191: How to Go Phygital for Growth: Myths vs Reality
How should founders think about using offline channels for growth? Is phygital a real option or just a mirage? Rajinder Balaraman and Vikram Vaidyanathan double-click on the myths around phygital, bust them and share learnings for founders thinking of going phygital.
👉MYTH #1 Phygital has a higher CAC - It depends basis category, users and ticket size - Dezerv who employs a phygital model has a lower CAC than its competitors, whereas OneCard, operating purely online has a CAC that is 4-5x lower than SBI cards.
👉MYTH #2 Going offline slows you and makes it harder to scale - When you employ the…
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