179. Sales Mastery & Storytelling at Scaling Startups (Craig Wortmann)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified · Jan 23, 2019 · 1h 14m

Craig Wortmann of Sales Engine joins Nick to discuss Sales Mastery & Storytelling at Scaling Startups. In this episode, we cover:

-Craig's background and how he became involved in the early stage tech community.

-You've spent a lot of time looking at how companies make this difficult transition from the scrappy, do-it-all world of "Entrepreneurial Selling" to a "Professional Selling" organization. Talk to us about what you've observed and how companies struggle in this transition.

-When is the right time to transition from 'guerilla selling' to a more organized, professional process?

-When we…