13
  others
• 6:14
  that
• 6:14
  are
• 6:14
  in
• 6:15
  that
• 6:15
  same
• 6:15
  area
• 6:15
  that
• 6:16
  are
• 6:16
  really
• 6:17
  focused
• 6:17
  on,
• 6:18
  you
• 6:18
  know,
• 6:18
  some
• 6:18
  of
• 6:19
  them
• 6:19
  like
• 6:19
  Walmart,
• 6:20
  being
• 6:20
  low
• 6:20
  price
• 6:21
  and
• 6:21
  convenience.
• 6:22
  Others
• 6:22
  like,
• 6:22
  you
• 6:23
  know,
• 6:23
  Publix,
• 6:23
  who
• 6:23
  are
• 6:24
  like,
• 6:24
  have
• 6:25
  built
• 6:25
  this
• 6:25
  family
• 6:26
  owned
• 6:26
  organization
• 6:27
  as
• 6:27
  well
• 6:27
  and
• 6:27
  really
• 6:28
  like
• 6:28
  this
• 6:28
  keeping
• 6:29
  this
• 6:29
  private
• 6:29
  grocery
• 6:30
  organization
• 6:30
  going.
• 6:31
  But
• 6:32
  you
• 6:32
  outside
• 6:33
  of
• 6:33
  the
• 6:33
  entertainment
• 6:34
  piece,
• 6:35
  the
• 6:35
  hosts
• 6:35
  calling
• 6:36
  your
• 6:37
  associates
• 6:37
  hosts,
• 6:39
  when
• 6:39
  it
• 6:39
  comes
• 6:40
  to
• 6:40
  marketing,
• 6:40
  how
• 6:41
  do
• 6:41
  you
• 6:41
  think
• 6:41
  that
• 6:42
  you
• 6:42
  really
• 6:42
  connect
• 6:43
  with
• 6:43
  consumers
• 6:45
  across
• 6:46
  the
• 6:46
  full
• 6:47
  funnel
• 6:47
  of
• 6:48
  before
• 6:48
  they're
• 6:49
  coming
• 6:49
  in,
• 6:49
  what
• 6:49
  they're
• 6:49
  seeing
• 6:50
  and
• 6:50
  experiencing,
• 6:51
  what
• 6:51
  happens
• 6:52
  once
• 6:52
  they
• 6:52
  come
• 6:52
  into
• 6:52
  the
• 6:53
  store
• 6:53
  and
• 6:53
  then
• 6:53
  their
• 6:53
  experience
• 6:54
  after?
• 6:54
  Yeah.
• 6:55
  What
• 6:55
  does
• 6:55
  that
• 6:55
  look
• 6:55
  like
• 6:56
  to
• 6:56
  you
• 6:56
  and
• 6:57
  you
• 6:57
  think
• 6:57
  really
• 6:57
  differentiates
• 6:58
  those
• 6:58
  foods?
• 6:59
  So
• 6:59
  it's
• 6:59
  part
• 7:00
  of
• 7:00
  the
• 7:00
  reason
• 7:00
  why
• 7:00
  I
• 7:00
  joined
• 7:01
  the
• 7:01
  company.
• 7:01
  We
• 7:02
  have
• 7:02
  built
• 7:02
  a
• 7:03
  experience
• 7:04
  focused
• 7:04
  on
• 7:05
  the
• 7:05
  store
• 7:06
  and
• 7:06
  so
• 7:07
  we've
• 7:07
  perfected
• 7:08
  it
• 7:08
  and
• 7:09
  our
• 7:09
  guests
• 7:10
  know
• 7:10
  and
• 7:11
  we've
• 7:11
  surrounded
• 7:12
  it.
• 7:12
  We
• 7:12
  have
• 7:12
  guest
• 7:12
  data.
• 7:13
  So
• 7:13
  we
• 7:13
  do
• 7:14
  personalization.
• 7:16
  We're
• 7:16
  growing,
• 7:16
  we're
• 7:16
  on
• 7:17
  our
• 7:17
  maturation
• 7:17
  stage
• 7:18
  there,
• 7:18
  but
• 7:18
  really
• 7:19
  that
• 7:19
  go
• 7:19
  to
• 7:19
  market,
• 7:20
  how
• 7:20
  do
• 7:20
  we
• 7:21
  unlock
• 7:21
  new
• 7:21
  channels?
• 7:22
  How
• 7:23
  do
• 7:23
  we
• 7:23
  still
• 7:24
  stay
• 7:24
  authentic?
• 7:26
  How
• 7:26
  do
• 7:26
  we
• 7:26
  create
• 7:26
  a
• 7:26
  red
• 7:27
  thread
• 7:27
  that
• 7:28
  goes
• 7:28
  through
• 7:29
  everything
• 7:29
  that
• 7:30
  we're
• 7:30
  doing
• 7:30
  so
• 7:30
  it
• 7:30
  shows
• 7:31
  at
• 7:31
  the
• 7:31
  right
• 7:31
  place,
• 7:32
  but
• 7:32
  still
• 7:32
  gives
• 7:33
  that
• 7:33
  unique
• 7:34
  touch.
• 7:34
  Yeah,
• 7:36
  we're
• 7:36
  on
• 7:37
  our
• 7:37
  precipice
• 7:37
  there,
• 7:38
  so
• 7:38
  I'm
• 7:38
  very
• 7:39
  excited
• 7:41
  about
• 7:41
  the
• 7:41
  speed
• 7:42
  that
• 7:42
  we
• 7:42
  can
• 7:42
  go.
• 7:42
  So
• 7:42
  I've
• 7:43
  been
• 7:43
  here
• 7:43
  for
• 7:43
  seven
• 7:43
  months.
• 7:44
  Seven
• 7:44
  months.
• 7:44
  Okay,
• 7:44
  Seven
• 7:44
  months.
• 7:45
  I
• 7:45
  was
• 7:45
  gonna
• 7:45
  ask
• 7:45
  you
• 7:45
  actually
• 7:46
  how.
• 7:46
  Long
• 7:46
  it's
• 7:46
  been
• 7:47
  seven
• 7:47
  months.
• 7:47
  Came
• 7:47
  in,
• 7:48
  said,
• 7:48
  hey,
• 7:48
  here's
• 7:48
  our
• 7:48
  opportunity.
• 7:50
  Can
• 7:51
  we
• 7:51
  go
• 7:51
  do
• 7:51
  this?
• 7:51
  Here's
• 7:52
  my
• 7:52
  idea.
• 7:52
  And
• 7:53
  they're
• 7:53
  like,
• 7:54
  yes,
• 7:55
  let's
• 7:55
  go.
• 7:55
  And
• 7:55
  I
• 7:56
  Said,
• 7:56
  this
• 7:56
  is
• 7:56
  amazing.
• 7:57
  I
• 7:57
  can
• 7:57
  just
• 7:57
  go.
• 7:58
  Yeah,
• 7:58
  I
• 7:58
  can
• 7:58
  go.
• 7:58
  Yeah,
• 7:59
  I
• 7:59
  can
• 7:59
  go.
• 8:00
  And
• 8:00
  so
• 8:00
  we,
• 8:00
  you
• 8:01
  know,
• 8:01
  Quick
• 8:01
  Fashion,
• 8:02
  rolled
• 8:02
  some
• 8:02
  stuff
• 8:02
  out,
• 8:03
  it's
• 8:03
  working.
• 8:03
  We're
• 8:03
  driving
• 8:04
  traffic,
• 8:04
  we're
• 8:04
  seeing
• 8:05
  engagement,
• 8:05
  rolled
• 8:05
  some
• 8:05
  more
• 8:06
  stuff
• 8:06
  out,
• 8:06
  seeing
• 8:07
  growth.
• 8:08
  So
• 8:08
  just
• 8:09
  really
• 8:09
  building
• 8:09
  that
• 8:10
  snowball,
• 8:10
  and
• 8:11
  it's
• 8:12
  incredible.
• 8:12
  God,
• 8:13
  time
• 8:13
  flies.
• 8:13
  I
• 8:13
  can't
• 8:13
  believe
• 8:14
  it's
• 8:14
  been
• 8:14
  seven
• 8:14
  months
• 8:14
  already
• 8:15
  since
• 8:15
  you
• 8:15
  and
• 8:15
  I
• 8:15
  talked
• 8:16
  on
• 8:16
  the
• 8:16
  phone.
• 8:16
  Wow,
• 8:17
  that's
• 8:17
  nuts.
• 8:17
  Oh,
• 8:17
  my
• 8:17
  God.
• 8:19
  All
• 8:19
  right,
• 8:19
  so
• 8:19
  since
• 8:19
  seven
• 8:20
  months,
• 8:20
  enroll.
• 8:21
  Okay,
• 8:21
  then
• 8:21
  my
• 8:21
  next
• 8:22
  question
• 8:22
  is
• 8:22
  going
• 8:22
  to
• 8:22
  be,
• 8:24
  what
• 8:24
  have
• 8:24
  been
• 8:24
  your
• 8:24
  priorities
• 8:25
  thus
• 8:25
  far
• 8:25
  and
• 8:26
  what
• 8:26
  do
• 8:26
  you
• 8:26
  still
• 8:26
  hope
• 8:26
  to
• 8:27
  accomplish
• 8:27
  in
• 8:27
  the
• 8:28
  remainder
• 8:28
  of
• 8:28
  2026?
• 8:29
  Which
• 8:29
  I
• 8:29
  guess
• 8:29
  we
• 8:29
  still
• 8:30
  have
• 8:30
  a
• 8:30
  lot
• 8:30
  of
• 8:30
  2026
• 8:31
  stuff,
• 8:31
  but
• 8:31
  what
• 8:31
  have
• 8:31
  you
• 8:32
  done?
• 8:32
  What
• 8:32
  have
• 8:33
  been
• 8:33
  your
• 8:33
  priorities
• 8:33
  so
• 8:33
  far
• 8:33
  and
• 8:33
  what
• 8:33
  are
• 8:34
  you
• 8:34
  looking
• 8:34
  to
• 8:34
  do?
• 8:34
  Yeah.
• 8:35
  So
• 8:36
  first
• 8:36
  thing
• 8:36
  is
• 8:37
  to
• 8:37
  assess
• 8:38
  our
• 8:38
  market
• 8:39
  and
• 8:40
  understand
• 8:40
  the
• 8:40
  guests.
• 8:41
  So
• 8:42
  where
• 8:42
  are
• 8:42
  our
• 8:42
  opportunities?
• 8:43
  Where
• 8:43
  can
• 8:44
  we
• 8:44
  lean
• 8:44
  in?
• 8:45
  Second
• 8:45
  thing
• 8:46
  is
• 8:46
  to
• 8:47
  really
• 8:47
  figure
• 8:48
  out
• 8:48
  what
• 8:48
  our
• 8:48
  message
• 8:49
  is
• 8:49
  out
• 8:49
  in
• 8:49
  the
• 8:49
  market.
• 8:50
  So
• 8:50
  we
• 8:50
  have
• 8:50
  an
• 8:50
  opportunity
• 8:51
  where
• 8:52
  in
• 8:52
  our
• 8:53
  key
• 8:53
  markets,
• 8:54
  we
• 8:55
  still
• 8:55
  have
• 8:55
  people
• 8:55
  that
• 8:55
  don't
• 8:56
  know
• 8:56
  about
• 8:56
  us.
• 8:57
  So
• 8:57
  understanding
• 8:58
  what
• 8:58
  that
• 8:58
  message
• 8:59
  is,
• 8:59
  what's
• 9:00
  the
• 9:00
  creative.
• 9:01
  Some
• 9:01
  really
• 9:01
  exciting
• 9:02
  stuff
• 9:02
  to
• 9:02
  come.
• 9:03
  And
• 9:03
  the
• 9:03
  fact
• 9:03
  that
• 9:03
  in
• 9:04
  seven
• 9:04
  months
• 9:04
  we've
• 9:04
  been
• 9:04
  able
• 9:05
  to
• 9:06
  understand
• 9:06
  it,
• 9:06
  brief
• 9:07
  it,
• 9:07
  unlock
• 9:08
  it,
• 9:08
  and
• 9:08
  we're
• 9:08
  about
• 9:08
  to
• 9:08
  launch
• 9:09
  is
• 9:10
  pretty
• 9:10
  incredible.
• 9:11
  And
• 9:11
  then
• 9:11
  the
• 9:11
  last
• 9:11
  thing
• 9:12
  is
• 9:12
  really
• 9:12
  to
• 9:12
  build
• 9:13
  internal
• 9:13
  change
• 9:14
  around
• 9:14
  our
• 9:14
  go
• 9:15
  to
• 9:15
  market
• 9:15
  strategy
• 9:16
  and
• 9:16
  make
• 9:17
  sure
• 9:17
  that
• 9:17
  we're
• 9:17
  not
• 9:17
  talking
• 9:18
  only
• 9:18
  about
• 9:18
  the
• 9:19
  front
• 9:19
  page
• 9:19
  of
• 9:19
  the
• 9:19
  circular,
• 9:20
  because
• 9:22
  that's
• 9:23
  still
• 9:23
  a
• 9:23
  thing.
• 9:23
  Yep,
• 9:24
  yep,
• 9:24
  yep,
• 9:24
  yep.
• 9:24
  I've
• 9:24
  heard
• 9:25
  that
• 9:25
  story
• 9:25
  a
• 9:25
  lot,
• 9:25
  too.
• 9:25
  Yeah,
• 9:26
  yeah,
• 9:26
  yeah.
• 9:27
  So,
• 9:27
  so,
• 9:27
  yeah,
• 9:28
  those
• 9:28
  three.
• 9:29
  So
• 9:29
  I'm
• 9:29
  curious,
• 9:29
  as
• 9:30
  a
• 9:30
  practitioner,
• 9:30
  you
• 9:31
  know,
• 9:31
  like,
• 9:31
  how
• 9:31
  do
• 9:31
  you
• 9:31
  actually.
• 9:32
  How
• 9:32
  do
• 9:32
  you
• 9:32
  actually
• 9:33
  go
• 9:33
  about
• 9:33
  doing
• 9:34
  that
• 9:34
  work
• 9:34
  of
• 9:34
  identifying
• 9:35
  who
• 9:35
  your
• 9:35
  guest
• 9:36
  is?
• 9:37
  So
• 9:37
  we
• 9:37
  have.
• 9:38
  Most
• 9:38
  of
• 9:38
  our
• 9:39
  guests
• 9:40
  are
• 9:40
  carded
• 9:41
  guests.
• 9:41
  So
• 9:42
  think
• 9:42
  about
• 9:42
  it
• 9:43
  as
• 9:43
  I
• 9:43
  say
• 9:44
  carded.
• 9:44
  Because
• 9:45
  right
• 9:45
  now
• 9:45
  our
• 9:46
  loyalty
• 9:46
  program
• 9:46
  is
• 9:47
  more
• 9:47
  of
• 9:47
  a
• 9:47
  transactional.
• 9:48
  We
• 9:49
  get
• 9:49
  your
• 9:49
  information,
• 9:50
  we
• 9:50
  give
• 9:51
  you
• 9:51
  deals,
• 9:52
  but
• 9:53
  really
• 9:53
  being
• 9:54
  able
• 9:54
  to
• 9:54
  dive
• 9:54
  in
• 9:54
  and
• 9:54
  understand
• 9:55
  who
• 9:55
  they
• 9:55
  are
• 9:56
  and
• 9:57
  when
• 9:58
  you
• 9:58
  look
• 9:58
  at
• 9:58
  what
• 9:58
  they're
• 9:59
  doing,
• 9:59
  the
• 9:59
  categories
• 9:59
  that
• 10:00
  they're
• 10:00
  buying,
• 10:00
  what
• 10:00
  their
• 10:01
  behavior
• 10:01
  is,
• 10:02
  then
• 10:02
  you
• 10:03
  build
• 10:03
  programs
• 10:04
  with
• 10:05
  vendors
• 10:05
  and
• 10:06
  in
• 10:06
  channels
• 10:07
  where
• 10:07
  you're
• 10:08
  able
• 10:08
  to
• 10:08
  make
• 10:08
  a
• 10:08
  difference,
• 10:09
  the
• 10:09
  guests
• 10:10
  will
• 10:10
  tell
• 10:10
  you.
• 10:10
  Right.
• 10:11
  And
• 10:11
  so
• 10:11
  that's
• 10:12
  what
• 10:12
  we're
• 10:12
  doing
• 10:12
  and.
• 10:12
  Hence
• 10:12
  why
• 10:13
  you're
• 10:13
  at
• 10:13
  fmi.
• 10:13
  Yes.
• 10:14
  Right.
• 10:14
  It
• 10:15
  all
• 10:15
  comes
• 10:15
  full
• 10:15
  circle.
• 10:16
  And
• 10:16
  that's
• 10:16
  really
• 10:16
  impressive
• 10:17
  too.
• 10:17
  One,
• 10:18
  congratulations
• 10:18
  on
• 10:19
  all
• 10:19
  you've
• 10:19
  accomplished
• 10:19
  in
• 10:20
  seven
• 10:20
  months.
• 10:20
  Thank
• 10:21
  you.
• 10:22
  The
• 10:23
  team
• 10:23
  has
• 10:23
  been
• 10:24
  incredible.
• 10:25
  Yeah.
• 10:26
  Like,
• 10:26
  I've
• 10:26
  said
• 10:27
  multiple
• 10:27
  times
• 10:28
  the
• 10:28
  team
• 10:28
  has
• 10:28
  already
• 10:29
  had
• 10:29
  many
• 10:29
  of
• 10:29
  these
• 10:30
  ideas
• 10:31
  and
• 10:31
  to
• 10:32
  give
• 10:33
  fuel
• 10:34
  to
• 10:34
  their
• 10:34
  ideas
• 10:35
  and.
• 10:35
  And
• 10:35
  fuel
• 10:36
  to
• 10:36
  what
• 10:36
  was.
• 10:37
  It
• 10:38
  was
• 10:38
  just
• 10:38
  the
• 10:38
  right
• 10:38
  time
• 10:39
  at
• 10:39
  the
• 10:39
  right.
• 10:40
  And
• 10:40
  so
• 10:40
  we're
• 10:40
  just
• 10:41
  on
• 10:41
  this
• 10:41
  really
• 10:41
  wonderful
• 10:42
  journey
• 10:42
  as
• 10:42
  a
• 10:42
  company.
• 10:43
  Yeah.
• 10:43
  The
• 10:43
  right
• 10:43
  leader
• 10:43
  at
• 10:44
  the
• 10:44
  right
• 10:44
  time,
• 10:44
  too.
• 10:45
  Thank
• 10:45
  you.
• 10:46
  Well,
• 10:46
  I'm
• 10:47
  curious
• 10:47
  what
• 10:47
  your
• 10:48
  experience
• 10:48
  has
• 10:49
  been
• 10:50
  working
• 10:50
  for
• 10:50
  a
• 10:51
  regional
• 10:51
  grocer
• 10:52
  compared
• 10:52
  to
• 10:53
  all
• 10:53
  of
• 10:53
  the
• 10:54
  retailers
• 10:54
  you've
• 10:55
  worked
• 10:55
  for
• 10:56
  prior
• 10:56
  to
• 10:56
  that.
• 10:57
  What
• 10:58
  do
• 10:58
  you
• 10:58
  think
• 10:58
  is
• 10:58
  the
• 10:58
  most
• 10:59
  surprising
• 10:59
  thing
• 10:59
  about
• 11:00
  your
• 11:00
  role
• 11:01
  now?
• 11:01
  Is
• 11:01
  it
• 11:02
  the
• 11:02
  speed
• 11:02
  that
• 11:02
  you
• 11:02
  can
• 11:03
  deploy
• 11:03
  things
• 11:03
  like
• 11:04
  what
• 11:05
  kind
• 11:05
  of
• 11:05
  things
• 11:05
  are
• 11:06
  surprising
• 11:06
  you
• 11:07
  in
• 11:07
  these
• 11:07
  last
• 11:08
  seven
• 11:08
  months?
• 11:09
  The
• 11:09
  comfort
• 11:10
  and
• 11:10
  courage
• 11:11
  to
• 11:12
  try
• 11:12
  things.
• 11:14
  Two
• 11:15
  of
• 11:15
  our
• 11:15
  brand
• 11:15
  values
• 11:16
  are
• 11:16
  provocative
• 11:17
  and
• 11:17
  wit,
• 11:18
  and
• 11:19
  we
• 11:20
  will.
• 11:20
  We'll
• 11:20
  try
• 11:21
  something
• 11:22
  and
• 11:23
  color
• 11:24
  around
• 11:24
  the
• 11:24
  edges,
• 11:25
  and
• 11:25
  there's
• 11:26
  a
• 11:26
  beauty
• 11:26
  in
• 11:26
  that.
• 11:27
  And
• 11:27
  as
• 11:28
  a
• 11:28
  organization,
• 11:29
  both
• 11:29
  on
• 11:29
  the
• 11:29
  distribution
• 11:30
  side
• 11:30
  and.
• 11:31
  And
• 11:31
  just
• 11:32
  our
• 11:32
  foundation,
• 11:33
  we
• 11:34
  believe
• 11:34
  in
• 11:34
  that.
• 11:34
  And
• 11:36
  that's
• 11:37
  just
• 11:37
  exhilarating
• 11:38
  for
• 11:38
  the
• 11:38
  team.
• 11:39
  You
• 11:39
  can
• 11:39
  create
• 11:40
  so
• 11:40
  much.
• 11:40
  Once
• 11:40
  you
• 11:40
  get
• 11:40
  that
• 11:41
  velocity
• 11:41
  and
• 11:41
  that
• 11:42
  momentum
• 11:42
  of
• 11:42
  belief,
• 11:43
  it's
• 11:43
  incredible.
• 11:44
  All
• 11:44
  right.
• 11:44
  Okay,
• 11:45
  so
• 11:45
  we're
• 11:45
  gonna
• 11:46
  let
• 11:46
  you
• 11:46
  go
• 11:46
  on
• 11:46
  this
• 11:46
  question.
• 11:46
  I'm
• 11:47
  gonna
• 11:47
  put
• 11:47
  you
• 11:47
  on
• 11:47
  the
• 11:47
  spot
• 11:47
  a
• 11:48
  little
• 11:48
  bit
• 11:48
  on
• 11:48
  this
• 11:48
  one.
• 11:48
  I've
• 11:48
  been
• 11:49
  doing
• 11:49
  it
• 11:49
  all
• 11:49
  day
• 11:49
  to
• 11:49
  everybody,
• 11:50
  but
• 11:50
  I
• 11:50
  think
• 11:51
  you're
• 11:51
  up
• 11:51
  for
• 11:51
  it.
• 11:51
  So
• 11:52
  if
• 11:52
  you
• 11:53
  look
• 11:53
  out
• 11:53
  prediction
• 11:53
  hat
• 11:54
  time
• 11:54
  three
• 11:55
  years
• 11:55
  out
• 11:55
  in
• 11:55
  the
• 11:55
  future,
• 11:57
  how
• 11:57
  will
• 11:57
  you
• 11:57
  know
• 11:57
  your
• 11:58
  marketing
• 11:58
  strategy
• 11:59
  worked
• 12:00
  and
• 12:00
  what
• 12:00
  metric
• 12:01
  are
• 12:01
  you
• 12:01
  going
• 12:02
  to
• 12:02
  use
• 12:02
  to
• 12:02
  evaluate
• 12:03
  that?
• 12:04
  Well,
• 12:04
  first
• 12:04
  of
• 12:04
  all,
• 12:05
  they
• 12:05
  will
• 12:06
  not
• 12:06
  just
• 12:06
  think
• 12:07
  about
• 12:07
  it
• 12:07
  as
• 12:07
  a
• 12:07
  marketing
• 12:08
  strategy.
• 12:08
  They
• 12:09
  will
• 12:09
  think
• 12:09
  about
• 12:09
  it
• 12:09
  as
• 12:09
  a
• 12:10
  business
• 12:10
  transformation
• 12:11
  strategy.
• 12:12
  Wow.
• 12:13
  So
• 12:13
  I
• 12:13
  truly
• 12:14
  think
• 12:14
  that
• 12:15
  that's
• 12:15
  the
• 12:15
  pivot
• 12:16
  that
• 12:16
  we
• 12:16
  are
• 12:16
  on
• 12:17
  from
• 12:17
  a
• 12:17
  marketing
• 12:17
  standpoint
• 12:18
  is
• 12:18
  it's
• 12:18
  not
• 12:18
  just
• 12:19
  let
• 12:19
  me
• 12:19
  go
• 12:19
  make
• 12:19
  an
• 12:19
  ad.
• 12:20
  It
• 12:20
  truly
• 12:20
  is.
• 12:20
  Let
• 12:20
  me
• 12:21
  understand
• 12:21
  the
• 12:21
  guest
• 12:22
  and
• 12:22
  let
• 12:22
  me
• 12:22
  be
• 12:22
  the
• 12:22
  beacon
• 12:23
  for
• 12:23
  the
• 12:23
  business.
• 12:24
  So
• 12:24
  that's
• 12:24
  number
• 12:24
  one.
• 12:25
  Number
• 12:26
  two,
• 12:26
  we're
• 12:26
  going
• 12:26
  to
• 12:26
  drive
• 12:26
  market
• 12:26
  share
• 12:27
  and
• 12:27
  show
• 12:28
  business
• 12:28
  results.
• 12:29
  And
• 12:30
  number
• 12:30
  three,
• 12:30
  our
• 12:31
  brand
• 12:31
  is
• 12:31
  going
• 12:32
  to
• 12:32
  be
• 12:32
  truly
• 12:35
  just
• 12:35
  crave
• 12:35
  worthy
• 12:36
  and
• 12:36
  a
• 12:37
  destination.
• 12:38
  And
• 12:38
  so
• 12:39
  I
• 12:39
  think
• 12:39
  that
• 12:39
  for
• 12:40
  me
• 12:40
  and
• 12:40
  for
• 12:40
  my
• 12:41
  competitors,
• 12:42
  those
• 12:42
  probably
• 12:43
  are
• 12:43
  key
• 12:44
  areas.
• 12:45
  And
• 12:45
  how
• 12:45
  do
• 12:46
  you
• 12:46
  measure
• 12:46
  that
• 12:46
  last
• 12:46
  one
• 12:47
  for
• 12:47
  the
• 12:48
  audience?
• 12:48
  Like,
• 12:48
  how
• 12:48
  do
• 12:48
  you
• 12:48
  in
• 12:49
  your
• 12:49
  position
• 12:49
  measure
• 12:49
  that?
• 12:50
  Yeah,
• 12:51
  more
• 12:51
  of
• 12:51
  their
• 12:52
  dollars
• 12:53
  are
• 12:53
  coming
• 12:53
  into
• 12:54
  my
• 12:54
  store
• 12:55
  and
• 12:55
  that
• 12:55
  they
• 12:55
  will
• 12:56
  go
• 12:57
  past
• 12:57
  other
• 12:58
  people.
• 12:58
  Got
• 12:59
  it.
• 12:59
  So
• 12:59
  the
• 12:59
  trade
• 12:59
  spend
• 13:00
  in
• 13:00
  the
• 13:00
  area
• 13:00
  kind
• 13:00
  of
• 13:00
  thing.
• 13:01
  And
• 13:01
  they
• 13:01
  will
• 13:02
  go
• 13:02
  past
• 13:02
  people
• 13:02
  like
• 13:03
  that.
• 13:03
  We
• 13:03
  talk
• 13:03
  about
• 13:05
  consideration,
• 13:06
  awareness,
• 13:06
  but
• 13:06
  preference
• 13:07
  is
• 13:08
  I
• 13:09
  will
• 13:09
  drive
• 13:09
  past
• 13:10
  someone
• 13:10
  else.
• 13:11
  I
• 13:11
  will
• 13:11
  get
• 13:11
  off
• 13:11
  of
• 13:12
  my
• 13:12
  couch
• 13:14
  to
• 13:14
  go.
• 13:14
  Interesting.
• 13:15
  Okay.
• 13:15
  All
• 13:16
  right.
• 13:16
  Nice.
• 13:16
  Love
• 13:16
  it,
• 13:17
  Love
• 13:17
  it.
• 13:18
  Lei,
• 13:18
  thank
• 13:18
  you
• 13:19
  so
• 13:19
  much.
• 13:19
  It's
• 13:20
  been
• 13:20
  such
• 13:20
  a
• 13:20
  pleasure
• 13:21
  to
• 13:21
  introduce
• 13:22
  you
• 13:22
  to
• 13:22
  our
• 13:22
  audience.
• 13:23
  It's
• 13:24
  been
• 13:24
  so
• 13:24
  wonderful
• 13:25
  talking
• 13:25
  to
• 13:25
  you.
• 13:27
  Thank
• 13:27
  you
• 13:27
  again
• 13:27
  to
• 13:28
  Simbi
• 13:28
  for
• 13:28
  helping
• 13:29
  us
• 13:29
  bring
• 13:29
  you
• 13:29
  these
• 13:29
  interviews
• 13:30
  today.
• 13:31
  Again,
• 13:31
  stop
• 13:32
  by
• 13:32
  booth
• 13:32
  118
• 13:33
  tomorrow.
• 13:33
  We'll
• 13:34
  be
• 13:34
  here
• 13:34
  with
• 13:34
  more
• 13:35
  content
• 13:35
  for
• 13:36
  you
• 13:36
  to
• 13:36
  enjoy.
• 13:36
  And
• 13:37
  until
• 13:37
  then,
• 13:38
  be
• 13:38
  careful
• 13:38
  out
• 13:39
  there.