Latest / RedTech daily podcast - Powered by AI / WorldDAB News, Bauer's Campaign, and MIW's Mentee for 2026

Transcript

WorldDAB News, Bauer's Campaign, and MIW's Mentee for 2026 · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech Daily Podcast powered by AI.
• 0:04
  I'm Marguerite Clark.
• 0:06
  On today's docket, we'll cover the following headlines: WorldDAB updates DAB plus launch
• 0:11
  guide for World Radio Day, Bauer Media participates in Connected Journeys campaign,
• 0:17
  MIW names 2026 digital mentee and lead mentor, and World Radio Alliance and EGTA highlight
• 0:23
  trust and reach on World Radio Day.
• 0:29
  WorldDAB has released an updated edition of its ebook, "Establishing DAB plus Digital Broadcast
• 0:34
  Radio," just in time for World Radio Day.
• 0:38
  This new edition expands on regulatory, technical, and commercial guidance for
• 0:43
  launching a DAB plus digital radio service.
• 0:46
  It includes new material on Automatic Safety Alert, hybrid radio features, and
• 0:51
  cost-effective transmission site design.
• 0:54
  This guide is aimed at markets from initial trials to those nearing analogue switch-off,
• 0:59
  and it's available for free download.
• 1:02
  Bauer Media is participating in the "Connected Journeys" campaign, launched on World Radio Day
• 1:07
  to celebrate the joy of listening to radio in cars.
• 1:11
  This campaign features a coordinated on-air message and social media activity, broadcast by
• 1:16
  24 broadcasters in 15 countries, including Bauer's 104 stations.
• 1:22
  "Connected Journeys" highlights radio's value in connected cars, encouraging seamless access
• 1:27
  to in-car radio.
• 1:29
  This initiative is part of the broader "Radio Ready for Connected Cars" campaign.
• 1:35
  Mentoring & Inspiring Women in Radio, Inc.
• 1:38
  has named Jessica Reid of Townsquare Media Northwest Michigan as its 2026 MIW Digital
• 1:44
  Mentee.
• 1:46
  Dara Kalvort, Vice President of digital sales and strategy at StreamGuys, will serve as the
• 1:51
  digital lead mentor.
• 1:53
  MIW’s digital mentorship program supports rising leaders in digital sales and strategy by
• 1:58
  providing structured guidance and direct access to senior industry executives.
• 2:03
  Reid, a multi-media account executive, will participate in monthly coaching sessions
• 2:07
  focusing on revenue innovation and integrated campaign execution.
• 2:13
  The World Radio Alliance and EGTA have unveiled new data for World Radio Day, highlighting
• 2:18
  radio's impressive reach and trust.
• 2:21
  Radio reaches ninety percent of the population weekly in Ireland, eighty-nine percent in
• 2:26
  France, and eighty-six percent in the United Kingdom, Belgium, and Italy.
• 2:31
  It's considered the most trusted medium by sixty-eight percent of Europeans and eight in
• 2:36
  ten Americans.
• 2:38
  Radio's emotional engagement and advertising effectiveness continue to surpass other media.
• 2:44
  That wraps up today's episode.
• 2:47
  Thank you for tuning in to the RedTech Daily Podcast powered by AI.
• 2:53
  For more details on these stories, visit our website at redtech.pro.
• 2:59
  I'm Marguerite Clark, and we'll be back tomorrow with more updates from the world of
• 3:03
  radio and digital audio.
• 3:04
  Have a great day!