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How a Local Tailor Beat Fast Fashion With an Heirloom Contract
Episode 131 of Small Business Success with Fexingo tells the story of Nora's Alterations, a two-person tailor shop in Portland, Oregon, that took on the fast-fashion giants with a single bold idea: an Heirloom Contract. Five years ago, owner Nora Chen stopped charging for hemming and zipper repairs on garments she originally altered. Instead, she gave customers a lifetime guarantee on her work—no receipt, no questions asked. The result? A 92% repeat-customer rate, average customer retention of six years, and annual revenue of $340,000 from a 400-square-foot shop. Lucas walks through the…
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