3211: How Trustpilot Is Fighting Fake Reviews With Tech
Online reviews shape consumer trust, but what happens when those reviews can't be trusted? In this episode, I sit down with Anoop Joshi, Chief Trust Officer at Trustpilot, to discuss the ongoing battle against fake reviews and the role of AI in both creating and detecting fraudulent content. With over 300 million reviews on its platform, Trustpilot has been at the forefront of combating fake reviews, recently winning 10 legal cases in the UK against bad actors. As the FTC cracks down on deceptive review practices with fines of up to $50,000 per violation, businesses must rethink their…
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