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Ground Pork’s Untapped Potential and How to Win with Consumers | Sarah Showalter & Will Brunt

About the Guests

Sarah Showalter is the director of consumer and business insights for the National Pork Board. She implements consumer-focused, producer-led strategy by leading qualitative and quantitative research to answer business questions and identify opportunities.

Prior to her role at NPB, Showalter attended Iowa State University and has experience in developing strategic insights through research at Circana (formerly IRI), Conagra Brands and Hallmark Cards, Inc.

Will Brunt is the chief innovation and marketing officer for Villari Food Group, based out of

Wilmington, North Carolina…

The skinny

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