Latest / Daniel and Kelly’s Extraordinary Universe / What is creativity? (featuring Dr. Moiya McTier)
Transcript
- 0:07Speaker 1: On today's show, we're interviewing Dr. Moya McTeer about her
- 0:10Speaker 1: latest book, Mothers of Invention. We're going to talk about
- 0:13Speaker 1: how one defines creativity, how science studies creativity, and more.
- 0:19Speaker 1: And frankly, I'm finding the pressure of creating a creative
- 0:22Speaker 1: introduction to an episode about creativity overwhelming, so let's just
- 0:26Speaker 1: move on to the main episode. Welcome to Daniel and
- 0:29Speaker 1: Kelly's Creative Universe.
- 0:44Speaker 2: Hi, I'm Daniel. I'm a particle physicist who thinks about aliens,
- 0:47Speaker 2: and I have no idea where my ideas come from.
- 0:50Speaker 1: Hi, I'm Kelly Wienersmith. I study parasites and space. And
- 0:55Speaker 1: when I am struggling to be creative, I read more.
- 1:01Speaker 1: And that is my secret to getting the creativity juice back.
- 1:04Speaker 3: Hmm.
- 1:05Speaker 2: For me, it's pacing. I get off my computer, I
- 1:09Speaker 2: stop reading, and I just walk either the hallways here
- 1:12Speaker 2: or do a loop around campus. Inevitably, my brain bumps
- 1:15Speaker 2: into something and I'm like, ooh, I got to write
- 1:18Speaker 2: that down. That's a good idea.
- 1:19Speaker 1: And then you see Daniel sprinting across campus to get
- 1:21Speaker 1: back to his computer.
- 1:23Speaker 4: I go on goat walks too sometimes, and that helps also.
- 1:26Speaker 3: Yeah.
- 1:26Speaker 2: You think that goats are an important part of your creativity?
- 1:28Speaker 1: You know, I was listening to this great podcast by
- 1:32Speaker 1: Russ Roberts called Econ Talk, and he had an expert
- 1:34Speaker 1: on who studies creativity.
- 1:35Speaker 4: And for the life of me, I can't remember their name.
- 1:37Speaker 1: But he was saying that the trick is to do
- 1:40Speaker 1: something that does not involve the thing you're doing at all.
- 1:44Speaker 2: Yeah.
- 1:44Speaker 4: Like completely distract yourself.
- 1:46Speaker 1: But the back like part of your mind is still
- 1:48Speaker 1: working the problem while you're distracting yourself with something else.
- 1:52Speaker 2: Yeah.
- 1:52Speaker 1: And so I do feel like when I come back
- 1:54Speaker 1: after a walk with the goats, I'm paying attention to
- 1:57Speaker 1: how silly they are and how cute my goats are.
- 1:59Speaker 1: And please stop eating that. My hair is not a snack.
- 2:02Speaker 1: Get off my back. And like all that stuff distracts me.
- 2:05Speaker 1: And when I come back, I feel like I'm like
- 2:07Speaker 1: ready to tackle the problem again.
- 2:09Speaker 2: Yeah, it's mysterious. It's amazing. And as far as I've experienced,
- 2:13Speaker 2: it's still not automatable. Every few months I do the
- 2:16Speaker 2: experiment where I give the latest chatbot like, here's my
- 2:20Speaker 2: last five papers. think about my approach to physics. Come
- 2:25Speaker 2: up with an idea for another project. And not once
- 2:29Speaker 2: have they generated anything useful or interesting or at all creative.
- 2:34Speaker 2: It's all derivative nonsense. So far. We'll see if that changes.
- 2:37Speaker 1: Almost once a month, Zach and I will ask the
- 2:40Speaker 1: various AI programs like, OK, create a Saturday morning breakfast
- 2:44Speaker 1: cereal comic and.
- 2:46Speaker 4: Show us what you come up with.
- 2:48Speaker 1: And for a while they were just like it was
- 2:50Speaker 1: just absolute gibberish and no pay. The panels didn't connect
- 2:53Speaker 1: to each other in any clear way. It was just like,
- 2:55Speaker 1: what is going on? But it's been getting better over time.
- 2:58Speaker 1: And now every once in a while, it will get
- 3:00Speaker 1: something where you're like, I get, I understand the joke
- 3:03Speaker 1: you were trying to make. And you had the right
- 3:05Speaker 1: characters saying the right things. You didn't like jumble the characters.
- 3:09Speaker 1: But I would still say that, you know, Zach.
- 3:11Speaker 4: Is much funnier than Claude. So I'm still team Zach.
- 3:15Speaker 4: But that might change.
- 3:16Speaker 2: Well, this sounds like a good topic for an SMBC comic.
- 3:21Speaker 2: The meta comic about the comic.
- 3:23Speaker 3: Mm-hmm.
- 3:24Speaker 1: I do feel like science is creative in a way
- 3:27Speaker 1: that AI hasn't quite captured yet. And I think one
- 3:30Speaker 1: of the things I miss about when I used to
- 3:32Speaker 1: do science much more regularly was designing experiments. Like, I
- 3:38Speaker 1: think my favorite experiment to design with Scott Egan, who
- 3:41Speaker 1: we had on the show to talk about what is
- 3:42Speaker 1: a species, was when we were essentially trying to figure out, like,
- 3:46Speaker 1: what would it be like to be a wasp living
- 3:49Speaker 1: inside of a stem? And how do we test... how
- 3:53Speaker 1: the manipulation that we were studying, like how it would
- 3:55Speaker 1: benefit it. And so like that exercise of what is
- 3:58Speaker 1: the wasp experiencing and what might the wasp's life be
- 4:02Speaker 1: like and how can we manipulate what the wasp experiences
- 4:05Speaker 1: to try to actually get a handle on the answers
- 4:06Speaker 1: to our questions. Like, I don't know, that was fun.
- 4:09Speaker 1: And I thought we came up with creative ways to
- 4:11Speaker 1: test that. different hypotheses that we had to see which
- 4:15Speaker 1: one was correct. And I don't know, that was like,
- 4:18Speaker 1: I'm not a good painter. When I try knitting, I
- 4:21Speaker 1: look angry. But like this kind of creativity, I really enjoy.
- 4:26Speaker 3: Yeah.
- 4:27Speaker 2: I thought a little bit about what creativity means in science.
- 4:30Speaker 2: And for me, part of it is coming up with
- 4:33Speaker 2: a new idea that's exciting. Like I know I've succeeded
- 4:38Speaker 2: when I have a new project That when you mention
- 4:41Speaker 2: it to people, they're like, oh, wow, that's cool. I
- 4:44Speaker 2: want to know the answer to that. You know, something
- 4:47Speaker 2: that excites the curiosity in the audience, in the customers. And,
- 4:52Speaker 2: you know, sometimes I think of science as a creative art.
- 4:56Speaker 2: Sometimes I think of it like entrepreneurial. You know, you're
- 4:59Speaker 2: like running a little business. You know, you have a
- 5:01Speaker 2: limited set of resources and you need to produce, in
- 5:04Speaker 2: this case, a product, which is science that people are
- 5:07Speaker 2: excited about and want to consume. And you can't just
- 5:11Speaker 2: be totally blue sky about it. You've got to be practical.
- 5:14Speaker 2: What tools do we actually have? What problems can we
- 5:16Speaker 2: solve in a reasonable amount of time? It's such a
- 5:19Speaker 2: funny blend of creativity and entrepreneurialness and then just hard work.
- 5:25Speaker 1: Yeah, well, I mean, that's one of the nice things
- 5:27Speaker 1: about science, I think, is that there's so many different, like,
- 5:29Speaker 1: it's so multifaceted. And you got to kind of juggle
- 5:32Speaker 1: all of those things at once. And it's hard, but
- 5:34Speaker 1: then it's almost, it's like a puzzle. If you can
- 5:36Speaker 1: figure out the way to, like, answer an interesting question
- 5:38Speaker 1: on the budget you have while training five new graduate
- 5:40Speaker 1: students so that they're learning something, too.
- 5:42Speaker 4: It's like, woo! Like, at the end, it feels like
- 5:44Speaker 4: there should be, you know, confetti coming from the ceiling. Like,
- 5:47Speaker 4: you did the thing! But, of course, that's not how
- 5:49Speaker 4: it works.
- 5:50Speaker 2: And the amazing part is that we don't get trained
- 5:52Speaker 2: in most of those skills at all, right? No! managing budgets, mentorship, teaching,
- 5:58Speaker 2: all of this stuff. Anyway, so you got to be
- 6:00Speaker 2: creative on the fly. But neither you nor I are
- 6:03Speaker 2: an expert in the topic of creativity. So Kelly, you
- 6:06Speaker 2: invited somebody on the show who is.
- 6:09Speaker 4: Oh my gosh, she's amazing.
- 6:10Speaker 1: So today we have Moya McTeer, and she wrote a
- 6:11Speaker 1: whole book about creativity, how it's changed over time. This
- 6:15Speaker 1: concept of like the lone geniuses is something she dug
- 6:17Speaker 1: into also. We didn't get to talk about that during
- 6:20Speaker 1: the episode, but that's another cool thing that she deals
- 6:22Speaker 1: with in the book. Uh, and you know, she talks
- 6:24Speaker 1: about the current moment and how things like the internet
- 6:26Speaker 1: and social media and AI are impacting creativity.
- 6:29Speaker 4: Uh, and what, if anything we need to do about that.
- 6:32Speaker 1: And so let's stop hearing me talk about Moya's book
- 6:35Speaker 1: and let's go ahead and bring her on the show. Yeah. Dr.
- 6:38Speaker 1: Moya McTeer grew up in a cabin in the woods
- 6:40Speaker 1: with no running water, no TV, and no heating. She
- 6:44Speaker 1: went on to become the first Harvard graduate to double
- 6:46Speaker 1: major in astrophysics and mythology, and the first Black woman
- 6:50Speaker 1: to graduate from Columbia University's astronomy PhD program. She's a
- 6:54Speaker 1: podcast host, does creative consulting, writes sci-fi, and has published
- 6:59Speaker 1: two pop sci books, the most recent of which, Mothers
- 7:01Speaker 1: of Invention, we will be talking about today.
- 7:04Speaker 4: Welcome to the show, Moya. We're so excited to have you.
- 7:07Speaker 3: Thanks, Kelly. Thanks, Daniel. It's so nice to be here.
- 7:09Speaker 3: How you doing? Awesome.
- 7:11Speaker 2: I'm really intrigued by your background. I had a good
- 7:13Speaker 2: friend in college who studied physics and classics, and it was,
- 7:17Speaker 2: I think, because he was torn between the two topics.
- 7:20Speaker 2: Is that what happened for you, or did you feel
- 7:22Speaker 2: like they come from the same core curiosity?
- 7:26Speaker 3: No, that's exactly what happened to me. I'm very stubborn
- 7:29Speaker 3: and very bad at making decisions. So when I fell
- 7:32Speaker 3: in love with both of these departments, I refused to
- 7:35Speaker 3: let either of them go. And then they let me
- 7:38Speaker 3: study both of them. It actually wasn't on the pre-approved
- 7:40Speaker 3: list of double majors. But I told them I could
- 7:43Speaker 3: write a science fiction novel that was set on a
- 7:45Speaker 3: real exoplanet that I studied. And they were like, oh, yeah,
- 7:48Speaker 3: that sounds interesting. Go do that.
- 7:51Speaker 4: I love that they embraced that, though. And they weren't like, no, no,
- 7:54Speaker 4: that breaks the rules.
- 7:54Speaker 1: Because I feel like sometimes there are very silly rules
- 7:57Speaker 1: that will not get broken, you know, for any reason.
- 7:59Speaker 4: And so, yay.
- 8:00Speaker 3: Yeah, especially at these old places. But I think it
- 8:03Speaker 3: worked to my advantage that the astro and mythology departments
- 8:06Speaker 3: were two of the smallest departments at the school, so
- 8:08Speaker 3: they just couldn't afford to lose bodies.
- 8:12Speaker 4: I guess that's good.
- 8:13Speaker 3: Yeah.
- 8:14Speaker 2: And I bet both of those trainings are useful when
- 8:17Speaker 2: it comes to the most important thing in science, which
- 8:19Speaker 2: is naming stuff, right?
- 8:22Speaker 3: Yes.
- 8:22Speaker 2: Understanding mythology and context, right? And then, like, understanding the
- 8:26Speaker 2: science that's going on out there. Like, If you had
- 8:28Speaker 2: been in charge, would we have a better categorization of
- 8:31Speaker 2: stuff in the solar system? Not all this crazy like
- 8:34Speaker 2: planets and dwarf planets and centaurs and insanity?
- 8:37Speaker 3: No, we'd still have all of that stuff. We might
- 8:40Speaker 3: even have weirder stuff if I was in charge.
- 8:42Speaker 2: Wait, what about.
- 8:44Speaker 1: Isn't it Neptune or Jupiter? The rings are called like A, B, C,
- 8:47Speaker 1: D and E or something like that. Like very uncreative.
- 8:51Speaker 3: Am I misremembering? Saturn's rings are lettered and they are
- 8:55Speaker 3: not in alphabetical order from the center. If I recall correctly,
- 8:59Speaker 3: it's really frustrating.
- 9:01Speaker 2: It's like the buildings at MIT. Let's give them numbers,
- 9:03Speaker 2: but then not have that be useful.
- 9:08Speaker 3: All right.
- 9:08Speaker 4: Well, let's focus.
- 9:09Speaker 1: So we've gotten to some examples where there wasn't a
- 9:11Speaker 1: lot of creativity, the naming of the rings, for example.
- 9:16Speaker 1: But so you wrote this amazing book about creativity. So
- 9:19Speaker 1: how do you personally define creativity?
- 9:22Speaker 3: Oh, I am personally kind of agnostic. I like people
- 9:27Speaker 3: to use their own idea of what creativity can be.
- 9:31Speaker 3: But broadly speaking, And scientifically speaking, when you're testing this,
- 9:36Speaker 3: according to psychologists, creativity is the ability to divergently think
- 9:41Speaker 3: and to come up with novel and useful ideas. And
- 9:46Speaker 3: that's a modern definition. That is not what people throughout
- 9:50Speaker 3: history have considered creativity, or that's not the bounds of
- 9:53Speaker 3: art that people have always agreed on. But I think
- 9:55Speaker 3: that's useful. Divergent thinking is vague enough that we can
- 9:58Speaker 3: all understand it without being too boxed in.
- 10:01Speaker 2: Wow, it's intriguing that you added useful ideas. So for example,
- 10:05Speaker 2: somebody who just like, comes up with clever jokes that
- 10:08Speaker 2: end up in web comics online. Would that be, you know,
- 10:12Speaker 2: not creative?
- 10:13Speaker 3: Is that a burn there? No, I think that useful can,
- 10:18Speaker 3: you know, be a lot of different things. So there
- 10:22Speaker 3: are definitely people who can read your web comics and
- 10:25Speaker 3: get joy from those. And that is useful. I'm not
- 10:28Speaker 3: talking about like completely practical, hard usefulness, hard utility. Yeah.
- 10:34Speaker 1: So I was trying to figure out, like, what is
- 10:36Speaker 1: an example of something that isn't creative? And I think
- 10:40Speaker 1: that I, you know, first of all, I would feel
- 10:42Speaker 1: bad telling someone that they are not.
- 10:44Speaker 4: Creative in their work.
- 10:46Speaker 1: And so I think that I tend to have a
- 10:48Speaker 1: particularly expansive definition of creativity because I don't want to, like,
- 10:51Speaker 1: exclude anyone. And so I was thinking, you know, like
- 10:53Speaker 1: my first job was. when I was 16 was I
- 10:56Speaker 1: was a bagger at Kroger's in Perrysburg, Ohio. And I
- 11:00Speaker 1: feel like I was thinking of creative ways to like
- 11:03Speaker 1: efficiently do my job in different ways.
- 11:05Speaker 4: Than other people.
- 11:06Speaker 1: And so I guess I feel like I can almost
- 11:07Speaker 1: imagine any job being creative if you are like coming
- 11:12Speaker 1: at it creatively.
- 11:14Speaker 4: But what do you think? Are there jobs that are
- 11:16Speaker 4: not creative?
- 11:17Speaker 1: Hmm.
- 11:19Speaker 3: I don't No, if I could think of any task
- 11:22Speaker 3: that I would say is inherently not creative. But you
- 11:25Speaker 3: can do any task in a not creative way. You
- 11:28Speaker 3: can be derivative. You can just be rote and you
- 11:33Speaker 3: can be formulaic. So I think that I've read books
- 11:36Speaker 3: before where I was like, this plot doesn't feel like
- 11:39Speaker 3: it's doing anything new. It doesn't feel like the author
- 11:42Speaker 3: was trying to experiment or have fun with this. They
- 11:45Speaker 3: were just following a formula. And to me, that's not creative.
- 11:49Speaker 2: I think, Kelly, your example is a good one because
- 11:51Speaker 2: there's an opportunity there for you to make decisions, right?
- 11:55Speaker 2: And you could, for example, like, I don't like this guy.
- 11:57Speaker 2: I'm going to put his ice cream next to his
- 11:59Speaker 2: rotisserie chicken or whatever. But my first job was at McDonald's.
- 12:04Speaker 2: And one of the things that I found so mind-numbing
- 12:06Speaker 2: about it was that there was absolutely no room for
- 12:09Speaker 2: decision-making at all. Like, you press the fryer button, and
- 12:12Speaker 2: then it dings at you, and you take the fries out.
- 12:15Speaker 2: And I felt like completely trapped by the fact that
- 12:17Speaker 2: I was essentially just like a robot following instructions. And
- 12:20Speaker 2: I know it's designed that way. So you get your
- 12:22Speaker 2: fries exactly the same way, no matter who's pressing the button.
- 12:25Speaker 2: But it was frustrating to me precisely because there's absolutely
- 12:28Speaker 2: no room there for personality.
- 12:30Speaker 3: Yeah, that's a good point. Part of divergent thinking is
- 12:34Speaker 3: the choices you have to make. So the more choices
- 12:37Speaker 3: that are removed from a situation, the less opportunity for
- 12:39Speaker 3: creativity there will be.
- 12:41Speaker 1: So you mentioned that the definition of creativity has changed
- 12:43Speaker 1: over time. Can you give us some examples of how
- 12:46Speaker 1: people used to sort of perceive what counted as creativity
- 12:49Speaker 1: or not?
- 12:49Speaker 3: Would love to. The ancient Greeks only considered poetry a
- 12:53Speaker 3: creative art form.
- 12:55Speaker 2: What?
- 12:56Speaker 3: Yes.
- 12:56Speaker 1: What about all of their amazing statues and stuff?
- 12:59Speaker 3: I know. I know. To them, those were considered crafts.
- 13:03Speaker 3: They were techni, and crafts like sculpting, painting, cooking, architecture—
- 13:08Speaker 3: they were done according to rules that existed before. So
- 13:11Speaker 3: you weren't creating anything from scratch. You were just discovering
- 13:16Speaker 3: something that already existed. And poetry was special. It had
- 13:20Speaker 3: its own word, poiesis, meant to make. And the idea
- 13:24Speaker 3: was that poets are actually kind of synthesizing something new
- 13:29Speaker 3: that hasn't existed before. Although that changed, the ancient Romans
- 13:33Speaker 3: then added that visual arts can be creative. And then
- 13:37Speaker 3: in the medieval Christian period, we kind of regressed to
- 13:40Speaker 3: saying actually nothing a human makes can be creative because
- 13:44Speaker 3: the only being who can create is God.
- 13:46Speaker 2: Oh, wow.
- 13:47Speaker 4: Okay.
- 13:48Speaker 3: Yes. And then in the Enlightenment period, people start to
- 13:52Speaker 3: insert themselves into creativity again.
- 13:54Speaker 2: So the ancient Greeks might have said web comics are
- 13:56Speaker 2: the only people being creative today.
- 13:59Speaker 3: If your comics are poetic, yes. But the drawings wouldn't
- 14:03Speaker 3: have been considered creative.
- 14:04Speaker 2: All right. Let's not make this too specific.
- 14:10Speaker 4: We should stop picking on Zach. Because Zach isn't here.
- 14:13Speaker 2: I never mentioned him. I don't know what you're talking about.
- 14:17Speaker 2: But on your comment, does that mean that they didn't
- 14:19Speaker 2: think philosophy was creative, like exploring the universe and having ideas?
- 14:23Speaker 2: That was like a craft?
- 14:25Speaker 3: That was a craft. You were discovering truths about the
- 14:28Speaker 3: universe or truths were being whispered into your ear. And
- 14:33Speaker 3: this is really the whole inspiration, the core of my
- 14:37Speaker 3: latest book, Mothers of Invention. Thousands of years ago, the
- 14:41Speaker 3: idea of a genius was external to the person. It
- 14:45Speaker 3: was a guide, a tutelary spirit, if you will. And
- 14:50Speaker 3: they whispered inspiration into your ear. They breathed it in.
- 14:53Speaker 3: That's why inspiration has the root inspire, to breathe in. What?
- 14:57Speaker 2: Oh, my gosh.
- 14:58Speaker 3: Yes. And then much later.
- 15:00Speaker 2: That's so obvious now that I think about it.
- 15:02Speaker 3: We started saying instead of that person has a genius...
- 15:06Speaker 3: We said, that person is a genius. So we absorbed
- 15:10Speaker 3: the genius or the muse into ourself.
- 15:13Speaker 2: Why do you think that historically we saw it so differently?
- 15:15Speaker 2: Do you think people imagined that all of their good
- 15:18Speaker 2: creative ideas came externally because they couldn't account for where
- 15:21Speaker 2: they came from?
- 15:22Speaker 3: Yeah, I think they were still trying to figure it out.
- 15:25Speaker 3: It was a more mystical time back then. A lot
- 15:29Speaker 3: of explanations for the natural world were magical. We... explained
- 15:35Speaker 3: eclipses and weather patterns and the seasons with God. So
- 15:38Speaker 3: why not also explain what's going on in our brains
- 15:41Speaker 3: with mystical beings as well?
- 15:44Speaker 2: Well, then zooming forward to modern times, do we have
- 15:47Speaker 2: any idea where ideas come from? I think a lot
- 15:51Speaker 2: of people struggle with this. Sometimes you sit down and
- 15:53Speaker 2: you're like, okay, time for me to be creative. And
- 15:56Speaker 2: either it happens or it doesn't. So I'd love to
- 15:59Speaker 2: blame somebody else for my dull periods. Do we have
- 16:03Speaker 2: any understanding with modern science about how creativity happens?
- 16:06Speaker 3: A little bit. We have a better understanding than Plato did,
- 16:10Speaker 3: for sure.
- 16:10Speaker 2: Mm-hmm.
- 16:11Speaker 3: We have done some experiments. My favorite was actually done twice,
- 16:16Speaker 3: once in 2008 and then again in the 2020s, I
- 16:19Speaker 3: think 2025. Both of these tests were done with jazz musicians,
- 16:24Speaker 3: putting them inside fMRI machines and having them play music
- 16:27Speaker 3: from memory. music from paper and music improvised.
- 16:33Speaker 2: Oh my gosh.
- 16:33Speaker 3: And seeing what parts of their brain lit up during
- 16:36Speaker 3: each of those activities. And in 2008, they found that
- 16:41Speaker 3: there were some parts, like the prefrontal cortex, that are
- 16:45Speaker 3: lighting up when you're being creative, when you're improvising, which
- 16:48Speaker 3: is like the most creative you can be as a
- 16:52Speaker 3: jazz musician for sure. But in the 2020s, when they
- 16:55Speaker 3: did this same study again, they were emphasizing networks of
- 16:59Speaker 3: the brain more than individual parts of the brain. I
- 17:03Speaker 3: guess the field had advanced in those intervening years. And
- 17:06Speaker 3: what we've found in the more recent study was that
- 17:09Speaker 3: three networks in the brain are very active when the
- 17:13Speaker 3: jazz musicians were improvising. One was the default mode network,
- 17:16Speaker 3: which made sense to a lot of people. The default
- 17:19Speaker 3: mode network is what some people describe as like your
- 17:22Speaker 3: back burner thinking. It's parts of the brain that are
- 17:25Speaker 3: working when you're not paying attention to that particular thing.
- 17:29Speaker 3: And then the salience network was also lighting up when
- 17:34Speaker 3: the musicians were improvising, which is the exact opposite of
- 17:38Speaker 3: the default mode network. It's the parts of your brain
- 17:40Speaker 3: that are paying attention to what's in front of you
- 17:42Speaker 3: right now, what is salient to your focus. And then
- 17:46Speaker 3: the third network was the executive network, decision-making about what
- 17:49Speaker 3: you should do based on the stimuli you're receiving. And people,
- 17:55Speaker 3: I think, were shocked a little bit that those three
- 17:57Speaker 3: modes of the brain were working at once because it
- 18:01Speaker 3: doesn't seem like they should be able to. But really,
- 18:04Speaker 3: that is a long-winded way of saying we know a
- 18:06Speaker 3: little bit more, but just enough to have more questions.
- 18:10Speaker 1: Science.
- 18:11Speaker 3: Science.
- 18:12Speaker 2: Yeah. Yeah.
- 18:13Speaker 3: There are things that we've found that can help you
- 18:17Speaker 3: be more creative, that can kickstart some creative thinking and
- 18:20Speaker 3: divergent processes. My favorite is almost falling asleep.
- 18:25Speaker 2: What?
- 18:26Speaker 4: Go on.
- 18:27Speaker 3: Apparently, right before you enter a deeper sleep, you're in
- 18:30Speaker 3: a state called a hypnagogic state where I don't know
- 18:34Speaker 3: how it works, but Studies have shown that when you
- 18:38Speaker 3: wake people up right before they completely fall asleep and
- 18:41Speaker 3: give them a creative task after that, they will do
- 18:44Speaker 3: better on that creative task. And Salvador Dali, who was
- 18:48Speaker 3: a complicated person but a very creative artist, he used
- 18:52Speaker 3: to start taking a nap with a nail or something
- 18:57Speaker 3: metallic in his hand so that when he drifted off,
- 18:59Speaker 3: it would fall and make a noise and he would
- 19:01Speaker 3: be awoken from that hypnagogic state and then he could
- 19:04Speaker 3: come up with his ideas.
- 19:06Speaker 2: That explains all of his paintings well.
- 19:08Speaker 3: Yeah.
- 19:08Speaker 4: I think all of my creative work would be angry.
- 19:11Speaker 4: Because I don't like being woken up. If I was like, oh,
- 19:16Speaker 4: I just fell asleep. And then I woke myself up again.
- 19:18Speaker 1: I'd be like, here's another angry poem about how the
- 19:21Speaker 1: world is unfair. But is there a link between creativity
- 19:29Speaker 1: and intelligence?
- 19:30Speaker 4: Or are these totally different things?
- 19:32Speaker 1: There's.
- 19:33Speaker 3: Kind of a link, but they are distinct. We have
- 19:37Speaker 3: found that people with high creativity scores can have low
- 19:41Speaker 3: IQ scores and vice versa. We've also seen on mass
- 19:46Speaker 3: that our IQ scores as a society are increasing. this
- 19:50Speaker 3: is called the Flynn effect where every generation seems to
- 19:54Speaker 3: be doing better on IQ tests than the generation before
- 19:57Speaker 3: at the same time our scores on creativity tests are
- 20:00Speaker 3: decreasing steadily yeah.
- 20:03Speaker 4: How do you measure that yes.
- 20:05Speaker 3: The creativity part yeah I'm so glad you asked. I
- 20:09Speaker 3: love thinking about creativity tests. Some of these tests are written.
- 20:32Speaker 3: Some of these tests are verbal. You might have to
- 20:35Speaker 3: finish a story like what happened when the cow jumped
- 20:38Speaker 3: over the moon? Or you might have to answer a
- 20:41Speaker 3: weird hypothetical like if humans had a third arm, where
- 20:44Speaker 3: would it be? How would we use it? Or you
- 20:47Speaker 3: might have to do some drawings. So one of the
- 20:49Speaker 3: common tests is that you get a bunch of boxes
- 20:52Speaker 3: that all have the same incomplete shape in it. And
- 20:55Speaker 3: you have to complete that shape in as many ways
- 20:57Speaker 3: as possible in some kind of time limit. And all
- 21:03Speaker 3: of these tests are meant to see how quickly can
- 21:06Speaker 3: you come up with an idea that is statistically different
- 21:11Speaker 3: from an idea that an average person would come up
- 21:13Speaker 3: with in that scenario.
- 21:15Speaker 2: I get that all these tests are a way to
- 21:18Speaker 2: quantify something, which is very, very fuzzy.
- 21:20Speaker 3: Yeah.
- 21:21Speaker 2: And I could be convinced that they're somehow correlated with
- 21:24Speaker 2: something like creativity, but I always find it frustrating that
- 21:28Speaker 2: we use that to measure and define creativity the same way.
- 21:31Speaker 2: Like the IQ test is testing something, but it's not
- 21:35Speaker 2: really intelligence, right? There's cultural factors, et cetera. So what
- 21:39Speaker 2: are we really measuring with these tests?
- 21:42Speaker 3: That's a great question. Yeah.
- 21:43Speaker 1: Yeah.
- 21:44Speaker 3: In the Torrance test, I like that it's so many
- 21:47Speaker 3: different types of tests that you can get a more
- 21:50Speaker 3: holistic view. But really, what if a person isn't comfortable
- 21:54Speaker 3: in that testing environment? What if a person doesn't have
- 21:57Speaker 3: that cultural knowledge of something in that test? One of
- 22:01Speaker 3: the other tests that they give is something called an
- 22:03Speaker 3: alternative uses test, where you would ask, how many ways
- 22:07Speaker 3: could a person use a brick? That was the original question.
- 22:11Speaker 3: format of the test. But eventually, Torrance realized that he
- 22:15Speaker 3: was giving this test to children and they didn't have
- 22:17Speaker 3: that much experience with bricks. So he changed it to
- 22:20Speaker 3: a tin can. So there really is a lot of
- 22:24Speaker 3: like you have to be aware of the cultural knowledge
- 22:27Speaker 3: that people will have. There are other tests that are
- 22:30Speaker 3: more language based, but none of these tests are perfect.
- 22:35Speaker 2: Like if you're testing Kelly, you'd have to know that
- 22:37Speaker 2: you have to get her angry.
- 22:38Speaker 1: To be creative. My concern with that creativity test is
- 22:43Speaker 1: that like I don't do anything well on the fly.
- 22:45Speaker 1: And so like I like to imagine that I write creatively,
- 22:50Speaker 1: but it takes me a long time to get that
- 22:52Speaker 1: chapter done. And like if I'm on the spot, I
- 22:54Speaker 1: don't know that you'd be measuring my creativity anymore.
- 22:56Speaker 4: In the most, I don't know, effective or efficient way.
- 22:59Speaker 2: Yeah, it's like if somebody said, okay, let's measure your funniness,
- 23:02Speaker 2: be funny.
- 23:03Speaker 4: Yeah.
- 23:04Speaker 3: So true. I agree with you. I don't do well
- 23:08Speaker 3: with time tests either. I think they try to get
- 23:11Speaker 3: around that by having the test take a long time.
- 23:15Speaker 3: So one of the big landmark creativity studies happened in
- 23:19Speaker 3: the late 50s, and it was something like over 100
- 23:23Speaker 3: architects gathered on the– UC Berkeley campus to get this
- 23:28Speaker 3: barrage of psych tests done. And the fact that they
- 23:31Speaker 3: were there for the whole weekend meant that they might
- 23:33Speaker 3: not have felt that same time pressure. Also meant that
- 23:35Speaker 3: you could do multiple tests to get a kind of
- 23:38Speaker 3: average score for a person. Okay. Cool. Yeah.
- 23:41Speaker 2: So creativity is fuzzy, but it's also deeply human. What
- 23:46Speaker 2: was it about this topic that made you decide, I
- 23:48Speaker 2: want to dig into this? I....
- 23:52Speaker 3: Have spent almost my entire life around creative people. My
- 23:55Speaker 3: mom's a writer and some of my favorite friends are comedians, musicians.
- 24:00Speaker 3: And I have seen them struggle lately. I have struggled
- 24:04Speaker 3: as a creative writer and as a person trying to
- 24:07Speaker 3: sell comedy shows. And I wanted to dig to the
- 24:11Speaker 3: bottom of that. I had seen that we are in
- 24:15Speaker 3: the era of reboots. I think I started noticing that
- 24:17Speaker 3: in like 2018, 2019. And it really annoyed me But
- 24:22Speaker 3: once I realized that it's hard to find good art
- 24:26Speaker 3: and hard to make good art, I had to write
- 24:28Speaker 3: something about it.
- 24:30Speaker 4: I would love to dig into that more. So let's
- 24:32Speaker 4: take a break.
- 24:33Speaker 1: And when we get back, we will talk more about
- 24:34Speaker 1: how the Internet is impacting creativity.
- 24:57Speaker 4: And we're back.
- 24:58Speaker 1: And so, Moya, you were saying that you've noticed that
- 25:01Speaker 1: we're in the era of reboots and that, like, you know,
- 25:04Speaker 1: being a person who's online, creativity is maybe changing over time.
- 25:08Speaker 1: Could you dig in a little bit more and talk
- 25:10Speaker 1: about what you think is causing that change?
- 25:14Speaker 3: There's so much. A whole book's worth. Yes.
- 25:16Speaker 2: So....
- 25:19Speaker 3: I argue in the book that we have entered this
- 25:21Speaker 3: new phase of human imagination that I call the age
- 25:24Speaker 3: of celebrity. And this is different from every phase of
- 25:28Speaker 3: human imagination we've experienced before, according to this Irish philosopher
- 25:33Speaker 3: of imagination named Richard Kearney. In this age of celebrity,
- 25:38Speaker 3: the point of art is no longer primarily to express
- 25:42Speaker 3: something or but to redirect attention back to the creator
- 25:45Speaker 3: so that the creator can make more stuff and make
- 25:48Speaker 3: their fame even brighter. That leads to the era of reboots.
- 25:55Speaker 3: The majority of movies and TV shows made today are
- 25:59Speaker 3: original IP, but the majority of the popular movies and
- 26:04Speaker 3: TV shows made today, like an overwhelming 75%, those are
- 26:08Speaker 3: based on pre-existing intellectual property. That's a problem. We see
- 26:12Speaker 3: the same faces in media over and over again. I
- 26:16Speaker 3: just saw The Odyssey last week and I enjoyed it,
- 26:19Speaker 3: but it did take me out of the experience to
- 26:22Speaker 3: see Matt Damon or Anne Hathaway because I know that
- 26:25Speaker 3: they are Matt Damon and Anne Hathaway. But the studios
- 26:29Speaker 3: want those big names because that's who's going to bring
- 26:31Speaker 3: the audience. It's not about the art anymore. It's about
- 26:34Speaker 3: whose name is on the billing.
- 26:36Speaker 2: And spell it out for us. Why is it a
- 26:38Speaker 2: problem that we are recycling ideas and names and faces?
- 26:43Speaker 3: It's less exciting. It's not making us work our creative
- 26:48Speaker 3: muscles anymore. And it's leaving an entire swath of independent
- 26:53Speaker 3: artists undiscovered. There used to be much more of a
- 26:56Speaker 3: practice of apprenticeship and of bringing people up the ladder
- 27:00Speaker 3: behind you when you made it in media. There were
- 27:04Speaker 3: pipelines for getting undiscovered comedians their own TV shows. They
- 27:09Speaker 3: would work the comedy club circuit and then they would
- 27:12Speaker 3: get like a five minute slot on someone's late night
- 27:15Speaker 3: show and that would work up to being a correspondent
- 27:18Speaker 3: and then they would eventually get their own show. That
- 27:20Speaker 3: type of pipeline doesn't exist anymore because the studios are
- 27:24Speaker 3: incentivized to keep pouring money into the famous people and
- 27:28Speaker 3: not incentivized to use their resources to bring others up.
- 27:32Speaker 4: Do you have any thoughts on how we got here?
- 27:34Speaker 1: Because, like, I can imagine, like, having new people on
- 27:37Speaker 1: your show is a chance to be able to say, like, oh,
- 27:39Speaker 1: I'm the one who discovered, you know, this new amazing
- 27:42Speaker 1: comedian or something. Like, why are we not doing that anymore?
- 27:46Speaker 1: How did we get here?
- 27:49Speaker 3: I will trace it back to Nielsen ratings. It goes
- 27:52Speaker 3: further than that. It's a bigger problem. But right now
- 27:54Speaker 3: I'll trace it back to Nielsen ratings. In 1950, the
- 27:57Speaker 3: Nielsen company switched from monitoring radio activity. Primarily, they continued
- 28:02Speaker 3: to do that, but they started monitoring TV activity. So
- 28:05Speaker 3: they sent these devices around that could monitor what channels
- 28:11Speaker 3: different TVs are tuned into so they can get statistics
- 28:14Speaker 3: for what shows are popular. And eventually those statistics got
- 28:18Speaker 3: so good and so granular that you could see when
- 28:23Speaker 3: are people turning off a particular show. So you can
- 28:25Speaker 3: see like which actors are really popular, which types of
- 28:29Speaker 3: tropes are really popular. And eventually there became an overabundance
- 28:34Speaker 3: of data in a creative space so that business people
- 28:38Speaker 3: are making decisions based on what the algorithm says people
- 28:41Speaker 3: will like, which is kind of the antithesis to creativity,
- 28:45Speaker 3: which is where you're experimenting and you're just trying to
- 28:49Speaker 3: see what people will like instead of defining it ahead
- 28:52Speaker 3: of time.
- 28:53Speaker 2: It's the problem with turning something fuzzy into something numerical, right?
- 28:58Speaker 2: The metric then becomes the target.
- 29:00Speaker 3: Exactly.
- 29:00Speaker 2: But let me take the other side of that argument
- 29:02Speaker 2: just for the other side of the argument. Like, if
- 29:05Speaker 2: that's what people want, if that's what people like, and
- 29:07Speaker 2: the data says people like Matt Damon, then if I'm
- 29:11Speaker 2: a business person, why shouldn't I give people what they
- 29:13Speaker 2: want instead of, you know, risking money on five brand
- 29:17Speaker 2: new folks who might be terrible?
- 29:20Speaker 3: To that I would say, what, like 100, 150 years ago,
- 29:21Speaker 3: people wanted faster horses. They didn't want cars. People don't
- 29:28Speaker 3: necessarily know what they want if they aren't exposed to it.
- 29:31Speaker 3: But if you just keep putting the same thing in
- 29:33Speaker 3: front of their faces, then all of a sudden they
- 29:35Speaker 3: feel like they need that thing. We need to be
- 29:39Speaker 3: exposed to new ideas. new faces, new people, new perspectives.
- 29:43Speaker 3: That's part of growing and that's part of fostering creativity.
- 29:47Speaker 2: Wow, that's a great analogy. I love that.
- 29:50Speaker 1: So to express the Wienersmith's sort of grumpy opinion about
- 29:54Speaker 1: how things are changing. So, you know, we've alluded to
- 29:57Speaker 1: the fact that my husband is a web cartoonist. And
- 29:59Speaker 1: when he started doing web cartooning, you know, I remember
- 30:01Speaker 1: he would be up to like 2 a.m. putting out
- 30:04Speaker 1: a new comic every day. And he like it was
- 30:07Speaker 1: it was brutal. It was really hard. And every day
- 30:10Speaker 1: he like tries to read a new book or at
- 30:11Speaker 1: least every couple of days to get new ideas. He
- 30:13Speaker 1: works really hard at what he does. And when he started,
- 30:16Speaker 1: it was pretty easy to connect with an audience. But
- 30:18Speaker 1: now over time on the different social media platforms that
- 30:22Speaker 1: he has to be on now because people expect to
- 30:25Speaker 1: go to like Reddit to see all of their comics
- 30:28Speaker 1: in one place instead of going to Zach's website. All
- 30:31Speaker 1: of these different places now have algorithms that you need
- 30:35Speaker 1: to maximize. And then places like Facebook will change their algorithm.
- 30:38Speaker 1: And now Zach's like, I can't reach my audience at
- 30:40Speaker 1: all anymore. And so, so many of the different people
- 30:43Speaker 1: in this community are spending a lot of time optimizing
- 30:47Speaker 1: algorithms to make sure that people see their art. And
- 30:50Speaker 1: that takes time away from doing the art itself. And
- 30:53Speaker 1: I feel like that's also selecting for a different community
- 30:56Speaker 1: because Zach is talking about like, I don't really enjoy
- 30:58Speaker 1: doing comics anymore because I don't want to figure out
- 31:00Speaker 1: what the algorithm wants. I want to like make a
- 31:03Speaker 1: joke about population ethics because that's what I'm reading right now.
- 31:07Speaker 1: But maybe that's not what the algorithm is going to want.
- 31:09Speaker 1: And yeah, how do you think the algorithms are sort
- 31:11Speaker 1: of playing into all of this?
- 31:13Speaker 3: Oh, majorly in a similar way to the Nielsen ratings.
- 31:16Speaker 3: It's data being used to make something fuzzy into something clear.
- 31:20Speaker 3: I like how you put that, Daniela. But the algorithms,
- 31:25Speaker 3: they play into the age of celebrity heavily because they
- 31:29Speaker 3: will direct attention to what's already getting attention. It's like
- 31:32Speaker 3: gravity out in the universe. Once you have some attention,
- 31:36Speaker 3: it's easier for you to get more. And that leads
- 31:40Speaker 3: to influencers, that leads to content creators who are not,
- 31:45Speaker 3: they're not artists. I think that that's derivative. When we
- 31:48Speaker 3: get people following trends, when we get people doing like
- 31:51Speaker 3: the same dance's Over and over again when they're not
- 31:54Speaker 3: really adding anything new to it.
- 31:55Speaker 2: Can we talk about that phrase content creator? That takes
- 31:59Speaker 2: like all of the joy and the art out of,
- 32:02Speaker 2: you know, this process for me. Like, I mean, you're
- 32:04Speaker 2: like extruding content or something like, oh, it's such a
- 32:08Speaker 2: terrible phrase.
- 32:10Speaker 3: It is. It's like sweat and you're just sweating it out.
- 32:13Speaker 2: Yeah, I feel like some device in a factory and
- 32:16Speaker 2: there's just like a tube of content, you know, being
- 32:18Speaker 2: extruded from me. It's like, ugh, anyway.
- 32:21Speaker 1: But I feel like it's an apt comparison though, or
- 32:25Speaker 1: like it's an apt phrase. Because I mean, I remember
- 32:26Speaker 1: when my kids were young and we started like watching
- 32:29Speaker 1: stuff on YouTube, it would be like, an unboxing video.
- 32:32Speaker 1: It's like, you're not doing anything creative. You're just opening
- 32:34Speaker 1: a toy. But then on the other hand, like, you know,
- 32:37Speaker 1: trying to see.
- 32:38Speaker 4: Things both ways.
- 32:40Speaker 1: And one of the things I really liked about your
- 32:41Speaker 1: book is that it made me sit back later and
- 32:43Speaker 1: think like, well, what is creativity? And what is the
- 32:45Speaker 1: problem with giving like my daughter what she, she wanted
- 32:49Speaker 1: to see these unboxing videos, even though it made me like, angry.
- 32:53Speaker 4: It's like, you should not be enjoying this. Yeah.
- 32:56Speaker 1: What is the problem with their, yeah, I can't remember
- 32:59Speaker 1: where I was going to go with this. I've just
- 33:00Speaker 1: gotten angry and forgotten.
- 33:02Speaker 3: Oh, no. Did you wake up from a nap? Look,
- 33:07Speaker 3: I am not going to sit here and say that
- 33:09Speaker 3: all of those types of videos, the dance trends, the unboxings,
- 33:12Speaker 3: the get ready with me's, I don't think it's bad
- 33:16Speaker 3: that they exist, we can have things in our society
- 33:20Speaker 3: that are entertainment but aren't creative and aren't artistic. That's fine.
- 33:25Speaker 3: The issue is when people get a lot of attention
- 33:30Speaker 3: and praise and adoration for doing those things that are
- 33:35Speaker 3: not creative. When we start idolizing an individual for who
- 33:41Speaker 3: they are and not what they do, then we leave
- 33:45Speaker 3: ourselves vulnerable to a lot of the terrible things that
- 33:47Speaker 3: are happening in society right now, where we're letting people
- 33:51Speaker 3: do bad things just because we like who they are
- 33:54Speaker 3: or what they've maybe done in the past.
- 33:57Speaker 2: And I think you're making another argument also, which is
- 33:59Speaker 2: that even if what you want to do is appeal
- 34:02Speaker 2: to the audience, to give Kelly's daughter the most satisfying
- 34:06Speaker 2: YouTube experience or whatever, the best way to do that
- 34:08Speaker 2: is not to double down on what you think is
- 34:11Speaker 2: the risk-minimizing IP, but to fund exploration of that artistic space.
- 34:17Speaker 2: Because in the end, that will yield transformational new creativity
- 34:21Speaker 2: that invents whole new forms of art and whole new
- 34:24Speaker 2: stories that in the end will make Kelly's daughter happier. Yes.
- 34:29Speaker 3: Yeah. And it's not that that stuff doesn't exist. It's
- 34:32Speaker 3: out there. Absolutely. It's just way harder to find and
- 34:34Speaker 3: the algorithms make it even harder.
- 34:37Speaker 2: And I think we're facing exactly the same problem in science.
- 34:40Speaker 2: You know, it's harder and harder to get like crazy
- 34:42Speaker 2: ideas funded because budgets are shrinking and funding agencies very
- 34:47Speaker 2: understandably are like, well, do I give my million dollars
- 34:50Speaker 2: to this big group at MIT that's pumping out science reliably?
- 34:54Speaker 2: Or do I spread it out to a bunch of
- 34:55Speaker 2: crazy groups with insane ideas, one of which might revolutionize science, but,
- 35:00Speaker 2: you know, they could also just turn into nothing. And so,
- 35:03Speaker 2: you know, they get more and more conservative and we
- 35:05Speaker 2: starve out the fringe ideas and the new directions.
- 35:09Speaker 3: Yeah. I mean, one of the chapters in the book
- 35:11Speaker 3: is about the invention of the internet, which started as ARPANET,
- 35:16Speaker 3: which was a collection, a network of research computers at
- 35:20Speaker 3: civilian research institutions so they could share resources. And the
- 35:24Speaker 3: idea there for a while, at least, was that they
- 35:26Speaker 3: should be able to just research what was interesting to them.
- 35:29Speaker 3: And then we will find an application for it later.
- 35:32Speaker 3: And that was beautiful.
- 35:34Speaker 2: Give the nerds money. Exactly.
- 35:36Speaker 1: Please.
- 35:39Speaker 2: I say with no skin in the game at all.
- 35:43Speaker 1: I feel like there was so much optimism when the
- 35:45Speaker 1: internet started that has kind.
- 35:47Speaker 4: Of gone away lately. Yeah.
- 35:50Speaker 1: Seems like the internet is no longer a great place
- 35:52Speaker 1: for creativity, but How do you think AI is going
- 35:55Speaker 1: to further impact things?
- 35:57Speaker 3: Hmm. Deep sigh.
- 35:58Speaker 2: Oh, heavy sigh.
- 36:02Speaker 3: Look, I have spent the last, I think, two or
- 36:04Speaker 3: three years working with a group that's trying to get
- 36:06Speaker 3: regulations passed for generative AI specifically. Great. So that we
- 36:10Speaker 3: can protect artists' rights and rights. Everything that I have
- 36:15Speaker 3: done with this campaign has been about maximizing people's choice.
- 36:19Speaker 3: I want people to be able to choose how much
- 36:22Speaker 3: they engage with AI as creators of art and as
- 36:24Speaker 3: enjoyers of art. The issue now is that It's being
- 36:29Speaker 3: pushed on people. It's not labeled. So people have to
- 36:32Speaker 3: use their own discernment to figure out if something they're
- 36:35Speaker 3: seeing is AI. But we're not trained to do that.
- 36:39Speaker 3: There has never been any reason throughout human history that
- 36:43Speaker 3: we've had to look that closely at the uncanny valley
- 36:46Speaker 3: to see if it's in our part of the hills
- 36:49Speaker 3: or something.
- 36:50Speaker 4: Right.
- 36:51Speaker 3: And really, the only time we've had to do that
- 36:53Speaker 3: is in monster stories about shapeshifters and people who steal
- 36:57Speaker 3: your face and voice. And yet we're freely giving over
- 37:02Speaker 3: our faces and our voices and our critical thinking, our
- 37:05Speaker 3: writing skills to this thing that our ancestors would have
- 37:09Speaker 3: seen as a monster. It makes me really sad. I
- 37:13Speaker 3: don't want to use it at all. And I don't
- 37:15Speaker 3: want it to touch my work. But I know it has.
- 37:19Speaker 2: How has it touched your work?
- 37:20Speaker 3: Oh, I know that my books have been scraped for
- 37:23Speaker 3: data training. Yeah. If I were a teacher, I would
- 37:27Speaker 3: see it in the classrooms. If I were a music producer,
- 37:30Speaker 3: I would see it in some of the beats that
- 37:32Speaker 3: I've been getting because I talk to artists and I
- 37:34Speaker 3: see that there is a huge range of opinions. Some
- 37:38Speaker 3: are willing to run with it. I've heard some people
- 37:41Speaker 3: describe generative AI right now without regulations as the wild,
- 37:45Speaker 3: wild west. And you should just run and use AI
- 37:47Speaker 3: to make as many beats as possible to make as
- 37:49Speaker 3: much money as possible. That broke my heart when I
- 37:53Speaker 3: heard like an old school hip hop producer say that.
- 37:58Speaker 3: But I also have talked to many artists who don't
- 38:01Speaker 3: want to use it or are thinking very critically about
- 38:05Speaker 3: how they use it and making sure that they're using
- 38:07Speaker 3: it as a tool and not as a crutch or
- 38:10Speaker 3: a replacement. Because there are creative ways to use it.
- 38:14Speaker 3: Not for me, not in my work that I've done
- 38:16Speaker 3: right now, but other people. And that's the beauty of art, right?
- 38:19Speaker 3: That we continue to expand what has been done before.
- 38:24Speaker 2: I was going to push back on that a little
- 38:25Speaker 2: bit just for the sake of argument.
- 38:27Speaker 1: Yeah.
- 38:27Speaker 2: I understand if you say, hey, ChatGPT, write me a
- 38:30Speaker 2: new hit song. You know, there's no creativity there. But
- 38:34Speaker 2: if you use it as a tool to allow you
- 38:37Speaker 2: to do things you haven't done before, allow you to
- 38:40Speaker 2: imagine new directions you could go in, you might see
- 38:44Speaker 2: it as an extension of a series of tools that
- 38:47Speaker 2: have been given to artists. You know, other tools that
- 38:50Speaker 2: have changed the way music happens, you know, resampling and
- 38:53Speaker 2: many tracks and technology definitely opened up new areas of creativity,
- 38:56Speaker 2: but crucially because they haven't given up that core guidance, right?
- 39:01Speaker 2: That they're still the person being creative. And I mean,
- 39:04Speaker 2: I'm basically just speaking from my experience in science that
- 39:07Speaker 2: I see people using AI as a tool, but then
- 39:10Speaker 2: I also see other people just like, you know, giving
- 39:12Speaker 2: over their entire program to AI.
- 39:15Speaker 3: Yeah, it's happening everywhere.
- 39:18Speaker 1: Do you have any advice for like, what the heck
- 39:23Speaker 1: do we do? Like, how do we, how do we
- 39:25Speaker 1: get out of this situation? Cause it feels like, you know,
- 39:27Speaker 1: there's fewer ways to be creative or there's fewer ways
- 39:29Speaker 1: to make a living being creative, you know, with the
- 39:32Speaker 1: internet and with AI.
- 39:34Speaker 4: Solve the problem, Moya.
- 39:37Speaker 3: Okay, okay. Here's the secret sauce. No, I think that
- 39:41Speaker 3: it's one of those problems that we have to chip
- 39:43Speaker 3: at incrementally, starting on an individual scale and then growing
- 39:47Speaker 3: up from there. a lot of individual people have just
- 39:51Speaker 3: accepted that they're not creative, have just accepted that it's
- 39:54Speaker 3: not a part of their lives. We need to nip
- 39:56Speaker 3: that in the bud right now. Everyone can be creative
- 40:00Speaker 3: and this is a skill that you can practice. So
- 40:02Speaker 3: I'd say everyone should practice small creativity every day. It
- 40:06Speaker 3: doesn't have to be like go out and paint a
- 40:09Speaker 3: whole mural. You don't have to be Daniel's daughter painting
- 40:12Speaker 3: walls out here, but you can cook a new recipe.
- 40:15Speaker 3: You can do your hair in a new way or
- 40:18Speaker 3: try something new with your makeup. try a new outfit.
- 40:21Speaker 3: There are so many ways to express. And I wish
- 40:25Speaker 3: we just actively did that more. And once we're doing
- 40:28Speaker 3: that on an individual level, we'll start to appreciate it
- 40:31Speaker 3: in others more. So then we'll see that societal change.
- 40:36Speaker 4: Yeah, I like that. Let's take a break.
- 40:38Speaker 1: And when we get back, we will talk about the
- 40:40Speaker 1: amazing creative act that was you writing Mothers of Invention,
- 40:44Speaker 1: because I thought you had a really creative way of
- 40:46Speaker 1: bringing all of this information to the reader.
- 41:08Speaker 4: And we're back.
- 41:09Speaker 1: And the questions today were motivated by Moya's new amazing book,
- 41:13Speaker 1: Mothers of Invention. And I tried writing fiction once. And
- 41:17Speaker 1: it nearly killed me. I was like, I am not
- 41:21Speaker 1: good at this. Even even if I wake myself up
- 41:23Speaker 1: from sleep, I'm not good at it. But you managed
- 41:26Speaker 1: to combine a really like informative pop side book in
- 41:31Speaker 1: like the this jacket of a fictional environment. So like
- 41:35Speaker 1: tell me about the process, how you decided to go
- 41:38Speaker 1: about writing the book in this like super creative, amazing way.
- 41:42Speaker 3: Thank you. Yeah, this is kind of my thing now.
- 41:44Speaker 3: My first book was written from the point of view
- 41:46Speaker 3: of the Milky Way galaxy. And from there, how can
- 41:50Speaker 3: you get bigger than that? Obviously, by going to the gods.
- 41:55Speaker 3: And so I told you before that I was seeing
- 41:59Speaker 3: we're in the era of reboots. I was seeing this
- 42:01Speaker 3: creativity crisis, as some are calling it. And I was
- 42:05Speaker 3: remembering a TED Talk that I absolutely loved as a
- 42:08Speaker 3: high schooler by Elizabeth Gilbert called Your Elusive Creative Genius.
- 42:12Speaker 3: And all of that made me really want to write
- 42:14Speaker 3: something from the perspective of the muses. Because who better
- 42:18Speaker 3: to talk about creativity and inspiration than the goddesses of that?
- 42:23Speaker 3: And it was the biggest creative challenge I've ever given myself.
- 42:26Speaker 2: Oh, wow.
- 42:27Speaker 3: Because I wanted all of the muses to feel like
- 42:29Speaker 3: distinct characters. I know that character work is a weakness
- 42:33Speaker 3: of mine in fiction. So I use this book to
- 42:36Speaker 3: practice that and give them each distinct voices and personalities
- 42:41Speaker 3: and writing styles. all while making sure that it was
- 42:44Speaker 3: in service to teaching people information, teaching people about the
- 42:48Speaker 3: history of these inventions. I cover eight different inventions. And
- 42:53Speaker 3: combining that, kind of braiding it together with commentary on creativity.
- 42:57Speaker 3: So it was, I saw it as kind of like
- 43:00Speaker 3: a three-dimensional puzzle coming together in my brain. I don't
- 43:05Speaker 3: know if that's a helpful image.
- 43:08Speaker 1: It is, yes.
- 43:09Speaker 3: Okay.
- 43:09Speaker 2: Okay.
- 43:09Speaker 3: Okay, good.
- 43:10Speaker 1: And how did you pick those eight topics? Because there's
- 43:13Speaker 1: so many topics you could have picked. Yeah, how did
- 43:15Speaker 1: you pick the eight?
- 43:17Speaker 3: Oh, there are notebooks full of my thoughts on this,
- 43:21Speaker 3: for sure. I wanted to make sure that each of
- 43:24Speaker 3: the inventions made sense for the muse that inspired it,
- 43:27Speaker 3: but wasn't too obvious. So I have Arania, the muse
- 43:31Speaker 3: of astronomy, helping us with the invention of the telescope.
- 43:35Speaker 3: That was obvious. Yes. But I also have Polymnia, the
- 43:39Speaker 3: muse of sacred poetry, helping with the invention of electricity
- 43:43Speaker 3: or the harnessing of electricity. That one was unexpected because
- 43:48Speaker 3: the muse of sacred poetry, you know, maybe she would
- 43:50Speaker 3: do something with the church. Maybe she would do something
- 43:52Speaker 3: with organized religion. But I wanted to flip that on
- 43:54Speaker 3: its head and turn her into like a power hungry
- 43:57Speaker 3: spy master. And she's trying to get control of electricity
- 44:02Speaker 3: so she can overthrow Zeus on his throne on Olympus.
- 44:06Speaker 3: And so. It really was just like looking at these
- 44:09Speaker 3: muses as characters and figuring out what would they have
- 44:13Speaker 3: the most fun inspiring among humanity that I can then
- 44:18Speaker 3: flip into this useful narrative. And it almost like arranging
- 44:25Speaker 3: an astronomical observation, like all of the constraints kind of
- 44:27Speaker 3: fell into place and led me to this list of eight.
- 44:30Speaker 4: Awesome.
- 44:31Speaker 2: Wow.
- 44:32Speaker 1: And I liked the way at the beginning of the book,
- 44:34Speaker 1: you dealt with the fact that this is a pop-sci
- 44:37Speaker 1: book with fiction, and you sort of explain how you
- 44:40Speaker 1: dealt with that. But can you tell us about that now?
- 44:43Speaker 1: How did you deal with the fact that you were
- 44:45Speaker 1: layering on an imaginary world, well-telling pop-sci? Did that make
- 44:50Speaker 1: it more challenging? Or yeah, how did you deal with that?
- 44:54Speaker 3: I think that's just how my brain works. I have
- 44:57Speaker 3: spent so long... thinking about the myths that humans have
- 45:01Speaker 3: told about the night sky and how that is actually
- 45:04Speaker 3: a cover for true science so my brain kind of
- 45:10Speaker 3: understands that translation very well wait.
- 45:13Speaker 2: Back up hold on how is astrology and the mythology
- 45:17Speaker 2: of the night sky a cover.
- 45:18Speaker 3: For true science Because it's based on real observations. You know,
- 45:22Speaker 3: people were telling myths about the star Sirius coming above
- 45:29Speaker 3: the horizon at a particular time, like in the summer,
- 45:32Speaker 3: and using that to predict when the Nile River would
- 45:35Speaker 3: flood in ancient Egypt. And that's real science. But they
- 45:38Speaker 3: explained that with a story of their goddess Isis going
- 45:42Speaker 3: on a trip around the world to try and recover
- 45:45Speaker 3: the body parts of her husband, Osiris. And the reason
- 45:48Speaker 3: the Nile is flooding is because she is that star
- 45:52Speaker 3: and she's coming above the horizon weeping because she misses
- 45:55Speaker 3: her husband and that causes the floods. And so it's,
- 45:59Speaker 3: I've gotten very good at kind of seeing the truth
- 46:02Speaker 3: behind all of the fiction to the point where that
- 46:04Speaker 3: might just be how my brain sees information now. And
- 46:08Speaker 3: so it was really easy to put this fictional filter
- 46:12Speaker 3: over it and my favorite chapter to write was the
- 46:16Speaker 3: final chapter on the invention of the internet because I
- 46:19Speaker 3: present it as an epic fantasy story of this queen
- 46:24Speaker 3: engaging in this epic war against Obscuro. Obscuro is this
- 46:29Speaker 3: evil figure who's trying to steal people's legacy. And the queen, Calliope,
- 46:34Speaker 3: is trying to give people a way to make their
- 46:37Speaker 3: legacies permanent. through writing, through publishing, and through the internet.
- 46:41Speaker 3: So the battle is the battle of internet null, and
- 46:45Speaker 3: there are war unicorns, and Ares intervenes, and it sounds
- 46:48Speaker 3: ridiculous when I say it out loud, but this is
- 46:51Speaker 3: how real stories in ancient times, real deeds, were mythologized
- 46:56Speaker 3: and exaggerated to the point where they became myths. Like Hercules'
- 47:00Speaker 3: 12 labors, were probably firstly done by multiple different people,
- 47:04Speaker 3: but they were much more mundane. The labor of him
- 47:07Speaker 3: killing a river monster probably actually started as a human
- 47:12Speaker 3: figure diverting a stream so that it didn't flood a city.
- 47:19Speaker 3: And then that turned into a hero killing a water monster.
- 47:21Speaker 3: So I just like thinking about those translations. Totally.
- 47:25Speaker 2: And I love how you did this in this untraditional way,
- 47:29Speaker 2: which in the end makes an argument about how creativity
- 47:32Speaker 2: links what we typically think of as creative things like
- 47:36Speaker 2: creative writing, as well as science, right? Effectively, you're making
- 47:40Speaker 2: an argument that there is creativity in science. And I mean,
- 47:43Speaker 2: that's the way I think about it. I think of
- 47:45Speaker 2: like theoretical physicists and science fiction authors as like, you know,
- 47:49Speaker 2: different parts of the same spectrum, not like different in kind.
- 47:52Speaker 2: Is that something that was intentional in your work?
- 47:54Speaker 3: 100%.
- 47:56Speaker 2: Yes.
- 47:57Speaker 3: I wanted people to expand their ideas of what creativity
- 48:00Speaker 3: could be because a lot of people don't consider science creative,
- 48:04Speaker 3: but that's just because they don't know how science is done.
- 48:07Speaker 3: So I wanted to show them some of the process
- 48:09Speaker 3: behind a lot of these inventions and how it was
- 48:12Speaker 3: actually made so they could see the creativity in it. Awesome.
- 48:16Speaker 1: So one of the things that I love about writing
- 48:18Speaker 1: a book, especially when it's on a bunch of different topics,
- 48:21Speaker 1: is that often there's a topic where you expected the
- 48:25Speaker 1: story to go one way. And then when you dive
- 48:27Speaker 1: into the research, you're like, what? This isn't what I
- 48:29Speaker 1: had expected at all. This isn't like my understanding of
- 48:32Speaker 1: this was clearly superficial. Was there like a chapter where
- 48:36Speaker 1: you were doing the research and you were like, this
- 48:39Speaker 1: is not going where I thought it was going to go?
- 48:40Speaker 4: Yeah.
- 48:42Speaker 3: I feel like almost every chapter was like that. There
- 48:45Speaker 3: is a chapter in the book about the invention of
- 48:47Speaker 3: jazz music, which if you had asked me like three
- 48:50Speaker 3: years ago, hey, Moya, what kind of music do you like?
- 48:53Speaker 3: My standard answer was, oh, I'll listen to pretty much everything,
- 48:57Speaker 3: but I don't like Christmas music or jazz. And then
- 49:01Speaker 3: I decided to write a whole chapter on it. And
- 49:03Speaker 3: now I have a much deeper appreciation for it. And
- 49:06Speaker 3: I did not expect that going in. Also on the
- 49:10Speaker 3: electricity chapter, I started that thinking, oh, this is going
- 49:14Speaker 3: to be a story about Nikola Tesla and Thomas Edison,
- 49:17Speaker 3: because those are the two names that I've heard throughout
- 49:20Speaker 3: my entire life in this story. I had no idea
- 49:22Speaker 3: who George Westinghouse was before I started researching this. So
- 49:26Speaker 3: that was a fun extra character that I got to
- 49:28Speaker 3: spend time with.
- 49:29Speaker 4: Excellent. So are you starting on a new book?
- 49:32Speaker 3: Yes.
- 49:33Speaker 4: Can you tell us about it?
- 49:36Speaker 3: I'm starting on a new book and I'm going to
- 49:37Speaker 3: try to adapt Mothers of Invention into a TV show.
- 49:40Speaker 3: So I'm working on a screenplay for that right now.
- 49:43Speaker 3: But the next book, I've known about this for years,
- 49:47Speaker 3: I think since 2022. I'm going to call it Cosmophobia.
- 49:51Speaker 3: It's going to be about people who are afraid of space.
- 49:54Speaker 3: And I'll interview psychologists and daredevils, people who have been
- 49:57Speaker 3: to space, hopefully. And the whole structure of the book
- 50:01Speaker 3: will be a kind of classic dialogue a la Plato
- 50:05Speaker 3: or Aristotle. And it'll be between the universe and a
- 50:09Speaker 3: person who is afraid of it, a conversation about really
- 50:13Speaker 3: what fear is and what we can do with it.
- 50:16Speaker 1: I don't think that I've encountered this category of people
- 50:19Speaker 1: who are afraid of space or what are they afraid of?
- 50:23Speaker 1: Is it just the overwhelming, what are they afraid of?
- 50:26Speaker 3: Yeah, they find me.
- 50:27Speaker 2: I'm afraid of going to space.
- 50:29Speaker 3: Same. You and me same, yes. I feel like almost
- 50:34Speaker 3: every talk I give has one person coming up to
- 50:36Speaker 3: me at the end saying, I'm afraid of space. Like,
- 50:39Speaker 3: it's really big, or it's been around for so long, or...
- 50:44Speaker 3: It's so mysterious. So how do we know an asteroid
- 50:47Speaker 3: isn't going to come and kill us like it did
- 50:48Speaker 3: the dinosaurs?
- 50:50Speaker 2: Fair.
- 50:50Speaker 3: Or I'm scared that we are actually moving and that
- 50:55Speaker 3: there is a lot of stuff happening in the universe
- 50:57Speaker 3: that I'm not aware of right now. There are a
- 50:59Speaker 3: lot of reasons.
- 51:01Speaker 2: Yeah. These things are all terrifying. I guess it's just
- 51:04Speaker 2: a point of view, right? It's like either terrifying or
- 51:06Speaker 2: exciting or both.
- 51:07Speaker 3: Mm-hmm. And a lot of people have heard about big,
- 51:10Speaker 3: scary space stuff like black holes or solar flares, but
- 51:15Speaker 3: they don't have a good understanding of the scale of
- 51:17Speaker 3: space or of what is actually possible. So they think
- 51:21Speaker 3: that we are in danger of a black hole coming
- 51:24Speaker 3: and sucking us up or something.
- 51:26Speaker 4: I feel like I encounter.
- 51:27Speaker 1: So for my PhD, I studied parasites, and parasites are, like,
- 51:30Speaker 1: my big thing, which you might not expect, given that
- 51:33Speaker 1: I don't write about parasites at all in my books.
- 51:35Speaker 4: It's always space and technology.
- 51:36Speaker 1: But anyway, and I find that a lot of people,
- 51:38Speaker 1: when you first start talking about parasites, they're very scared,
- 51:41Speaker 1: because they start seeing, like, imagining parasites are everywhere. They
- 51:44Speaker 1: think they're probably getting infected by parasites.
- 51:46Speaker 4: But the more they.
- 51:47Speaker 3: Especially now.
- 51:47Speaker 4: Yeah, right.
- 51:48Speaker 3: Yes, right.
- 51:49Speaker 1: It's in your lettuce, and there's invasive ticks all over
- 51:52Speaker 1: the place. And anyway, but when I... explain parasites in
- 51:57Speaker 1: more detail. And I'm like, OK, you know, ticks tend
- 52:00Speaker 1: to be in these locations and here's what you can
- 52:02Speaker 1: do to protect yourself. And like the more you know,
- 52:05Speaker 1: the less scary it is. Do you for a lot
- 52:07Speaker 1: of these people, is it just like if you tell
- 52:10Speaker 1: them more about space, they'll stop being scared of space?
- 52:13Speaker 4: Or is it not like parasites in that way?
- 52:16Speaker 3: For a lot of them, it is kind of like parasites. Yeah,
- 52:19Speaker 3: the kind of the whole point of a podcast that
- 52:22Speaker 3: I've been hosting for a few years now I say
- 52:24Speaker 3: that it's the astronomy podcast for people who are overwhelmed
- 52:27Speaker 3: by the universe but still want to be its friend.
- 52:29Speaker 3: I truly believe that the more you learn about space,
- 52:32Speaker 3: the more familiar it becomes, the more you feel like
- 52:34Speaker 3: you are a part of it. So there's no reason
- 52:37Speaker 3: to be afraid anymore. But some, some cannot be helped
- 52:41Speaker 3: by learning more. I've made that mistake a couple of
- 52:44Speaker 3: times where I'm like, oh, no, it's OK. Here's how
- 52:46Speaker 3: far away the nearest black hole is. And then they
- 52:49Speaker 3: hear a really big number and they get scared again.
- 52:50Speaker 3: So there are different techniques to deal with it. And
- 52:55Speaker 3: that's why I'm really excited to dig into the research
- 52:57Speaker 3: for that one. Awesome.
- 52:59Speaker 4: I can't wait to read that book. Tell us where
- 53:01Speaker 4: else folks can find you.
- 53:03Speaker 3: You can find me online at moiamictier.com. I'm on all
- 53:07Speaker 3: the socials at GoAstroMo. And there you can find information
- 53:11Speaker 3: about my book and my podcast, Pale Blue Pod.
- 53:14Speaker 1: All right. Well, thank you so much for being on
- 53:15Speaker 1: the show. I had a ton of fun and hopefully
- 53:17Speaker 1: we'll have you back sometime.
- 53:19Speaker 3: I'd love that. Thank you so much.
- 53:27Speaker 2: Thanks, everybody, for listening. Please go and do us a
- 53:29Speaker 2: favor and rate the show on whatever podcast app you're using.
- 53:33Speaker 2: It really helps people find us.
- 53:35Speaker 1: Daniel and Kelly's Extraordinary Universe is edited by the amazing
- 53:39Speaker 1: Matt Kesselman.
- 53:40Speaker 2: He really is a wizard. You can also find us
- 53:43Speaker 2: online on Blue Sky, Instagram, and XDNK Universe. Come engage
- 53:49Speaker 2: with us.
- 53:50Speaker 1: You can email us at questions at danielandkelly.org. We really
- 53:54Speaker 1: do want to hear from you.
- 53:55Speaker 2: And you can find our website, www.danielandkelly.org. where you'll also
- 54:00Speaker 2: find an invitation to join our Discord, where everybody comes
- 54:04Speaker 2: and talks about the amazing universe.
- 54:06Speaker 1: And we also have the most amazing moderators. This is
- 54:10Speaker 1: an iHeart podcast. Thanks for joining us.