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Microsoft Copilot and the Threat to MSP Margins: Ryan Morris on AI-Driven Channel Shifts
The dominant structural shift examined is the erosion of channel-driven value creation in AI offerings, marked by the rapid commoditization of resold AI technologies and a pivot toward consumption-based pricing models. Microsoft Copilot is cited as the most commonly resold AI product by MSPs, with market data showing that 84% of productized AI services among “AI forward” firms rely on this single vendor. The resulting model accelerates value capture at the vendor level, narrowing room for differentiated service or margin at the partner level. This consolidation pressures MSPs to shift from…
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