Latest / Success Story with Scott Clary / Lessons - The Man Who Ran 7-Eleven and Blockbuster Reveals Why One Survived and One Didn't | Jim Keyes - Author of Education is Freedom
Transcript
- 0:00In this lessons episode, discover why education can be one of the strongest antidotes to fear.
- 0:04Learn how knowledge creates understanding.
- 0:06Explore why emotional intelligence and character matter beyond raw intelligence.
- 0:10And uncover how true education builds the wisdom to navigate challenges and work with others.
- 0:21You've said that education is the antidote for fear.
- 0:26You've also said that education is freedom, but I'm very curious as to why education is the antidote for fear.
- 0:32Let me try to explain the research that I did as it relates to education and why I discovered that fear is the culprit in so many cases behind people not being able to succeed or as individuals or as society.
- 0:52I mean, think about entire societies that have crumbled.
- 0:57And if you dig into the reasons why,
- 1:00Fear often is the reason.
- 1:02They just imploded from within.
- 1:05And trying to dissect that, I started to look at fear and try to understand.
- 1:11I literally went into the science of the brain to understand why is it that we, in this day and age, are still reacting with our caveman mentality.
- 1:26It literally goes all the way back to the fight-or-flight nature that we have that's in our brain that protects us from danger so that if a lion was to approach, we would be afraid.
- 1:41And we would either be prepared to fight that lion or we would run fast enough to get away.
- 1:47Well, that same human impulse—
- 1:51we carry into the office.
- 1:54In a white-collar world, we'll carry that same fight-or-flight instinct into the office, and if something makes us afraid, we react.
- 2:05And that reaction, maybe we don't fight, maybe we don't run away, but it's a variation of that same impulse to react to that fear to protect ourselves.
- 2:18Now, the reality is today we don't really have that much to fear.
- 2:23We don't have any natural predators out there that are going to kill us.
- 2:27Nothing in the work environment is going to do something of that much harm to us.
- 2:33So what are we afraid of?
- 2:36So I try to dig into that cause of fear, and I have this way of trying to simplify things.
- 2:46um and so by the way it's very that's very important like that that skill set in and of itself because i i think about what you just said about fear and that has side that sidelined my career multiple times and you don't know why you're making the moves or not making the moves that you should be especially in entrepreneurship in taking that next role and that's why i love by
- 3:11The antidote to fear is education because you're solving that problem that a lot of us can't even articulate.
- 3:17Exactly, exactly.
- 3:18And it happens to every single one of us.
- 3:21Every single day we have something in our life that triggers a reaction.
- 3:26And that reaction is that portion of the brain.
- 3:29I think it's the amygdala or something in your brain.
- 3:32That portion is...
- 3:34of your brain that is programmed to protect yourself.
- 3:39But there's so little to protect ourselves from.
- 3:43But yet it triggers an overreaction and it comes out in behavioral ways that are generally not good for us because that reaction then triggers a reaction with another person or another person or an entire group of people.
- 4:00And we end up in a very
- 4:05Or as I said, societies can be real, they're a whole society.
- 4:09A democracy can implode as a result of fear.
- 4:13If you go back to FDR's inauguration speech, the only thing we have to fear is fear itself.
- 4:20At a very important time in American history, he called out the importance of people who
- 4:27being victims of their own fear, and not just individuals, but society being a victim of its own fear.
- 4:36So yeah, it's that portion of our brain that triggers it.
- 4:39So as you mentioned, simplicity is so important.
- 4:43So I try to break things down into super simple terms so I can understand this.
- 4:47In the course of writing the book, I was puzzling over, why do I react like that?
- 4:52Why do people around me
- 4:55react like that.
- 4:57And I remembered going back as a kid, you were afraid of all kinds of things.
- 5:02And what would you do?
- 5:03You'd call mom and mom would come in and mom would turn on the light.
- 5:07And when the light came on, you discovered there's nothing to be afraid of.
- 5:13There isn't a monster in the closet.
- 5:15There's no boogeyman under the bed.
- 5:17Even though I thought there was, I was convinced there was a monster in the closet.
- 5:21But you turn on the closet, there's no monster, right?
- 5:24Well, in the simplest fashion, that's what knowledge does.
- 5:29Knowledge is the light.
- 5:32You turn on the knowledge and you discover there's really nothing to be afraid of because now you understand.
- 5:39It's not really knowledge that conquers the fear.
- 5:44It's understand it.
- 5:46Well, knowledge leads to the understanding, and then understanding is what then helps you eliminate fear.
- 5:53You eliminate the fear, you eliminate the anger, you eliminate the anger, you eliminate the violence.
- 5:58I actually went back to the Greek philosophers and found a wonderful quote that I discovered Yoda used in Star Wars.
- 6:11Yeah.
- 6:12I thought Yoda would relate much more to my audience than some ancient philosopher, so I've been quoting Yoda, who says that fear leads to anger, and anger leads to violence.
- 6:27So true.
- 6:29How do you get rid of this cycle of fear leading to anger, leading to hate, leading to violence?
- 6:35How do you reverse that cycle as an individual or as people?
- 6:40Well, you take the fear part and you obliterate it with knowledge.
- 6:48Can I ask something in your career?
- 6:49Because you chose to focus on education as this thesis for solving so many problems.
- 6:56which I think a lot of people would agree with.
- 6:59And we can talk about different kinds of education, formal education, non-formal education.
- 7:03But you make a clear distinction between education and knowledge.
- 7:07And I also want to, we'll go into your origin story and where you came from, because I've heard it a few times now, and why education played such a crucial point in your own life.
- 7:17But obviously, a lot of people, not everybody, but a lot of people do go through formal education.
- 7:23A lot of people still have a lot of fear.
- 7:25So how do you solve for that knowledge gap that eliminates the fear?
- 7:29Because most people that have formal education do not end up as CEOs of F500 companies.
- 7:37And they don't not even not even to that extreme.
- 7:40They won't even take their career to like the next role or the next level or the next company.
- 7:46Forget going to like the epitome of the company of success.
- 7:51Right.
- 7:51So how do you solve for that?
- 7:52How did you solve for that in your life?
- 7:55I wish I could say I've solved it perfectly and had a perfect example of confidence and have completely obliterated fear, but I am human.
- 8:06And so I fall back into that same trap.
- 8:09But here's the way I look at it.
- 8:12I tried to understand this concept because you look through history.
- 8:19It's littered with examples of really intelligent people doing some really stupid things.
- 8:25And it's hard to understand.
- 8:28Even today, I puzzle over where we are in the world when we're still in this day and age, in this modern age of technology and reason and logic, that we still are blowing each other up with tanks and rockets and bombs.
- 8:43It's mind-boggling to think,
- 8:45that we as humans can't rise above that level of having to solve problems with military interaction.
- 8:55Now, it's real, but it's kind of mind-boggling to think about it.
- 8:58So I've tried to understand, going back through history, what the difference is between intelligence and knowledge, and then what I take to another level, call it wisdom.
- 9:12to really get beyond those things.
- 9:15And it's fascinating how wise some of the ancient philosophers really were because they tackled these same issues hundreds or thousands of years ago.
- 9:27And I tried to understand what their point of view was and look at it.
- 9:32So look at it this way.
- 9:34We've got an IQ test, right?
- 9:36So we have a way today to measure someone's, technically someone's raw intelligence.
- 9:42And it's called IQ.
- 9:44And then not long ago, somebody came up with a way to measure it.
- 9:47They said, well, you know, intelligence alone isn't enough.
- 9:51There's something called EQ, right?
- 9:53The emotion quotient, emotional quotient, that measures someone's ability to...
- 9:59perhaps moderate their reactions to some extent.
- 10:04And so IQ plus EQ, think of that as knowledge.
- 10:09Okay, I've got enough knowledge that I can survive in society without imploding and making it complete for myself.
- 10:19And then you still get people with IQ plus EQ still doing some things that make you pause and you say...
- 10:28I don't understand why.
- 10:30Why does this person think that way or behave that way?
- 10:34Well, then there's something in the book, I addressed this issue of why.
- 10:40Why learning?
- 10:42And it's things like collaboration because we have to work with others.
- 10:45It's things like cultural literacy, being to understand other cultures.
- 10:50But then the most important element of the lie, I think, was character.
- 10:57So character is that integrity.
- 11:00Can I trust what you say to be true?
- 11:04It is humility.
- 11:07Are you confident enough that you know you have more to learn?
- 11:12Which is my definition of humility.
- 11:15Compassion for other people.
- 11:17Yes, you want to be free.
- 11:21Are you going to sacrifice the freedom of others for your own freedom?
- 11:24You're in a collective society.
- 11:26So those are the elements that I call character.
- 11:30And it's that, go back to that formula, IQ plus EQ.
- 11:34If that's knowledge, well, I think the difference between just raw knowledge and wisdom.
- 11:42to behave in a civil society is IQ.
- 11:47You have to have some basic level of intelligence.
- 11:49EQ, you have to have some emotional quotient, some emotional capabilities to negotiate, navigate in this world.
- 12:00But then IQ plus EQ plus CQ, you bring in that character quotient,
- 12:08then I think we have people with true wisdom.
- 12:10And so in my book, I try to set that out as an objective.
- 12:15It's why learning is so important.
- 12:17It's why education is so important, because it's not just about learning science or math.
- 12:24It's all about also learning how to navigate in this world with other people.
- 12:29Thanks for tuning in.
- 12:30If you found this valuable, don't forget to hit that subscribe button so you never miss an episode.
- 12:35And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode.
- 12:40See you in the next one.