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Raising the (Quality of Your) Roof with Larson Home Services · Ask The Experts

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  Speaker 1: Eight, seven thirteen ten Wi b A and ask the experts.
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  Speaker 1: Hanging out this morning with Andrew Larson. Of course, Andrew
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  Speaker 1: comes to us from Larsen Home Services their website larsenome
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  Speaker 1: Services dot com. That's l A R. S O N
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  Speaker 1: Home Services dot com. Delvi number six oh eight five
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  Speaker 1: three five forty three forty three. That's six oh eight
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  Speaker 1: five three five forty three forty three. Andrew, how you
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  Speaker 1: doing on this little drizzly, dreary kind of morning. How
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  Speaker 1: you feel in today?
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  Speaker 2: You know I'm always fantastic, Yes, you know that I do.
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  Speaker 2: It's hard to bring me down. I don't know. We
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  Speaker 2: need to bottle it up. And you should try to
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  Speaker 2: bottle it up and try to sell it emails.
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  Speaker 1: Well.
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  Speaker 2: And I think I think some full type of guy
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  Speaker 2: Sean you are.
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  Speaker 1: And I think I think a lot of it has
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  Speaker 1: to do with what you do professionally for folks that
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  Speaker 1: don't know obviously Larsen Home Services your your company, your business.
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  Speaker 1: And why I say that is you love what you do.
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  Speaker 1: And I think what's what's probably helps you with your
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  Speaker 1: positive attitude is you're actually helping people. Is there are
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  Speaker 1: so many times where I know, like We've had storms
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  Speaker 1: come through and other things where you and the team
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  Speaker 1: at Largsentome Services have really come in and been able
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  Speaker 1: to really help people when they need it most. And
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  Speaker 1: that's one of the cool things about And I've had
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  Speaker 1: obviously plenty of experience over the years of working with
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  Speaker 1: you at Larsenome Services as well, and speaking of storms
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  Speaker 1: and other events and things that can happen, is obviously
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  Speaker 1: your roof does a lot of a lot of things,
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  Speaker 1: and a lot of us just kind of, you know,
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  Speaker 1: before I knew you, I just kind of looked at
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  Speaker 1: it purely aesthetically of like, Okay, the roof looks nice.
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  Speaker 1: Everything's good. I've learned over the years there's a lot
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  Speaker 1: too roofing stuff I will never fully understand, but I'm
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  Speaker 1: always impressed with what you and the crew at Larsenome
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  Speaker 1: Services know. But roofing is and the roof itself, surprise, surprise,
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  Speaker 1: is quite possibly the most vital part of your home,
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  Speaker 1: isn't it.
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  Speaker 2: You know, it's funny you'd say, I love what I do.
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  Speaker 3: And we hear from people all the time where you know,
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  Speaker 3: we put we put gutter shutter on their home and
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  Speaker 3: they'll literally send us Christmas cards or thank you, let
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  Speaker 3: thank you. I mean we should be the ones thanking them,
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  Speaker 3: but they thank us. You know, I used to get
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  Speaker 3: water in my basement when it rained if I didn't
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  Speaker 3: keep them clean. And it's been two years and I
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  Speaker 3: haven't even had to think about my gutters. I don't
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  Speaker 3: get water in my basement anymore because we put gutter
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  Speaker 3: shutter on and.
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  Speaker 2: It was designed properly.
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  Speaker 3: I was able to finish my basement off finally because
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  Speaker 3: I don't have to worry about water getting in it.
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  Speaker 3: And I've my or I've had my roof replaced twice
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  Speaker 3: in the past twenty years, and something always went wrong
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  Speaker 3: with it, and we've had a roof from you. I
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  Speaker 3: don't have to worry about it like that's that's the goal.
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  Speaker 3: That's what makes everyone here get up in the morning
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  Speaker 3: and try hard. And I I truly believe that we
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  Speaker 3: have this mentality of it doesn't matter who gets so
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  Speaker 3: you're going to be successful when it doesn't matter who
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  Speaker 3: gets credit for it. It's a team effort and that's
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  Speaker 3: how we live every day.
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  Speaker 2: But enough about us. Yes, I wanted to.
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  Speaker 3: Talk about roofing today because our guys run into there's
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  Speaker 3: a lot of roofing competition, which is fine, which honestly
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  Speaker 3: is great. I know a lot of roofers hate competition.
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  Speaker 3: No competition is good. And the reason competition is good
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  Speaker 3: is because it makes everybody involved have to be better.
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  Speaker 3: And I get people ask me all the time, well,
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  Speaker 3: you guys have your cleanup guarantee, your no nail guarantee,
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  Speaker 3: your home protection guarantee, your job safety guarantee, And.
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  Speaker 2: Why do you put that out there so much? Why
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  Speaker 2: do you advertise it?
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  Speaker 3: Because now I see a lot of our competitors advertising
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  Speaker 3: the same thing. And back in the day when I
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  Speaker 3: first started and we'd come up with these, I mean,
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  Speaker 3: it's not like they were mind blowing. It's not like
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  Speaker 3: I was starting SpaceX like Elon or something like that. Right,
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  Speaker 3: It's not like I'm changing the world. But these little
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  Speaker 3: things to make roofing better, make a better experience for homeowners.
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  Speaker 3: I came to this realization that if we did it
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  Speaker 3: better and people copied us, that meant that it was
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  Speaker 3: going to be better experienced for more people, whether we
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  Speaker 3: did their roof or not. And I think that roofing
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  Speaker 3: has come a long long ways because of stuff like that.
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  Speaker 3: I see our advertisements being copied. I see the way
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  Speaker 3: that we do things being copied, and honestly, I'm kind
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  Speaker 3: of proud of that, and we haven't suffered because of it.
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  Speaker 3: So what I wanted to talk about was what people
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  Speaker 3: should expect when trying to get a roof. Now, listen,
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  Speaker 3: there are a bunch of people out there that still
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  Speaker 3: are like, naw, a roof is a roof, I don't care.
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  Speaker 3: Just give me the cheapest roof, slap some shingles on it. Great, Fine,
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  Speaker 3: they're not our customer. That is not the person that
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  Speaker 3: we are looking for. If we go to your house
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  Speaker 3: and you're like my brother's cousin's uncle's sister's best friend,
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  Speaker 3: can slap a roof on here for five grand, Hey,
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  Speaker 3: I wish you the best of luck. That's not our customer.
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  Speaker 3: We are looking for someone who truly cares about the process,
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  Speaker 3: the experience, and the way things are done when we
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  Speaker 3: do the critical details, because those are the most important things.
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  Speaker 3: And I've been saying for as long as we've been
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  Speaker 3: doing this show, you can put the most expensive shingles
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  Speaker 3: in the world on your home, but if you don't
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  Speaker 3: take care of the critical details, it will leak trust me.
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  Speaker 2: I've been through it all. We've been there, we've done that.
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  Speaker 3: We've had to change processes and procedures because certain people
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  Speaker 3: don't want skylights replaced when they do their roof will.
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  Speaker 3: Guess what with us, it's not an option because I've
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  Speaker 3: been through it. If they don't get replaced after a
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  Speaker 3: roof replacement, the chances of them leaking is highly likely.
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  Speaker 3: It's just what they're meant to do. So when people
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  Speaker 3: are getting an estimate for a roof, just make sure
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  Speaker 3: that whoever you're getting an estimate from is going over everything,
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  Speaker 3: because if they don't, you cannot hold them accountable if
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  Speaker 3: something doesn't get done.
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  Speaker 2: Does that make sense?
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  Speaker 3: It does if they're not talking about the way they
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  Speaker 3: lay the underlayment, or what they're using, or the ice
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  Speaker 3: and water leak barrier and how much of it. If
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  Speaker 3: they're not talking about step flashing, chimney flashing, chimney flashing, crickets,
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  Speaker 3: starter strip. If they're not talking about that, there's a
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  Speaker 3: good chance that they're not doing it, or they're not
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  Speaker 3: doing as much of it as you want. How many
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  Speaker 3: roofers don't talk about ventilation? I mean, ventilation is massive.
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  Speaker 3: I can't tell you how many homes that we've went
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  Speaker 3: to and people are like, oh, my roof is bad,
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  Speaker 3: my roof is leaking, And it has nothing to do
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  Speaker 3: with that, And it has everything to do with improper air, ceiling,
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  Speaker 3: improper ventilation. And when in the middle of the winter
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  Speaker 3: when we're heating our home, you're heating your home and
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  Speaker 3: all of that hot air is going straight into the
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  Speaker 3: attic and it's freezing cold. Your roof deck is you know,
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  Speaker 3: ten degrees, it condensates and then it freezes and then
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  Speaker 3: when it heats up from the sun, melts and it
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  Speaker 3: drips everywhere. And so those are critical details and things
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  Speaker 3: that need to be talked about. Yes, shingles need to
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  Speaker 3: be talked about, shingle warranties, stuff like that. That's all important.
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  Speaker 3: But unless everything that you everything that you can't see,
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  Speaker 3: needs to be talked about, because that's the most important stuff.
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  Speaker 1: By the way, I haven't mentioned this to you. I
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  Speaker 1: should have texted you this. We've had some work done
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  Speaker 1: on our chimney and the mason was over the other
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  Speaker 1: day and I was talking to him and he actually
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  Speaker 1: commented on your flashing, like, isn't that thing is that's
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  Speaker 1: on there? He's like he was. He was very impressed
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  Speaker 1: by the work that your guys did putting that flashing
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  Speaker 1: in and it's and that's a pretty amazing thing too.
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  Speaker 1: And I've got a guest too, Andrew. With folks staying
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  Speaker 1: in their homes longer, that's been really good for you
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  Speaker 1: guys at Large Home Services. We talk about the type
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  Speaker 1: of work and the type of projects that you guys
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  Speaker 1: work on at Larst Home Services for folks that are
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  Speaker 1: going to be staying in their houses longer and they
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  Speaker 1: want a lasting roof and they want a lasting solution.
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  Speaker 1: They're calling you. You're not the type of guy that, hey,
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  Speaker 1: we're selling our house in two weeks, just do it
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  Speaker 1: super cheap, Just throw some shingles on there, so in
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  Speaker 1: the listing it can say new roof. Literally, with people
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  Speaker 1: staying in their homes, they're calling you and saying, you
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  Speaker 1: know what, we want to really make sure this is
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  Speaker 1: gonna last.
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  Speaker 2: That's our customer.
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  Speaker 3: Yeah, our customer is a person who cares about what
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  Speaker 3: goes on their home. Because again, there's this old you know,
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  Speaker 3: mantra of you know, the shingles are shingles.
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  Speaker 2: It is what it is.
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  Speaker 3: Just slap some shingles on you know, put some shingles
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  Speaker 3: over the old shingles. No, like, we can't do that,
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  Speaker 3: And you just talked about that chimney. The chimney is
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  Speaker 3: probably one of the biggest leak points that we see
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  Speaker 3: now our roofers. They're amazing and we've had the same
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  Speaker 3: roofing crew since twoenty ten. It has become a great relationship.
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  Speaker 3: But there's only one or two guys on every crew
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  Speaker 3: that can touch a chimney because it's that important. Yeah,
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  Speaker 3: taking our chimney flashing off.
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  Speaker 2: Is not easy.
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  Speaker 3: I mean, it is cut into the block, it is
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  Speaker 3: bent properly, it is silicone properly. There's a process to that.
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  Speaker 3: So those critical details are so important. And the other
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  Speaker 3: thing that I always talk about is trying to put
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  Speaker 3: products up there that aren't a throwaway product. And I
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  Speaker 3: don't want to talk about specific shingle manufacturers anything like that,
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  Speaker 3: but I mean, I truly believe that it's gotten to
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  Speaker 3: a point where a lot of them shingles go bad
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  Speaker 3: in fifteen years. Cool, Yeah, put some new ones on.
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  Speaker 3: I don't like that. That's why we're always looking for
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  Speaker 3: something better. That's why we're always trying to sell Class
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  Speaker 3: four Impact rated shingles because one of the biggest things
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  Speaker 3: that makes people get new shingles is hail. It doesn't
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  Speaker 3: have to be that way. I can tell you this,
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  Speaker 3: with all of these storms that we've had, We've went
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  Speaker 3: back to dozens and dozens of our past customers in
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  Speaker 3: those areas and they have had Class four armor shield
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  Speaker 3: shingles put on zero damage. With everybody around them getting
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  Speaker 3: new shingles, they have no damage. And that's what we're
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  Speaker 3: trying to do. Another product that we really try to
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  Speaker 3: push is f Wave. F Wave is basically it's almost
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  Speaker 3: like a rubber shingle and it is thick and it
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  Speaker 3: is strong and it seals down. Hail can't hurt it.
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  Speaker 3: Sticks can't hurt it. I mean, I've had hail at
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  Speaker 3: my house. I've had ninety mile an hour straight line winds.
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  Speaker 3: I haven't had so much as a shingle lift. That
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  Speaker 3: is a product where people are like, well, what can
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  Speaker 3: go wrong with it? I have no idea, like it
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  Speaker 3: can't have granular loss. I mean, what goes wrong with
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  Speaker 3: the regular shingle is it starts to get baked, it
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  Speaker 3: starts to have granular loss. Then the fiberglass matting starts
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  Speaker 3: to show. Then it starts to curl and it's time
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  Speaker 3: for a new shingle because it will leak with this.
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  Speaker 2: It can't do that now. Is it expensive?
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  Speaker 3: Oh yeah, yes it is. It is very expensive. Is
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  Speaker 3: it for everyone? No, it's not. But for anybody who says,
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  Speaker 3: I don't want to put a throw away roof on
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  Speaker 3: my house. I want a roof that is going to
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  Speaker 3: stand the test of time. It's going to get through
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  Speaker 3: all of the storms. The armor shield shingles that we
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  Speaker 3: offer an f Wave are that. That's the way I
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  Speaker 3: would put nothing else on my house besides one of
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  Speaker 3: those two products, because I know that they're gonna last
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  Speaker 3: and they're going to last a really, really really long time.
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  Speaker 1: One of the things too, that I really appreciate, and
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  Speaker 1: folks I hope that have had a chance to work
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  Speaker 1: with you definitely echo this is options. You mentioned different
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  Speaker 1: types of shingles, different applications, and it's really about talking
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  Speaker 1: with homeowners about what best fits them, their budget, their
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  Speaker 1: their plans. And that's a great thing too. It's no pressure.
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  Speaker 1: It's a great day to call the folks are Storm Services.
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  Speaker 1: Check out your Roughtel phone number six oh eight five
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  Speaker 1: three five at forty three forty three. That's six oh
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  Speaker 1: eight five three five four three four three. You can
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  Speaker 1: learn more online the website Larsenhomeservices dot com. That's l
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  Speaker 1: A R. S o N home Services dot com. Andrew,
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  Speaker 1: it's always great catching up my friend. You enjoy this
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  Speaker 1: beautiful day.
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  Speaker 2: Will do it all again real soon, all right, talk
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  Speaker 2: to you next week.
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  Speaker 1: Kevin Hamhams Arbacare comes you way next right here thirteen
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  Speaker 1: ten wib a