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Can You Create Demand with Free Content?
A lot of people say to me, “Jasmine, I got into business because I'm an entrepreneur. I'm not a content creator.” They want to know how to be successful in business without inadvertently becoming a content creator too.
I'm the daughter of an immigrant. I have bootstrapped every single company. I have paid for everything cash. I have never taken a business loan. I have never borrowed money from anybody. I don't have equity holders. I don't have stakeholders. I don't have any investments.
And so people are like, “well, okay, how did you do that?”
I did it on the back of content.
Do I think…
The skinny
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