The PR Playbook Founders Actually Need
In this episode of Your Next Move: Audio Edition, recorded live at the Inc. 5000 Conference, Inc. staff reporter Chloe Aiello sits down with Ronica Cleary, founder and CEO of Cleary Strategies, an award-winning public relations firm specializing in earned media.
Cleary breaks down what “earned media” really means—and why credibility, not clicks, remains the most powerful currency for growing companies. Drawing on her background as a former journalist, she explains how brands can position themselves as truly newsworthy, navigate an increasingly complex media landscape, and measure ROI in a…
The skinny
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