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Ep 224| Last Year's Donors Are This Year's Opportunity
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You pulled the report. 1,800 people who gave last year haven't given a cent this year. And it's October.
Cue Giving Season panic.
Jena Lynch and Britt Stockert see it differently. Most of those lapsed donors didn't leave. They drifted.
This episode is all about winning back LYBUNT donors (Last Year But Unfortunately Not This) before December 3 - no guilt trips. No "we miss you" emails.
These donors already said yes once. That counts for a lot. Donors with a giving history come back 66% of the time. New donors come back just 24% of the time.
And there's still time. Last year…
The skinny
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